Click and Deliver Future of Deliveries Research Ipsos MORI and The RAC Foundation (Oct-Nov 2016)

Transcription

1 Future of Deliveries Research Fieldwork dates: 28 th October 1 st November 2016 All figures in percentages Data have been weighted to the known offline population profile Data have been additionally calibrated using known offline proportions for whether the participant is the main shopper in their household, and whether or not they have bought groceries or products online in the last three months Interviews conducted online An asterisk represents a percentage less than 0.5 but greater than 0 Numbers may not always add up to 100 due to computer rounding or multiple answers Q5. In the last three months, approximately how often have you made a trip in a vehicle to go shopping? Every day 3 Every 2-3 days 17 Every 4-5 days 16 About once a week 30 About once a fortnight 8 About once a month 6 Less often than once a month 6 Never 12 Don t know 2 NET: About once a week or more often 66 NET: Ever 86 1

2 Q6. Overall do you make shopping trips in a vehicle more often, less often or about the same nowadays compared to 12 months ago? A lot more often than 12 months ago 4 A little more often than 12 months ago 8 About the same as 12 months ago 64 A little less often than 12 months ago 10 A lot less often than 12 months ago 7 Don t know 7 NET: More often 12 NET: Less often 17 Q7. Which of the following reasons, if any, explain why you are travelling less often in vehicles to go shopping nowadays? I do more of my shopping online/via websites than I used to 23 I now travel to go shopping by other means (e.g. by walking, cycling or by using the train, etc.) 22 I do less shopping nowadays 21 I can t afford to go shopping as much as I used to 20 I drive less in general 16 I buy more in one go than I used to 11 I have moved to a different area 10 Someone else in the household has taken over some/all of the shopping from me 7 I no longer drive 7 I have a bigger vehicle so I can buy more in one shopping trip 5 I live with fewer people so I need to do less shopping 3 Someone else outside of the household has taken over some/all of the shopping from me 3 Because a shop / shops I tend to visit are now no longer open 2 Other reason (s) 12 No reason in particular 5 Don t know 2 Base: All Adults aged in Great Britain who are making less trips in a personal vehicle to go shopping compared to 12 months ago, n = 371 2

3 Q8. How often, if at all, do you personally purchase the following products online? Groceries Clothes/ Footwear Books/ CDs/DVDs Toiletries/ Cosmetics Household appliances/ Furniture Electronics Several times a week 8 * 1 1 * * About once a week About once a fortnight About once a month About once every three months About once every six months About once a year Less often Never Don t know NET: Ever Q9. When ordering these products online, what delivery methods do you currently use? Groceries Clothes/ Footwear Books/ CDs/DVDs Toiletries/ Cosmetics Household appliances/ Furniture Electronics Delivery to my home address Delivery to a work address Collect in store (click and collect) Collect from another collection point Other Don t know NET: Any delivery method NET: Any collection method Base: All adults aged in Great Britain purchasing the specific products online. Groceries = 1,332, Clothes/Footwear = 1,856, Books/CDs/DVDs = 1,843, Toiletries/Cosmetics = 1,513, Household appliances/furniture = 1,688, Electronics = 1,800 3

4 Q11. Thinking about getting goods delivered that you ordered online. How often, if at all, do you tend to choose same or next day delivery options to get these products delivered? Always 4 More often than not 13 About half the time 12 Less than half the time 29 Never 37 I don t get goods I order online delivered 1 Don t know 3 NET: Half the time or more 29 Base: All Adults aged in Great Britain who make purchases online, n = 2063 Q12. What time of the week do you normally receive deliveries of products you have ordered online? And what time of the week would you prefer to receive deliveries of products you order online? Normal time of the week deliveries are usually received Preferred time of the week to receive deliveries Weekday morning (Monday-Friday) Weekday afternoon (Monday-Friday) Weekday evening (Monday-Friday) Weekend morning (Saturday and Sunday) 8 15 Weekend afternoon (Saturday and Sunday) 3 7 Weekend evening (Saturday and Sunday) 1 3 I would never get goods delivered to my home address 1 1 Don t know Net: Weekday Net: Weekend Base: All Adults aged in Great Britain who make purchases online, n =

5 Q14. For what reasons, if any, do you choose to use click and collect? It means I can collect items at a time convenient for me 53 It means I do not have to be at home to receive a delivery 51 It is cheaper than having items delivered somewhere 43 I can collect items when doing other tasks e.g. when on the way home from work, going to do grocery shopping, etc. I can check the product is correct when I collect it from the collection point 18 I do not trust delivery companies to leave the goods in a safe place if they deliver it to my home or place of work and I am not there I do not trust delivery companies to deliver on time 7 I do not trust delivery companies to deliver goods securely 6 I have previously had goods stolen, go missing or go undelivered when using other delivery methods 5 I do not trust delivery companies to handle goods without damaging them 4 Other 2 No reason in particular 4 Don t know 1 Base: All Adults aged in Great Britain who use click and collect to get products they ordered online delivered, n = Q15. Thinking about the frequency in which you use click and collect to receive products you order online, overall do you think you use it more often, less often or about the same nowadays compared to 12 months ago? A lot more often than 12 months ago 7 A little more often than 12 months ago 25 About the same as 12 months ago 51 A little less often than 12 months ago 9 A lot less often than 12 months ago 3 I didn t use click and collect 12 months ago 2 Don t know 3 NET: More often 32 NET: Less often 12 Base: All Adults aged in Great Britain who use click and collect to get products they ordered online delivered, n = 749 5

6 Q16. Thinking now about Christmas 2015 and shopping you may have done to buy presents for other people. Last year how much, if any, of your shopping for gifts for other people for Christmas did you do online? All of it 9 More than half of it 24 About half of it 19 Some of it but less than half 22 None of it 13 I did no shopping for presents at Christmas last year 10 Don t know 4 NET: Half or more 51 NET: Any online 73 Q17. Thinking about the presents you bought online for other people at Christmas in 2015, what methods of delivery for your purchases did you use? Delivery to my home 82 Collection in store (click and collect) 23 Delivery to my workplace 11 Delivery direct to the person I bought the present for 8 Delivery to the home of another person, but not the person the present was bought for 7 Collection from another collection point 5 Other 1 Don t know 2 NET: Collection methods 26 NET: Delivery methods 93 NET: Delivery to home methods 88 Base: All Adults aged in Great Britain who bought any gifts for other people for Christmas 2015 online, n = 1,661 6

7 Q18. Thinking about Christmas in 2016 and the shopping you may do to buy presents for other people Do you think you will buy more or less presents online than you did at Christmas in 2015, or about the same?. I will buy a lot more online than last year 5 I will buy a little more online than last year 12 I will buy about the same online as last year 50 I will buy a little less online than last year 7 I will buy a lot less online than last year 5 I will not be doing any shopping for presents at Christmas in Don t know 11 NET: Buy more online 17 NET: Buy less online 12 7