Advertising on CINEMA Online The best from the world of film
cinema at a glance 0.51 0.73 3.90 0.18 UUs Visits PIs AIs (Video) EDITORIAL CONCEPT Authentic Exclusive Passionate USERS Relevant for advertisers: 57 percent of the users are aged between 20 to 49 Unisex: around 49 percent male users and 51 percent female users High-income: nearly 45 percent of the users have a household net income of 3,000+ cinema is the no. 3 publisher for all film fans in Germany. is the largest German-language publication about films. is a member of the Golden Globe Award jury and presents its own movie award. Source: AGOF daily digital facts, October 2018, single month (October 2018), population of 16+; IVW 10/2018 2 Advertising on cinema Online BurdaForward Advertising
High reach on all devices Unique users in million Total digital reach 0.51 Online 0.34 Mobile web 0.17 Source: AGOF daily digital facts, October 2018, single month (October 2018), population of 16+ 3 Advertising on cinema Online BurdaForward Advertising
Editorial concept YOUNG We focus on a young, digital lifestyle and present more than 1,000 films and series per year. UP-TO-DATE We provide the latest film reviews, film news and an archive of about 55,000 films, 24,000 DVDs and 88,000 actors. EMOTIONAL We report with passion, inside knowledge and profound expertise. INTERACTIVE We offer our users numerous opportunities for interaction, such as the film ratings and a quiz arena. DIGITAL We are continuously expanding our reach (multi-screen) and focus on social networks. 4 Advertising on cinema Online BurdaForward Advertising
Advertising on CINEMA Online Brand Reach and Traffic
In 3 rd place in the competitive ranking Cinema is Germany s third largest film magazine and is steadily expanding its position! Total digital reach - unique users in million kino.de 5.85 Filmstarts.de 3.55 0.34 3 rd place Source: AGOF daily digital facts, October 2018, single month (October 2018), population of 16+ 7 Advertising on cinema Online BurdaForward Advertising
Media performance development Page 3 impressions and visits in million 2,5 1.73 2.17 0.33 2 1,5 1 0,5 0 Okt 17 17. Nov 17-Dez 18. Jan Feb 18 18. Mrz Apr 18 Mai 18 Jun 18 Aug 18 Sep 18 Okt 18 Page Impressions Online Page Impressions Mobile Visits Source: IVW 10/2018 8 Advertising on cinema Online BurdaForward Advertising
Advertising on CINEMA Online User Demographics
cinema users are TECH FREAKS like to buy e-book readers, software, computer games, cameras and smartphones. ONLINE SHOPPERS like to spend money on jewellery, handbags, luggage and fashion. NUTRITION-CONSCIOUS have a strong interest in baby food, hair care products and cosmetics. ADVENTURERS are particularly interested in short trips and holiday travel. CAR LOVERS have a strong interest in cars, motorbikes and mopeds. 10 Advertising on cinema Online BurdaForward Advertising
User demographics Gender Proportion in % Male 49 Female 51 Age 16-19 years 10 20-29 years 16 30-39 years 18 40-49 years 23 50+ years 33 Education No secondary school qualification 3 Secondary school 54 Abitur, university degree 43 Occupation Working 63 Not (no longer) working 20 Household net income Trainee 17 up to 1,000 8 1,000 to less than 3,000 46 3,000 or more 45 Source: AGOF daily digital facts, October 2018, single month (October 2018), population of 16+ 11 Advertising on cinema Online BurdaForward Advertising
Advertising on CINEMA Online Rates and Additional Services
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Online Smartphone Mobile PREMIUM REACH Ad format Device Environment Run-of-site Channel Run-of-networld Pre-roll* 90 85 80 60 Shortclip Ad Billing: cost per completed view 90 85 80 60 Outstream Ad 80 75 70 40 Nicht inapp Billboard / Mobile MPU 2:1 Halfpage Ad 90 85 80 60 Wallpaper 80 75 70 40 Premium Ad Bundle (Billboard, Half Page Ad) - - 70 40 Medium Rectangle 60 55 50 30 Ad Bundle (Leaderboard, Skyscraper, Medium Rectangle, Mobile MPU 6:1) 50 45 40 20 Skyscraper Leaderboard / MCA 4:1 40 35 30 10 *Surcharge for HTML5 creatives via VPaid technology: 10 gross, available on stationary and mobile web. 13 Advertising on cinema Online BurdaForward Advertising
Rate card Media Booking options and rates from 1 October 2017 (CPM in euro) Additional services Ad production Landing page production for all devices Rate On request On request Targeting Audience extension Targeting on real data, keyword targeting Re-targeting, Predicitive Behavioural Targeting, Technical Targeting (i.e. geo, browser targeting), weather targeting Exclusion of devices (multi-screen bookings) (surcharge per excluded device) Surcharge per criteria on rate card CPM Auf Anfrage 7,50 5 Exclusion of single websites / apps from run-of-site placements (surcharge per website / app) For additonal rates, fixed rates, T&Cs, information and formats please visit http://www.burda-forward.de/produkte/preise Our minimum booking amount is 4.000 net per insertion order. 14 Advertising on cinema Online BurdaForward Advertising
Your contact KOLJA KLEIST Director Customer & Brand Management Tel.: (+49) 089/9250 2532 PETRA ALBERS Deputy Director Customer & Brand Management Director International Sales Tel.: (+49) 089/9250 1659 SABRINA BÜCHEL Director Programmatic & Agency Management Tel.: (+49) 0211/610 196 250 kolja.kleist@burda-forward.de petra.albers@burda-forward.de sabrina.buechel@burda-forward.de BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH 15 Advertising on cinema Online BurdaForward Advertising
Advertising on Cinema Online We would be happy to prepare a customized advertising concept for you. Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com