SHOOT SMART INVESTOR PRESENTATION

SHOOT SMART INVESTOR PRESENTATION

OVERVIEW SPOTTR is a shooter-friendly, target-agnostic, mobile app & SaaS platform. Using the shooter s cellphone SPOTTR tracks, analyzes and shares hits in real time, while simultaneously generating big data analytics. 2

VISION Redesign the shooting paradigm by utilizing the mobile devices as experience-multiplier, while building big data user database for the industry to learn & engage with customers

SPOTTR FOR SHOOTERS SPOTTR provides shooters (and shooting ranges) with a platform to measure, analyse, track and train to improve shooting accuracy and performance in real time, and to share those results within the app and across social media

SPOTTR FOR BUSINESSES SPOTTR collects data on users and can share that information with shooting ranges, instructors, equipment manufacturers, service providers etc for customer retention and marketing purposes: Digital CRM profile per shooter In-App certification and drills modules In-App Challenges & Competition Real-time instructor feedback & analysis In-App communication to individual shooters & groups

SPOTTR FOR LAW ENFORCEMENT SPOTTR provide in-app training & certification modules, collects data on officers performance, and enable access to this information to instructors and departments for training programs development, performance evaluation & quality control In-App certification and training modules Digital CRM profile per shooter In-App Challenges & Competition Real-time instructor feedback & analysis

SPOTTR - BRINGING SHOOTING TO THE 21 ST CENTURY Today s shooting experience hasn t changed significantly since the 19th Century 1. Place the target 2. Shoot the target 3. Walk/bring back the target 4. Count hits and mark them 5. Note results in a paper log 6. Walk/send back the target 7. Continue shooting

SPOTTR - BRINGING SHOOTING TO THE 21 ST CENTURY SPOTTR CHANGES THE PARADIGM! 1. Place the target 2. SPOTTR Photograph the target 3. Shoot at target 4. SPOTTR Photographs the target 5. SPOTTR counts, records and analyzes hits, and recommends improvements 6. Shooter can share results

THE SPOTTR MOBILE APP

USING GOPRO TO SHOOT FROM A DISTANCE SPOTTR remote connect via WiFi to a GoPro HD Cam to shoot from a distance Enabling you to avoid the need to waste time walking to the target and back Move around between targets and ranges transparently Use with in -range tablets and also allow shooters to pair with the GoPro HD cams

ADDRESSABLE MARKET: USA Around 63 million citizens legally own an estimated 270 million firearms in the US (around 42% of the global total) An estimated 35 million to 40 million regular shooters Over 23,000 shooting ranges Annual spending on recreational shooting totals $14.5 billion Spending on shooting is projected to grow at a CAGR of 11% 2016 to 2020 The top handgun manufacturers have seen an increase of 31% to 47% over the last several years

DEMOGRAPHIC TRENDS 30% Women, and growing Smart Phone savvy generation; Gaming veterans

BUILT IN CHALLENGES AND GAMIFICATION Jenny Mike Jenny 10m 5 rounds/7.9sec MPI 1.6cm DFC: 2.6 cm Jenny 10m 5 rounds/7.9sec MPI 1.6 cm DFC: 2.6 cm Mike 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm ME 10m 5 rounds/8.9sec MPI 1.2cm DFC: 3.4cm

RANGE/SHOOTER CRM WEB PORTAL Cloud based Real time Web CRM Designed for Range facility business/training/ certification needs Secured, customizable and scalable Fully branded, integrated to core DBs via APIs

HOW IT WORKS? Image processing, AI Feature Identification & Marking. Personalized Instructions Feed Social Targets App Server Operator CRM ±2M GoPro ±2M Wi Fi ±300M Instructor APP

Roadmap: Mobile App<> Backend<> AR & IOT segments Gaming & training Simulators Military Law Enforcement Ranges Mobile App & Gamification Engine CRM (inc. training, certification) IOT Shooters Backend CRM & Analytics (Application Server & Big-Data DBs) Time

BUSINESS MODEL Freemium, Promo/ In-App Purchase $0.50/m App $0 Challenges Certification/ Gamification $500/m MRR (min) $105/m $3.5 per shooter Premium Accounts /Ads/Promotions Shooters Shooting Ranges /LE Brands

COMPETITIVE LANDSCAPE Many require dedicated hardware Vast majority target niche & professional segments Almost no social/sharing capabilities Limited Big data/crm intelligence in the cloud

GO TO MARKET SOCIAL RANGE OPERATORS NRA, NSSF, IDPA OEMs & RETAIL

TEAM Asi Elad Sharon Gat Roy Timor Rousso Chris Land SHOOT SMART Chief Technology Officer Founder/ Chief Shooter CEO /Founder/ Chief Product Officer US Chief shooter KING33 Sergio Anidjar Sensitive Dr. Levitas/ Ndivi OnO apps/ndivi Oi Studio Marketing Product & Project Management Algorithms Team Dev System, Clients, Backend, integration & DevOps Branding & UI

TO CONCLUDE 1. We identified tangible consumer / business need & opportunity 2. We assembled an experienced, synergetic team; shooters, range operator, instructors, algorithms & consumer mobile apps /cloud veterans 3. Strategizing & focusing on consumer mobile app & range /Law enforcement CRM intelligences, while creating big-data 4. We seek A Round investment for R&D & Go- To-Market in the shooters & law enforcement training /certification domains

FOUNDERS Sharon Gat Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, they ve shared many days and nights in training and combat. Roy Timor Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, they ve shared many days and nights in training and combat. David Lenzini Lt. Colonel (Res.) Sharon Gat and Lt. Colonel (Res.) Roy Timor Rousso advanced together in the Israel Defense Force to the rank of Battalion Commanders. For over ten years, they ve shared many days and nights in training and combat.

SHOOT SMART