John Deere Committed to Those Linked to the Land Market Fundamentals

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John Deere Committed to Those Linked to the Land Market Fundamentals Deere & Company July 2013

Safe Harbor Statement & Disclosures This presentation includes forward-looking comments subject to important risks and uncertainties. It may also contain financial measures that are not in conformance with accounting principles generally accepted in the United States of America (GAAP). Refer to Deere s reports filed on Forms 8-K (current), 10-Q (quarterly), and 10-K (annual) for information on factors that could cause actual results to differ materially from information in this presentation and for information reconciling financial measures to GAAP. Guidance noted in the following slides was effective as of the company s most recent earnings release and conference call (15 May 2013). Nothing in this presentation should be construed as reaffirming or disaffirming such guidance. This presentation is not an offer to sell or a solicitation of offers to buy any of Deere s securities. 2

Table of Contents Slide # Ag Fundamentals U.S. 4 Construction & Forestry Fundamentals U.S. 13 Other Regions 16 3

Ag Fundamentals United States

$ Billions U.S. Farm Cash Receipts Total cash receipts remain at historically high levels $450 $400 $350 $300 $250 $200 $150 $100 $50 $0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F Government Payments Total Cash Receipts Source: 1998 2011: USDA 11 February 2013 2012F 2013F: Deere & Company Forecast as of 15 May 2013 5

1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F $ Billions U.S. Farm Balance Sheet Strong $3,000 30% 28% $2,500 26% $2,000 24% 22% $1,500 20% $1,000 18% 16% $500 14% 12% $0 10% Farm Debt Farm Equity Debt to Equity Ratio (%) Debt to Asset Ratio (%) Source: 1970 2011: USDA 11 February 2013 2012F 2013F: Deere & Company Forecast as of 15 May 2013 6

Dollars per Bushel Dollars per Pound Dollars Per Bushel Dollars per Bushel Corn, Soybeans, Wheat and Cotton Prices Nearby Futures: 2 July 2008 2 July 2013 Corn Soybeans 9.00 8.00 7.00 6.00 5.00 4.00 3.00 2.00 1.00 7/2/08 7/2/09 7/2/10 7/2/11 7/2/12 7/2/13 18.00 16.00 14.00 12.00 10.00 8.00 6.00 4.00 7/2/08 7/2/09 7/2/10 7/2/11 7/2/12 7/2/13 Wheat 14.00 12.00 10.00 8.00 6.00 4.00 2.00 7/2/08 7/2/09 7/2/10 7/2/11 7/2/12 7/2/13 Cotton 2.25 2.00 1.75 1.50 1.25 1.00 0.75 0.50 0.25 7/2/08 7/2/09 7/2/10 7/2/11 7/2/12 7/2/13 Source: Chicago Board of Trade Corn, Soybeans & Wheat; Intercontinental Exchange Cotton 7

Gallons (billions) Agricultural Growth Energy 2007 U.S. Energy Bill Significantly expanded mandatory levels of renewable fuels 40 35 30 25 20 15 10 5 0 2008 2010 2012 2014 2016 2018 2020 2022 Corn-Based Starch Ethanol Advanced Biofuels Source: Energy Independence and Security Act of 2007 8

Bushels (millions) Uses of U.S. Corn Crop 2011-2022 25,000 20,000 15,000 10,000 5,000 0 41.0% 38.0% 35.0% 32.0% 29.0% 26.0% 23.0% 20.0% Exports Food, Seed, & Industrial (Less Ethanol) Ethanol & By-Products for fuel Feed & residual Ethanol & By-Products for Fuel as % of Total Corn Usage Source: USDA Agricultural Projections to 2022, February 2013 9

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013P World Farm Fundamentals Global Stocks-To-Use Ratios 90% 80% 70% 60% Cotton 50% 40% 30% 20% 10% Wheat Corn Soybeans 0% Source: USDA - 11 July 2013 10

Bushels (millions) Agricultural Growth Energy U.S. Ethanol 6,000 U.S. Corn Used In Ethanol 5,000 4,000 3,000 2,000 1,000 0 99/00 01/02 03/04 05/06 07/08 09/10 11/12 13/14F 15/16F Source: Informa May 2013 11

7/2/09 10/2/09 1/2/10 4/2/10 7/2/10 10/2/10 1/2/11 4/2/11 7/2/11 10/2/11 1/2/12 4/2/12 7/2/12 10/2/12 1/2/13 4/2/13 7/2/13 Daily Ethanol Margin Per Bushel Corn Grind Based on Nearby Futures Prices (Excl ITDA*) $3.00 $2.50 $2.00 $1.50 $1.00 $0.50 $0.00 ($0.50) *Interest, Tax, Depreciation and Amortization (ITDA) totals ~$0.50 and is often disregarded in margin calculations because it does not influence short term production decisions Source: Informa June 2013 12

Construction & Forestry Fundamentals United States

1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F U.S. Housing Starts 2.500 Housing Starts (Millions of Units) 2.250 2.000 1.750 1.500 1.250 1.000 0.750 0.500 0.250 0.000 Multi-Family Housing Starts Single-Family Housing Starts Source: 1960 2011: U.S. Census Bureau December 2012 2012F 2013F: Deere & Company Forecast as of 15 May 2013 14

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F Billions, 2005 Chained $ s U.S. Construction Spending 2,300 2,200 2,100 2,000 1,900 1,800 1,700 1,600 1,500 1,400 1,300 1,200 1,100 1,000 900 800 700 600 500 400 300 200 100 0 U.S. Construction Spending (Billions, 2005 Chained $ s) Residential Investment in Structures Nonresidential Investment in Structures Government Investment in Structures Government Infrastructure Investment 70% 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% -50% -60% -70% -80% -90% -100% -110% -120% -130% -140% -150% -160% % Total Construction Spend Source: 1995 2011: U.S. Bureau of Economic Analysis December 2012 2012F 2013F: Deere & Company Forecast as of 15 May 2013 15

Other Regions

EU 27 Macroeconomic Data 2011 2012 2013F GDP Growth (%) 1.6% -0.3% -0.2% Inflation (%) 2.9% 2.4% 1.7% Unemployment (%) 9.8% 10.7% 11.2% GDP Composition 25% 2% 73% Agriculture Industry Services 4.0 3.0 2.0 1.0 0.0-1.0-2.0-3.0 Major Economies GDP Growth (%) Germany UK France Italy Spain 2011 2012 2013F Source: The World Factbook, 2012 est. Labor Composition 23% 5% 72% Agriculture Industry Services Source: IHS Global Insight April 2013 Source: The World Factbook, 2011 est. 17

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F $ Billions EU 27 Ag Economic Data $120 Crop Value of Production Utilized agricultural area ~ 187 million hectares Arable land ~ 107 million hectares Growth potential for Ag equipment industry in Central & Eastern Europe $100 $80 $60 $40 $20 $0 Ongoing farm & Ag land consolidation and yield improvements Average farm size ~ 13 hectares Number of farms ~ 13 million Crops included: Wheat, Barley, Corn, Rapeseed, Sunflower Seed, Soybeans, Sugar Beet, Cotton and Rice Source: IHS Global Insight 2013 Share of the World Market Production Net Exports Total Grains 15% 3% Wheat 20% 8% Barley 40% 19% Pork Meat 22% 31% Cow Milk 30% 19% Source: USDA, 2013; average 2011-2013 excluding Rice Source: FAO, Eurostat Agricultural Census 2010 Deere & Company Forecast as of 15 May 2013 18

EU 27 Economic Update Lower levels of farm machinery demand Financial crisis continues to impact EU economy Cold, wet weather conditions in UK Overall Ag fundamentals remain positive Beef, pork, milk and grain prices are favorable Production expected to increase to long-term average levels Despite mixed winter crop conditions Deere & Company Forecast as of 15 May 2013 19

EUR bn (nominal prices) EU 27 Government Support of Agriculture Common Agricultural Policy proposed budget 2014-2020 frozen at 2007-2013 nominal levels (-10% in real terms) Ongoing debate over EU Council proposal to reduce budget by 13% in real terms Portion of direct payments tied to environmentally-friendly farming practices Limited effects of direct payments redistribution in favor of new member states 70 60 50 40 30 20 10 0 2007-2013 2014-2020 1990 1995 2000 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Pillar I (Direct Payments + Market Expenditures) Pillar II (Rural Development) Source: EU Commission, Agra Europe 20

Brazil Macroeconomic Data GDP Composition 2011 2012 2013F Interest rate (%) 11.7% 8.5% 7.2% CPI Inflation (%) 6.6% 5.4% 6.3% Unemployment (%) 6.0% 5.5% 5.5% 26% 5% 68% 8.0 6.0 4.0 2.0 0.0-2.0 GDP Growth (%) 2008 2009 2010 2011 2012 2013F Agriculture Industry Services Source: Brazilian Institute of Geography and Statistics (IBGE), 2012 est. Labor Composition 23% 17% 60% Agriculture Industry Services Source: Brazilian Institute of Geography and Statistics (IBGE), 2011 Source: IHS Global Insight 2013 21

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F Billions of Brazilian Real Brazil Ag Economic Data Gross Value of Agricultural Production Agricultural area ~ 275 million hectares 1 Planted area ~ 72 million hectares 2 ~ 17 million hectares brought into production from 2002-2012 (~ half from pasture) ~ 24 million hectares will be brought into production in next decade 3 ~ 4.5% CAGR in industry equipment sales through the end of the decade 3 Average farm size ~ 64 hectares Number of farms ~ 5 million 1 Includes pasture, excludes double crop 2 Includes double crop 3 Deere & Company Forecast as of 15 May 2013 Source: FAO, Conab, Brazilian Institute of Geography and Statistics (IBGE) Key crops: soybean, corn, rice, wheat, sorghum, cotton, sugarcane Source: Actual: MAPA (Brazilian Ministry of Agriculture), Apr 2013 2013: Deere & Company Forecast as of 15 May 2013 Share of the World Market Production Net Exports Soybean 8% 19% Corn 28% 38% Sugar 21% 44% Beef 16% 17% Chicken 16% 36% Source: USDA, 2013; average 2011-2012 22

Brazil Government Support of Agriculture R$133 billion approved for 2012/2013 Agriculture and Livestock Plan R$115 billion targeted towards Agribusiness (large-scale operations) 7.5% higher than 2011/2012 R$18 billion targeted towards family agriculture (small-scale operations) Government programs to support equipment purchases Tractor Engine Interest Grace Programs 1 hp Where Rate Period (Max) Term Maturity Mais Alimentos 50-78 Brazil 2% 3 Years 10 Perennial Pró-Trator 50-120 SP 0% 3 6 Not Defined Trator Solidário 55-75 PR ~ 2% 2 10 Dec14 Finame PSI-BK Moderfrota All All Brazil Brazil 3%-3.5% 2 5.5% 2 3 1.5 10 Dec13 4 Jun13 Combine Programs 1 Class Where Interest Rate Grace Period (Max) Term Maturity Mais Alimentos IV Brazil 2% 3 Years 10 Perennial Finame PSI-BK Moderfrota All All Brazil Brazil 3%-3.5% 2 5.5% 2 3 1.5 10 4 Dec13 Jun13 1 Exclusively Finame qualified products. Minimum of 60% local content (weight and value) 2 3% until 30 June 2013 then 3.5% until 31 December 2013 3 3 years if amount financed > R$100 million 23

CIS Macroeconomic Data 2011 2012 2013F GDP Growth (%) 4.7% 3.5% 3.1% Inflation (%) 9.4% 5.8% 6.7% Unemployment (%) 6.2% 5.4% 5.7% GDP Composition (Russia) 36% 60% 4% Agriculture Industry Services 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0-1.0 Major Economies GDP Growth (%) Russia Ukraine Kazakhstan Belarus 2011 2012 2013F Source: The World Factbook, 2012 est. Labor Composition (Russia) 27% 8% 65% Agriculture Industry Services Source: IHS Global Insight April 2013 Source: The World Factbook, 2011 est. 24

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F $ Billions CIS Ag Economic Data Utilized agricultural area ~ 560 million hectares $60 $50 $40 $30 Crop Value of Production Arable land ~ 196 million hectares Significant opportunities exist to improve yield rates in all major crops $20 $10 $0 Land under cultivation (sown crops) expected to remain flat over the next decade Deere estimates Western-style equipment used on <25% of farm land Average farm size ~ 995 hectares Number of farms ~ 0.5 million Crops included: Wheat, Barley, Corn, Sunflower Seed, Rapeseed, Soybeans, Sugar Beet Source: IHS Global Insight 2013, Russia and Ukraine only Share of the World Market Production Net Exports Total Grains 9% 18% Wheat 15% 18% Barley 22% 27% Rapeseed 6% 13% Sunflower 50% 33% Source: USDA, 2013; average 2011-2013 excluding Rice Source: FAO, CIS farm statistics 2006-2007 (Russia, Ukraine and Kazakhstan) Deere & Company Forecast as of 15 May 2013 25

CIS Government Support of Agriculture Import duty on new and used combines in Russia, Kazakhstan, and Belarus Total for combines and combine bodies is 32.5% (was 5% previously) Effective 13 February 2013 through 5 July 2013 Export barriers lifted Russian grain export ban ended in July 2011 Ukraine s wheat and corn export duty ended in October 2011 Barley export duty ended in January 2012 Restructured Russian National Ag Program for 2013-2020 expected to increase Ag support by over 60% by 2020 in nominal terms Interest rate subsidies for Ag equipment to be largely eliminated, replaced with direct subsidies to domestic Ag equipment industry Ag Equipment localization requirements re-considered/strenghtened 26

China Macroeconomic Data GDP Composition 2011 2012 2013F Interest rate (%) 6.35% 6.26% 6.00% Inflation (%) 5.4% 2.7% 2.5% Unemployment (%) 4.1% 4.1% 4.1% 45% 10% 45% 12.0 10.0 8.0 6.0 4.0 2.0 0.0 GDP Growth (%) 2008 2009 2010 2011 2012 2013F Agriculture Industry Services Source: IHS Global Insight, 2012 est. Labor Composition 36% 35% 29% Agriculture Industry Services Source: The World Factbook, 2011 est. Source: IHS Global Insight 2013 27

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F $ Billions China Ag Economic Data $250 Crop Value of Production Utilized agricultural area ~ 520 million hectares Arable land & permanent crops ~ 126 million hectares 121 million hectares cultivated in 2011 $200 $150 $100 $50 $0 Rural population % of total declined 13% 2003-2012 Average farm size ~ 0.5 hectares Number of farms ~ 252 million Key crops: corn, wheat, rice, oilseeds, and cotton Source: IHS Global Insight 2013 Share of the World Market Production Net Exports Total Grains 21% 0.5% Wheat 18% 0.7% Corn 24% 0.05% Rice 31% 0.8% Cotton 29% 0.2% Source: USDA, 2013; average 2011-2012 Source: FAO, IHS Global Insight, China National Bureau of Statistics 28

China Government Support of Agriculture 2013E 133 15 22 27 197 2012 108 15 22 21 166 2011 86 15 22 18 141 2010 72 15 20 16 123 2009 75 19 20 13 127 2008 72 15 12 4 103 2007 28 15 7 52 2006 2005 2004 12 13 12 14 4 4 17 3 15 31 1 2 Material Subsidy (basic subsidy for purchase of inputs) Grain Direct Subsidy (for growing encouraged crops) Seed Subsidy (for purchasing high-performing seed) Equipment Subsidy (for purchasing encouraged equipment) 0 25 50 75 100 125 150 175 200 RMB (in billions) Source: China Ministry of Agriculture 29

India Macroeconomic Data GDP Composition 2011 2012 2013F Interest rate (%) 10.2% 10.3% 9.8% Inflation - WPI (%) 9.5% 7.5% 6.6% Unemployment (%) 8.4% 8.5% 8.4% 64% 18% 18% 12.0 10.0 8.0 6.0 4.0 2.0 0.0 GDP Growth (%) 2008 2009 2010 2011 2012 2013F Agriculture Industry Services Source: IHS Global Insight, 2010 est. Labor Composition 28% 53% 19% Agriculture Industry Services Source: The World Factbook, 2011 est. Source: IHS Global Insight 2013 30

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013F $ Billions India Ag Economic Data $150 Crop Value of Production Utilized agricultural area ~ 180 million hectares Arable land ~ 157 million hectares 140 million hectares net area sown (2007/08) $120 $90 $60 $30 $0 Annual industry tractor sales > 500,000 units Average farm size ~ 1.2 hectares Number of farms ~ 129 million Key crops: corn, wheat, rice, oilseeds, cotton Source: IHS Global Insight 2013 Share of the World Market Production Net Exports Total Grains 10% 6% Wheat 14% 6% Corn 2% 3% Rice 22% 20% Cotton 21% 13% Source: USDA, 2013; average 2011-2012 Source: FAO, Tractor Manufacturers Association of India, Indian Ministry of Agriculture 31

India Government Support of Agriculture 2012 660 850 54 1,564 2011 672 728 40 1,440 2010 623 638 35 1,296 2009 530 560 1,090 2008 766 438 237 275 332 2,048 2007 2006 2005 2004 325 262 185 159 313 195 207 151 48 240 170 197 917 56 231 143 258 123 194 809 36 180 756 1,191 Fertilizer Subsidy Food Subsidy (for households) Interest Rate Subsidy (for farmers) Irrigation Subsidy Electricity Subsidy Other Subsidies (mainly for seeds) 0 500 1,000 1,500 2,000 2,500 Rupees (in billions) Source: India Ministry of Agriculture (2004-2009), India Ministry of Finance (2010-2012) 32

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