B2B Media Publisher's Statement 6 months ended June 30, 2018 Subject to Audit Field Served: Field Served: Advertising, Marketing, Communications and Media. Ad Age is a global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today's marketers and brands online, in print and in person with analyses, insights, and events including Ad Age digital:next and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 58,999 AVERAGE QUALIFIED PAID CIRCULATION Individual - 15,580 AVERAGE QUALIFIED NONPAID CIRCULATION Individual - 34,166 Individual - 2,009 Individual - 22 Individual - 206 Individual - 149 Individual 17,795 Individual 34,337 Sponsored Individually Addressed - 475 Average Circulation 34,337 Sponsored Individually Addressed - 181 Sponsored Individually Addressed - 3 Sponsored Individually Addressed 659 Multicopy Same Addressee - 243 Multicopy Same Addressee - 5,944 Multicopy Same Addressee - 1 Multicopy Same Addressee 6,188 Single Copy Sales - 20 Single Copy Sales 20 Average Circulation 24,662 AVERAGE NONQUALIFIED CIRCULATION Nonqualified Allocated for Shows & Conventions - 486 Nonqualified Allocated for Shows & Conventions 486 Nonqualified Miscellaneous, Including Staff Copies - 2,814 Nonqualified Miscellaneous, Including Staff Copies 2,814 Average Nonqualified Circulation 3,300 48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224-366-6939 www.auditedmedia.com 06-0010-0
CIRCULATION BY ISSUES Issue cated) cated) Jan 08 16,637 7,624 190 24,451 34,137 27 142 34,306 58,757 Jan 22 16,846 7,813 205 24,864 34,083 27 142 34,252 59,116 Feb 05 16,708 7,811 205 24,724 34,047 27 143 34,217 58,941 Feb 19 17,067 7,911 214 25,192 34,063 27 145 34,235 59,427 Mar 05 16,632 7,637 218 24,487 34,036 26 148 34,210 58,697 Mar 12 16,693 7,638 219 24,550 34,011 26 148 34,185 58,735 Mar 19 16,240 7,641 222 24,103 34,013 26 149 34,188 58,291 Apr 02 16,284 7,972 215 24,471 34,129 23 148 34,300 58,771 Apr 16 15,920 8,114 207 24,241 34,087 19 152 34,258 58,499 Apr 30 16,111 8,638 208 24,957 34,310 18 153 34,481 59,438 May 14 16,174 8,438 207 24,819 33,899 18 153 34,070 58,889 May 28 15,697 8,892 199 24,788 33,927 16 155 34,098 58,886 Jun 11 15,713 8,872 201 24,786 34,784 15 156 34,955 59,741 Jun 25 15,740 8,887 214 24,841 34,804 15 156 34,975 59,816 Page 2 of 7 06-0010-0
BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry % - - - A B C D E F G 1. Brand Marketers 25,988 43.4 3,982 609 28 4,619 21,347 1 21 21,369 3,133 4,800 617 738 15,007 445 1,248 2. Media 4,603 7.7 1,821 278 21 2,120 2,380 14 89 2,483 1,079 1,034 663 251 847 326 403 3. Advertising Agencies & Other Agencies/Consultancies 16,081 26.9 5,994 1,010 70 7,074 8,972 35 9,007 5,915 3,115 769 1,027 2,464 1,486 1,305 4. Ad Tech/Marketing Tech 1,069 1.8 465 89 7 561 498 10 508 322 220 109 18 232 51 117 Sub- Brand Marketers, Media, Agencies & Support Services (1-4) 47,741 79.8 12,262 1,986 126 14,374 33,197 15 155 33,367 10,449 9,169 2,158 2,034 18,550 2,308 3,073 5. Universities/Colleges/Schools 7,126 11.9 948 5,756 69 6,773 353 353 6. Others Allied to the Field, including Libraries 1,542 2.6 560 51 2 613 929 929 Other Circulation Subscriptions 3,405 5.7 1,968 1,094 17 3,079 325 1 326 Single Copy Sales 2 0.0 2 2 Circulation 59,816 100.0 15,740 8,887 214 24,841 34,804 15 156 34,975 Key to Title and Occupation: A. C-Suite B. Executive/VP/GM C. Sales D. Media Director/Supervisor, Media Buyer/Planner E. Director/Manager of Marketing/Advertising (including Brand/Product Marketing Dir/Mgr, PR, Communications Dir/Mgr) F. Creative/Production G. Other Page 3 of 7 06-0010-0
SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry A B C D E F G 1. Brand Marketers 3,133 4,800 617 738 15,007 445 1,248 2. Media 1,079 1,034 663 251 847 326 403 3. Advertising Agencies & Other Agencies/Consultancies 5,915 3,115 769 1,027 2,464 1,486 1,305 4. Ad Tech/Marketing Tech 322 220 109 18 232 51 117 Brand Marketers, Media, Agencies & Support Services (1-4) 10,449 9,169 2,158 2,034 18,550 2,308 3,073 Key to Title and Occupation: A. C-Suite B. Executive/VP/GM C. Sales D. Media Director/Supervisor, Media Buyer/Planner E. Director/Manager of Marketing/Advertising (including Brand/Product Marketing Dir/Mgr, PR, Communications Dir/Mgr) F. Creative/Production G. Other Page 4 of 7 06-0010-0
AGE OF SOURCE ANALYSIS Within Source 1 Year 2 Years 3 Years Percent Direct Request From Recipient 36,820 8,861 355 35,399 8,174 2,461 46,034 77.0 Written 6,920 6,733 18 11,444 1,777 449 13,670 22.9 Telecommunication 10,103 167 83 7,982 1,701 669 10,352 17.3 Internet and Email 19,797 1,961 254 15,973 4,696 1,343 22,012 36.8 Direct Request From Recipient's Company 1,312 24 7 1,294 23 26 1,343 2.3 Written 16 1 17 17 0.0 Telecommunication 1,240 11 7 1,212 20 26 1,258 2.1 Internet and Email 56 12 65 3 68 0.1 Communication Other Than Request 2 1 1 2 0.0 Written 1 1 1 0.0 Telecommunication 1 1 1 0.0 Internet and Email Association Business Directories Lists Acquired Circulation Other Sources 12,410 17 8 12,435 12,435 20.8 Subscriptions 50,544 8,902 370 49,129 8,198 2,487 59,814 100.0 Percent 84.5 14.9 0.6 82.1 13.7 4.2 100.0 Single Copy Sales 2 Circulation 59,816 MAILING ADDRESS ANALYSIS & Circulation Percent Individual by Name and Title and/or Occupation 10,312 1,402 168 11,882 33,494 11 124 33,629 45,511 76.1 Individual by Name Only 4,515 879 44 5,438 1,305 4 32 1,341 6,779 11.3 Title or Occupation Only 64 3 67 3 3 70 0.1 Company Name Only 486 486 2 2 488 0.8 Multicopy Same Addressee 361 6,603 2 6,966 6,966 11.7 Subscriptions 15,738 8,887 214 24,839 34,804 15 156 34,975 59,814 100.0 Single Copy Sales 2 Circulation 59,816 Page 5 of 7 06-0010-0
GEOGRAPHIC ANALYSIS State cated) cated) Alabama 77 2 1 80 178 178 258 Arizona 122 5 2 129 398 398 527 Arkansas 47 2 1 50 203 203 253 California 2,436 671 31 3,138 4,841 2 17 4,860 7,998 Colorado 241 22 6 269 583 583 852 Connecticut 311 42 6 359 794 794 1,153 Delaware 25 25 53 53 78 District of Columbia 148 314 2 464 181 181 645 Florida 575 48 7 630 1,608 5 1,613 2,243 Georgia 400 334 2 736 837 1 21 859 1,595 Idaho 24 1 25 94 94 119 Illinois 1,121 486 12 1,619 2,342 4 10 2,356 3,975 Indiana 106 303 1 410 526 526 936 Iowa 72 4 76 277 277 353 Kansas 62 6 68 232 232 300 Kentucky 78 6 2 86 259 259 345 Louisiana 47 3 1 51 174 174 225 Maine 24 1 1 26 112 112 138 Maryland 193 464 1 658 433 433 1,091 Massachusetts 461 52 5 518 980 1 981 1,499 Michigan 397 321 6 724 1,028 2 1,030 1,754 Minnesota 258 185 3 446 842 1 843 1,289 Mississippi 21 2 23 88 88 111 Missouri 187 163 2 352 726 726 1,078 Montana 13 1 14 53 53 67 Nebraska 37 6 7 50 226 226 276 Nevada 45 3 48 163 163 211 New Hampshire 29 6 1 36 140 140 176 New Jersey 561 49 5 615 1,762 5 1,767 2,382 New Mexico 17 2 19 74 74 93 New York 3,811 1,447 60 5,318 5,436 6 95 5,537 10,855 North Carolina 225 609 1 835 718 1 719 1,554 North Dakota 9 1 10 51 51 61 Ohio 370 314 10 694 1,215 1,215 1,909 Oklahoma 50 2 1 53 182 182 235 Oregon 142 17 5 164 391 391 555 Pennsylvania 419 783 2 1,204 1,298 1,298 2,502 Rhode Island 38 2 2 42 114 114 156 South Carolina 93 2 1 96 220 220 316 South Dakota 11 1 12 59 59 71 Tennessee 188 160 2 350 482 482 832 Texas 632 496 9 1,137 1,681 1,681 2,818 Utah 84 150 2 236 199 199 435 Vermont 12 3 1 16 65 65 81 Virginia 282 179 1 462 633 633 1,095 Washington 233 19 3 255 616 616 871 West Virginia 11 11 49 49 60 Wisconsin 184 314 2 500 677 677 1,177 Wyoming 5 1 1 7 14 14 21 TOTAL 48 CONTERMINOUS STATES 14,933 8,002 208 23,143 34,303 15 156 34,474 57,617 Alaska 6 1 7 31 31 38 Hawaii 14 14 66 66 80 TOTAL ALASKA & HAWAII 20 1 21 97 97 118 Single Copy Sales 2 2 2 U.S. Unclassified TOTAL UNITED STATES 14,955 8,003 208 23,166 34,400 15 156 34,571 57,737 Poss. & Other Areas 28 2 2 32 9 9 41 U.S. & POSS., etc. 14,983 8,005 210 23,198 34,409 15 156 34,580 57,778 Canada 277 228 1 506 125 125 631 International 480 654 3 1,137 269 269 1,406 Military or Civilian Personnel Overseas 2 2 2 International 757 882 4 1,643 395 395 2,038 E-mail Address Only Other Unclassified GRAND TOTAL 15,740 8,887 214 24,841 34,804 15 156 34,975 59,816 Page 6 of 7 06-0010-0
Powered by TCPDF (www.tcpdf.org) NOTES Price Data Basic Price Subscriptions Basic Prices U.S., 1 yr. $109.00; 2 yrs. $179.00. Canada and Mexico, 1 yr. $239.00; 2 yrs. $389.00. Other International, 1 yr. $429.00; 2 yrs. $689.00. Single Copy $4.99 Sponsored Individually Addressed - $55.00 to $429.00 Sponsored Individually Addressed - $79.00 to $247.00 Sponsored Individually Addressed - $55.00 to $429.00 Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. Rounding %: Due to rounding, percentages may not always add up to 100%. Multicopy Same Addressee - : subscriptions represent copies sold in quantities of 2 or more to business concerns receiving the print version of this publication at prices shown in price paragraph. Copies were mailed in bulk to the purchaser for redistribution. Multicopy Same Addressee - : subscriptions represent copies sold in quantities of 2 or more to business concerns receiving the digital version at prices shown in price paragraph. The digital version of this publication is made available through a password protected website wherein an email notice is sent to recipients notifying them of the availability of each issue. Multicopy Same Addressee - : Represent copies sold in quantities of 2 or more to business concerns receiving the print and digital version at prices shown in price paragraph. Copies were mailed in bulk to the purchaser for redistribution. The digital version of this publication is made available through a password protected website wherein an email notice is sent to recipients notifying them of the availability of each issue. Age of Source Reporting : Includes both paid and nonpaid circulation. Analyzed Issue: The information in Business/Occupational Analysis; Age of Source Analysis; Mailing Address Analysis; and Geographic Analysis is from an analysis of the June 25, 2018 issue. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Frequency: 24/year Format: Tabloid Parent Company: Crain Communications, Inc. Josh Golden Publisher Maria Giatrakis Senior Audience Development Manager Established: 1930 AAM Member Since: 1933 Member #: 06-0010-0 SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY 10017 T: (212) 210-0100 F: (212) 210-0111 www.adage.com Page 7 of 7 06-0010-0