Social Media 201. Why. Sites worth your time Social tools Content Social basics refresher Q & A

Transcription

1 Social Media 201 Sites worth your time Social tools Content Social basics refresher Q & A Why Top of mind Never talk about the weather again Search Engine Optimization (SEO) Prospects 1

2 Popular Sites Source: GlobalWebIndex Q Caution Social Media is about being yourself This presentation is a generic guideline for promotional products sales people My star ratings take into account your effort and general return. Low stars may mean it is a good site but requires too much time for too little return. 2

3 Snap Chat Personal messaging only YouTube Share good videos How many views make it worth your time? More than 100? Do something else. 2 years 888 views 3

4 Vine 6 second videos Leverage only if you have a following Works because it is short Recommendation Make short YouTube videos Instagram Photo based social network Mostly for consumers Leverage personal network 4

5 Pinterest Create presentations from your site For promotional items, link to your site Flickr Photo sharing and storage 5

6 SlideShare Share PowerPoint presentations Simplify all presentations and post Learn Engage All my expo presentations will be available at Meetup 67,792 Meetups happening this week about everything from careers to hiking, parenting, tech, photography and urban gardening. 6

7 Special Interest Sites When you are passionate LinkedIn Groups GoodReads.com, etc. If you have more than 3 sites/groups, you have too many FourSquare Location based check-ins Potential connections 7

8 Tumblr Blogging platform BLOG! Blogs are a great for long content Adds credibility Additional SEO value Blogger.com LinkedIn 8

9 Falling 9

10 Google + Facebook is where you talk to people you do know, about things you don't.. Google+ is where you talk to people you don't know about the stuff that you do Why Google+ Might Be Important 10

11 Twitter Open network Insights to people & companies Strong #hashtag discovery Facebook Network with people you know Most personal of all networks 11

12 LinkedIn Positioning Prospecting Prospects are researching too Speeds up sales cycle Circumvents competition Informs you of job changes Surround Your Clients Twitter Prospecting Younger, it s about perceptions Facebook Close relationships Everyone, it s about people LinkedIn Prospect, develop Professionals, it s about business Google+ All the above Early adopters, passions 12

13 To whom will you be relevant? Prospects Buyers Niche industry Pick a primary goal My bio on LinkedIn: At Geiger, we have some very cool technology that is driving efficiency for our organization but also for our sales force. We continue to focus on how to bring more value to our sales partners and our production partners. On occasion, it is not new technology but better utilization of existing technology. Bios/ Profile The 2.9 second impression What people see in Google results Technology savvy business professional, father, husband, lover of books, technology, exercise and great friends. Geiger CIO 13

14 Profile Photo Photo where you have a genuine smile Likable and trustworthy Tight shot, emphasize face Followers = Credibility There are two kinds of people on social networks: those who want more followers and those who are lying. Kawasaki, Guy What the Plus! Google+ for the Rest of Us 14

15 Searchable links Public posts for exposure Leverage widely used terms Critical to long term success #PPAIExpo #GeigerGetsIT Tweet Now Tweet 1 interesting thing you ve heard Good content talking social at #PPAIExpo 15

16 Less than 5% of your posts can sell Content Consistently on about a specific topic Buyers want a trusted advisor Share posts two to three times a week Interest the target audience 16

17 Soft Sell Content Soft Sell Content 17

18 Soft Sell Content Ideas Use yourself whenever possible Unpacking clients order Your customer with their product Being fun/silly with any product Details about a truly cool order A look back at 2013 best products A look forward at 2014 products Anything behind the scenes Surround Your Clients Twitter Prospecting Younger, it s about perceptions Facebook Close relationships Everyone, it s about people LinkedIn Prospect, develop Professionals, it s about business Google+ All the above Early adopters, passions 18

19 Know Your Clients Before every call/meeting Latest status updates Background including jobs & education Common connections Social Media Tools Rapportive for Gmail users 19

20 Social Media Tools Social Connector for Outlook Users LinkedIn & Facebook Social Media Tools Hootsuite Manage multiple sites 20

21 Social Media Tools Klout Measure your klout Google Analytics Social Media Tools 21

22 Next Up Social Media 301 Introduction to advertising on Facebook, Twitter, & LinkedIn All my slides available at Tweet #PPAIExpo 22