South African MEDIA FACTS

South African MEDIA FACTS 8 2 3 4 7 0 6 9 4 2004

South African MEDIA FACTS In partnership with OMD, Tony Koenderman s AdReview provides expert and accurate media information, ensuring the primacy of our brand in media and marketing communications. Project editor: Tony Koenderman Tony Koenderman s AdReview in association with Finance Week 1st Floor, Media24, 5 Protea Place (off Fredman Drive) Sandown 2196 PO Box 786466, Sandton 2146 Tel: (011) 263-4700 email: tonyk@media24.com Disclaimer Whilst every effort has been made in the preparation of this book to ensure accuracy of the statistical and other contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow, and is subject to change during the natural course of events. For more information and a free assessment of your current media plans, contact us at: Johannesburg: CEO Josh Dovey (011) 884-1484 josh.dovey@omdmedia.co.za MD Gordon Muller (011) 884-1484 gordon.muller@omdmedia.co.za Cape Town: Lynda Rubin (021) 424-2223 lynda.rubin@omdmedia.co.za Durban: Nicole Kock (031) 303-4365 nicole.kock@omdmedia.co.za Port Elizabeth: Bob Blower (041) 379-2170 bob.blower@hinet.co.za Web site: www.omdmedia.co.za

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contents conomic Indicators 3 Provinces & Capitals 3 South Africa in the World 4 GDP & CPI 1992 to 2002 (proj) 4 GDP by Economic Activity 5 Personal Disposable Income by Province 5 Personal Disposable Income by Race 5 Demographics 6 Population Profile Adult 16+ 6 Population Distribution by Age Group 7 Population Profile by Home Language 7 The Media Markets 8 Access to Media 8 Above the line Adspend in R millions 9 Growth of Media Opportunities 9 Adspend & Consumer Price Index 10 Above the line Adspend by Category 10 Television 11 Radio 13 Newspapers: Dailies 15 Newspapers: Major Weeklies 16 Newspapers: Community 17 Consumer Magazines 18 Business To Business 20 Cinema 22 Outdoor And Transportation 24 Online Media 25 Useful Contacts 26 1

economic indicators SOUTH AFRICA Provinces and capitals Provinces & Capitals Province Capital Area Population* GDP+ Sq. Km % 000 % % Eastern Cape Bisho 169580 13.9 6503 14.0 7.6 Free State Bloemfontein 129480 10.6 2738 5.9 6.2 Gauteng Johannesburg 17010 1.4 9415 20.3 37.7 KwaZulu-Natal Pietermaritzburg/Ulundi 92100 7.6 9761 21.0 14.9 Mpumalanga Nelspruit 79490 6.5 3247 7.0 8.2 Northern Cape Kimberley 361830 29.7 819 1.8 2.1 Limpopo Polokwane 123910 10.2 5414 11.6 3.7 North West Mmabatho 116320 9.5 3792 8.2 5.6 Western Cape Cape Town 129370 10.6 4741 10.2 14.1 Total 1219090 100 46430 100 100 This table reads: Eastern Cape has 13.9% of the area of South Africa, 14.0% of its population and 7.6% of its GDP. * Mid year 2003 estimates based on 2001 Census. + The last regional analysis of GDP conducted in 1994. Source: Statistics SA 3

economic indicators South Africa in the World 2003 Country GN Income Rank GDP Pop GN Income Rank US$ billion growth millions US$ per capita 2001 00/01 2001 2001 World United States 9780.8 1 0.3 285 34280 7 Japan 4523.3 2-0.6 127 35610 5 Germany 1939.6 3 0.6 82 23560 20 United Kingdom 1476.8 4 2.2 59 25120 14 France 1380.7 5 1.8 59 22730 23 China 1131.2 6 7.3 1272 890 138 Canada 681.6 8 1.5 31 21930 25 India 477.4 12 5.4 1032 460 162 Australia 385.9 15 3.9 19 19900 29 Finland 123.4 29 0.7 5 23780 19 Malaysia 79.3 42 0.4 24 3330 84 New Zealand 51.0 49 3.2 4 13250 44 Africa South Africa 121.9 30 2.2 43 2820 92 Egypt 99.6 37 2.9 65 1530 116 Algeria 51.0 48 2.1 31 1650 114 Nigeria 37.1 55 3.9 130 290 179 Kenya 10.7 84 1.1 31 350 174 Tanzania 9.4 88 5.7 34 270 184 Zimbabwe 6.2 105-8.4 13 480 160 Ghana 5.7 109 4.0 20 290 179 Botswana 5.3 112 6.3 2 3100 89 Gabon 4.0 125 2.5 1 3160 88 Mozambique 3.8 127 13.9 18 127 210 Namibia 3.5 129 2.7 2 1960 104 World low income 1069 4.7 2506 430 World middle income 4957 2.5 2667 1860 World high income 25372 0.7 957 26510 This table reads: according to the World Bank s World Development Indicator s 2003, South Africa's Gross National Income in 2001 was US$121.9 billion (rank 30), its population 43 million and the average Gross National Income per capita was $2820 (rank 92). Source: World Bank s World Development Indicators 2003 Year CPI GDP Rand Prime % incr. % incr. to US$ Rate % 1995 8.6 3.1 3.63 18.50 1996 7.4 4.3 4.29 20.25 1997 8.6 2.6 4.61 19.25 1998 6.9 0.8 5.55 23.00 1999 5.2 2.0 6.12 15.50 2000 5.3 3.5 6.96 14.50 CPI & GDP 1995 to 2006 4 Year CPI GDP Rand Prime % incr. % incr. to US$ Rate % 2001 5.7 2.7 8.61 13.00 2002 9.2 3.6 10.54 17.00 2003 5.9 1.9 7.58 11.50 2004 (proj) 1.8 2.9 7.19 11.50 2005 (proj) 7.1 3.0 7.76 13.00 2006 (proj) 5.7 3.1 8.23 12.00 This table reads: in 1995 the Consumer Price Index (CPI) rose by 8.6% over 1994. The Gross Domestic Product (GDP) rose by 3.1%. The US$ bought R3.63 and the Prime lending rate was 18.50%. Source: Nedcor Economic Unit

economic indicators GDP by Economic activity 1995 vs 2003. R millions at constant 1995 prices Activity 1995 2003 R millions % R millions % % inc Primary sector Agriculture, forestry, fishing 19317 3.5 24656 3.6 27.6 Mining, quarrying 34830 6.4 34201 5.1-1.8 Secondary sector Manufacturing 106180 19.4 122579 18.1 15.4 Electricity, water 17408 3.2 22023 3.3 26.5 Construction 15774 2.9 19345 2.9 22.6 Tertiary sector Wholesale, retail trade, hotels, restaurants 71768 13.1 84787 12.5 18.1 Transport, communication 44538 8.1 75871 11.2 70.4 Finance, real estate, bus. services 82162 15.0 121642 18.0 48.1 Community, social & pers. services 13690 2.5 17027 2.5 24.4 General Government services 80831 14.7 81737 12.1 1.1 Other producers 13855 2.5 15926 2.4 14.9 Total value at basic prices 500352 91.3 619791 91.6 23.9 Taxes less subsidies 47746 8.7 56593 8.4 18.5 GDP 548098 100 676384 100 23.4 This table reads: Agriculture, forestry & fishing accounted for R19317m (3.5%) of GDP in 1995. In 2003 it accounted for R24656m (3.6%) - a rise of 27.6% at constant 1995 prices. Source: Statistics South Africa as at Q4 2003 estimates Personal Disposable Income by Province 2000 Province % Eastern Cape 8.9 Free State 5.9 Gauteng 35.4 KwaZulu-Natal 16.4 Mpumalanga 5.7 North West 5.9 Northern Cape 1.8 Limpopo 5.4 Western Cape 14.5 This table reads: according to the Bureau of Market Research, UNISA, Eastern Cape accounted for 8.9% of Personal Disposable Income in 2000. Source: Bureau of Market Research, UNISA Personal Disposable Income 1960 1970 1980 1990 2000 White Coloured Indian Black Per Capita per annum Black R84 R146 R578 R2667 R7567 Coloured R152 R292 R1097 R4867 R12690 Indian R176 R378 R1619 R8191 R25541 White R981 R1767 R5249 R22548 R50804 This table reads: according to the Bureau of Market Research, UNISA, Whites accounted for 69.4% of Personal Disposable Income in 1960 with a per capita of R981.00 per annum. By year 2000 White proportion of the total had fallen to 44% with a per capita of R50804.00 per annum. Source: Bureau of Market Research, UNISA 5

demographics Demographic 000 % Total 29773 100% Race Black 22324 75.0 Coloured 2488 8.4 Indian 777 2.6 White 4185 14.1 Sex Male 14266 47.9 Female 15508 52.1 Age 16-24 8903 27.2 25-34 7369 24.8 35-49 7840 26.3 50+ 6470 21.7 Household income pm R1-499 2502 8.4 R500-899 6414 21.5 R900-1399 4431 14.9 R1400-2499 4536 15.2 R2500-3999 3569 12.0 R4000-6999 3754 12.6 R7000-11999 2649 8.9 R12000+ 1919 6.4 Community 250000+ 10014 33.6 40000-249999 4031 13.5 500-39999 3664 12.3 Less than 500 12065 40.5 Province Western Cape 2890 9.7 Northern Cape 598 2.0 Free State 1994 6.7 Eastern Cape 4379 14.7 KwaZulu-Natal 6094 20.5 Mpumalanga 2003 6.7 Limpopo 3288 11.0 Gauteng 6115 20.5 North-West 2413 8.1 Metro area Durban 1715 5.8 Population Profile Adults 16+ 6 Demographic 000 % Maritzburg 299 1.0 Greater JHB/Soweto 1845 6.2 Reef 2479 8.3 Pretoria 1218 4.1 Vaal 653 2.2 Cape Town 1855 6.2 Cape fringe 278 0.9 Port Elizabeth/Uitenhage 775 2.6 East London 395 1.3 Kimberley 133 0.4 Bloemfontein 288 1.0 Read/Understand Yes 27507 92.4 No 2266 7.6 Education No school 2312 7.8 Some primary 3657 12.3 Primary completed 2085 7.0 Some high 11773 39.5 Matric 7422 24.9 Technikon degree 940 3.2 University degree 688 2.3 Other post-matric 895 3.0 Living Standards Measure (LSM) Group 1 3059 10.3 Group 2 3935 13.2 Group 3 4257 14.3 Group 4 4179 14.0 Group 5 3725 12.5 Group 6 3842 12.9 Group 7 1886 6.3 Group 8 1745 5.9 Group 9 1699 5.7 Group 10 1446 4.9 Employment Work full time 7211 24.2 Work part time 3092 10.4 Do not work 19471 65.4 This table reads: According to AMPS 2003A, the adult population is 29.773 million. Of these, 22.324 million (75%) are black and 2.488 million (8.4%) are coloured. (Rounding-off occurs) source AMPS2003A

demographics 25 20 15 10 5 0 22.4 20.8 18.4 14.3 10.5 6.3 4.1 2.2 1 0-9 20-29 40-49 60-69 80+ 10-19 30-39 50-59 70-70 Population distribution by age Age % 0-9 20.8 10-19 22.4 20-29 18.4 30-39 14.3 40-49 10.5 50-59 6.3 60-69 4.1 70-79 2.2 80+ 1.0 * This table reads: the 0 to 9 age group accounted for 20.8% of the SA population in the 2001 Census. Source: Statistics South Africa Census 2001 Population by Home language Language % IsiZulu 23.8 IsiXhosa 17.6 Afrikaans 13.3 Sepedi 9.4 Setswana 8.2 English 8.2 Sesotho 7.9 Xitsonga 4.4 SiSwati 2.7 Tshivenda 2.3 IsiNdebele 1.6 Other 0.5 * This table reads: 23.8% of the SA population spoke IsiZulu as their home language in the 2001 Census. Source: Statistics South Africa Census 2001 IsiZulu Sepedi Sesotho Tshivenda IsiXhosa Setswana Xitsonga IsiNdebele Afrikaans English SiSwati Other 7

the media markets Access to Media All Races Black Coloured Indian White Population '000 29582 22157 2505 766 4154 % % % % % Any of AMPS newspapers Dailies (18) 18.6 12.4 25.2 34.6 33.6 Weeklies (24) 31.0 23.7 41.6 72.5 54.2 Freesheet/community - 11.8 45.3 61.1 54.3 Any AMPS newspaper 38.2 34.6 67.0 86.9 79.8 Any of AMPS magazines Weeklies (10) 19.2 10.2 36.9 25.8 55.5 Fortnightlies (2) 9.4 9.1 8.9 11.7 10.7 Monthlies (58) 31.6 24.8 37.6 46.1 61.6 Alternate monthlies 4.7 3.3 5.8 6.9 11.1 Any AMPS magazine 40.7 31.6 53.5 54.7 79.0 Any AMPS newspaper/magazine exc.communp/free sheets 54.3 45.1 68.2 84.0 89.6 Cinema/Drive-in Past 3 months 8.3 3.5 11.0 30.2 28.6 Radio Last 7 days 91.8 92.6 86.4 94.5 89.8 TV Last 7 days 78.8 73.5 91.1 96.6 96.8 Internet Accessed last 4 weeks 5.0 1.6 4.8 10.1 22.4 Outdoor last 4 weeks Billboards 87.8 88.3 79.2 92.6 88.9 In-store 922 93.2 86.4 94.5 89.9 Bus shelters 45.5 93.3 56.4 76.0 66.3 Taxis/minibuses 80.1 80.1 76.3 92.6 79.9 Trailer Ads 50.2 44.1 57.2 77.3 73.6 This table reads: according to AMPS 2003A, 18.6% of all adults were reached by the average issue of all 16 daily newspapers monitored by the survey. Penetration was highest amongst Indians (34.6%) and lowest amongst Blacks (14.4%). Source: AMPS 2003A 8

the media markets Above the line Adspend in R millions Category Year 1991 Rm % 2002 Rm % 2003 Rm % Daily newspapers 410.1 16.8 1694.7 16.8 1859.9 15.7 Weekend newspapers 155.0 6.4 795.2 7.9 968.3 8.2 Black/Coloured/Asian n'papers 1.8 2.1 inc. in other cat. Community n'papers 133.9 5.5 531.0 5.3 661.4 5.6 Consumer magazines 292.8 12.0 1033.7 10.3 1123.5 9.5 Trade, technical, financial 81.4 7.4 372.6 3.7 364.8 3.1 Total print 1225.0 50.2 4427.2 43.9 4977.9 41.9 TV 857.6 35.1 3591.2 35.6 4401.9 37.1 Radio 262.4 10.8 1415.9 14.0 1716.0 14.5 Cinema 29.1 1.2 78.1 0.8 87.4 0.7 Outdoor 66.3 2.7 427.6 4.2 518.3 4.4 Knock & drop 92.4 0.9 117.1 1.0 Internet 45.7 0.5 49.4 0.4 Total 2440.3 100 10078.1 100 11867.9 100 Rounding off occurs. Important note: excludes self promotion by TV stations on TV in 2002/3 This table reads: according to AdEx, TV accounted for R857.6 million (35.1%) of the R2440.3 million spend on media in 1991. This rose to R3591.2 million (35.6%) in 2002. Source: AC Nielsen s Ad Ex Growth of Media Opportunities Medium Dec Dec Dec Dec Dec 1975 1991 1998 2000 2001 2002 2003 TV stations nil 7 37 56 65 60 74 Radio stations (separate buys) 7 34 120 105 100 106 109 Daily newspapers 22 18 17 17 17 18 19 Major weeklies 19 19 20 21 22 22 25 Consumer magazines 180 250 450 480 500 515 535 Business to business 219 300 550 580 560 580 610 Community newspapers N/a 255 260 265 272 295 DStv audio services 48 50 40 54 Web pages 1.4 Bn 2.0 Bn +3 Bn +$ Bn This table reads: there were no TV channels in 1975. In December 2003 there were 74. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: dailies and weekends exclude regional/business editions. Internet: accessed by Google search engine. Source: OMD SA 9

the media markets Adspend vs CPI Year Adspend CPI % increase Base % increase Base 1994 13.1 20.3 100 9.0 100 1995 20.3 14.8 115 8.6 109 1996 14.8 12.5 129 7.4 117 1997 12.9 19.9 155 8.6 127 1998 20.0 17.8 182 6.9 135 1999 17.8 11.5 203 5.2 142 2000 11.5 11.1 226 5.3 150 2001 12.5 8.3 245 5.7 159 2002 8.3 16.8 286 9.2 173 2003 16.8 17.7 337 5.9 183 This table reads: in 1994 adspend as monitored by AdEx was 20.3% up on the previous year. The consumer Price Index (CPI) was 9.0% up. On a base of 100 in 1994, by 2003 AdEx is 337 and the CPI is 183. Note: % increases 2002 exclude self promotion of media. Source: Nielsen Media Research s AdEx, Nedcor Above the line Adspend by Category 2003 R'm % Food 517.6 4.4 Beverages 702.2 5.9 Health & beauty 1148.2 9.7 Household 627.9 5.3 Banking/insurance 1171.5 9.9 Travel, transport & leisure 1759.9 14.8 Tobacco & related 11.6 0.1 Retail 3029.0 25.5 Business to Business 1547.1 13.0 Education/government 857.6 7.2 Misc small display 56.7 0.5 Media promotion 263.1 2.2 Total 11867.9 100 * This table reads: according to AC Nielsen s AdEx, above the line expenditure on Food was R427 million in 2002 (4.2% of the total). Source: AC Nielsen s AdEx 30 25 20 15 10 5 0 4.4 5.9 Food 9.7 Health & Beauty Beverages 5.3 Household 9.9 14.8 0.1 25.5 Retail Tobacco & Related Travel transport & leisure Banking/ Insurance 13 7.2 Business to Business 0.5 2.2 Media Promotion Misc small display Education / misc 10

television The market: the continued growth of etv (launched October 1998) and satellite DStv is pressurising the TV mix. Viewership trend: remains in flux, as stations jostle for audience. Station Ownership/ Comment Last 7 days viewership Language 000 AMPS 2003 A Black Coloured Indian White 1 Free-to-air. 15715 1958 687 2443 All official languages 2 Free-to-air 10149 1996 595 3067 All official languages 3 Free-to-air 6708 1613 650 2863 All official languages etv etv Free-to-air. Launched Oct 98 10384 1930 686 2996 Mainly English M-Net M-Net Analogue pay TV station, 553 720 222 1965 Mainly English predominantly upper income audience. Subscriber base under 303 994 and shrinking in favour of DStv (N.B. audience inc. open time and digital) DStv Multichoice Digital satellite pay station, 274 94 81 1024 Mainly English over 60 channels, 33 major opportunities carry advertising, including digital M-Net. Subscriber base plus 763 390 (SA only) and growing. (NB: audience non-m-net) This table reads: 1 is owned by the and broadcasts free-to-air in all official languages. Its last 7 days Black viewership ex AMPS 2003A is 15.7 million adults. Source: OMD/AMPS 2003A 11

television Top 5 programmes Station Programme Day TVR Time 1 Generations Mon 17.0 20h00-20h30 Emzini Wezinsizwa Mon 16.2 20h30-21h00 Generations Wed 15.9 20h00-20h30 Bold & Beautiful Tue 15.0 18h00-18h30 Bold & Beautiful Mon 14.8 18h00-18h30 2 7de Laan Thu 9.8 18h30-19h00 7de Laan Wed 9.7 18h30-19h00 Nuus Thu 9.7 19h00-19h30 7de Laan Tue 8.6 18h30-19h00 Nuus Mon 8.5 19h00-19h30 3 Cricket 1day SA vs West In Wed 8.1 14h00-18h15 Isidingo: The Need Mon 7.0 18h30-19h00 Show Me the Funny Sun 6.7 13h30-14h00 Isidingo: The Need Tue 6.4 18h30-19h00 News Wed 6.4 19h00-19h15 e-tv Dennis the Menace Sat 12.7 20h00-21h30 Nowhere to Run Sun 11.6 20h00-22h00 Internation Smackdown Wed 10.5 20h30-21h30 Live Lotto Draw Sat 10.3 21h30-21h35 WWE Velocity Sat 9.8 17h00-18h00 M-Net Egoli-Place of Gold Thu 5.0 18h00-18h30 Egoli-Place of Gold Wed 4.3 18h00-18h30 Egoli-Place of Gold Mon 4.0 18h00-18h30 Egoli-Place of Gold Tue 3.8 18h00-18h30 Egoli-Place of Gold Fri 3.7 18h00-18h30 This table reads: 1 s leading programme w/c 26th January, 2004 was Monday s Generations broadcast between 20h00 and 20h30. It achieved 17.0 TVR against all adults. W/c 26th January, 2004. Base: all adults TV Performance Station 1 2 3 etv M-Net DStv Cost 20x30 spots R496,000 R307,500 R275,000 R326,500 R251,250 Neg. Performance in TVR All adults 170.3 78.4 59.0 94.5 27.2 25.0 English/other 93.2 72.0 112.7 114.0 58.6 60.8 Afrikaans/both 94.2 139.9 65.0 114.4 55.8 40.3 Nguni 243.6 48.0 34.8 77.4 3.8 * Sotho 214.8 58.7 42.4 81.3 2.5 * Income high 80.8 88.2 61.1 89.6 87.2 92.4 Income medium 168.5 84.2 63.7 104.6 19.5 16.8 Income low 219.0 65.0 51.2 82.7 7.4 * Spots spread 15h00-23h00 Mon-Sun week commencing 9h February 2004. Channels per Media Inflation Watch package. DStv across all commercial stations. Rates per rate card, significant discounts may be negotiated. * Sample size too small for analysis. This table reads: 20 spots on 1 spread 15h00 to 23h00 Mon-Sun cost R496,000 without negotiation. The schedule yielded 170.3 TV Ratings (TVR) against all adults. Source: OMD/Rate Cards 12

radio The market: the medium is in a state of flux as stations vie for audience and revenue. The large number of community stations which started broadcasting in 1996 are yet to make a significant impact in listenership research or revenue. Listenership trend: audience fragmentation and fluctuation are the new order. Category/Station Language/ Format/Target Past 7 days Owner or control All Races Aud. AMPS 2003 A '000 % National stations 5fm English Popular music format to all major metropolitan areas countrywide. 1229 4.1 Metro English Contemporary black orientated 5914 19.9 music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas. SAfm English Full service content. For the well informed. New format 2003. 708 2.4 Radio Sonder Grense Afrikaans Full service national community/ cultural station. 1630 5.5 Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with 241 0.8 events covered. Shares signal with Radio Pulpit. Radio Pulpit Eng/Afr Radio Pulpit Religious. FM signal shared with Radio 2000. and on AM 657 676 2.3 English/Afrikaans regional/inter-regional stations 702 English Primedia Mainly talk format to greater Gauteng and beyond. Medium wave. 311 1.0 94.7 (Highveld) English Adult contemporary music format 1168 3.9 Primedia with humour, news & sports bulletins to Gauteng. Classic FM English Classic FM Classic, good music and news. Gauteng based. Includes netcast. 156 0.5 Kaya FM English Adult contemporary music for urban 830 2.8 Thebe/NAIL/ blacks in greater Johannesburg. Makana YFM English Union Housing Trust Youth station (mainly black) to greater Johannesburg. 1760 5.9 Jacaranda Eng/Afr Contemporary music format 2344 7.9 NAIL /Kagiso with news, sports bulletins & morning talk to Gauteng and beyond. Good Hope FM Eng/Afr Adult contemporary music format with news & sports bulletins to Western Cape. 618 2.1 Kfm Eng/Afr Adult contemporary music with news, 1139 3.8 NAIL/Broadcape sports and entertainment info to Western Cape metropolitan areas. 567 Capetalk Eng Talk for Cape metropolitan areas. 112 0.4 Primedia 13

radio Category/Station Language/ Format/Target Past 7 days Owner or control All Races Aud. AMPS 2003 A '000 % P4 Radio English Regional station broadcasting 412 (KZN) 1.4 Makana Trust/P4 Western Cape & KwaZulu-Natal metropolitan 350 (Cape) 1.2 areas. East Coast Radio Eng/Afr Kagiso Adult contemporary music with news sports & talk shows to KwaZulu-Natal. 1767 5.9 Algoa Eng/Afr AME Adult contemporary music with news and talk to Eastern Cape. 465 1.6 Ofm (Oranje) Eng/Afr Adult contemporary music with news 448 1.5 AME (+Kagiso) sports & talk shows to Free State, N. Cape & NW Province. Lotus fm Eng/Indian Community/cultural station for 444 1.5 Indian communities in kwazulu-natal, Gauteng & other areas. African language stations Ukhozi FM Zulu Full service station for Zulu speakers 6643 22.3 in KwaZulu-Natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility. Umhlobo Wenene Xhosa Full service station for Xhosa 4721 15.9 speakers in Eastern Cape, Gauteng, S. Free State and other areas. Motsweding FM Setswana Full service station for Setswana 3285 11.0 speakers in NW Province, N. Cape, NE Free State & Mpumalanga. Lesedi Sesotho Full service station for Sesotho 3909 13.1 speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga. Thobela FM N. Sotho Full service station for N. Sotho 2930 9.8 speakers in from the Free State, through Gauteng to Limpopo. Munghana-Lonene Tsonga Full service station for Tsonga speakers in Limpopo, NW Province & Gauteng. 1576 5.3 Phalaphala FM Venda Full service station for Venda speakers in far N. Limpopo & Gauteng. 812 2.7 CKI FM Eng/Xhosa Music station for Xhosa speakers in East London/former Ciskei. 652 2.2 Ikwekwezi FM Ndebele Full service station for Ndebele speakers in Mpumalanga, Gauteng & Limpopo. 1347 4.5 LiGwalagwala FM Swazi Full service station for Swazi speakers in Mpumalanga & Gauteng. 1451 4.9 Community stations Various Various Community appeal, from niche 4272 14.3 Independent to religious interest. 111 stations monitored in AMPS 2003A. This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (). It has a popular music format with 1,2 million listeners (4.1% of the population) over the past 7 days. 14

newspapers dailies The Market: traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The 2000s sees an upset via the surge in popular journalism (launch of Daily Sun) together with increased competition at the top end from the launch of ThisDay. Circulation trend: long-term, most of the larger English dailies are experiencing softening circulation whilst most smaller niche titles are holding or increasing circulation. Readership trend: the larger English dailies are showing a Black readership in excess of 50%, blurring the editorial appeals between Black and White categories. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Jul-Dec 03 AMPS 03A B/W F/C 000 000 Exc VAT Exc VAT National ThisDay This Day Eng AM 32.4 N/A R80.00 R100.00 Bloemfontein Volksblad Naspers Afr AM 27.2 100 R39.52 R56.16 Cape Town Cape Times INC Eng AM 48.8 295 R61.75 R98.80 Cape Argus INC Eng PM 73.2 405 R72.25 R115.60 Burger Media24 Afr AM 102.9 549 R87.70 R123.60 Durban The Mercury INC Eng AM 39.2 184 R52.16 R83.46 Daily News INC Eng PM 51.1 294 R61.84 R98.94 Isolezwe INC Zulu AM 55.2 268 Per FC R45.92 East London Daily Dispatch Johnnic Eng AM 32.8 220 R36.71 R66.97 Johannesburg Business Day BDFM Eng AM 42.1 120 R92.00 R131.00 Citizen Caxton Eng AM 98.2 534 R82.00 R123.00 Daily Sun Media24 Eng AM 235.4 874 R94.92 R130.07 Sowetan Johnnic Eng AM 123.6 1983 R121.00 R198.00 Star INC Eng AM/PM 165.9 649 R126.44 R202.30 Beeld Media24 Afr AM 101.4 339 R99.39 R139.32 Kimberley Diamond Fields Adv. INC Eng AM 8.8 48 R17.28 R27.65 Pietermaritzburg Natal Witness Media24 Eng AM 23.4 149 R29.35 R58.70 Port Elizabeth The Herald Johnnic Eng AM 30.1 174 R41.40 R75.35 Pretoria Pretoria News INC Eng PM 27.2 98 R38.04 R60.86 This table reads: ThisDay is published by This Day in English and is a national morning. Its ABC circulation Jul-Dec 2003 was 32,400 (rounded). It was not included in AMPS 2003A. A single column centimetre (2004 exc VAT) BW is R80.00 and FC is R100.00. 15

newspapers: major weeklies The Market: most large urban centres had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Recent availability has been more dynamic than dailies, with name changes and new launches. Circulation trend: long-term, static to softening for most titles. Readership trend: per dailies. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm Jul-Dec 03 AMPS '03A B/W F/C 000 000 Exc VAT Exc VAT National City Press Media24 Eng Sun 167.9 2314 R155.00 R220.00 Mail & Guardian M&G Media Eng Fri 37.7 248 Per FC R120.00 Soccer Laduma Media24 Eng Wed 217.6 1904 R94.88 R126.50 Sunday Independent INC Eng Sun 41.0 228 R74.80 R119.68 Sunday Sun Media24 Eng Sun 164.4 1587 R56.00 R81.00 Sunday Times Johnnic Eng Sun 505.7 3517 R330.00 R527.00 Sowetan Sunday World NAP Eng Sun 141.6 1197 R87.00 R120.00 Rapport Media24 Afr Sun 324.9 1605 R272.00 R415.00 Bloemfontein Naweek Volksblad Media24 Afr Sat 23.0 116 R29.50 R46.14 Cape Town Weekend Cape Argus INC Eng Sat/Sun 103.9 Sat: 410 Sun: 305 R77.32 R123.71 Burger Media24 Afr Sat 114.6 646 R87.70 R123.60 Son Media24 Afr Fri 90.0 N/A R40.00 R55.00 Durban Ilanga Mandla-Matla Zulu Mon/Thu 98.5 593 R53.76 R91.94 Post INC Eng Wed/Fri 38.5 Wed: 362 R34.70 R69.40 Independent on Saturday INC Eng Sat 56.1 303 R62.02 R99.23 Sunday Tribune INC Eng Sun 109.6 688 R93.69 R149.90 Johannesburg Citizen Caxton Eng Sat 77.1 764 R62.00 R93.00 Saturday Star INC Eng Sat 136.3 540 R83.16 R133.06 Naweek Beeld Media24 Afr Sat 83.7 258 R85.64 R119.26 Port Elizabeth Weekend Post Johnnic Eng Sat 35.2 149 R43.60 R79.35 This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Jul-Dec 2003 was 167,900 (rounded) and its AMPS 2003A readership was 2,314,000 adults all races. A single column centimetre (2004 exc VAT) BW is R155.00 and FC is R220.00. 16

newspapers: community The Market: SA has over 300 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: those in many urban areas have put on circulation in line with the increase in urbanisation. Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Latest BW FC 000 Exc VAT Exc VAT Gauteng: Greater Johannesburg Alberton Record Caxton Eng Weekly 29.2 free R35.00 +50% Boksburg Advertiser Caxton Eng(+Afr) Weekly 36.0 free R35.90 +50% Germiston City News Caxton Eng(+Afr) Weekly 29.1 free R28.75 +50% Krugersdorp News Caxton Eng/Afr Weekly 24.8 free R31.29 +50% Randburg Sun Caxton Eng Weekly 55.1 free R39.95 +50% Roodepoort Record Caxton Eng/Afr Weekly 72.8 free R39.95 +50% Sandton Chronicle Caxton Eng Weekly 52.9 free R39.90 +50% Southern Courier Caxton Eng(+Afr) Weekly 52.1 free R37.25 +50% Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 37.0 free R39.47 +50% Gauteng: Vaal Vaal Ster Media24 Eng/Afr Weekly 63.8 free R49.76 +50% North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 6.0 sold R22.04 R33.05 Rustenburg Herald Caxton Eng/Afr Weekly 18.0 sold R21.65 +50% Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 12.8 sold: Fri R20.35 +50% Free State Ons Stad Media24 Afr/Eng Weekly 37.1 free R21.65 R38.30 Vista Media24 Afr(+Eng) Weekly 37.7 free R23.87 R40.52 KwaZulu-Natal: Durban Highway Mail Caxton Eng Weekly 40.1 free R36.44 +50% Northglen News Caxton Eng Weekly 27.3 free R26.38 +50% KwaZulu-Natal: North/South Coast South Coast Herald Caxton Eng Weekly 15.4 sold R23.55 +50% Zululand Observer Caxton Eng(+Afr) Tue & Fri 12.7 sold: Fri R25.50 +50% Eastern Cape: Port Elizabeth P. E. Express Media24 Eng(+Afr) Weekly 89.9 free R32.70 R55.73 Western Cape: Cape Town Constantiaberg Bulletin INC Eng Weekly 28.8 free R29.40 R47.04 Southern Suburbs Tatler INC Eng Weekly 38.6 free R29.95 R47.92 Tygerburger (6 editions) Media24 Afr(+Eng) Weekly 138.6 free R85.60 R123.10 Western Cape: Boland District Mail Media24 Eng/Afr Weekly 13.4 sold R23.61 R36.59 Eikestadnuus Media24 Afr(+Eng) Weekly 9.2 sold R20.50 +R2010 Circulation verification: 'Free: Verified Free Distribution; Sold: ABC This table reads: Alberton Record is published by Caxton in English. Its latest circulation (Verified Free Distribution) is 29,200 (rounded). A column centimetre (2004 exc VAT) BW is R35.00. 17

consumer magazines The Market: SA has over 350 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers dominate circulation and adspend. Circulation trend: depends on the category. The important Women's sector is remarkably resilient despite pressure from increasing number of options allied to consumers reducing range of titles purchased. Subject/Title Group Lang. Appears ABC Circ. Readers FP FP Jul-Dec 03 AMPS 03A BW FC 000 000 Exc VAT Exc VAT Black Interest Bona Caxton Eng+3 Monthly 103.6 3057 R18008 R25725 Drum Media24 Eng Weekly 82.2 1777 R14645 R24400 True Love Media24 Eng Monthly 128.7 2287 R19765 R32940 Consumer Computing Computer Mag., SA SACB Eng Monthly 17.3 272 Per FC R15000 Current Affairs Insig New Media* Afr Monthly 14.9 90 R13600 R15950 Time Magazine Time Warner Eng Weekly 61.3 342 R17500 R25000 General Interest/TV Huisgenoot Media24 Afr Weekly 342.1 2167 R29155 R48590 People Caxton Eng Fortnightly 140.1 661 R9100 R13000 Reader's Digest Heritage Pub. Eng Monthly 112.7 1028 Per FC R22950 Dish/Skottel M-Net TV Guide Multichoice Eng/Afr Monthly 960.5 530 Per FC R49900 TV Plus Media24 Eng/Afr Fortnightly 105.9 1265 R12840 R21400 You Media24 Eng Weekly 225.5 2134 R19305 R32170 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly 35.0 140 R9800 R14000 Longevity Johnnic Eng Monthly 24.9 159 R13468 R16033 SL Intelligence Eng Monthly 17.1 181 Per FC R17050 Style Caxton Eng Monthly 23.8 285 R9100 R13000 Wine Ramsays Eng Monthly 11.0 97 R10500 R15590 Men's Interest FHM Upper Case* Eng Monthly 105.2 486 Per FC R37775 GQ Conde Nast Eng 6xpa 40.7 299 R20250 R27000 Mens Health Touchline* Eng Monthly 85.8 742 R28320 R36280 Motoring Bike SA Bike SA Eng Monthly 36.2 302 Per FC R12728 Car Ramsays Eng Monthly 108.9 934 R21400 R31200 Drive Johnnic Eng Monthly 11.4 333 R10396 R13780 Topcar Kemsley Eng Monthly 32.2 545 Per FC R24808 Music/Youth Saltwater Girl Atol* Eng 10xpa 25.5 NA Per FC R13500 Y Mag Yired Pub. Eng 6xpa 18.4 461 Per FC R15500 18

consumer magazines Newspaper Supplements Rapport Tydskrif Media24 Afr Weekly see Rapport 1246 R23625 R34650 S. Times Magazine Johnnic Eng Weekly see S. Times 2068 R35889 R48443 Travel/Adventure Getaway Ramsays Eng Monthly 88.1 589 R18450 R26200 Religion Joy Carpe Diem Eng Monthly 16.0 188 Per FC R8495 Retailer s titles Edgars Imagine/ Publishing Part. Eng/Afr Monthly 643 1491 Per FC R39200 Droom Sport Compleat Golfer Ramsays Eng Monthly 27.2 132 R13650 R17273 Kickoff Touchline* Eng Weekly 60.1 1928 R21250 R25000 Man/Magnum Man, SA Eng/Afr Monthly 28.2 143 R7780 R12529 Sport's Illustrated, Touchline* Eng Monthly 41.1 624 R23320 R26500 SA Stywe Lyne/ Tight Lines Stywe Lyne Afr(+Eng) Monthly 36.6 242 R5180 R8100 Women's/Home Interest Cosmopolitan Associated Eng Monthly 120.0 843 R24931 R36500 Elle Johnnic Eng Monthly 38.6 371 R22184 R27349 Essentials Caxton Eng Monthly 78.4 376 R15750 R22500 Fair Lady Media24 Eng Monthly 93.6 906 R19470 R32450 Femina Associated Eng Monthly 51.7 472 R19300 R29200 Finesse Carpe Diem Afr Monthly 72.9 337 Per FC R16995 Food & Home Caxton Eng Monthly 26.9 449 R9450 R13500 Entertaining Garden & Home, SA Caxton Eng Monthly 96.3 697 R17850 R25500 Gardening, SA Primedia Eng Monthly 44.8 353 Per FC R19600 House & Garden Conde Nast Eng Monthly 48.5 497 R21375 R28500 House & Leisure Associated Eng Monthly 39.5 350 R17000 R24000 Living & Loving Caxton Eng Monthly 37.5 642 R10920 R15600 Marie Claire Caxton Eng Monthly 52.2 393 R20605 R31250 Rooi Rose Caxton Afr Monthly 127.3 856 R15610 R22300 Sarie Media24 Afr Monthly 146.3 899 R15690 R26150 Shape Touchline* Eng Monthly 55.1 226 Per FC R24980 Vrouekeur Caxton Afr Weekly 100.1 377 R7175 R10250 Woman's Value/Dit Media24 Eng/Afr Monthly 143.8 535/208 R17970 R29950 Your Baby Alchemy* Eng Monthly 22.4 319 Per FC R14000 Your Family Caxton Eng Monthly 80.0 650 R14000 R20000 * Part of Media24 (Naspers). Monthly includes 11xpa. This table reads: Bona is published by Caxton in English + 3 languages monthly. Its latest ABC circulation Jul-Dec 2003 is 103,600 (rounded) and its AMPS 2003A readership is 3,057,000 adults all races. A full page black & white (2004, exc VAT) is R18,008 and a full page full colour is R25,725. 19

business to business The Market: SA has over 500 Business to Business journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The financial weeklies, particularly Financial Mail, dominate the whole category. Circulation trend: pressure on printing and distribution (ie, postage) costs is forcing professional publishers to continually weed-out non-core market circulation. This is partially responsible for falling circulations. Subject/Title Group Lang. Appears ABC Circ. Readers FP/BW FP/FC Jul-Dec 03 AMPS 03A A4/FC A4/FC 000 000 Exc VAT Exc VAT Agriculture Farmers Weekly Caxton Eng Weekly 13.5 117 R4550 R6500 Landbouweekblad Media24 Afr Weekly 41.6 312 R10350 R17800 Architecture/Building Leading Arch. & Design Primedia Eng 6xpa 3.7 Per FC R9000 SA Builder/Bouer Malnor Eng/Afr Monthly 4.7 Per FC R7250 Building Johnnic Eng 5xpa 4.8 Per FC R7200 Automotive/Transport Auto. Eng. & Spares Swift Eng 6xpa 13.5 R10600 R13555 Automobile M&M Eng(+Afr) Monthly 8.8 R9600 R11100 Fleet Watch Fleetwatch Eng Monthly 4.9 R8050 R9650 Business/Management Enterprise Mafube Eng Monthly 19.7 89 R14820 R18920 Finance Week Media24 Eng Weekly 12.6 92 Per FC R15350 Finansies & Tegniek Media24 Afr Weekly 9.4 73 Per FC R16900 Financial Mail BDFM Eng Weekly 27.7 189 R23025 R31772 Business Startup/Emerging BigNews Mehlo Eng Monthly 141.3 R20700 R23337 Succeed Succeed Eng 6xpa 25.5 Per FC R18900 Catering/Hotels Hospitality Johnnic Eng Monthly 6.3 Per FC R9800 Hotel & Restaurant Ramsays Eng Monthly 8.9 R7950 R13160 Computers/IT Intelligence Total Bus. Intelligence Eng Monthly 6.0 Per FC R21500 Computerweek Systems Eng Monthly 6.4 Per FC R13200 Strategist Computing SA Johnnic Eng Weekly 10.7 Per FC R16800 Conservation Urban Green File Brooke Eng 6xpa 3.6 Per FC R7645 Pattrick Electrical/Electronics Electricity + Control Crown Eng Monthly 4.8 R7820 R9670 Vector EE Pub. Eng Monthly 5.9 R7954 R10098 Fashion & clothing Pursuit Johnnic Eng 6xpa 5.1 Per FC R9800 Human Resources HR Future Osgard Eng Monthly 9.6 R6221 R7867 Media 20

business to business Subject/Title Group Lang. Appears ABC Circ. Readers FP/BW FP/FC Jul-Dec 03 AMPS 03A A4/FC A4/FC 000 000 Exc VAT Exc VAT Industry Civil Eng. Contractor Brooke Eng Monthly 2.8 Per FC R8745 Pattrick Construction World Crown Eng Monthly 4.7 R7305 R8140 Engineering News Creamer Eng Weekly 15.0 Per FC R13500 Media Marketing AdVantage Primedia Eng Monthly 3.2 Per FC R12300 Marketing Mix Systems Eng Monthly 3.4 Per FC R11400 Medical CME SA Medi- Eng/Afr Monthly 10.2 R7283 R11358 cal Assoc. Modern Medicine IHS Eng Monthly 6.4 R7250 R11550 Mining Mining Mirror Brooke Eng Monthly 2.7 Per FC R8745 Pattrick Mining Weekly Martin Eng Weekly 14.4 Per FC R12100 Creamer Municipal/Government Government Digest Malnor Eng Monthly 3.1 Per FC R8760 IMIESA Shorten Eng/Afr Monthly 3.6 R5500 R7600 Pharmacy Modern Pharmacy IHS Eng Monthly 3.5 R5800 R8730 SA Pharmaceutical Jnl Med- Eng/Afr Monthly 4.3 R5700 R8900 pharm Printing Graphix IHS Eng Monthly 2.5 R7525 R9545 Retail Supermarket & Super- Eng Monthly 7.2 Per FC R16490 Retailer market & R Woza Woza Edition Pub. Eng 3xpa 8.3 Per FC R17600 Travel & Tourism SA s Travel News Now Eng Weekly 7.1 R16650 R21643 Weekly Media Monthly includes 11xpa. This table reads: Farmers Weekly is published by Caxton weekly in English. Its ABC circulation Jul-Dec 2003 is 13,500 (rounded) and its AMPS 2003A readership is 117,000 adults all races. A full page black & white (2004, exc. VAT) is R4550 and a full page full colour is R6500. 21

cinema The Market: cinema chains are continually building, upgrading and revitalising cinema houses. Attendances, which in recent years have been under pressure, appear to be firming. Cinema has provided one of the lower media inflation rates over the long term. Area/Centre Screens Group Capacity Av. Weekly Rate Attendance 30" 2002/2003 Non-peak Gauteng Sandton Cine 11 Ster-Kinekor 1745 15309 R5840 Hyde Park Metro 10 Nu Metro 1497 5769 R2400 Rosebank Nouveau 10 Ster-Kinekor 1137 7979 R3130 Randburg Cresta Cine 10 Ster Kinekor 1521 14521 R6690 Montecasino Metro 15 Nu-Metro 3405 10156 R4780 Southgate Cine 7 Ster-Kinekor 957 3219 R1600 JHB CBD Carlton Cine 5 Ster-Moribo 754 3495 R1200 Roodepoort Westgate 10 Ster Kinekor 1411 7990 R2930 Benoni Cine Centre 6 Avalon 700 2675 R1400 Boksburg East Rand Mall 9 Ster Kinekor 1427 11595 R4910 Pretoria CBD Arcadia Sterland 13 Ster-Kinekor 2704 6648 R3330 Hatfield Metro 8 Nu Metro 1108 3027 R1800 Brooklyn Mall Cine 9 Ster Kinekor 1566 16382 R6810 Mpumalanga Nelspruit Riverside Mall 8 Nu-Metro 1382 5776 R2330 Witbank Saveway Metro 5 Nu-Metro 840 2471 R1200 North West Rustenburg Cine 5 Ster-Kinekor 952 4955 R1930 Potchefstroom Kine 5 Ster-Kinekor 638 3586 R1400 Limpopo Polokwane Cine 6 Ster-Kinekor 1062 3961 R1600 Western Cape V&A Waterfront Metro 11 Nu-Metro 1542 13543 R5310 22

cinema Area/Centre Screens Group Capacity Av. Weekly Rate Attendance 2001/2002 30" Non-peak Cavendish Cineplex 8 Ster Kinekor 1496 16856 R6740 Tokai Blue Route 6 Ster Kinekor 806 4336 R1600 Goodwood N1 City 7 Nu Metro 1073 4012 R1800 Bellville Tygervalley 10 Ster-Kinekor 1474 16954 R7210 Somerset West Mall Cine 6 Ster-Kinekor 913 7848 R3180 Stellenbosch Eikestad Cine 6 Ster-Kinekor 894 4929 R1930 Eastern Cape Port Elizabeth Greenacres Bridge 8 Ster-Kinekor 1095 7109 R2530 Walmer Park Metro 8 Nu-Metro 1277 4895 R1520 East London Vincent Park 5 Ster Kinekor 710 4508 R1930 Free State Bloemfontein CBD Mimosa Mall 7 Ster-Kinekor 914 8610 R3580 Loch Logan Metro 6 Nu Metro 1022 2799 R1400 KwaZulu-Natal Durban CBD The Wheel 7 Ster-Kinekor 1118 2977 R1600 Chatsworth Sanlam Cine 5 Ster-Kinekor 974 4884 R1930 Westville Pavillion Metro 12 Nu-Metro 1811 14682 R5480 Musgrave Musgrave Cine 7 Ster Kinekor 1046 10370 R3910 Umhlanga Gateway Cine 18 Ster-Kinekor 4054 24796 R9740 Pietermaritzburg Scottsville Cine 7 Ster-Kinekor 960 5156 R2130 Richards Bay Boardwalk Metro 5 Nu-Metro 830 2888 R1200 This table reads: Sandton's Cine complex consists of 11 individual movie screens and is owned by Ster-Kinekor. Its capacity is 1745 seats and in an average week in 2002/2003 15,309 tickets were sold. A 30 second spot (effective Oct 2003, exc VAT) on all 11 screens costs R5840 per week. 23

out of home The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The following variants are strategically important. Variant/format Comment Base Rate per unit per month exc. production Spectaculars/Supersigns Any size, landscape or portrait, Placed in strategic positions On quotation mainly illuminated 96 sheet billboard 96 & 48 sheet billboards @ R7990 illuminated 3m deep x 12m wide are the dominant outdoor @ R4355 non-illuminated variant in terms of size and 48 sheet billboard number of sites. Available @ R2180 non-illuminated 3m deep x 6m wide nationally. 16 sheet billboard Increasing numbers of smaller and portrait @ R950 non-illuminated 2m x 3m units are being erected in strategic high traffic 12 sheet billboard urban locations. @ R750 non-illuminated 1,5m x 3m Portrait units From R5000 to over R20000 9m x 6m depending on unit, location 6m x 4m and volume/type of traffic Electronic bulletin boards Many different formats Located in strategic positions, garage On quotation forecourts etc. Provides colour and movement. Some variants updated by telephonic link. Bus shelters Various formats depending on Located along many urban @ R2500 illuminated contractor & municipality bus routes. @ 980 non-illuminated Trains/Buses/Taxis Opportunities range from posters Availability subject to transport R1990 overall painted pasted on vehicles to painted companies carrying advertising. Most Megatrain all-over trains. Plus interiors. units in metropolitan areas. R3400 overall painted Number of different opportunities at Megabus railway stations and taxi ranks for R1088 overall painted kiosks and promotional units Megataxi Trailer Ads Normally adaptations of 48 sheets Major metropolitan areas From R1100 per day for 5 days to fit on trailer towed by car inc some allow. for mileage 24

online media A medium of hype and speculation now heading toward maturity. SA has some 50 major and numerous smaller Internet sites that accept or would like to accept commercial advertising. Bigger sites have sub-communities to attract specialist targets. A selection of more interesting sites follows: Category/ site Address/ owner Comment Performance* Unique visits pm. Base rates CPM Business & finance Business Day www.businessday.co.za Online edition of daily 106,825 R350 Online Bdfm and more. Financial Mail www.financialmail.co.za Online edition of 26,666 R350 Interactive Bdfm weekly. Largely subscription. Moneymax www.moneymax.co.za Investment site. 55,000 R200 Mweb Summit www.summit.co.za SA s business TV 69,854 R350 Bdfm channel online. Motoring Cartoday www.cartoday.com Car magazine online. 76,219 R250 Ramsay Son & Parker News/current affairs dm&g www.mg.co.za Mail & Guardian online. 238,000 R150 Mail & Guardian Sunday Times www.sundaytimes.co.za Community zones: 199,000 R250 Johnnic business, sport, lifestyle, health, education, jobs. Communities iafrica.com www.iafrica.com Primedia From major service provider. Includes number of 420,000 R150 communities. Independent Online www.iol.co.za Independent News & Information community feeding from group s daily 700,000+ R250 Media & weekend newspapers. M-Web Network www.mweb.co.za Mweb From major service provider Includes number of 925,000 R200 communities, eg. IT Web. News24 www.news24.com Media24 Information community feeding from group s 762,000 R200 newspapers & magazines. Recruitment Career Junction www.careerjunction.co.za Registers CV s, respond 120,000 Neg. JEV, Adcorp others to jobs. Search engines Ananzi www.ananzi.co.za SA s premier search engine. 650,000 R240 Braby s Sport Supersport www.supersport.co.za Community of sites for 250,000 R210 Supersport Holdings various sporting codes. Travel/adventure GetawaytoAfrica www.getawaytoafrica.co.za Ramsay Son & Parker Getaway magazine online. 15,840 R200 * Performance measurement methods under review by major players, currently being standardised. Rates are base rate for 60x468 pixel/max 12k banner run-of-site. Excludes volume discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities available. 25

useful contacts A useful source for contact and other information on most of the following organisations, and others, is SA Advertising, Marketing & Media On-line (hosted by Brewers at www.brewers.co.za) INDUSTRY INTEREST BODIES Advertising Media Forum (AMF) Previously Media Directors Circle (MDC) JHB: C/o OMD, 6 Benmore Road, BENMORE GARDENS, 2196. PO Box 785584, SANDTON, 2146. Tel: (011) 884-1484, Fax: (011) 884-1418, E-mail: gordon.muller@omdmedia.co.za Web: www.amf.org.za Contact: Mr. Gordon Muller (JHB Chairperson), Ms. Brenda Wortley (Secretary) brenda@amf.org.za Association for Communication & Advertising (ACA) Previously Association of Advertising Agencies (AAA) 444 Jan Smuts Avenue, BORDEAUX, 2194. PO Box 2302, PARKLANDS, 2121. Tel: (011) 781-2772, Fax: (011) 781-2797, E-mail: lia@aaaltd.co.za Web: www.acasa.co.za Contact: Dr. Nina de Klerk (Executive Director) The Creative Circle Previously The Creative Directors Forum (CDF) C/o O&M, The Brand Building, 15 Sloane Street, BRYANSTON, 2194. PO Box 69765, BRYANSTON, 2021. Tel: (011) 709-6881, Fax: (011) 700-3015, E-mail: arlene.donnenberg@ogilvy.co.za Web: www.voicebank.co.za Contact: Mrs Arlene Donnenberg (Administrator) Marketing Federation of Southern Africa (MFSA) Incorporates Assoc. of Marketers (ASOM), Direct Marketing Assoc. of Southern Africa (DMASA) and Inst. of Marketing Management (IMM). 10th Floor, 17 Diagonal Street, NEWTOWN, 2001. PO Box 91820, AUCKLAND PARK, 2006. Tel: (011) 832-3500, Fax: (011) 832-3513, E-mail: mpho@mfsa.co.za Web: www.mfsa.co.za Contact: Mr. Mpo Makwana (CEO) Public Relations Institute of SA (PRISA) 108 Hendrik Verwoerd Drive, FERNDALE, 2194. PO Box 2825, PINEGOWRIE, 2123. Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail: info@prisa.co.za Web: www.prisa.co.za Contact: Ms. Margaret Moscardi (Director) Public Relations Consultants Chapter C/o PRISA, 108 Hendrik Verwoerd Drive, FERN- DALE, 2194. PO Box 2825, PINEGOWRIE, 2123. Tel: (011) 726-7356, Fax: (011) 726-7082, E-mail: morne@veracityincorporated.com Contact: Mr. Morne Ebersohn (Chairperson), Ms Susan Richardson (Administrator) Southern African Marketing Research Association (SAMRA) Ground Floor, Graduate School of Marketing, 14 Park Road, AUCKLAND PARK, 2092. PO Box 91879, AUCKLAND PARK, 2006. Tel: (011) 482-6440, Fax: (011) 482-4609, E-mail: samra@mfsa.co.za Web: www.samra.co.za Contact: Ms. Cathleen Mittner MEDIA OWNER BODIES National Association of Broadcasters (NAB) Building 2 Albury Office Park, Cnr Jan Smuts Avenue & Albury Road, HYDE PARK, 2196. PO Box 412363, CRAIGHALL, 2024. Tel: (011) 325-5741 Fax: (011) 325-5743 E-mail: lois@nabsa.co.za Web: www.nab.org.za Contact: Mr. Johann Koster (Executive Director) Out of Home Media SA (OHMSA) 255 Blairgowrie Plaza, 70 Conrad Drive, BLAIR- GOWRIE, 2194. PO Box 1894, PARKLANDS, 2121. Tel: (011) 781-9367, Fax: (011) 781-8963, E-mail: ohmsa@icon.co.za Web: NA Contact: Mr Les Holley (General Manager) 26

useful contacts Print Media Southern Africa (PMSA) 510-5th Floor Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196. PO Box 47180, PARKLANDS, 2121. Tel: (011) 721-3202, Fax: (011) 721-3254, E-mail: printmediasa@printmedia.org.za Web: NA Contact: Ms Natasha Stretton (General Manager) Community Press Association of Southern Africa (CPA) Per PMSA Newspaper Association of Southern Africa (NA) Per PMSA Magazine Publishers Association of Southern Africa (MPA) Address per PMSA E-mail: nikkir@printmedia.org.za Contact: Ms Nikki Ruttimann (Manager) MEDIA INDUSTRY BODIES Advertising Benevolent Fund of Southern Africa (ABF) C/o O&M, Block 1 The Brand Building, 15 Sloane Street, BRYANSTON, 2021. PO Box 652032, BENMORE, 2010. Tel: (011) 709-6851 Fax: (011) 700-3004 E-mail: abfnational@ogilvy.co.za Web: www.abf.co.za Contact: Mr Andre Cronje (General Manager) Hours: Mon, Wed, Fri: 09h00-17h00. Advertising Media Association of SA (AMASA) JHB: PO Box 71025, BRYANSTON, 2021. Tel: (011) 886-4150 Fax: (011) 886-4151 E-mail: info@amasa.org.za Web: www.amasa.org.za Contact: Ms. Karen Bailey (Chairperson) CT: Ms. Bridget Harris-Peil (Chairperson) Tel: (021) 467-1000, E-mail: bridget.harrispeil@ogilvy.co.za. Ms. Elsa Vorster (Vice Chair) Tel: 021-480-0496, E-mail: elsa@berrybushbbdo.co.za DBN: Mr Charles Hale (Chairperson) Tel: (031) 566-2008, E-mail: charles@mediashop.co.za Audit Bureau of Circulations (ABC) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196. PO Box 47189, PARKLANDS, 2121. Tel: (011) 721-3490, Fax: (011) 721-3497, E-mail: abc@abc.org.za Web: NA Contact: Ms Sharon Grundy (Admin. Manager) Audit Bureau of Circulations, electronic (ABCe) Previously Audit Bureau of Internet Standards (ABIS) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196. PO Box 47189, PARKLANDS, 2121. Tel: (011) 721-3490, Fax: (011) 721-3497, E-mail: muzin@printmedia.org.za Contact: Mr Muzi Nzimande (Asst. Administrator) SA Advertising Research Foundation (SAARF) 54 Queens Road, BRYANSTON, 2152. PO Box 98874, SLOANE PARK, 2152. Tel: (011) 463-5340, Fax: (011) 463-5010, E-mail: saarf@saarf.co.za Web: www.saarf.co.za Contact: Dr Paul Haupt (Managing Director) INDUSTRY CONTROL BODIES Advertising Standards Authority (ASA) Willowview, Burnside Island Office Park, 410 Jan Smuts Avenue, CRAIGHALL PARK, 2196. PO Box 41555, CRAIGHALL, 2042. Tel: (011) 781-2006 Fax: (011) 781-1616 E-mail: executive@asasa.org.za Web: www.asasa.org.za Contact: Ms Deline Beukes (Executive Director) Independent Communications Authority of SA (ICASA) Pinmill Farm, 164 Katherine Street, SANDOWN, 2031. Private Bag X10002, SANDTON, 2146. Tel: (011) 321-8200 Fax: (011) 321-8547 E-mail: cwhite@icasa.org.za Web: www.icasa.org.za Contact: Mr Mandla Langa (Chairperson), Ms Charmaine White (Secretary) 27

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Johannesburg: 6 Benmore Drive, Benmore Gardens, Sandton, 2196, Johannesburg Sandton 2196 PO Box 785584, Sandton, 2146 Tel: (011) 884-1484 Fax: (011) 884-1418 Cape Town: 1st Floor Rozenhof Office Court, 20 Kloof Street, Cape Town, 8001 Private Bag X23, Vlaeberg 8018 Tel: (021) 424-2223 Fax: (021) 424-1240 Durban: Noriprop Building, 87 Goble Road, Morningside Durban, Westville, 3630 Tel: (031) 303-4365 Fax: (031) 303-1610 Port Elizabeth: 37 Courcelles Road, Lorraine, Port Elizabeth Tel: (041) 379-2170 Fax: (041) 379-3778