MEDIA KIT 2018
No other food media platform understands New Zealand food and the people who grow it, cook it and Slick & Sassy LtdLast became proud owners of3new most respected and produce it likemedia Cuisine. year the we turned 30, that s decades as New most respected authority on trusted food brand in December 2017. Owners Kelli Brett (Editor) and Vanessa Stranan food and drink. Our recipes are trusted by an audience of over 273,000 because they are delicious and they (Commercial aredoubt thrilled tonew be the new custodians suchculture an iconic New Zealand always work. Director) There is no that food andof drink is flourishing. Cuisine leads this brand and are excited at what lies ahead. passionate conversation and takes responsibility for building a global awareness of the 3 crucial NZ ingredients -Cuisine passionate people, beautiful food and drink, and 256,000 creative because innovation. For the love of food. Kelli Brett, Editor. recipes are trusted by an audience of over they are delicious and they work. Cuisine takes responsibility for building a global awareness of three crucial NZ ingredients passionate people, beautiful food and drink and creative innovation. Our people, our stories, our food. KEY DEMOGRAPHICS READER 256,000 (highest read Bi-monthly 35% Male 65% Female premium NZ food title) MAIN ON-SALE DATE JULY 18 # 189 11 Jun 18 HOUSEHOLD SEPTEMBER 18 # 190 13 Aug 18 NOVEMBER 18 #SHOPPER 191 29 Oct 18 ISSUE BOOKING DEADLINE DEADLINE FOR CHANGES FINAL PROOF & FINISHED FILE DEADLINE 7 May 18 8 May 18 11 May 18 17 Sept 19 20 Sept 19 12 Nov 19 15 Nov 19 & NEW AD DESIGN CONSUMER INSIGHTS SEPTEMBER 19 # 196 12 Aug 19 61% 9 July 18 home owners 10 July 18 13 July 18 62% areas 24 Sept 18 live in NZ Metro 25 Sept 18 28 Sept 18 84% 12 Nov 18 dine out 13 Nov 18 16 Nov 18 80% cooked a meal from Cuisine 14 Jan 19 15 Jan 19 18 Jan 19 67% 11 Mar 19 enjoy wine 12 Mar 19 15 Mar 19 74% in19the next 12 months 6 May 19 intend to travel 7 May 10 May 19 80% own a motor vehicle 8 Juyl 19 9 July 19 12 July 19 NOVEMBER 19 # 197 21 Oct 19 16 Sept 19 JANUARY 19 # 192 17 Dec 18 56% (15+) MARCH 19 #193 18 Feb 19 MAY 19 #194 15 April 19 JULY 19 # 195 10 June 19 $ 16 Dec 19 11 Nov 19 AVERAGE ANNUAL HOUSEHOLD INCOME JANUARY 20 #198 $125k pa Source - Nielsen CMA fused Q217-Q118
ADVERTISING DATES ISSUE # ISSUE DATE ON-SALE DATE CANCELLATION DATE AD BOOKING DEADLINE AD MATERIAL DUE INSERTS TO WEBSTAR #189 Jul 18 11 Jun 18 2 May 18 9 May 18 14 May 18 22 May 18 #190 Sep 18 13 Aug 18 4 Jul 18 11 Jul 18 16 Jul 18 24 Jul 18 #191 Nov 18 29 Oct 18 14 Sep 18 26 Sep 18 1 Oct 18 9 Oct 18 #192 Jan 19 17 Dec 18 8 Nov 18 15 Nov 18 20 Nov 18 27 Nov 18 #193 Mar 19 18 Feb 19 10 Jan 19 17 Jan 19 22 Jan 19 29 Jan 19 #194 May 19 15 Apr 19 7 Mar 19 14 Mar 19 19 Mar 19 26 Mar 19 #195 Jul 19 10 Jun 19 2 May19 9 May 19 14 May 19 21 May 19 #196 Sep 19 12 Aug 19 4 Jul19 11 Jul 19 16 Jul 19 23 Jul 19 #197 Nov 19 21 Oct 19 12 Sep 19 19 Sep 19 24 Sep 19 1 Oct 19 #198 Jan 20 16 Dec 19 7 Nov 19 14 Nov 19 19 Nov 19 26 Nov 19 Deadlines subject to change ADVERTISING RATES INSERTS, GATEFOLD & SAMPLING Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. SIZE CASUAL DOUBLE PAGE SPREAD (DPS) $13,040 FULL PAGE $7,850 HALF PAGE $4,590 We can provide media insertion cost quotes to target our full print run, subscribers only or by region. THIRD PAGE $3,360 Inserts can be bound or loose. INSIDE FRONT COVER (DPS) $15,000 OUTSIDE BACK COVER $9,030 INSIDE BACK COVER $8,650 GUARANTEED PLACEMENT +15% All costs exclude gst and are in $NZ. Advertorial production charges quoted on request Specific quantities change by issue, depending upon events, subscription drives and retail promotions. A quote will be provided based on insert type, page count, weight and quantity. Inserts delivery address: Webstar, 114 Swanson Road, Henderson. For specific insert specifications please contact: Lee-Anne Mitcheson lee-anne@cuisine.co.nz or 021 579 265 Vanessa Stranan vanessa@cuisine.co.nz or 021 500 443
TECHNICAL SPECIFICATIONS PRINT AD UNIT IMAGE AREA (H x W) TRIM SIZE (H x W) BLEED SIZE (H x W) DPS (Supply as 2 single page PDFs) 270mm x 410mm 300mm x 440mm 310mm x 450mm Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. Please see below for information on crossover. FULL PAGE 270mm x 190mm 300mm x 220mm 310mm x 230mm HALF PAGE VERTICAL 270mm x 76mm 300mm x 106mm 310mm x 116mm HALF PAGE HORIZONTAL 120mm x 190mm 150mm x 220mm 160mm x 230mm ONE THIRD VERTICAL 270mm x 47mm 300mm x 77mm 310mm x 87mm ONE THIRD HORIZONTAL 70mm x 190mm 100mm x 220mm 110mm x 230mm All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first six pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4mm-6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. Technical Specifications subject to change. PRINT PROCESS Web offset BINDING METHOD Perfect bound MATERIAL DELIVERY Please supply high res pdf file to: Quickcut (Pagestore) or adsend.org.nz or lee-anne@cuisine.co.nz EMAIL NEWSLETTERS e-newsletters provide an excellent way of reaching readers between magazine on-sale dates. Our Cuisine e-newsletter delivers food news, trends, recipes, competitions and promotions. The Ferment by Cuisine e-newsletter is dedicated to wine-related news and reviews. ADVERTORIAL AD SIZE RATE File size: 72dpi Static jpg or gif 100 words max, plus URL Link 300 x 300 $1,500 600 x 160 $1,000 300 x 250 $1,000 HORIZONTAL BANNER File size: Between 148kb and 200kb and image set to 72dpi Static jpg or gif MREC AD File size: Between 148kb and 200kb and image set to 72dpi Static jpg or gif
CUISINE E-NEWSLETTER SUBSCRIBERS 24,165 Monthly 38% industry standard mean 16.1% THE FERMENT BY CUISINE E-NEWSLETTER SUBSCRIBERS 4,692 Bi-monthly 41% industry standard mean 16.1% SOCIAL 20,080 likes 11,201 19,900 Commercial Director - Vanessa Stranan: vanessa@cuisine.co.nz or call on 021 500 443