The 3 Big Social Media MISTAKES Many Child Care Leaders Make (and How to Fix Them) Kris & Devin Murray

Transcription

1 The 3 Big Social Media MISTAKES Many Child Care Leaders Make (and How to Fix Them) Kris & Devin Murray

2 Today s Webinar Agenda Introduction What is Social Media The 3 Big Mistakes An Invitation to Go Deeper Stay with us until the end to get access to the slides and Certificate of Participation

3 First Things First Happy Mardi Gras!

4 Briefly Our Story

5 Who s Kris Murray? Coach Speaker Author Mom America s Leading Expert on Child Care Business Success Over 200 child care leaders currently in mentoring program with me Personally coached over 50 owners & directors who have increased enrollment % in 6 months or less Co-founder of the International Child Care Business & Technology Association Author 5-star book on Amazon, published by Redleaf Press My mission: help child care leaders grow their enrollment, improve their marketing effectiveness & ROI, develop systems = HAVE FUN AGAIN IN YOUR BUSINESS!

6 Who s Devin Murray? COO of Child Care Marketing Solutions Online Marketing Expert Runs Our Gold Done for You Program including Social Media Content & Support Spent last 2 years and over $10, studying social media strategy & trends

7 More About Devin Wasn t always a Techie Airline Pilot for 16 Years Left 7 years ago Ran 500 Websites $500,000 online marketing budget Social Media Manager Google TM Adwords Partner Last 2 years have focused on Child Care Industry exclusively

8 What is Social Media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. - Wikipedia

9 What is Social Media? Forums Membership Sites MySpace Google+ Yelp Pinterest YouTube On and on 342 Well Known Social Media Sites

10 What is Social Media? Facebook

11 Facebook The 900 lb gorilla Do what works for Facebook and the other social media sites will work great

12 The 3 Big Mistakes Child Care Marketing Solutions

13 Big Mistake #1 Not having a Business Presence on Social Media Or being there in body only

14 Mistake #1: No Business Presence 1.01 Billions Monthly users 6.75 Hours per Month 1 out of every 7 minutes online spent on Facebook 250 Million Photos added daily 500 Million + Likes per day 140 Billion friends connected

15 Mistake #1: No Business Presence Average Day 15% of Facebook users update their status 22% comment on another s post or status 20% comment on another user s photos 26% Like another user s content 10% send another user a private message Millennials have on average 318 Friends

16 Mistake #1: No Business Presence Social Media is where people socialize Connect with friends Research products and services Get recommendations No longer connect (as much) at church, neighborhood or activity

17 Mistake #1: No Business Presence Millennials (18-34) Web first searches Go to the web to find businesses Only after making a choice do they call, visit or do offline research If you are not present on the web they assume you don t exist

18 Mistake #1: No Business Presence Millennials (18-34) Believe in Social Media (part of their FABRIC) Belief that Real businesses have social media presence if you don t you must not be a real business Right / Obligation to make comments Skeptical Expect to see interaction Rely on the web but at the same time don t trust what you say Want to see reviews, comments and recommendations from others

19 Solution to Mistake #1 Start an active social media presence for your child care program Set up a Facebook Business or Fan Account Be Active Posting daily Commenting or responding Not always about You Encourage Interaction Likes, Comments, and Posts

20 POLL TIME!

21 Big Mistake #2 Worrying About Negative Comments or Behavior (Letting Fear Stop You)

22 Mistake #2: Letting Fear Stop You I can t do social media because someone might put a bad comment up Fired staff who have a vengeance Existing staff who aren t team players Unhappy moms Legality Upset parents with pictures / comments Past of teacher / off duty time coming back When parents friend teacher they can see what they did this weekend, or that college night photo someone posted

23 Solution to Mistake #2 Get over it It s too important to be on social media You can control who makes comments and set your account so you must approve all posts Delete the inappropriate posts Content Filter Block words, links, just about anything

24 Solution to Mistake #2 Realize most parents have been posting pictures of the their kids all over the web since birth Release authorization Use good taste Proper framing

25 Solution to Mistake #2 Set up Social Media Policies Realize the line between work and play blur Protect yourself first Set up what can and cannot be done

26 Big Mistake #3 Not Monetizing Your Efforts

27 Mistake #3: Failure to Monetize You already have a lot on your plate Your time is worth a lot You can not afford for your time on social media to be just chit-chatting with parents Your online efforts need to provide a positive ROI (Return on Investment)

28 Solution for Mistake #3 Reduce the amount of time you spend on Social Media Plan 15 Minutes a day MAX 5 minutes in morning checking comments 10 minutes mid day to evening posting content and comments Think about having someone else do the work

29 Solution for Mistake #3 Grow your Audience If you are going to grow your enrollment you need to grow your list of prospects Your huge opportunity: Friends of Fans ( Likes )

30 Solution for Mistake #3 Social Media is GREAT for attracting and engaging Friends of Fans Create great, engaging, and fun content that people will share 1. Current parents will like and comments on the content 2. Their Friends (318) see those likes and comments if they like them to they come to your page 3. TWO Opportunities to grow enrollment

31 Solution for Mistake #3 Opportunity #1 Get people to follow you People want that great content Inspired, motivated, happier Great content and showing how great your program is establishes you as the leader Establishes your value beyond just the price Sprinkle in special offers seen by everyone following you

32 Solution for Mistake #3 Opportunity #2 Facebook is set up like a well designed website

33 Case Study: Primary Beginnings, Raleigh, NC Have run 2 Facebook contests that integrated with in-school activity Decorate Your Doors holiday contest Sign up for Super Bowl contest Rewarded family who won and put photo of them holding the reward on Facebook Results: doubled their likes This works for subsidy programs just as well as private-pay

34 Case Study: Primary Beginnings, Raleigh, NC Actual Post: There's still time to get more "likes" on your favorite Superbowl door! The classroom who has the most "likes" on their door will win a pizza party! Go to the Photo Albums and you will find it under each center's Superbowl Door Album. Good Luck!

35 Case Study: Primary Beginnings, Raleigh, NC

36 A Special Invitation Social Media can take awhile to teach, that is why we couldn t teach you everything we know in only 60 minutes. Many small tweaks and tactics you can use to optimize your success We have spent over 2 years and $10, educating ourselves on the topic.

37 A Special Invitation And to be honest a lot of what we know you simply don t need to know. It either doesn t fit in well with child care or would take too much time for the results you would get.

38 A Special Invitation There is however a core set of skills you really do need to know to effectively and safely utilize social media.

39 A Special Invitation We have put all of this knowledge, just the stuff you need, into one training program designed specially for child care: Social Media Success for the Child Care Professional: Facebook, Pinterest, and LinkedIn

40 Special Opportunity This course will teach you, or whoever you delegate your social media to, is an EASY, step by step way, how to set up and successfully use the top 3 social media sites for child care to fill your program and stay connected with parents over the long run.

41 Special Opportunity We ve broken down the world of social media to make it easy for you to get started, while understanding all the technical nuances to protect your program. 11 Module Training Program with each module being short, simple and easy to take action on.

42 Special Opportunity Module 1 Social Media Overview. Module 2 Why Fan Pages. Module 3 How to Set Up a Great Fan Page. Module 4 Protect Yourself with Admin Settings. Module 5 How to Use Cover Images. Module 6 Setting Up Custom Tabs.

43 Special Opportunity Module 7 Build Your Content: What & When to Post. Module 8 Intro to Pinterest. Module 9 How to Pin Images on Pinterest. Module 10 How to Drive Traffic Using Pinterest. Module 11 How to Use LinkedIn. Each Module comes with a Cheat Sheet

44 Special Opportunity This Course is Delivered Digitally, for Instant Access and Learn-at-Your-Own Pace Training All this training is provide online at our industryleading membership site Best of all, you ll have lifetime access to this course so you can come back anytime you need a refresher, or if you hire a new employee who needs this great knowledge.

45 Special Opportunity Let s Sum Up What You ll Get 11 Modules Training Course ($997 value) 11 Cheat Sheets - one for each module ($197 value) Certificate of Completion for 4 training hours ($100 value) Total Value of this course: $1, >

46 Special Opportunity Plus You ll Get Three Special Bonus Gifts ($697 Value) Sign up for this training before Friday, Feb 15 th 1. Access to 4 Weeks of our Done-for-You Social Media Content (Value $250) 2. Bonus LIVE Q&A Call with Kris and Devin (Value $197) 3. Sample Social Media POLICY (Value $250)

47 Special Opportunity You Are Protected by Our No Hassle, No- Questions-Asked 100% Money Back Guarantee As always, you are protected by our I Love This Training Guarantee. We re so confident that this program will help you, and take your business to the next level of success, we ll give you SIX FULL MONTHS to take your time and decide if this program delivers the skills and information we promise.

48 Special Opportunity OK, So What s the Investment? Imagine what it would feel like to have a social media presence in place by next month that is getting new parents to call you about enrolling, already convinced you are the best school for them. Imagine what it would be like to have people in your neighborhood know your school because of the powerful, interesting and fun content on your Facebook page. Imagine what you would do with a fully enrolled program, increased family retention in your school, more revenue, and more time freedom. What would that be worth to you?

49 Special Opportunity Well, I m not going to go through the math of how much revenue you could gain from what you learn in this course.

50 Special Opportunity That s because we ve decided to offer it at a truly no-brainer price - just $97. I know it s a little crazy for all the training you get AND all the bonuses. But we re here to help you grow your enrollment and improve the effectiveness of your marketing, and we want this training to be well within reach of EVERYONE.

51 Special Opportunity Register for this Brand New Social Media Course by Friday, February 15th (at midnight Eastern time) and get in for just $97 ONLY $97 (Total Value of Training & Bonus Gifts: $1,991.00)

52 Where to get today s slides and Certificate of Participation (scroll all the way down to bottom of page) Thank You! Now go take action! 52