2012 Popcorn Sale. Unit Popcorn Kernel Sales Guide

Transcription

1 2012 Popcorn Sale Unit Popcorn Kernel Sales Guide 1

2 2012 Patch 2012 Unit Popcorn Sales Guide Congratulations! You and your Scouts raised more than $405,000 to fund your unit s programs in 2011! This was a great Popcorn Sale in the middle of what some might say is the worst economy in many years. It just goes to show that in these strained economic times parents are looking for any way to reduce the out-of-pocket expenses of Scouting. The popcorn sale is the easiest way to do this! There were a few units in each district that averaged between $500 to $550 in sales per Scout! For those families, all the expenses for their son s year of Scouting was completely covered. And those Scouts learned a valuable lesson in how to pay their own way. The good news is that any unit can have these same results, and its not that hard to make it happen. The council popcorn team is committed to making 2012 the best sale ever, because we don t believe that money should be a deterrent to running a great program. The district Popcorn Kernels, the Council Staff, and I stand ready to assist you in having your greatest sale ever! Let s have a great year, Rachel Rash Council Popcorn Kernel Staff Advisor Orange County Council, Boy Scouts of America 1211 East Dyer Road Santa Ana, CA (714) Fax (714) OCC-BSA

3 TOP 10 REASONS YOUR UNIT SHOULD PARTICIPATE: 10. Risk-free commission for your unit up to 33% 9. Outstanding prizes for your Scouts. 8. Scouts can earn college scholarships. 7. Scout advancement opportunities. 6. Support for our men and women in the military services. 5. Earn money for camp and other Scouting activities. 4. Scouts learn valuable inter-personal and sales skills. 3. It easy and it sells itself. 2. Funds your unit s entire year of Scouting! 1. It s FUN! 2011 Council Top 20 Highest Selling Units District Unit Sold Rancho del Mar T roop 90 $37, Portola Pack 775 $34, C anyons Pack 51 $25, Los Amigos T roop 93 $19, E l C amino Real Pack 700 $19, Saddleback Pack 717 $19, E l C amino Real Pack 872 $19, Saddleback Pack 727 $18, Saddleback Pack 703 $17, Portola Pack 811 $17, C anyons Pack 541 $15, Portola Pack 798 $14, O range Frontier Pack 657 $13, Portola Pack 1253 $13, C anyons Pack 850 $13, Rancho del Mar Pack 301 $12, Pacifica T roop 567 $12, Saddleback T roop 121 $12, Portola Pack 580 $11, Saddleback Pack 600 $11,

4 2012 TIMETABLE Sa 6/16/12 Popcorn Kernel Training 10am to 12pm at William Lyon Homes Center for Scouting 1211 East Dyer Rd., Santa Ana, CA Sa 8/4/12 Sa 8/25/12 We 9/5/12 Sa 9/22/12 Sa 10/20/12 Mo 10/29/12 Popcorn Kernel Training 10am to 12pm at William Lyon Homes Center for Scouting 1211 East Dyer Rd., Santa Ana, CA Popcorn Sale Kick-Off, Kit Pick-up and Youth Sales Training 10am to 12pm at William Lyon Homes Center for Scouting 1211 East Dyer Rd., Santa Ana, CA Show-N-Sell and Show & Deliver Orders due online at (Orders are by the case only) Popcorn Distribution for Show-N-Sell & Show-N-Deliver appointments required with your District Kernel Super Saturday! 9am -12pm - Show-N-Sell and Show-N-Deliver returns are due at the William Lyon Homes Center for Scouting 1211 East Dyer Road, Santa Ana *Units can return a MAXIMUM of 10% of unopened cases *No Popcorn Returns Accepted After This Date Take Order popcorn orders due online at Mo 10/29/12 Th 11/8/12 All Prize Orders Due online at *Prize orders WILL NOT be accepted after this date. Show-N-Sell and Show & Deliver Money Due To your District Kernel at Roundtable (Units keep commission and turn in difference. If money is not turned, 1% interest will accrue every week after dates above.) Sa 11/17/12 Th 12/13/12 Take Order Popcorn Distribution appointments required with your District Kernel Star Seller Qualifiers Due Take Order Money Due To your District Kernel at Roundtable (Units keep commission and turn in difference. If money is not turned, 1% interest will accrue every week after dates above.) Commission Units will keep commission and turn in difference to Council *If money is not turned in on time, 1% interest will accrue every week after dates above. Su 01/06/13 Star Seller Popcorn Celebration at Anaheim Ducks game 4 OCC-BSA

5 STEPS TO SUCCESS Establish an Annual Plan and Budget with input from your Scouts and Parents. Set a Unit Popcorn Sales Goal, and break that goal down to a Per Scout Goal based on the plan and budget. Put together an exciting incentive program for your unit on top of Council and Trail s End prizes. Try the following ideas: Give a gift certificate to the 1st week s top seller Have a pizza party for the top selling den or patrol Have a small prize for the Scouts who fill up a take order form Monitor the sale each week and give awards as you go Offer a mystery house and clues throughout the sale in a new neighborhood yet to be covered Conduct a FUN Unit Popcorn Kick-Off to train and motivate your Scouts and Parents. Be sure to take advantage of the helpful training materials available at trails-end.com including the online Kick-Off Training video. Utilize all sales methods to make sure your Unit and Scouts hit their sale goals: Show & Sell (Order product ahead of time and sell at store front) Take Order (Door to door or store front sales on an order form) Online Sales ( friends and family locally and nationally) Effective communication before, during and after the sale. Have Fun!!! If your unit needs $3,300 to fund your Day Camp fees then you would need to sell $10,000 in Popcorn 5

6 Program Plan 1. E nter all your activities and costs under each month. 2. E nter your number of Scouts and unit commission %. 3. Fill in the five shaded fields at the bottom of the sheet. Pack/Troop Number of Scouts in Unit Unit Commission % % September October November Activities C ost Activities C ost Activities C ost Total Cost Total Cost Total Cost December January February Activities C ost Activities C ost Activities C ost Total Cost Total Cost Total Cost March April May Activities C ost Activities C ost Activities C ost Total Cost Total Cost Total Cost June July August Activities C ost Activities C ost Activities C ost Total Cost Total Cost Total Cost Registration & Insurance Boy's Life Uniform Total Activity Cost & Expenses Other Unit Expenses Unit Sales Goal 6 OCC-BSA

7 Goal Setting tools available from your District Executive or District Kernel. SAMPLE Fall 2012 Sales Potential Each Scout Selling 15* Containers Every Scout Fills Up A Sheet (30 lines) Unit Pack 50 Unit Pack 50 Number of S couts 35 Number of S couts 35 C ommission Percent 32% C ommission Percent 32% Average container sales 15 F illing a S heet 30 per S cout (minimum containers) Average Retail Price $ Average Retail Price $ Gross Sales Potential $ 8,925 Gross Sales Potential $ 17,850 Unit Commission Potential $ 2,856 Unit Commission Potential $ 5,712 *Based upon research, the average S cout sells 15 containers Unit Sales Goal Worksheet $ 3,000 / 32% = $ 9,375 Budget Goal Unit C ommission Unit Sales Goal $ 9,375 / 35 = $ 268 Sales Goal Number of Scouts Scout Goal $ 268 / $ = 16 Scout Goal Avg. Price per C ontainer C ontainer Goal 7

8 UNIT POPCORN KICK-OFF First, look at the online Kickoff Training available at trails-end.com. Choose the LEADER button at the top of the home page, then choose VIDEO TRAINING from menu. On the Training page choose LEADER TRAINING BUTTON, then click on the BETTER KICKOFFS. Get fantastic tips on how to run your own successful popcorn kickoff at To stage your own great popcorn kickoff here are some reminders: Have FUN! Preview the upcoming Scouting Program and explain to families how the entire program can be funded with one fundraiser. Communicate the Per Scout Sales Goals and have the boys write their goals in the Take Order Forms. Explain the sales methods to be used and have the families write in the dates for blitz days. Review safety tips and the script to be used when selling. Showcase the unit incentive program and have actual prizes on display to show the Scouts what they can earn for selling popcorn. Be sure to emphasize the use of It is a great way for families to get support from out of town friends and family. Show the Youth Training DVD. Make sure your Scouts and parents leave the popcorn kickoff excited, with a goal and ready to sell popcorn! 8 OCC-BSA

9 Pack/Troop Important dates Our sale will begin on and end on Money turn in date is We will have a Unit Popcorn Kickoff Date Time Location Popcorn Pickup Date Location Goals Our unit s popcorn sales goal is $ Each Scout s sales goal is $ to pay for a great Scouting program. We plan to use the money we raise to do the following things: Our unit s $600 Club rewards will be: Have questions -- need more information? We can help you prepare for the sale and can answer any questions you have. Contact: Phone: Contact: Phone: 9

10 Back in Online Sales are combined with Take-Orders and Show-n-Sell AND count towards all prize levels! 10 OCC-BSA

11 Commission & Incentives Units Earn Up To 33% Commission: Base commission is 30% 1% More for Key Unit Leaders (SM, CM, CC, Treasurer) and Unit Popcorn Kernels attending the June 16, 2012 or the August 4, 2012 Rally and the August 25 kick-off with Ideal Year of Scouting Budget Plan in hand. 2% More commission for Units who meet the National Sales Average of $260 per registered Scout of September first registration numbers and have a budget plan for program. Units attending the Sales Rally & Kick Off Event will receive a Popcorn Sale in a box that will include Popcorn to be used at kick-offs and during the remainder of the sale to help build excitement. ACCOUNT SETTLEMENT Unit accounts must be settled NO LATER THAN November 8 first for Show-N-Sell and December 13 for Take Order Units will keep commission and turn in the difference to Council. If money is not turned in on time, 1% interest will accrue every week after dates above. October 29 is the FINAL deadline for prize orders. Please make sure that all prize orders (including patches and/or pins) are submitted by this deadline. Prize orders cannot be submitted after this deadline. Unit commissions will not be adjusted after this date. GET THOSE PRIZE ORDERS TURNED IN ON TIME PLEASE!!! HOLD POPCORN BLITZ DAYS Watch the Training Videos at to learn how to conduct a Blitz Day 11

12 Scout Prizes Scouts Earn Prizes by: Sell $450 and receive a $20 Gift Card from Amazon.com or Walmart Sell $350 and receive a $15 Gift Card from Amazon.com or Walmart Sell $250 and receive a $10 Gift Card from Amazon.com or Walmart All Scouts who sell one item or more earn the Trails End 2012 Popcorn Sales Patch (at left) Sell $650 and receive a $30 Gift Card from Amazon.com or Walmart Sell $850 and receive a $40 Gift Card from Amazon.com or Walmart Sell $1,100 and receive a $55 Gift Card from Amazon.com or Walmart Sell $1,300 and receive a $75 Gift Card from Amazon.com or Walmart Sell $2,300 and receive a $150 Gift Card from Amazon.com or Walmart Incentives: For Selling $600 you receive a bonus $20 Gift Card from Amazon.com or Walmart gift card from Trail s End. For Selling $1,200 STAR SELLERS CLUB. All $1,200 sellers will receive 2 tickets to an Anaheim Ducks Hockey Game! For selling $1,500 you receive a bonus $50 Wal-Mart or Amazon.com gift card from Trail s End. For selling $2,500 you receive 6% of your gross sales credit (direct from Trails End) to your Scout Scholarship Account for post high school education or an LDS mission. (For complete information on this go to All future sales automatically qualifies each Scout for the 6% Scholarship fund as well. Note: If you submit your prize order with your Popcorn Order you will receive the prizes about the same time the popcorn comes in; the prizes are shipped directly to you! 12 OCC-BSA

13 HOW TO ORDER YOUR UNIT S POPCORN & PRIZES Popcorn and prize orders must be submitted online at: All Trails End forms can be found at this site. Local popcorn forms can be found at: This form is due on: 9/5/12 - Order Show & Sell and Take Order Popcorn Online at: The following forms are due on: 10/29/12 - Trails End Prize Order Form (online) Once you have compiled your prize needs, order online at - Patch or Pin Order Form (online) If not in prize program you re still eligible. - $1200 Incentive Order (unit star seller celebration form on pg. 14) List name of Scout, total sold - largest sellers first and send to District Kernel. - Trail s End $600 and $1500+ Prize Order (online) Record each Scout that achieves this level. - $2500 Scholarship Award Recipient Keep record of each Scout that achieves this level or has achieved it in a prior Try the following ideas: All Scouts who reach their sales goals get to throw pies in the leader s faces Give a gift certificate at the end of the 1 st week s sale to the top sellers Have a pizza party for the top selling den Have a small prize for the boys who fill up a take order form Monitor the sale each week and give awards as you go Offer a mystery house and clues throughout the sale in a new neighborhood yet to be covered 13

14 Unit Star Seller Celebration List Please list all Scouts that qualified for the Star Seller Celebration by selling $1,200 or more of Popcorn. This list is due to your District Popcorn Chairman no later than Thursday, December 12 th at your District Roundtable. DISTRICT: UNIT: NAME ADDRESS CITY/ZIP PHONE $SOLD Orange County Council, Boy Scouts of America Popcorn Star Seller Celebration At Honda Center Date to be determined All Scouts listed will receive an invitation letter with more information about the Star Seller Celebration and how to receive tickets to the game! For more Information contact Elena Garcia (714) Ext OCC-BSA

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16 THE PRODUCT LINE FOR OCC-BSA

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18 Canyons J ohn Dykman District Kernels occanyondistrict@ yahoo.com Los Amigos Don C ook (714) bsa12@ unicadsolutions.com Portola Rebecca Fessey (714) fessey@ sbcglobal.net El Camino Real C hitra V ijay (949) Frances O uthwaite (949) ecrchair@ gmail.com fmaltese@ cox.net Saddleback Amy Beckner (949) renkceb@ cox.net El Capitan Mariam Wilder (714) Donna Roberts (714) rwilder@ socal.rr.com donnar2007@ sbcglobal.net Orange Frontier Marcie Lui (714) my03lui@ sbcglobal.net Pacifica E lise Bragg (714) / cell (714) Rancho Del Mar Sarah Perew (559) craftyeb@ msn.com rdmpopcornchair@ yahoo.com 18 OCC-BSA