PROS Passenger Revenue Management

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1 SOLUTION BRIEF PROS Passenger Revenue Management Deliver significant incremental revenue with the only proven solution of its kind. Powering Modern Commerce with Dynamic Pricing Science

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3 Power airline modern commerce As airlines realize the need to shift to modern commerce, attempting to meet traveler demands without the support of an advanced and flexible revenue management system can significantly affect your ability to keep up with growing traveler expectations along with internal yield and revenue expectations. Revenue management teams need to quickly identify revenue opportunities across their markets and have the right analytical and forecasting tools to make confident decisions. As demand fluctuates, analysts need real time data and a frictionless process to make changes and maximize revenue across every flight. How will airlines meet the demands of a changing travel landscape? Shifting to modern commerce strategies. Learn why over 57% of the world's passengers are priced through PROS revenue management solutions. 1

4 Advanced and proven PROS Origin and Destination (O&D) is an advanced and proven solution that delivers significant incremental revenue benefits through groundbreaking, algorithmic forecasting and network optimization. Implemented and tested worldwide by over 50 airlines, PROS O&D increases revenue lift approximately 2-3% from leg based systems, and O&D forecasting and hybrid optimization can add an additional 1-2%. Forecasting Utilize advanced methodology based on customer behavior and influence Hybrid Optimization Predict price sensitivity and willingness-to-pay by yieldable demand or priceable demand Network Optimization Generate revenue-optimal bid price controls & leg/segment allocations Dynamic Pricing Calculate the optimal price based upon expected customer buying behavior 2

5 Gain deep visibility with advanced forecasting Flexibility for your airline s unique business and growth strategies 3

6 Flexibility powered by comprehensive capabilities Depending on the airline s business model and strategy, PROS revenue management solution offer multiple SaaS-enabled capabilities. Whether your airline requires leg/segment revenue management or full O&D control, PROS passenger revenue management transforms your business to the way customers want to fly. Airlines can take advantage of demand management and forecasting, determine overbooking levels, and manage fare values as pricing updates become available. PROS Origin and Destination brings together historical and current data along with advanced forecasting, including hybrid forecasting to determine true passenger willingness to pay. KEY FEATURES Demand forecasting Hybrid forecasting Optimization DEFINITIONS Protect revenue by providing distinct forecasts for bookings and cancellations and employ Bayesian techniques to predict future bookings on an origin-todestination basis. Maximize revenue and minimize buy-down behavior when operating low-fare business model or competing with other low-fare airlines in certain markets. Maximize the true network value of each potential passenger. Optimize the traffic mix, such as local versus connecting, point-of-sale, and more. Hybrid optimization Access the optimal inventory controls (bid prices and AUs) that maximize revenue and prevent buy-down behavior. Fare valuation Capacity optimization Data analytics Provide vital feedback to your pricing analyst so they know which fare products sell more than others. Increase revenue performance with optimal solutions for capacity management, such as overbooking, decrement, and convertible cabins. Gain insights faster using standard or customer analytic views, workflows, graphics, alerts and more. 4

7 Keep Ahead Of The Pack, Lead With Modern Commerce PROS solutions are delivered in a Software-as-a- Service (SaaS) model from our high performance, secure PROS cloud. What makes the PROS cloud different? PROS applications are built to muscle through your mountains of big data to deliver real business results. Now airlines can get the power of an on-prem solution, with the convenience of the PROS cloud architected and scaled to meet intense data demands. It is simply a better value and logical fit for airlines seeking to gain a competitive advantage while balancing costs. Predict passenger demand price sensitivity and willingness-to-pay 5

8 About PROS PROS is a cloud software company powering the shift to modern commerce by helping companies create personalized and frictionless buying experiences for their customers. Fueled by dynamic pricing science and machine learning, PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions. To learn more, visit pros.com/solutions/revenue-pro/revenue-management or call us at 1(855)