Distribution, options and rates 2017 The professional rider, instructor and breeder. Your target audience, your communication objective, our joint challenge! NUMMER 1 MAART 2016 6,50 MASTERCLASS MET GUARDIAN S Het idee achter DE NIEUWE PROEVEN HET BELANG VAN DE COOLING DOWN Interview: JESSICA VON BREDOW-WERNDL HALSSTREKKEN & ÜBERSTREICHEN HOE GROEIEN SPIEREN? BP 01_cover.indd 2 15-02-16 17:20 Contact: phone number: +31 88 2944980 or email verkoop.paarden@eisma.nl 1/6
Distribution, options and rates 2017 Target group and range Target group: Age: Income class: active Dressage riders, anyone who is in the process of with dressage, of instructors to higher competition athletes. 16 to 55 years mid to high income. Via the brand reached approximately 70000 Dressage dressage enthusiasts ranging from the professional practitioner to instructor to dressage enthusiast. This we reach with print, online, social media and at events. Through these channels, we reach the target several times per day. This is the target you want to achieve with your product or service? Then we would be happy to with you at the table to work with you to develop an effective communication plan. Hereby we look creatively to your brand recognition, brand knowledge, positive brand attitude and how to enlarge within this community. Lead generation and activities include direct sales activities. Your target audience, your communication objective, our joint challenge! Dressuur magazine + e-magazine Advertising rates Format 1x 3x 6x 8x 14x 2/1 page 3.701 3.514 3.303 3.071 2.601 1/1 page 2.471 2.348 2.207 2.053 1.738 1/2 page 1.496 1.421 1.220 1.132 961 1/4 page 903 859 808 751 636 On request: IM-advertisement, stickers, bound and loose inserts Contract period: 1 year Product message on the shoppingpage: 274,- Content marketing/advertorials Publication list News from A Bit editor collects relevant information from you about your brand, product and / or service to write an editorial that fi ts your target group. Options for direct online link: A link to the webshop on bitmagazine.nl, with a special offer for Bit-readers and visitors of bitmagazine.nl Link to the win page on bitmagazine.nl with the option to win your brand, product and / or service Link to the landing page on bitmagazine.nl, where your product will be presented even more extensively (digital). It s also possible to place a video here. The landing page will be SEO-proof and is a link to your own website. Nr. Reservation Copy deadline Publication date deadline 1 mo-30-01-17 mo-06-02-17 vr-24-02-17 2 * vr-18-04-17 3 mo-29-05-17 mo-05-06-17 vr-23-06-17 4 mo-31-07-17 mo-07-08-17 vr-25-08-17 5* vr-24-10-17 6 mo-23-11-17 mo-04-12-17 vr-19-12-17 * Digital Editions with additional opportunities for enrichment of your ad. * Submission specifi cations for the digital edition apart. Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma conditions apply, as fi led with the Chamber of Commerce Leeuwarden with number 2615 2/6
Distribution, options and rates 2017 Dressuur.nl (website/mobile) about 60.000 unique visitors per month (average) and 145.000 pageviews (70% via mobile phone!) Banner rates Leaderbord Medium rectangle (max. 6 advertisers) Rate per month 1.494,- Rate per week 509,- Rectangle Leaderboard (max. 6 advertisers) Rate per month 1.164,- Rate per week 388,- Billboard, halfpage banner en fl oor ad Rate 21,- per (CPM) News from Rich Media Supply third party tag, by hosting through Bit 150,- extra costs Video from Geo targeting Rate on request Contentmarketing/advertorials News from + carrousel + landing page News from + image home page + landings page Tested by + image home page + landings page Video from + image home page + landings page Rate for video production on request Rate per month 1.120,- The advertorials are blocks with an editorial look, and a link to the landing page. The advertorials are showing directly to the editorials for one month. The landing page is SEO proof, stored and fi ndable via the search feature, even after the one month publication. Sponsoring video/blog Your brand prominently present as sponsor of an editorial video or video blog. Sponsoring from instruction-videos Rate on request Sponsoring video/blog Rates are in Euros, excluding 21% VAT and based on full color advertisements. Contract period: 12 months, starting on the date of the fi rst insertion. Eisma conditions apply, as fi led with the Chamber of Commerce Leeuwarden with number 2615 3/6
Distribution, options and rates 2017 Dressuur Facebook more than 24.000 likes Facebook is usable at a relevant, distinctive and high-profile campaign that is part of a broader communication plan used at Eisma. Dressage e-mail newsletter (editorial version) Advertorial: Full banner: Size: About 10.000 people An advertorial is a clickable text-ad, which looks like the editorial content of the newsletter and links to a website. Rate: 342,- per mail An e-mailbanner is a horizontal ad over the whole width of the newsletter. W: 550 x 150 pixels Rate: 216,- per placing. advertorial schermprint van Dressuur facebook advertorial Special options Direct email newsletter full banner About 10.000 people Special offer with the look and feel of Bitmagazine advertising.goes to all opt-in commercial addresses. Rate on request. Dressuur e-mailnieuwsbrief Special email newsletters Number of subscribers: About 10.000 people Theme newsletters with 3 or 4 editorials about a topic The rest of the newsletter can be filled with advertorials from one or more suppliers. Rates on request 4/6
Technical specifications and delivery specifications Dressuur (magazine + e-magazine) Dimensions Supply Address Size Portrait (w x h in mm) Landscape (w x h in mm) 2/1 page 430 x 268 1/1 page 200 x 268 -- 1/2 page 98 x 268 200 x 132 1/4 page 98 x 132 200 x 64 1/8 page 98 x 64 1/1 print area 200 x 268 2/1 print area 430 x 268 1/1 type page 230 x 300 bleed: 3 mm trim all around 2/1 normal 466 x 300 bleed: 3 mm trim all around display Spine width because of lumbacken: on request (+- 6 mm) Per e-mail tot 10 mb naar dressuur@zeedesign.nl Vanaf 10 mb via de graters servers www.dropsend.com www.wetransfer.com naar: dressuur@zeedesign.nl Supplying inserts Number on request Material needs to be neatly packed in boxes Deadline: no less than 5 working days before the deadline Products must be provided with a delivery note or transport document with the following information: Supplying advertising material Digital: Delivery address: Veldhuis Media T.a.v. Theo Nitrauw Kanaaldijk OZ 3 8102 HL Raalte PDF Certified PDF Images and fonts embedded Quark Xpress Please add or include all (Macintosh) fonts, illustrations and images Adobe Illustrator Outlines *.ai, *eps Flattened (not layered) Adobe Photoshop *.tiff, *.eps, *.jpg, *.psd No multi channel or duotone images Other file types (e.g. Word) Text in Word, images as separate files (not embedded) 5/6
Technical specifications and delivery specifications Dressuur (magazine + e-magazine) Website: banner sizes General information Sizes are w x h in pixels mobile leaderbord mobile 320 x 50 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or HTML 5 with URL desktop leaderboard 728 x 90 pixels medium rectangle 300 x 250 pixels max. 99 kb/gif or HTML 5 with URL half page banner 300x 600 pixels billboard on request floorad on request At Richmedia: deliver third party tag (HTML 5) and a backup gif Website: supply of content advertorials News from / video from (carousel) Landscape image + short text (max. 45 characters including spaces) For landing page text 300 words, images (max. 2, minimal 700 pixels width) and embedded code for the video (YouTube or other site), URL. Potentially: contest form Published by Salesmanager Advertertdepartment Marketing Eisma Horsesmedia Postbus 340, 8901 BC Leeuwarden Eddy Hoornstra M +31(0)6 317 688 30 E e.hoornstra@eisma.nl André Kunze, Senior accountmanager M +31(0)6 317 688 42 E a.kunze@eisma.nl Cindy Haentjens, Binnendienst accountmanager T +31(0)88 29 44 980 E c.haentjens@eisma.nl Ellen Moekotte T +31(0)88 29 44 981 E e.moekotte@eisma.nl Julien Scholte T +31 (0)88 29 44 864 E j.scholte@eisma.nl News from.../video from (Homepage) Supply specifications: text (max. 1 A4), about 6 images (minimal 700 pixels width), text 300 words, potentially embedded code for video (YouTube) linkbuilding and contest. Dressuur email newsletter (editorial version) Advertorial specifications Image 600 w x 400 h No (small) text in image Image in JPEG and max. 120 kb Text max. 400 characters including spaces and title Supply URL Editor Jacqueline Wijbenga T +31 (0)88 29 44 821 E j.wijbenga@eisma.nl Dirk Willem Rosie T +31(0)88 22 33 456 E d.rosie@eisma.nl Bettine van Harselaar E b.vanharselaar@eisma.nl Wies Zwanikken E w.zwanikken@eisma.nl Full banner specifications (w x h) 550 x 150 pixels, max. 80 kb. + supply URL Delivery online material Email concerned sales employee 6/6