Instagram Marketing: Advanced Growth Tactics

Transcription

1 Instagram Marketing: Advanced Growth Tactics

2 Meet the Team John D. Saunders David J. Verjano

3 Agenda Instagram s Current Landscape New Features + How to Leverage Them Case Studies + Examples Q&A Session

4 Instagram has doubled its monthly active user base in two years Source: The Verge

5 80% of Instagram users come from outside of the U.S. Source: Hootsuite

6 75% say that they take action after seeing a post (i.e. visiting sites, searching, or telling a friend) Source: Buffer

7 Instagram Engagement is down, but still higher than Facebook and Twitter Source: Quintly

8 TL:DR Instagram is still growing but getting more competitive Great platform for visual storytelling + evoking action Social network with global appeal

9 Instagram Best Practices Basic tips to optimize your profile: Consistent Visual Theme Detailed, Engaging Bio Hi-Res Visual Content Quality Over Quantity Use Link in Bio

10 Instagram Best Practices (Cont d) Business Page vs. Personal Pros of Business: a. Instagram Analytics b. Instagram Ads c. Search Increase (for business names) Pros of Personal: a. Slightly more reach b. More organic profile

11 Instagram s Latest Features New Algorithm Stories Instagram Ads Albums Save Feature Instagram Live

12 Statement from Instagram The new algorithm is based on the likelihood you ll be interested in the content, your relationship with the person posting, and the timeliness of the post.

13 R.I.P. Chronological Order Posting in sequence becomes obsolete Rethink best times to post Organic reach likely to decline

14 Instagram Stories What is it? Share a series of photos & videos that disappear after 24 hours. How to leverage it Tag potential customers & partners Tease upcoming product releases, events, etc. Use location tags to drive foot traffic

15 Instagram Live What is it? Live video streaming only viewable on Instagram, which publicly disappears upon completion. How to leverage it Create exclusivity Can now be saved after it ends Live Q&A sessions

16 Instagram Albums What is it? Share multiple photos and videos (up to 10) in a single post. How to leverage it Use event recaps + tag attendees Creative panoramic visuals Cliffhanger sequence

17 Save Feature What is it? Stores content to be viewed at a later time. Possible algorithm rank factor. How to leverage it Create save-worthy content Encourage usage with call-to-action

18 Instagram Ads - Objectives Awareness Consideration Conversion Drive awareness of your business, product, app or service. Have potential customers learn more about your products or services. Increase product sales, mobile app downloads, even visitors to your store. Reach Reach & Frequency Brand Awareness Local Awareness Website Clicks Video Views Reach & Frequency Website Conversions Dynamic Ads on Instagram Mobile App Installs Mobile App Engagement

19 Instagram Ads Photo Ads Video Ads Carousel Ads Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format. Get the same visually immersive quality as photo ads with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format. Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

20 Engagement Tactics Instagress Automate your activity and get more followers, likes and comments on Instagram. Like Comment Follow / UnFollow With strategy, it can lead to organic growth and engagement LIVE PRESENTATION

21 Instagress (Cont d) Engage with user s followers. This is THE best way to engage with users who will have affinity toward your brand. Create a blacklist DON T use tags Comments are an option Like strategy works well Follow Our User s Who Follow Strategy LIVE PRESENTATION

22 Influencers & Brand Ambassadors Instagram influencers can be a HUGE asset. By thinking outside of the box you can develop a unique and compelling creative direction, collaborating with the influencers to establish a memorable message. Use a VA to collect user data Automate the outreach process

23 The Goodlife Inc. Our Approach: - Curated feed based on luxury content Targeted toward high-end consumers Built brand exclusively on IG The Results: - Grew from 500k to 1.4m followers Verified Instagram Account Average 50k views per month Partnerships with top luxury brands LIVE PRESENTATION

24 Love Travel Co. We took a little known travel brand to 18k followers in just a few months. The Results: - More than $2,500k in sales from Instagram Over 100k reached in a few months Consistent brand influence

25 Quick Recap Leverage new features to build growth Create a paid media strategy Capitalize on tools and resources

26 Future Topics of Discussion E-Commerce Strategies Social Media Analytics Website Optimization

27 What did you think? Quick Survey

28 Join our Facebook Group

29 Q&A

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