Drive New Business Change name with Simple Marketing Strategy for Small Business and Nonprofits Social Media Constant Contact 2016
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Email Social Web GhostPartner.com Hello@GhostPartner.com
Get These Slides make sure we have your email address
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Social Media is sexy Email is still King GhostPartner.com Hello@GhostPartner.com
GhostPartner.com Hello@GhostPartner.com
GhostPartner.com Hello@GhostPartner.com
Flipping the funnel: marketing then
Flipping the funnel: marketing now
Engagement is the new word-of-mouth
Impact of social media 78% say a company s social media posts influence their purchases 73% are likely to buy from a brand that responds on social media 84% of social media users share to show their support for a cause
Your Advantage: your authentic connection with your audience 2017 2017 Constant Contact, Inc Inc
Use social media to: Build and expand relationships Increase brand awareness Grow your email list 2017 2017 Constant Contact, Inc Inc
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
Networking Photo Sharing Recorded Video Live Video
Facebook Industries: B2B, B2C & Non-Profit industries What to Post: Photos, Videos, Links 1 time per day or week Frequency: Business benefit: Advertising platform
Twitter Industries: What to Post: Food, Technology, Retail, Household Products, Entertainment Photos, Links, Videos Text limit: 140 characters 5 to 7 times per day Frequency: Business benefit: Fastest way to reach your audience, customer service
LinkedIn Industries: Mostly B2B What to Post: Studies, Guides, Whitepapers, Testimonials, Videos 3 or more times per week Frequency: Business benefit: Establish expertise, network within your industry
Instagram Industries: Food, Art, Travel, Fashion What to Post: Images, Hashtags, Instagram Video 2-3 times per day Frequency: Business benefit: Provide creative context and visual inspiration to connect with customers
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
Complete Your Profile & Brand
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
Invite & announce Announce your presence
In your email Ask them to follow you Share benefits Include social links
On your website Make it easy Post on blogs
Other social sites Connect your networks Any other social sites used
Seek out your existing and target audience
Interact & engage
Follow likeminded organizations
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
What makes content shareable? Useful Engaging Visual Emotional 2017 2016 Constant Constant Contact, Contact, Inc Inc
Images Links Video
BEFORE AFTER
Keywords & Hashtags (#)
Share your online content Website Social media Email
Repurpose your email content
Share other s content Your target audience Similar businesses Credible sources Add your own spin!
Content Matters 80% 20% Promotional valuable, interesting content content
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3. Social media advertising 4.Grow your list
Because of a social ad 25% will visit the location or website 14 to 16% will purchase a product or service
How does it work? 1. Pick a message 2. Define the audience 3. Set your budget
Constant Contact Facebook Advertising BONUS: Promote your mailing list
Social platforms with advertising options
Agenda a.getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence b.create content c. Social media advertising d.grow your list
Email Social Media = 73% 39% 57% more customer business new engagement customers referrals
Add an email sign-up link to your profile
Add an email sign-up tab to your Facebook page
Add an email sign-up link within the post
Use email metrics to make social decisions
Agenda 1.Getting Started a. Step 1: Pick a social media site b. Step 2: Set-up your networks c. Step 3: Announce your presence 2.Create content 3.Social media advertising 4.Grow your list
Get Started 1. Pick your platform 2. Start a business profile 3. Make a post
You really can do this! We re here to help. All the marketing tools you need together in one place. 2017 2017 Constant Contact, Inc Inc