THE AND MAIL. Connect with 18 million Canadians across the world s best news, business and lifestyle sites.

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1 THE GLOBE AND MAIL Connect with 18 million Canadians across the world s best news, business and lifestyle sites. Media Kit 2018

2 CONNECT TO YOUR INFLUENCERS, ACROSS THE WORLD S BEST JOURNALISM Every day, The Globe and our Alliance partners deliver breaking news, engaging content and insightful commentary, across our extensive portfolio of premium news, business and lifestyle sites. As Canada s most trusted media brand, we remain uniquely influential across social, business and political life. It s why we are a must-read for engaged Canadians, at a time when quality journalism is needed more than ever. And, it s also why we re your essential connection to 18 million influential consumers through powerful sponsorships, engaging custom capabilities and data-rich targeted delivery. 7.4 Million monthly UVs You cannot buy The Globe s audience anywhere else Million monthly UVs News, Business & Finance 15.8 Million monthly UVs Lifestyle & Entertainment 8.9 Million monthly UVs We don t offer our data through any indirect channel. Connecting with people that match your ideal attributes - in premium environments like ours - strongly benefits how consumers perceive and respond to your brand. For more information GlobeLink.ca/context-matters Source: comscore Multi-platform Key Measures & Audience Duplication, GLOBE DIGITAL Q average, and Globe Estimates MEDIA KIT Q / 2

3 BEAUTIFUL ON THE OUTSIDE. BEAUTIFULLY ENGINEERED ON THE INSIDE. For over a year, our UX and data science teams have totally re-engineered our technology and design, to ensure that our new digital experience delivers the best of our journalism in a fast, engaging format on our desktop, mobile and app platforms. To deliver our new Digital experience, we re using Arc, a powerful suite of publishing tools, in partnership with the Washington Post. Make the most of the stronger audience attention in our new, high impact advertising formats. Developed to achieve new levels of awareness, interaction and conversion, they re actively optimized against your campaign goals. MEET SOPHI Sophi is The Globe s new, proprietary system that analyzes the stories that attract the most attention in real-time, allowing us to deliver content that drives even deeper engagement with audiences. GLOBE DIGITAL MEDIA KIT Q / 3

4 News Business Finance Your #1 network to reach premium News, Business and Finance audiences Total, unduplicated News, Business and Finance audience: 15.8 million UVs Total Canada Q Total Multi-Platform Unique Visitors Male/ Female % Avg. Age Desktop Composition Avg. HHI HHI $100K+ A Multi-platform composition A W M A 55+ 7,356,000 51/49 48 $98, ,331,000 46/54 47 $100, ,000 52/48 37 $84, ,240,000 55/45 43 $96, ,000 45/55 46 $98, ,480,000 57/43 51 $91, ,236,000 48/52 44 $90, ,052,000 50/50 44 $94, ,000 58/42 37 $87, ,611,000 64/36 52 $95, ,654,000 50/50 52 $87, For more information about our partner sites visit: GlobeLink.ca/alliance For more information about upcoming sponsorships, explore: GlobeLink.ca/opportunities GLOBE DIGITAL Source: comscore Multi-platform Key Measures & Audience Duplication, Q average and Globe Metrics MEDIA KIT Q / 4

5 Lifestyle & Entertainment Showcase your brand to our premium lifestyle and entertainment audiences Lifestyle & Entertainment Total Unduplicated Multi-Platform Audience: 8.9 million UVs Total Canada Q Total Multi-Platform Unique Visitors Male/ Female % Desktop Composition Multi-platform composition Avg. Age Avg. HHI HHI $100K+ A A W M A ,000 53/47 55 $89, ,000 74/26 50 $78, ,399,000 40/60 50 $89, ,029,000* 83/17 50 $79, ,331,000 46/54 47 $100, ,000 41/59 45 $63, ,619,000 36/64 35 $89, ,000 23/77 49 $69, ,321,000 21/79 56 $78, ,000 32/68 34 $93, ,000 28/72 48 $69, ,000 25/75 46 $69, ,000 67/33 45 $100, , / $80, ,028, / $82, * 113* 113* 112* 115* GLOBE DIGITAL Source: comscore Multi-platform Key Measures & Audience Duplication, Q1, 2018 Average and Globe Metrics. MEDIA KIT Q / 5 *Composition Index based on Desktop; multiplatform n/a as panel data below minimum threshold

6 Lifestyle & Entertainment Showcase your brand to our premium lifestyle and entertainment audiences Lifestyle & Entertainment Total Unduplicated Multi-Platform Audience: 8.9 million UVs Total Canada Q Total Multi-Platform Unique Visitors Male/ Female % Desktop Composition Multi-platform composition Avg. Age Avg. HHI HHI $100K+ A A W M A ,000 26/74 45 $79, ,000 45/55 57 $84, ,000 39/61 47 $81, ,000 65/35 43 $99, ,000 71/29 51 $89, ,000 27/73 48 $78, ,000 50/50 46 $73, ,000 87/13 40 $98, ,000 73/27 44 $70, ,000 26/74 33 $89, ,000 37/63 47 $76, ,000 24/76 47 $74, ,000 29/71 39 $83, Sites with UVs below minimum threshold for comscore measurement: GLOBE DIGITAL Source: comscore Multi-platform Key Measures & Audience Duplication, Q1, 2018 Average and Globe Metrics. MEDIA KIT Q / 6 *Composition Index based on Desktop; multiplatform n/a as panel data below minimum threshold

7 ACCESS THE POWER OF PREMIUM CONTEXT Build campaign engagement and response by presenting your message in the highest quality content, across platforms and at the ideal time. Location Home page Section page Articles Theme 30+ channels Content adjacencies Keyword targeting Content Editorial features Custom content Native programs Seasonality Calendar timing Events Holidays For more information, explore: GlobeLink.ca/opportunities GLOBE DIGITAL MEDIA KIT Q / 7

8 ACCESS CREATIVITY. INNOVATION. RESULTS. Partner with us to develop the perfect environment to deliver your brand story, creating strong audience connection and influencing consumers. Custom Content Leverage custom editorial themes and advertorial features to position your brand at the centre of our world-class content and at the heart of our influential audience. Our award-winning content marketing experts, editors, producers and designers will bring the power of Globe journalism to your brand, enhancing credibility and lifting your brand perception. Native Together, we create highly relevant content marketing, delivered within Globe and Alliance editorial and actively optimized to build audience response. Achieve stronger consumer engagement within powerful context that builds consumer affinity for your brand. Learn about Globe Content Studio: Explore Globe Native: GlobeLink.ca/native GlobeEdge.ca GLOBE DIGITAL MEDIA KIT Q / 8

9 ACCESS NEW LEVELS OF PERFORMANCE Deliver your message across our world-class news, business and lifestyle content, to create powerful campaigns that ensure you achieve your objectives. Video Showcase your brand and reach our engaged video audience across The Globe and our Alliance partners. Present your messaging in pre-roll and out-stream delivery to build strong brand awareness. GlobeLink.ca/video Globe Response Our performance programs deliver on your KPIs, with a unique ability to reach Canada s most premium audience, in the most brand safe environments. MANAGED PERFORMANCE Actively optimized to deliver on your pre-defined goals Access our Globe owned, managed, and extended (whitelist) inventory Access Globe 1st party data with contextual and audience insights Prospecting, re-marketing and look-a-like modelling capabilities Reach our large, opt-in audience through our content-rich s that easily outperform industry benchmarks. Exclusively align with over 18 News, Business and Lifestyle editorial s to reach consumers at key times in their day. PROGRAMMATIC DIRECT Automated Guarantee Access our highest quality inventory Align your KPI s with sponsorships, audience targeting and creative units Combine Globe and advertiser data Private Marketplace Access Globe and Alliance inventory with auction and preferred deals Target by platform, device, format etc. Access contextual and audience data in custom deals GlobeLink.ca/ GlobeLink.ca/Globe-Response GLOBE DIGITAL MEDIA KIT Q / 9

10 GLOBE DIGITAL AND ALLIANCE RATES ALL RATES ARE NET CPM Rates effective Jan 1, 2018 Sponsorships Globe and Mail - homepage takeover 1.5 million standard IAB format Imps/day, inc. audience extension with standard IAB formats $24,000 with Billboard format $33,000 with Hero ad format $35,000 Globe Alliance - all sites homepage takeover 2 million standard IAB format Imps/day with standard IAB formats $32,000 Rate Type Run of Site Lifestyle News Business Auto Small Business Real Estate Advisor Standard IAB ad formats *Apply a 15% premium to rates for Audience (re)targeting Section Sponsorships CPM NA $30 $34 $32 $40 $50 Run of Globe Network* CPM $22 $26 $28 $30 $35 $45 WSJ Digital Network CPM $32 $33 $35 $37 Non-standard ad formats Half page/filmstrip (300X600) CPM $30 $35 $38 $41 $47 $61 Canvas unit (1000 x 700), Portrait (300 x 1050), Billboard (970x250) CPM $44 $52 $56 $60 $70 $90 Hero (1800x250 Responsive) & Interscoller (full screen mobile web) CPM $55 $65 $70 $75 $88 N/A Video - Globe and Mail + Alliance Partners * CPCV campaigns require minimum spend of 10k per insertion Pre-roll (15 & 30 sec) CPM $50 Outstream Video (15 & 30 sec) CPM $40 Outstream Video - 15 Sec CPCV* $0.25 Outstream Video - 30 Sec CPCV* $0.30 Newsletters (sent to opted-in Globe readers) CPM $30 $34 $32 $40 $50 Globe Response - performance campaigns Price and model based on your objectives and market conditions Before booking advertising, please review our Terms and Conditions GlobeLink.ca/mediakits Creative formats GlobeLink.ca/digital-formats Advertising specifications GlobeLink.ca/digital-specs GLOBE DIGITAL MEDIA KIT Q / 10

11 ADVERTISING INFORMATION Learn more about the Globe Media Group GlobeLink.ca/about-gmg Learn more about our digital platforms GlobeLink.ca/digital Globelink.ca/alliance Explore upcoming sponsorship opportunities GlobeLink.ca/opportunities Advertising Information GlobeLink.ca/digital-formats GlobeLink.ca/digital-specs Take the next step Your Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let s make it the most successful one yet. WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL or TOLL FREE advertisingwesternca@globeandmail.com TORONTO ONTARIO & MANITOBA TEL TOLL FREE advertising@globeandmail.com EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL TOLL FREE advertisingeasternca@globeandmail.com UNITED STATES, WORLDWIDE TEL globemediagroup GLOBE DIGITAL MEDIA KIT Q / 11