2017 Media Kit
Why? WE RE THE WORLD S LARGEST B&B BOOKING SITE with more than 10,000 properties worldwide and nearly 75,000 rooms. WE VE BEEN HELPING TRAVELERS FOR MORE THAN 20 YEARS to find and book the ideal B&B through informative descriptions, photos, and more than 350,000 consumer reviews. WE WANT TO SPREAD THE B&B LOVE with BedandBreakfast.com Getaway Gift cards which are welcomed at nearly 4,000 B&Bs in the USA and Canada, with no restrictions or blackout dates. WE RE OWNED BY EXPEDIA one of the world s leading travel companies. DID YOU KNOW? B&B travel is on the rise! Seeing 14% growth every year since 2010. PhoCusWright s U.S. Consumer Travel Report (Sixth Edition)
Global Traffic Stats 20 million Annual Visits 5 Language Sites 2 million Email Subscribers 600k Social Media Followers
Traveler Demographics 85% travel by car to B&Bs within 300 miles 95% of those who seek B&B experience want innkeeper interaction Our top travelers are from: 75% Habitual B&B traveler stay 1+/year 78% Travel with their significant other 64% of those who seek B&B experience want unique, interesting, romantic setting 75% Are 35+ old 73% Are college grads+ 53% Annual HH Income over $80,000/year BedandBreakfast.com annual B&B traveler survey 4
Email Placements Over 1 million affluent travelers
Newsletter Placements Image + Copy 1 Directly under the fold with full customization of text and creative Banner Placement 2
Dedicated Email 100% SOV Full customization, including the subject line - Creative - Header - Sub-Header - Body - CTA - Banner
Content Placements Over 75,000 monthly readers
Content Sponsorship Quick Branding with High Returns Choose from a selection of ready-to-publish editorial travel stories provided by BedandBreakfast.com Includes all of the following: Placements - Header and footer placements with direct links - Roadblock advertisement Promotions - 3x tile placements in our newsletter email - 1x social media posts - Paid display advertising
Custom Content Make a Lasting Impact Our content team will help you tailor a customized story for our engaged traveler audience. Format options - Slideshows - Articles - Infographics Includes all of the following: - Headline placement in our newsletter email - 3x tile placements in our newsletter email - 2x social media posts - Paid display advertising
Social Media Placements Over 600,000 international fans
Social Media Posts More Engagement for Your Brand Create custom posts with access to our engaged traveler base - Custom creative - Targeted ads
Sweepstakes Increase Your Acquisition Efforts Get more with a highly visible long-running campaign - Entrant emails - Targeted ads - Custom creative
Case Study A state-level 80-day tourism campaign
Campaign Summary 2x Custom Content 1x Dedicated Email 2x Email Banner 80 Days Display Ads TOTAL IMPRESSIONS TOTAL ENGAGEMENTS ~2 MM +25 K CPM CPC $5-9 $0.35 0.80
Calculated Booking Value YOY BOOKINGS AND REVENUE CHANGE IN BOOKINGS CHANGE IN REVENUE ONLINE* CHANGE IN REVENUE OFFLINE** +20% +$115,000 +$190,000 TOTAL: +$305,000 *Booking data pulled from B&Bs listed on BedandBreakfast.com with inventory listed directly and on third-party connected sites during the campaign dates. **Applying the YoY increase seen on our bookable properties to our offline properties (direct on their websites) over the campaign dates.
Calculated Tourism Value BOOKINGS AND REVENUE* B&B LODGING REVENUE TRANSPORTATION REVENUE F&B REVENUE ENTERTAINMENT REVENUE $305,000 $150,000 $105,000 $35,000 TOTAL: +$595,000 *Based on the YoY increase in bookings from BedandBreakfast.com. Vacation cost data pulled from the Value Penguin (https://www.valuepenguin.com/average-cost-vacation) analysis of the Consumer Expenditure Survey (https://www.bls.gov/cex/).
Looking to purchase more than one? Additional discounts may be available for orders containing multiple placements. Let us put a comprehensive advertising package together for you today!
We want to hear from you! Have questions? Contact us at: advertising@bedandbreakfast.com