Title Brand Empowerment: Circulation and Beyond
AAM s Mission Help Sellers Sell & Help Buyers Buy
Brand Empowerment Circulation Decisions Getting your data to buyers Expanding your AAM data profile Opportunities Decisions Getting your data to buyers Marketing your AAM data
Circulation Title
Circulation: Decisions Digital Is the inclusion of digital issues, as circulation units, beneficial? AAM zones Do we sell advertising using AAM zone data? Or is some other defined geography used? ZIP code For what date(s) do I want buyers to see my circulation at the ZIP code level? What level of detail is needed/wanted?
Circulation: Decisions ZIP Code detail Paid (choose one) Total paid Individually paid, Business traveler Home delivery & Mail, Single copy, Business traveler Qualified (choose one) Total qualified Home delivery, Single copy Verified (choose one) Total verified Home delivery, Public Access
Circulation: Getting data to buyers ZIP Code data Digital Circulation Print Circulation AAM s Media Intelligence Center Quarterly Data Report Newspaper Analyzer tool (Raw data can be searched, customized, sorted and exported)
Circulation: Output
Circulation: Getting data to buyers
Circulation: Getting data to buyers
Circulation: Getting data to everyone
Circulation: Getting data to buyers
Circulation: Getting data to buyers http://auditedmedia.com/resources/media-intelligence-center/finding-analyzing-and-customizing-data/#brandreporting
Circulation: Getting data to buyers Jenni.Anderson@auditedmedia.com
Expanding your AAM data profile Title
Expanding your AAM data profile 2015: Total Audience Circulation units Print Digital replica Website Smartphone app Tablet app Other print reach Community news TMCs Alternative Foreign language Entertainment Local magazines Cross Media metrics Readership Additional websites Mobile apps Social media E-newsletters
Expanding your AAM data profile 2015: What do you want media buyers to see? OR
Expanding your AAM data profile Why use AAM? Multiple metrics, multiple sources AAM provides one source for a holistic view of your brand enabling buyers to transact with trust.
Expanding AAM profile: Decisions What data do you want AAM to show media buyers? Readership Affiliated Publications Website analytics Mobile apps Social Media E-newsletters
Expanding: Getting data to buyers Readership Affiliated publications Social Media Website activity Print Legacy Circulation Readership AAM s Media Intelligence Center Quarterly Data Report Newspaper Analyzer tool (Raw data can be searched, customized, sorted and exported)
Expanding: Getting data to buyers
Expanding: Getting data to buyers
Expanding: Getting data to buyers
Expanding: Getting data to buyers http://auditedmedia.com/resources/media-intelligence-center/finding-analyzing-and-customizing-data/#brandreporting
Marketing Titleyour AAM data
Marketing AAM data: The CMR Purpose Customize how your AAM data is presented to media buyers.
Marketing AAM data: The CMR How much COLORdo you want added to your AAM data product? Standard CMR Cover image only Included with membership
Standard CMR
Sample Cover pages
Marketing AAM data: The CMR How much COLORdo you want added to your AAM data product? Enhanced CMR Product images Market maps Graphs & charts Demos Data Highlights And so on Additional investment likely
Enhanced CMR
Enhanced CMR
Summary Empower your brand What media metrics are important to your ad sales team, and thus media buyers? Which metrics are beneficial to aggregate into one source, via AAM? How do you want to present this AAM data to media buyers?
Questions?