BUSINESS. your. Leverage the power of our network WITH CANADA S LARGEST DIRECT MAIL COMPANY

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1 DIRECT RESPONSE MEDIA GROUP See how easily you can reach more customers by integrating Direct Mail & Digital Marketing You can rely on one of Canada s Fastest Growing Companies grow your BUSINESS WITH CANADA S LARGEST DIRECT MAIL COMPANY Leverage the power of our network OVER 15,000 CANADIAN BUSINESSES SERVED DIRECT MAIL MARKETING DIGITAL INTEGRATION AUDIENCE TARGETING PERFORMANCE TRACKING NATIONAL EDITION

2 SOLUTIONS ADVISOR Serving over 40 industries from local, regional to national businesses No matter who you are... We can help. SMALL BUSINESS Your business has one or two locations or trade areas that you service. You need effective and affordable advertising solutions that generate new customers. WHO WE ARE 1 ADVERTISING FUNDAMENTALS 3 MID-SIZE BUSINESS Your business is larger and covers more trade areas. You work in multiple cities/ trade areas and need advertising that adapts to your unique communication requirements. The New Solution to hit homes! DIRECT MAIL MARKETING 7 SOLO DIRECT MAIL 9 SOLO TARGETING SOLUTIONS 11 CO-OP DIRECT MAIL 13 DIGITAL INTEGRATION 23 MAXIMIZING R.O.I. 35 ENTERPRISE BUSINESS Your business is national in scope. You need a partner that can scale with you. One that delivers comprehensive solutions with granular market-by-market optimized execution. With DRMG Surround, you can now harness the power of Canada Post & Google to get more leads, calls and revenues for your business; plus precisely measure results with DRMG Insight TM, our proprietary performance-tracking technology. Copyright 2018 by Direct Response Media Group Inc. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below Wyecroft Rd. Oakville, ON L6L 5L7 PRINT & DIGITAL GRAPHICS 37 CUSTOMER TESTIMONIALS 39 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM

3 WHO WE ARE WHAT WE DO You can rely on one of Canada s Fastest Growing Companies with over 300% revenue growth over the last 5 years. We deliver a targeted audience for local, regional & national advertisers Direct Response Media Group (DRMG) is Canada s largest and fastest-growing Direct Mail and Digital Marketing Media Company. We help businesses target their audience and improve results by optimizing their exposure in today s multi-channel marketing environment. With DRMG s exclusive performance-tracking technology, there is no stabbing in the dark; we show you where your advertising budget goes and exactly how it performs. Finally... real accountability for your marketing dollars! MARKETING SOLUTIONS DRMG is Canada Post s Largest Neighbourhood Mail Customer! We mail over 170,000,000 Direct Mail products annually. DIRECT MAIL MARKETING Targeted solutions that reach your specific audience. Be in control of who receives your message, when it s delivered and how many people you reach. DIGITAL INTEGRATION Leverage digital channels such as google to connect with current and prospective customers. AUDIENCE TARGETING We ensure your message reaches the best prospective customers for your business. We ve helped over 15,000 COMPANIES grow their businesses from local, regional to national We serve over 40 INDUSTRIES both product & service based We ve been in business 15 YEARS & are experts in direct mail marketing PERFORMANCE TRACKING Precisely monitor and measure results of your print and digital marketing efforts with our exclusive performance-tracking technology. Over 200 EMPLOYEES across Canada & growing We have 7 OFFICES coast to coast across Canada We maintain 80% RETENTION across all active advertisers Co-op Mail distributed across 7 provinces. 1 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 2

4 ADVERTISING FUNDAMENTALS Targeting + Exposure + Repetition = INCREASED BUSINESS These advertising fundamentals apply to all types of advertising, whether utilizing TV, Radio, Print, Direct Mail or Online. TARGETING CUSTOMER 4 KEY QUESTIONS TO ASK SELF: What is the geographic radius of your primary market? TARGETING By targeting those closest to you... you target those who are most likely to buy your product/service. EXPOSURE People have to see your ad in order for it to be effective. REPETITION Direct exposure to repeated ads increases a consumer s preference for promoted products/services. What age, income group & type of dwelling are you targeting? 3 HOW WE APPLY THESE 3 FUNDAMENTAL RULES: TARGETING: We ve taken the targeting guesswork out of it for you! Choose from any of our 442 co-op publishing zones, all hyper-locally targeting your customers! Plus, choose to go solo and custom-target a specific audience. EXPOSURE: Target any of Canada s 16,000,000 unique addresses with DRMG. REPETITION: With over 150 publishing dates annually and solo any time options you can be sure to be seen when and where and as often as you want to be seen! What attitudes & lifestyles define your desirable buyer? Who are most likely to become your regular customers? TARGETING AUDIENCE Take advantage of DRMG s customer profiling by geography, demographics and psychographics when planning your Solo Flyer campaign. DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 4

5 REPEATED EXPOSURE IS THE KEY! How can you stand out in your community? By going into your customer s mailbox! The importance of Repetition Memories are mighty short! After seeing your ad * : 25% would forget 1 day later 50% would not remember 2 days later 85% would have forgotten 4 days later 97% would not recall 7 days later Unique media Lowest cost per impression AD OFFER AD OFFER AD OFFER Focused audience Constant reference by potential customers AD OFFER AD OFFER AD OFFER Repeated exposure AD OFFER AD OFFER AD OFFER OUR CIRCULATION IS AUDITED & OUR DELIVERY IS GUARANTEED! ALL THROUGH AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER AD OFFER EXPOSURE. WE GUARANTEE IT! You can reach 16,000,000 unique homes across Canada. REPETITION. WE GUARANTEE IT! With over 150 publishing dates, your ad is sure to be seen repeatedly! Make an impression that lasts! Experts say a customer must be exposed to an ad 21 times for it to be remembered. You never know when a potential customer will need your product or service. No matter the size of your business, it s all about TRUST. The more they see your name, the more they accept you as a Brand Name. 5 *Source: Tests conducted by Walter Dill Scott, President Emeritus of Northwestern University DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 6

6 DIRECT MAIL MARKETING AGREES. It all starts with Print Direct Mail Feeds Traffic Online. A Combination of Both Sells! * Scaleable Targeting Solutions Direct Mail marketing is one of the most influential advertising mediums. Its ability to target an audience by city, down to a specific postal code, allows advertisers to optimally segment their customers and effectively advertise. Print is a key stimulus to consumers going online for product research prior to a purchase. Branding & promotion via print enhances all sales, including online & brick & mortar spending. 40% OF RECIPIENTS try new businesses after receiving Direct Mail * Ads/coupons in the mailbox generate a strong response leading to timely consumer actions. DRMG is the Market Leader in the Canadian Direct Mail Industry. We circulate over 170 MILLION direct mail products across Canada annually We can reach 16 MILLION unique homes (and as low as 7,500) We publish over 1 BILLION coupons/ads annually DID YOU KNOW? THE AVERAGE CANADIAN HOUSEHOLD HAS: 4 Music Listening Devices: with an average number of channels exceeding Televisions: with an average of 100+ stations. 7 Active Connected Devices : and accessible to over 1 billion websites on the world wide web today. But only 1 Mailbox! Customers are influenced by Direct Mail Advertising more than any other medium. Where else can you hand-deliver a coupon? 7 *Source: Canada Post *Source: youtube.com/user/chooseprinttv pewresearch DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 8

7 SOLO DIRECT MAIL Go Solo. Target. Reach your Audience. When you need high-impact advertising with an even higher return on investment, consider Solo Flyers Direct Mail. And by Solo, we mean that your advertising message is the only one that appears on the mailer. BENEFITS OF GOING SOLO NO PUBLISHING DATES. MAIL WHEN YOU WANT. NO DISTRIBUTION LIMITATIONS. MAIL WHERE YOU WANT. One of the biggest benefits of Solo Flyers is the ability to target your advertisement to a specific audience or area anywhere in the country. THE IMPACT OF A SOLO FLYER ITEM IS DEFINED BY THE FOUR R S... RECEIVED READ RECALLED RESPONDED Solo Flyers can help build customer response and develop relationships by communicating 1-to-1 with a precisiontargeted audience. 56% OF SOLO MAILERS are read by recipients * making them the most read Direct Mail product. *Eleventy Marketing Group, 25 Standout Stats on Multichannel Marketing from the DMA 2014 Fact Book. April 30, DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 10

8 SOLO TARGETING SOLUTIONS GO SOLO & BE IN CONTROL! With DRMG Target, you decide who receives your message, when it s delivered, and how many people you reach. TARGET BY AREA CHOOSE AUDIENCE 11 Put your Marketing Dollars towards Best Response Rates. It s free! Reaching the right audience is key to the success of your marketing efforts. DRMG Target, our customer demographic analysis, ensures your message reaches the best prospective customers for your business. DIFFERENT CUSTOMERS IN MULTIPLE AREAS? Change headlines, offers & mailing frequency across multiple areas. Young Families South of the City? PROMOTE FAMILY OFFERS High Seniors Population North of the City? PROMOTE SENIORS SPECIALS Urban Demographic West of the City? PROMOTE LATE NIGHT ENTERTAINMENT Drive Distance / Time Radius Postal (FSA) Local Trade Area Custom HOUSEHOLD SIZE 1 PERSON 2 PERSONS 3 PERSONS 4 PERSONS 5 PERSONS 6 OR MORE PERSONS MARITAL STATUS SINGLE MARRIED DIVORCED SEPARATED WIDOWED CHILDREN NONE 1 CHILD 2 CHILDREN 3+ CHILDREN UNDER AGE 4 AGES 4-12 AGES AGE FEMALE < AGE MALE < EDUCATION NO EDUCATION HIGH SCHOOL APPRENTICESHIP/TRADE COLLEGE OR CEGEP UNIVERSITY PLACE OF BIRTH NON-IMMIGRANT NON-PERMANENT RESIDENT FRENCH ORIGINS BRITISH ISLES CARIBBEAN CENTRAL/SOUTH AMERICAN WESTERN EUROPEAN EASTERN EUROPEAN SOUTHERN EUROPEAN AFRICAN ARAB WEST ASIAN SOUTH ASIAN EAST ASIAN ALL OTHER COUNTRIES OCCUPATION FIELD SELF-EMPLOYED MANAGEMENT BUSINESS FINANCE ADMINISTRATION SCIENCES HEALTH SOCIAL SCIENCE EDUCATION GOVERNMENT RELIGION ART, CULTURE, RECREATION, SPORT SALES AND SERVICE TRADES, TRANSPORT, OPERATORS PRIMARY INDUSTRIES MANUFACTURE AND UTILITIES NOT IN WORKFORCE HOUSEHOLD INCOME LESS THAN $30,000 $30,000-59,000 $60,000-79,000 $80,000-99,000 $100, ,000 $1-199,900 $200, ,999 $2 AND OVER ADDRESS TYPE HOUSES APARTMENTS FARMS BUSINESSES BUILDING OCCUPANCY OWN RENT BUILDING TYPE SINGLE DETACHED SEMI-DETACHED ROW HOUSE APARTMENT - DETACHED DUPLEX APARTMENT 5+ STOREY APARTMENT LESS THAN 5 STOREY MOVEABLE DWELLING BUILDING CONSTRUCTION PERIOD BEFORE AFTER 2011 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 12

9 COULD BE CO-OP DIRECT MAIL CO-OP PUBLICATIONS DELIVERED TO OVER 5,769,350 MILLION UNIQUE HOMES MONTHLY!N Sharing the cost by mailing Co-operative Direct Mail is the inclusion of several local, regional & national advertisers in a single mailing. Advertisers choose Co-op Direct Mail because it offers them the ability to distribute their advertising at a fraction of the price of mailing their flyer individually. ADS/COUPONS IN THE MAILBOX GENERATE A STRONG RESPONSE LEADING TO TIMELY CONSUMER ACTIONS 76% of Canadians read coupons 66% keep mail they consider useful 95% read their mail the same day it arrives 64% of Canadians say they have visited a website after receiving a Direct Mail piece MONEY SAVER MAGAZINE Get maximum exposure across 47 distribution areas within Ontario & Manitoba. 4 Published 11x per year 4 Reaching 2,242,350 homes 4 Circulation: 22,135,350 MONEY SAVER ENVELOPE Our hyper-local publication gives advertisers the ability to micro-target prospects within 282 distribution zones. Available in Ontario, BC, Maritimes & QC. 4 Published 11x per year 4 Reaching 3,5 homes 4 Circulation: 36,075,000 EUREKA MAGAZINE Our French language version of Money Saver is distributed throughout Ottawa s twin city of Gatineau. 4 Published 9x per year 4 Reaching 110,000 homes 4 Circulation: 990,000 LOOK INSIDE $ 100 IN THIS ENVELOPE!* TO ADVERTISE IN VALPAK, CALL VALPAK ENVELOPE Micro-target prospects in 87 publishing areas in addition to the 282 offered by Money Saver Envelope, within Ontario, Edmonton & New Brunswick. 4 Published 12x per year 4 Reaching 870,000 homes 4 Circulation: 9,480,000 We re Canada Post s Largest Neighbourhood Mail Customer More and more businesses recognize that Direct Mail helps them make a stronger connection to their audience. Direct Mail works on its own and even better as part of an integrated digital program. THE HOME MAGAZINE Geared towards homeowners who want to improve the look of their homes or to upgrade appliances to save money on utility bills. Separate editions serve homeowners in Toronto, West, South & North GTA. 4 Published 7x per year 4 Reaching 500,000 homes 4 Circulation: 3,500,000 HOME SAVER MAGAZINE Ideal for businesses offering home improvement products & services. Publishing dates are timed to coincide with the buying habits of this Ontario market segment. 4 Published 6x per year 4 Reaching 800,000 homes 4 Circulation: 4,800,000 GREATER TORONTO LIVING Our flagship digest magazine serves the home renovation and repair industry and is targeted towards affluent customers in three specific geographic zones of the GTA. 4 Published 8x per year 4 Reaching 6 homes 4 Circulation: 5,200,000 AD SAVE MAGAZINE Our hyper-localized Ontario publication serves customers from food, to home renovation, to personal care, reaching all residential mailboxes including apartments. 4 Published 4x per year 4 Reaching 1.2M homes 4 Circulation: 4,800,000 *Source: Canada Post 13 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 14

10 CLIENTS FRANÇAIS? SINCE 1996 IT S LIKE GETTING MONEY IN MAILBOX Eureka, our French language version of Money Saver Magazine, is centred on Ottawa s twin city of Gatineau, while L enveloppe Money Saver is distributed more widely across Quebec. More than just a Magazine! Money Saver Magazine and Envelope are delivered to just under 6 million unique homes each and every month; making Money Saver Canada s most recognized and trusted publication for everyday savings by a variety of advertisers from restaurants to home renovators. Eureka Magazine Our French language version of Money Saver is distributed throughout Ottawa s twin city of Gatineau. 4 Published 9x per year 4 Reaching 110,000 homes 4 Circulation: 990,000 Money Saver Magazine Get maximum exposure across 45 distribution areas within Ontario & Manitoba. Money Saver Magazine blankets zones by city, giving you the biggest bang for your buck. 4 Published 11x per year 4 Reaching 2,242,350 homes 4 Circulation: 22,135,350 L enveloppe Money Saver Our hyper-local French envelope publication gives advertisers the ability to micro-target potential customers by local shopping areas across 96 distribution zones in Quebec. 4 Published 10x per year 4 Reaching 1,200,000 homes 4 Circulation: 10,875,000 Money Saver Envelope Our hyper-local envelope publication gives advertisers the ability to micro-target potential customers by local shopping areas across 282 distribution areas in Ontario, Quebec, Maritimes & British Columbia. 4 Published 11x per year 4 Reaching 3,5 homes 4 Circulation: 37,4 TARGET BY CITY MoneySaver.ca Increase the visibility of your business and tap a new customer base by putting your Money Saver coupons and offers online for free. Get a Free Listing on MoneySaver.ca! 4 4,600 monthly visitors 4 Coupons direct to inbox 4 Shared in Social Media Money Saver Magazine 449 INDIVIDUAL PUBLISHING ZONES! MICRO TARGET BY LSA (LOCAL SHOPPING AREA) Money Saver Envelope 15 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 16

11 COULD BE TO ADVERTISE IN VALPAK, CALL MONEY SAVER MAGAZINE MONEY SAVER ENVELOPE EUREKA MAGAZINE L ENVELOPPE MONEY SAVER Reaching 2,242,350 homes within 45 publishing zones Reaching 2,3 homes within 186 publishing zones Households per Local Shopping Area (LSA) Reaching 110,000 homes within 2 publishing zones Reaching 1,200,000 homes within 96 publishing zones Households per Local Shopping Area (LSA) ONTARIO BARRIE BRAMPTON EAST BRAMPTON NORTH-WEST BRAMPTON SOUTH-WEST BRANTFORD BURLINGTON ETOBICOKE CENTRAL ETOBICOKE NORTH ETOBICOKE SOUTH ANCASTER/DUNDAS/WEST HAMILTON HAMILTON WEST MOUNTAIN UPPER STONEY CREEK STONEY CREEK/EAST HAMILTON HIGH PARK LONDON* MAPLE/KING CITY MARKHAM/STOUFFVILLE MILTON MISSISSAUGA EAST MISSISSAUGA NORTH-WEST MISSISSAUGA SOUTH-WEST NEWMARKET/AURORA NIAGARA NORTH YORK EAST NORTH YORK WEST OAKVILLE OSHAWA/COURTICE PICKERING/AJAX RICHMOND HILL SCARBOROUGH NORTH SCARBOROUGH SOUTH-EAST SCARBOROUGH SOUTH-WEST ST CATHARINES THORNHILL TORONTO CENTRAL UNIONVILLE WHITBY/BROOKLIN WOODBRIDGE/CONCORD TRI-CITIES CAMBRIDGE* GUELPH* KITCHENER* WATERLOO* MANITOBA WINNIPEG NORTH* WINNIPEG WEST* WINNIPEG EAST* 64,000 64,000 61,000 26,500 62,000 34,000 28,500 34,500 33,500 33,500 33,500 33,500 31, ,000 27,000 60,000 31,500 60,000 69,000 37,000 45,000 75,000 60,000 65,000 56,000 47,500 61,000 54,000 57,500 57,500 57,500 75,000 32,000 75,000 40,000 38,350 48,000 1,918,850 46,000 52,500 70,000 35, ,500 40,000 40,000 40, ,000 ONTARIO BURLINGTON OAKVILLE MISSISSAUGA BRAMPTON YORK ETOBICOKE TORONTO WEST DOWNSVIEW VAUGHAN WILLOWDALE TORONTO NORTH EAST YORK & BEACHES SCARBOROUGH WEST SCARBOROUGH NORTH SCARBOROUGH EAST NEWMARKET - AURORA RICHMOND HILL THORNHILL UNIONVILLE MARKHAM DURHAM - PICKERING DURHAM - AJAX DURHAM - WHITBY DURHAM - OSHAWA DURHAM - BOWMANVILLE BOLTON MARITIMES DARTMOUTH - NORTH DARTMOUTH - CENTRAL DARTMOUTH - S/E/W HALIFAX - PENNINSULA HALIFAX - SPRYFIELD HALIFAX - CLAYTON PARK HALIFAX BEDFORD LOWER SACKVILLE MONCTON MONCTON - NORTH RIVERVIEW DIEPPE FREDERICTON NORTH FREDERICTON SOUTH 5 LSA LSA 5 LSA 5 LSA See Valpak envelope for an additional 87 micro-targeted local shopping publishing areas! LOOK INSIDE $ 100 IN THIS ENVELOPE!* 62, ,500 62,500 62,500 1,3 200,000 BRITISH COLUMBIA NORTHSHORE VANCOUVER TRI-CITIES PORT MOODY TRI-CITIES WESTWOOD TRI-CITIES COQUITLAM TRI-CITIES POCO WESTSIDE VANCOUVER CENTRAL VANCOUVER EAST VANCOUVER EAST VANCOUVER BURNABY BURNABY NEW WESTMINSTER PITT MEADOWS MAPLE RIDGE MISSION RICHMOND SURREY NORTH DELTA - SURREY SURREY ST., 176 ST. SURREY - CLOVERDALE SOUTH SURREY - WHITE ROCK SURREY - LANGLEY WALNUT GROVE SURREY - LANGLEY LANGLEY LANGLEY - ALDERGROVE ABBOTSFORD CHILLIWACK DOWNTOWN APARTMENTS WEST KELOWNA SOUTH EAST KELOWNA RUTLAND GLENMORE/WINFIELD KELOWNA APARTMENTS VICTORIA - LANGFORD COLWOOD/VIEW ROYAL VICTORIA - WEST SAANICH VICTORIA - BROADMEAD VICTORIA - GORDON HEAD VICTORIA - METCHOSIN SOOKE/COLWOOD VICTORIA - ESQUIMALT VICTORIA - DOWNTOWN NORTH VICTORIA - FAIRFIELD/OAK BAY 6,250 43, ,000 QUEBEC (EUREKA) GATINEAU EAST* GATINEAU WEST* 60, ,000 LAVAL DUVERNAY & ST-VINCENT-DE-PAUL VIMONT & AUTEUIL PONT-VIAU & LAVAL-DES-RAPIDES STE-ROSE & FABREVILLE ST-MARTIN & CHOMEDEY LAVAL OUEST & STE-DOROTHÉE RIVE-SUD BOUCHERVILLE, VARENNES & STE-JULIE ST-BRUNO & ST-BASILE LONGUEUIL ST-LAMBERT & GREENFIELD PARK BROSSARD ST-HUBERT LAPRAIRIE, CANDIAC, DELSON, BANLIEUE NORD REPENTIGNY & L ASSOMPTION TERREBONNE, LACHENAIE & MASCOUCHE BLAINVILLE, LORRAINE, B.-D.-FILIONS, ROSEMÈRE, STE-THÉRÈSE & BOISBRIAND ST-EUSTACHE & DEUX-MONTAGNES STE-MARTHE-SUR-LE-LAC & ST-JOSEPH-DU-LAC MIRABEL, ST-JANVIER, ST-AUGUSTIN & DOMAINE VERT ST-JÉRÔME, BELLEFEUILLE, ST-COLOMBAN, MIRABEL EN HAUT & PRÉVOST MONTREAL VAUDREUIL SENNEVILLE, STE-ANNE-DE-BELLEVUE, KIRKLAND & BAIE D URFÉ ÎLE-BIZARD, STE-GENEVIÈVE & BEACONSFIELD PIERREFONDS DOLLARD-DES-ORMEAUX POINTE-CLAIRE, DORVAL & LASALLE ROXBORO, VILLE ST-LAURENT, SARAGUAY & CARTIERVILLE LACHINE & LASALLE CÔTE-ST-LUC & NDG AHUNTSIC & ST-MICHEL MONTRÉAL-NORD ST-LÉONARD ROSEMONT & NOUVEAU ROSEMONT ANJOU, TÉTREAUVILLE & NDV RIVIÈRE-DES-PRAIRIES, MONTRÉAL-EST & POINTE-AUX-TREMBLES 5 LSA 5 LSA 5 LSA 5 LSA 175,000 62, , ,500 62,500 5 *Please contact your local consultant for individual market schedules. 17 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 18

12 HOUSE, HOME & FAMILY SAVINGS GUIDE TRUSTED GUIDE TO PERSONAL & HOUSEHOLD PRODUCTS & SERVICES Home Improvement Lead Generators! The Home Improvement category is one of the largest categories of businesses we serve and is why we have publications specifically to market the home improvement industry, from Windows & Doors, Kitchen & Bath renos to Landscaping. Our network delivers home improvement-seeking customers! Home Saver Magazine Delivering the best home and family savings locally, this full-size publication is ideal for businesses offering home improvement services from roofing to basements. The Home Magazine Geared towards homeowners looking to improve the look of their homes or to upgrade their in-home appliances to save money on monthly utility bills. 4 Published 6x per year 4 Reaching 800,000 homes 4 Circulation: 4,800,000 4 Published 7x per year 4 Reaching 500,000 homes 4 Circulation: 3,500,000 Our most popular Home Improvement Categories We have worked with over 10,000 HOME IMPROVEMENT COMPANIES Windows and Doors Roofing and Metal Roofing Heating and Air Conditioning Vent and Duct Cleaning More than just a mail drop! DRMG offers a family of products and services that have delivered stellar results for thousands of home improvement companies via Direct Mail, Digital Advertising, Performance Tracking, Marketing Consultation and so much more. Kitchen & Bath Landscaping Paving & Interlocking Waterproofing HOME SAVER Reaching 800,000 homes within 4 publishing zones ONTARIO - GTA WEST 2 MISSISSAUGA BRAMPTON CALEDON HIGH PARK ETOBICOKE ONTARIO - GTA CENTRAL 2 NORTH YORK CONCORD KING CITY AURORA THORNHILL WOODBRIDGE MAPLE NEWMARKET RICHMOND HILL MARKHAM UNIONVILLE STOUFFVILLE ONTARIO - HALTON 1 OAKVILLE WATERDOWN BURLINGTON MILTON GEORGETOWN HALTON HILLS ONTARIO - EAST 1 PICKERING WHITBY OSHAWA AJAX BROOKLIN SCARBOROUGH Greater Toronto Living Magazine Our flagship digest magazine serves the home renovation and repair industry and is targeted towards affluent customers in three specific geographic zones of the GTA. THE HOME MAGAZINE Reaching 500,000 homes within 3 publishing zones ONTARIO - GTA WEST 200,000 MISSISSAUGA MILTON BRAMPTON CALEDON GEORGETOWN OAKVILLE ONTARIO - GTA SOUTH 1 ETOBICOKE NORTH YORK TORONTO SCARBOROUGH ONTARIO - GTA NORTH 1 MARKHAM UNIONVILLE THORNHILL MAPLE KING CITY AURORA STOUFFVILLE RICHMOND HILL CONCORD WOODBRIDGE NEWMARKET BOLTON 4 Published 8x per year 4 Reaching 6 homes 4 Circulation: 5,200,000 GREATER TORONTO LIVING Reaching 6 homes within 3 publishing zones ONTARIO - GTA WEST 2 OAKVILLE MISSISSAUGA ETOBICOKE HIGH PARK ONTARIO - GTA CENTRAL 200,000 CONCORD KING CITY NEWMARKET THORNHILL MAPLE AURORA RICHMOND HILL WILLOWDALE NORTH YORK TORONTO ONTARIO - GTA EAST 200,000 MARKHAM STOUFFVILLE TORONTO UNIONVILLE SCARBOROUGH THE BEACHES 19 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 20

13 COULD BE Maximize Exposure Ad Save is the perfect advertising vehicle to enhance your campaign. Ad Save is published four times a year and hits homes when other publications don t, offering maximum exposure. In addition, you reach 100% of residential mailboxes including apartments. Targeting Neighbourhood Trading Areas Generate a targeted campaign through Money Saver & Valpak Envelope products and maximize your ROI. DRMG has taken the demographic guesswork out of the equation and have selected zones that target Neighbourhood Trading Areas (NTA s) within the different cities we deliver to. Ad Save Magazine Valpak Envelope Ad Save offers advertisers hyperlocalized marketing opportunities... reaching all residential mailboxes including apartments. 4 Published 4x per year 4 Reaching 1,200,000 homes 4 Circulation: 4,800,000 LOOK INSIDE $ 100 IN THIS ENVELOPE!* TO ADVERTISE IN VALPAK, CALL Valpak Envelope offers advertisers the ability to micro-target potential customers in 87 publishing zones in addition to the 282 offered by Money Saver Envelope. 4 Published 12x per year 4 Reaching 870,000 homes 4 Circulation: 9,480,000 ONTARIO - SOUTH WEST GUELPH KITCHENER/WATERLOO CAMBRIDGE OAKVILLE ST. CATHARINES BURLINGTON MILTON GOLDEN HORSESHOE TRICITIES SARNIA WINDSOR LONDON WOODSTOCK BRANTFORD HAMILTON ONTARIO - GTA NORTH BARRIE AD SAVE Reaching 1,203,378 homes within 14 publishing zones 522,638 66, ,611 54,010 63,228 62,044 72,518 55, ,916 45, , ,888 41,307 50, ,000 65,824 65,824 AD SAVE S COMPETITIVE ADVANTAGE reach apartment mailboxes! Not so great if... you sell hot tubs Fantastic if... you deliver pizza VALPAK ENVELOPE Reaching 870,000 homes within 87 publishing zones 10,000 households per Neighbourhood Trade Area (NTA) SOUTHWEST ONT. CAMBRIDGE KITCHENER GUELPH NIAGARA ST CATHARINES NIAGARA FALLS WELLAND/ PORT COLBORNE GRIMSBY HAMILTON HAMILTON STONEY CREEK EDMONTON ST ALBERT EDMONTON SHERWOOD PARK 4 NTA 9 NTA 5 NTA 7 NTA 3 NTA 3 NTA 1 NTA 10 NTA 3 NTA 2 NTA 13 NTA 1 NTA 40,000 90, ,000 70,000 30,000 30,000 10, , ,000 30, ,000 20, ,000 10, ,000 SAINT JOHN SAINT JOHN OTTAWA STITTSVILLE KANATA OTTAWA NEPEAN ORLEANS 4 NTA 1 NTA 3 NTA 10 NTA 4 NTA 4 NTA 40,000 40,000 10,000 30, ,000 40,000 40, ,000 Valpak consumers are upscale, educated professionals a quality audience with discretionary dollars to spend. The average Valpak household income is 28% HIGHER THAN AVERAGE Valpak of N. Colorado & S. Wyoming 21 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 22

14 DIGITAL INTEGRATION Support your Direct Mail Campaign Leverage digital channels & supercharge your campaigns! 46% USE THE INTERNET for product research At DRMG we ensure your campaign is visible online. Canada Post recently teamed up with Ipsos in a neuromarketing study that measured emotional response from users when they were shown advertising across various Direct Mail & Digital Marketing channels. Overall, the study showed that Connected Campaigns that combine Print Advertising & Digital Marketing drove: CONSUMERS TODAY ARE CONNECTED 24/7 TO SOME FORM OF DIGITAL DEVICE People seek information by searching for products & services on the internet. Google & social media are the main sources of information. YouTube has over a billion users, almost one-third of all people on the internet. (YouTube, 2016) (Source: hubspot.com/marketing-statistics) 72% of adult internet users use Facebook. (Pew Research Center, 2015) (Source: hubspot.com/marketing-statistics) Google Ads reach 90% of all internet users worldwide. (Google) (Source: plus.google.com/+googleads/posts/gnwkh3hnaf9) 23 39% More Attention How long did they look at the message? Eye-tracking was used to determine how much time subjects spent engaged with each message. 10% Higher Brand Recall Did they remember the message? The day after media exposure, an online survey assessed how well subjects remembered the brands and offers. 5% Stronger Response Were they interested in the message? EEG recordings tracked the positivity or negativity of emotional response to the advertisements. *Source: Canada Post/Ipsos Connecting for Action, September TM Trademarks of Canada Post Corporation. All other trademarks are property of their respective owners. A MARKETING PARTNER WHO WORKS WITH THE BEST Staffed with Google Certified Professionals in-house. By 2019, mobile advertising is expected to represent 72% of all digital ad spending. Source: Google DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 24

15 REACH PROSPECTS DIGITALLY EXPOSURE FREQUENCY With your 24/7 Campaign Digital Flyer Create once. Publish Everywhere! MAXIMIZE REACH & FREQUENCY OPPORTUNITY! At DRMG we ensure your campaign reaches your target audience. We aim to have your ad seen multiple times by the same audience. Increased Visibility Target the same geographic area, at the same time your print ad is delivered. Campaign Focused Don t distract them... you are promoting an offer, not just positioning your brand. Track Performance Know where your leads are coming from. 35% OF LANDING PAGE VISITORS We target the same geographical area your direct mail hits... online! in connection to direct mail, will take action. This action syncs up your mail with the internet, increasing customer visibility along with new-customer generation. Digital TM 25 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 26

16 Supercharge your Campaign with one of our custom Landing Page programs CHOOSING THE RIGHT DIGITAL PROGRAM Your number of checkmarks will indicate your best option Our in-house design team can build an internet-based Landing Page specifically tailored to your product or service. Whether you are a fast-food outlet that wants to increase coupon redemption, or a roofing company that wants to collect prospects data and appear on page 1 of Google, we can help. You would benefit from collecting prospects data to market to them at a subsequent time You would benefit from collecting prospects data to market to them at a subsequent time Digital TM It is beneficial for you to know how many prospects have taken action after seeing your Direct Mail ad It is beneficial for you to know how many prospects have taken action after seeing your Direct Mail ad 50 % OFF Power Page offer (in addition to your Direct Mail) to entice a prospect to visit your Power Page someone would search for on Google You are willing to offer an exclusive online Your product/service is something that A 24/7 online offer accessible only by your Direct Mail prospects. 4 Tracks Direct Mail traffic 4 Collects prospects data so you can track performance You are willing to offer an exclusive online offer (in addition to your Direct Mail) to You are interested in driving traffic to your page via digital advertising You do not organically rank on page multiply redemption 1 of Google You are not interested in driving traffic to $800+ budget per month is feasible this page outside of your Direct Mail to generate leads/customers Power Ranker A 24/7 online offer accessible by your Direct Mail prospects and new google marketing leads. 4 Tracks Direct Mail traffic 4 Collects prospects data 4 Ranks on page 1 of Google 4 Tracks Google traffic NOTE A FEW URL OPTIONS: 27 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 28

17 CREATE A SMART CAMPAIGN A 24/7 Online Offer accessible by your Direct Mail Prospects. 50 % OFF DIRECT MAIL Choose to change your offers month to month during the duration of your campaign. Collect Prospects Data Your Power Page is designed to collect prospects contact information, allowing you to market to them again at a subsequent time. Track Results Your Power Page campaign is provided with a unique campaign URL that s listed on your Direct Mail ad & drives traffic to your page. (See more about Performance Tracking on page 33-34) Your campaign Your campaign online Call to Action online Call to Action CAMPAIGN POWER PAGE Choose an offer for the duration of your Direct Mail Campaign! Making this program work for you: Give your prospects something in return for their information! IF YOU WANT TO COLLECT AN ADDRESS, ASK SELF: What is compelling enough for a consumer who has your offer in their hands to want or need to visit your Power Page and give you their information? EXAMPLE CALL TO ACTIONS: Visit us online and... Get an additional 10% Off Download an exclusive online $20 coupon Receive a free copy of... Enter to win... WHAT S ONLINE CALL TO ACTION? Visit us online and DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 30

18 80% OF SUCCESS IS SHOWING UP! 50 % OFF PRIX FIXE MENU WITH THE PURCHASE OF 1 PRIX FIXE MENU AT REGULAR PRICE A 24/7 online offer accessible by your Direct Mail prospects and new google marketing leads. windows and doors WE WORK WITH THE BEST! DRMG has 13 Google Certified Professionals in-house. Collect Prospects Data Google Ads Tracks Results Learn more on page When your Direct Mail drops, it drives lots of customer traffic to the internet, and especially to Google. We launch your Google Ads campaign and your Direct Mail campaign at the same time, to the same audience! WHY YOU NEED TO BE ON PAGE ONE OF GOOGLE Be present in the moments that matter Google provides almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. 93% of all buying decisions start with an online search. Websites on Page 1 of Google get 91.5% of Google traffic Source: mr-seo.com What are Google Search Ads? They are advertisements which appear in search results on google. com with the use of Google AdWords. What are Google Display Ads? Display ads appear across a variety of web pages and apps reaching potential customers. ASK SELF: Do you know how many people are searching for your category? How many of those times do you show up? How many times do they choose you, and why? Most importantly, how many times does your competitor show up, but you don t? WHEN PEOPLE SEE YOU HERE they will research to compare and to learn more Google defines this as the The Zero Moment of Truth. The exact moment when a consumer has a need, intent or question that he or she would like to address through an online search. You need to step up and be there to answer these questions... or your competitors will! 31 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 32

19 PERFORMANCE TRACKING Measure & Track Results of your Print & Digital Marketing Efforts Real accountability for your advertising dollars! Introducing DRMG Insight TM, our proprietary platform to unify results from your marketing efforts in an easy to use dashboard! SYNC PRINT & DIGITAL ADS WITH DRMG INSIGHT TM Simple attribution shows the impact of each marketing channel. HOW IT WORKS: VIEW LEADS See where they are coming from LISTEN TO CALLS Are your leads being taken care of? SCORE EACH LEAD Track quality of leads & where they come from ANALYTICS & DEMOGRAPHIC INSIGHTS Learn more about who you re attracting SMARTER CAMPAIGNS! With DRMG Insight, you see exactly where your advertising budget goes and exactly how it performs. Imagine the power to identify (not assume) where you can improve and what strategic initiatives to take to optimize and grow your business. Your Print Flyer DRMG provides you a Tracking Number and Unique URL for your Direct Mail Print Components. LEARN MORE Understand which channels perform best for you and understand your customer. Your 24/7 Digital Flyer Your Unique URL points to a custom Landing Page to support your Direct Mail campaign. We then drive traffic through digital channels to your Landing Page. Performance Tracking Your Tracking Number and Unique URL give you the ability to review leads and get detailed insight on your campaign performance. Insight TM DRMG Insight can also connect with your current website; tracking visitors by city, most popular pages visited, how your visitors found you and so much more! 33 DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 34

20 MAXIMIZING R.O.I. Your One-Stop Shop Solution Direct Mail ROI... It s Simple Math CALCULATE THE LIFETIME VALUE OF CUSTOMER: 1. What is your average sale? $ 2. How many times would an average customer purchase a year? $ 3. How many years does an average customer do business with you? Multiply 1 x 2 x 3 $ Customer Lifetime Value Direct Mail TM BRAND AWARENESS Digital TM PHONE CALLS ALL LEAD TO STORE VISITORS COUPON REDEMPTIONS Insight TM CONSIDER: StatsCan says the average family lives in a house for 5 years. People are creatures of habit, meaning if they are happy with your product/service, they will be your customer for 5 years. ONLINE LEADS WEBSITE VISITORS MORE FOLLOWERS NEW LIST MEMBERS 35 REACH MULTIPLIED! StatsCan says the average Canadian household contains 4.25 people. Multiply that figure by the circulation to get your total potential audience. MULTIPLY REDEMPTION! Let s say your ad has a circulation of, with 2 coupons... That means you are mailing 100,000 coupons! REACH BY REFERRAL! For every customer gained, consider the value of referral. People are 4 times more likely to buy when referred by a friend. * *Source: Neilson DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 36

21 PRINT & DIGITAL GRAPHICS Creative without strategy is called art, creative driven by strategy is called advertising. 37 Premium Quality Graphic Designs Guaranteed to optimize your campaign performance Our in-house design team guarantees compelling Direct Mail & Digital Ad designs that increase overall campaign performance and click-through rates. DO COUPONS HAVE THESE 6 FUNDAMENTAL OFFER DO ADS FOLLOW THE GUTENBERG PRINCIPLE? Also known as the Z pattern of processing. A design principle that describes the general movement of the eyes when looking at a design in which elements are evenly distributed. DISCLAIMER EXPIRY COMPONENTS? 60% VALID AT LOGO CONDITIONS At DRMG your ads are designed absolutely Free with your Campaign. CREATE AN EFFECTIVE OFFER: What is your Offer? Your Disclaimer: The Conditions: Offer Expiry: Valid at: AN OFFER MESSAGE DRIVES MORE SALES IN COMPARISON TO A BRAND MESSAGE How do offers/coupons benefit your business? OF SHOPPERS actively look for coupons * Example: Free Dessert Attract new customers Reactivate old customers Coupon advertising provides the opportunity for additional profits through the sale of related items. Coupons are measurable and accountable. Example: With the purchase of an entrée (this is how you get the offer) Example: One coupon per visit. Cannot be combined with any other offers. Valid only on weekdays. Example: Month/Day/Year Where is this coupon valid? Discounts between 31-49% drive greatest response; over 50% is not more effective *Source: Independent marketing research firm, the A.C. Nielson Co. Valpak DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 38

22 39 CUSTOMER TESTIMONIALS EZLube We have been using Money Saver Envelope for over 4 years to help grow our locally owned oil change and car wash facility and it continues to perform each and every month. We see an increase of new and repeat customers bringing the coupons in each month and like the visibility on the envelope cover. The value is well worth the cost and the flexibility to change up our offers and artwork is very desirable for us at EZLube Victoria Gary Preston, Owner Church s Chicken, B.C. Every time the Money Saver Envelope gets delivered my sales and customer counts increase. When the 500,000 envelopes go out a lot of people try us for the first time. If I do a good job these people repeat. Every year I ve seen a 15-per-cent increase. What I like about it is it is done before time, it shows up in the market on time and man, when it shows up I can tell it has shown up because the numbers show it. It s unbelievable! I have the best sales even as compared to Church s Restaurants in the United States. - Mono Moitra, Director of Operations RCC Waterproofing We ve been dealing with Direct Response for 9 years and we ve continually grown with them as they ve grown their publications and it s been a standard in our lead generation. Even with the growth of our online spending nothing has been able to generate the leads as print... the one thing we always know is that every day people open their mail. Direct Response over the past 9 years has been our No. 1 lead source generator and we plan to continue it that way. - Tony Romanelli, Owner Swiss Chalet We are very pleased with the response rate from our coupon insertion in the Money Saver. In the first week, over 1,500 coupons were redeemed. One location in the test market had over 450 redemptions in the first week. Our investment in advertising must meet the same stringent requirements for ROI as any other investment. Direct Response Media Group delivered the results. Dollar for dollar, Money Saver has been one of the best advertising vehicles we ve used in years. - Shafiq Mohamed Pizza Pizza For me, it s always about building brand awareness and reaching thousands and thousands of customers with our Pizza Pizza offers. It s very, very successful because when I can put offers into the customer s hand - and immediately you can see that response on a Friday, Saturday night once the Money Saver hits - it stimulates our business and drives our pizza sales, so I m thrilled about our relationship with Direct Response. - Pat Finelli, Chief Marketing Officer Gabriel s Restaurant We consider ourselves to be a casual upscale restaurant. The thought of advertising in a coupon magazine did not cross our mind until we decided to give Money Saver a try. That was three years ago and we have never looked back. The response rate was excellent. On average, 200 coupons are used per month in our restaurant. The majority are new customers. - Bill Bountas, Owner Oak Park Dental & Cornerstone Dental I ve had the pleasure of knowing (DRMG s) Senthil and his team for the past 5 or 6 years and we ve had a good relationship as far as marketing strategies and ways to attract new patients to our 2 offices. We ve been using Money Saver Magazine as a means to that. I strongly recommend Senthil and his team at the Money Saver Magazine and I m sure he can make it as successful for you as it s been for me. - Dr. Anil Ralhan DIRECT RESPONSE MEDIA GROUP 1 (866) DRMG.COM 40

23 Join thousands that gain customers through Direct Mail 1 (866) DRMG.COM LOCAL, REGIONAL & NATIONAL DISTRIBUTION OVER 15,000 CANADIAN BUSINESSES SERVED