MEDIA KIT 2018 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED HVAC&R PROFESSIONALS.

Transcription

1 MEDIA KIT 2018 DELIVERING AN AUDIENCE OF ENGAGED HVAC&R PROFESSIONALS.

2 Climate Control News (CCN) CCN (Climate Control News) is Australia s only independent media platform servicing the local climate control industry. We play an integral role identifying, interpreting and analysing all the issues affecting the HVAC&R sector, shining a light on our often overlooked, but vitally important, industry. CCN is passionately committed to keeping our audience informed and providing them with the information and deeper analysis they need to excel in a sector integral to the growth and prosperity of our nation.

3 Our audience, your customer CCN attracts a diverse audience from all areas of the HVAC&R industry. But the majority of our audience consist of those who are the key decision makers in their organisation. 70% of CCN s readership is comprised of Business Owners or Senior personnel. BY BUSINESS HVAC&R installer or repairer 29% Material supplier or wholesaler 19% Manufacturer 17% Property management & services 10% Educational institution 7% HVAC&R retailer 4% Government or industry body 4% Other 10% BY JOB Chief Executive O fficer/ Managing Director 28% Other senior executive 16% Engineer 20% Sales 19% Marketing & communications 9% Teacher, academic or researcher 4% Finance or administration 3% Other 1% BY ORGANISATIONAL ANNUAL REVENUE >$50M 24% $10M $50M 15% $1M $10M 32% $100K $500K 14% $500K $1M 12% <$100K 3%

4 CCN platforms 1 MAGAZINE Each issue of CCN takes an in-depth and investigative look into special topics and issues impacting the industry. Distribution: 5,851 (CAB MAR 2017) Readership: 30,000 (PUBLISHER S STATEMENT OCT 2017) 1 2 WEBSITE The CCN website delivers industry news, as it breaks, with the goal of keeping our audience informed and up-to-date. Monthly Unique Users: 5,294 (GOOGLE ANALYTICS DEC 2017) 3 ENEWS Delivers the latest news and information straight to our audience every week. Subscribers: 3,402 (AS AT DEC 2017) 4 SOCIAL The only community of industry followers sharing updates and information. Facebook: 382 LinkedIn: 6,063 FOLLOWER STATS ACROSS CLIMATE CONTROL NEWS + EDITOR, SANDRA VAN DIJK (AS AT DEC 2017) Events CCN L!VE brings together the industry s most powerful bodies and players to examine the changing future of the HVAC&R industry. Attendees gain the insights and skills needed to deal with the challenges and opportunities facing the industry. The HVAC&R Leadership Awards recognise the pioneers, innovators and entrepreneurs that drive the HVAC&R industry into the future.

5 Magazine editorial schedule FEBRUARY Indoor Air Quality Safety in HVAC&R Natural Refrigerant MARCH Building Automation Energy Cost Reduction and Monitoring Commercial Air Conditioning APRIL Product and Services Showcase Chillers Residential Air Conditioning MAY ARBS-Special Issue JUNE Refrigerants Boilers and Heating Solar, Renewable and Energy Storage JULY ARBS Review + Showcase issue Building Automation Heat Exchangers AUGUST HVAC and R Leadership Awards The finalists Indoor Air Quality Heating Systems SEPTEMBER Chillers Air Movement, Fans and Ventilation Natural Refrigerants OCTOBER CCN Live Report + HVAC&R Leadership Awardswinners issue Residential Air Conditioning Insulation and Ducting NOVEMBER Compressors, Condensors & Evaporators Innovative Products for 2018 Training DECEMBER Wholesalers issue Cooling Towers Data Centres

6 CCN marketing solutions In conjunction with the Yaffa Custom Content department, CCN can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

7 Rate card and material specifications 2018 Magazine Rates Size Casual Full page $4480 $4190 $3970 $3760 ½ page $3540 $3330 $3130 $2970 ¹ ³ page $2880 $2710 $2550 $2450 ¼ page $2340 $2240 $2140 $2110 Front cover $7000 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ¼ vertical Deadlines Issue Booking Material Publication Feb 18 Dec 10 Jan 7 Feb Mar 30 Jan 6 Feb 9 Mar Apr 26 Feb 5 Mar 6 Apr May 15 Mar 22 Mar 26 Apr Jun 27 Apr 4 May 6 Jun Jul 29 May 5 Jun 6 Jul Aug 27 Jun 4 Jul 5 Aug Sep 27 Jul 3 Aug 5 Sep Oct 28 Aug 4 Sep 5 Oct Nov 27 Sep 4 Oct 5 Nov Dec 26 Oct 2 Nov 4 Dec Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $2200 Billboard* $2000 Extended Leaderboard $1950 Leaderboard $1700 MREC $900 SREC $525 Background Skin* $2500 Video POA Leaderboard $1300 MREC $750 SREC $350 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Weekly Monthly $2700 (per broadcast) Banner $1100 Medium Banner $380 $900 MREC $245 $750 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Michael Northcott National Sales Manager P: E: michaelnorthcott@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 15 DEC 17

8 Contact Michael Northcott National Advertising Manager M: E: Sandra Van Dijk Editor P: E: Helen Davies Publisher P: E: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F: