DESTINYCONNECT.COM DESTINYMAN.COM DIGITAL RATECARD 2014 Ndalo Media runs a successful digital division that manages its own properties (web, social media and digital publications), as well as social media for third parties. DestinyConnect.Com and DestinyMan.com launched in September 2008 and July 2009, respectively, as custom-designed content and social network sites. A dedicated Ndalo Media team manages content and interaction. Both sites are custom-designed social networks that unite DESTINY and DESTINY MAN readers, giving them exclusive access to content, contacts and mentorship advice in a real-time, real-life setting. Our overall purpose was to connect users, encourage networking, mentorship and information sharing and to establish Ndalo Media as a leader in digital communication in South Africa. MULTIMEDIA STYLE ENTREPRENEUR OPINION ENTERTAINMENT
DEMOGRAPHIC PROFILES Source: Effective Measure September 2013 Bold Distinguished You AVERAGE AGE: 25-40 MONTHLY HOUSEHOLD INCOME: R12 000-R75 000 MARITAL STATUS: Married, living together or single EDUCATION: University or tertiary degree (undergraduate) EMPLOYER INDUSTRY: Advertising, arts & media, financial & insurance services, education & training, information technology & telecommunications. AVERAGE AGE: 25-39 MONTHLY HOUSEHOLD INCOME: R15 000-R40 000 MARITAL STATUS: Married, living together or single EDUCATION: University or tertiary degree (undergraduate) EMPLOYER INDUSTRY: Advertising, arts & media, financial & insurance services, education & training, information technology & telecommunications. DIGITORIAL REQUIREMENTS The digitorial will be placed in the relevant section at our discretion. 1 static image: 690x400 with 300 words about the product to accompany the image 1 Facebook post promoting the article 1 Twitter post promoting the article (140 characters including the word sponsored ) 1 Google+ post promoting the article 1 LinkedIn post promoting the article URL link to client s website at the bottom of the article Please note that the digitorial will remain on the site offering long-term value for client.
RATES 2014 SIZES DESTINYCONNECT.COM DESTINYMAN.COM ANIMATED BANNERS CPM CPM Leaderboard 728x90 R350/35c R350/35c Half page/skyscraper 300x600 R400/40c R400/40c Rectangle 300x250 R320/32c R320/32c RICH MEDIA BANNERS CPM CPM Leaderboard 728x90 R400/40c R400/40c Half page/skyscraper 300x600 R450/45c R450/45c Rectangle 300x250 R380/38c R380/38c Background Skin 1 440x800 R580/58c R580/58c NEWSLETTERS/MAILER INSERTS/PROMO MAILERS Insider Newsletter 468x60 40c per email address 40c per email address Weekly Newsletter 468x60 40c per email address 40c per email address Promo Mailer 650xany height.html file 90c per email address 90c per email address Insert in weekly newsletter 250x250 (60 words) SOCIAL MEDIA FB Tab: 2 week campaign with 4 updates R1 per fan R1 per fan Sponsored status update 160 characters + image R7 000 R5 000 Twitter 140 characters R4 000 R2 000 MOBI SITES DestinyConnect.mobi DestinyMan.mobi 300x20 (top and bottom of page) 300x250 (centre of page) R5 988 for a month s exposure R4 790 for a month s exposure Creative to be supplied. Exposure includes agency comm ex VAT. DIGITORIAL 690x400 image with 300 words 690x400 + 300 words R23 962 including agency comm DESTINY TV Full sponsorship incl logos R29 940 including agency comm R25 000 excluding agency comm DIRECTORY SECTION 250 words R3 000 690w x 350h PAGE/SECTION SPONSORSHIPS Price available on request All rates reflected are CPM and include agency commission and exclude VAT CPM = cost per thousand impressions. The amount charged to the advertiser per 1 000 impressions. An online advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement loads onto a user s screen, the ad server counts that loading as one impression. An impression is recorded whether the user clicks on the ad or not. Impressions are booked for a time period stipulated by the client. This time period can be for one day, a week, a month, a year or any date range specified. The ad server defaults to serving these impressions evenly over this time period, unless otherwise instructed by the client in terms of time or day-part targeting.
ONLINE STATISTICS As of January 2014 DESTINYCONNECT.COM 66 878 likes 16 359 13 504 255 125 subscribers Monthly Unique Browsers: 63 207 Monthly Page Views: 166 809 Registered Users: 37 728 Business Profiles: 2 991 Insider Subscribers: 16 886 Weekly Subscribers: 15 438 MOBILE Unique Browsers (incl. duplicates): 40 611 Page Impressions: 95 342 DESTINYMAN.COM 20 269 likes 6 947 48 012 129 31 subscribers Monthly Unique Browsers: 19 019 Monthly Page Views: 50 127 Registered Users: 9 614 Business Profiles: 753 Insider Subscribers: 3 814 Weekly Subscribers: 3 547 MOBILE Unique Browsers (incl. duplicates): 9 472 Page Impressions: 20 597
2014 MAGAZINE REPORTS DESTINY JANUARY Personal Wealth MARCH Executive Travel APRIL Corporate Social Investment (CSI) focus (a themed issue) MAY Africa Issue (a themed issue) + Winter Hair & Beauty JUNE Entrepreneur JULY Career AUGUST Good Schools OCTOBER Technology & Innovation NOVEMBER Power of 40 DECEMBER Summer Hair & Beauty DESTINY MAN JANUARY FEBRUARY Personal Wealth MARCH APRIL Executive Travel MAY JUNE Africa Issue (a themed issue) + Entrepreneur JULY AUGUST Career SEPTEMBER Definitive Style Guide OCTOBER Technology & Innovation NOVEMBER Power of 40 Contact: Zee Ally e: Zee.Ally@ndalomedia.com t: 011 300 6700 f: 011 300 6767 m: 071 238 4417