The only media-advertising group in Poland, integrating the world of modern entertainment, social media and custom advertising solutions
EXECUTIVE SUMMARY Recognized brand 3 TV music channels Distribution : 3 x 7 mln HH (70% Poland s population) Over 1 mln fans in social media 290 000 4FUN APP downloads 120 000/month website users Sponsoring Department generating 15% total TV incomes and free marketing activities Strong Tech and IT Department introducing and managing interactive solution for viewers, users, clients and sponsors Strong programing Department. Growing B2B services (Program, B2F) Smart up-selling via consulting services Growing viewers ratings After drop in 2014, growth of incomes and Ebidta in 2015
KEY PERSONS INVESTORS NOVA GROUP ANETA PARAFINIUK RAFAŁ BARAN DARIUSZ STOKOWSKI ROSS NEWENS BOARD MEMBER / CFO PRESIDENT OF THE BOARD / CEO CHAIRMEN OF THE SUPERVISORY BOARD / MAIN SHAREHOLDER Has an extensive experience in audit, accounting, reporting and taxes, reviews of financial statements, transaction advisory, preparation of project budgets and conducting due diligence projects. She joined the Company in 2010 as a Financial Reporting and Controlling Director. 23 years of work experience in media and marketing communication. Since the very beginning on managing positions. Multiple landmark projects: campaigns for Commercial Union, Idea rebranding for Orange. Long term management of marketing communication services for Telekomunikacja Polska, Play. Two merges management: Testardo with Bates; Testardo Red Cell with Grey Warszawa. Two times Agency of the Year award (2006 Testardo, 2012 Grey Group). Multiple Effie Awards. The founder and the main shareholder of Nova Group Ltd. fund, the biggest shareholder of 4fun Media S.A. He is responsible for strategic development of the fund, investments, acquisitions and takeovers of new companies. Since the foundation of Nova Holding in 2002, he has been creating the foundations of assets and its companies. A dynamic and experienced director who has had a career path based upon developing and managing companies primarily in Media,Telecoms and New Technology sectors.
COMPANY DESCRIPTION 4FUN MEDIA SA - Polish media company founded in September 2003. 4FM is the owner and TV broadcaster of 4FUN.TV, 4FUN HITS and 4FUN DANCE. The group also includes companies: Program Sp.z o.o, Bridge2FUN Sp.z o.o. and Screen Network Sp.z o.o. The company is listed on the Warsaw Stock Exchange (GPW) - stock symbol 4FM since 2010
MARKET ENVIRONMENT COMPANY DESCRIPTION The Polish advertising market is the second largest media market in CEE right after Russia. PLN 7.9 bln
MARKET ENVIRONMENT Media categories share Changes of the Polish advertising market 2015 vs. 2014
GROUP OVERVIEW
4FUN OPERATIONAL MEDIA SYNERGIES CONTENT STRATEGY
OPERATIONAL SYNERGIES
VICE NEW BUSINESS MODEL
4FUN MEDIA NEW BUSINESS MODEL T-MOBILE CASE
TV BROADCASTING UNIT
Polish TV market GENERAL DATA MARKET ENVIRONMENT
4FUN.TV DISTRIBUTION SOLID SATELLITE AND CABLE DISTRIBUTION
MARKET ENVIRONMENT POLISH TV MARKET TV ADVERTISING EXPENDITURES TOTAL TV AMR - TARGET GROUP ALL +4 SOURCE: SMG - ADVERTISING MARKET IN POLAND 2016 SOURCE: NIELSEN AUDIENCE MEASUREMENT
MARKET ENVIRONMENT ATV - TOTAL TV ATS MUSIC TV CATEGORY SOURCE: NIELSEN AUDIENCE MEASUREMENT
MARKET ENVIRONMENT POLISH TV MARKET BIG4" GENERALIST CHANNELS VS THEMATIC CHANNELS; TARGET ALL 4+ MUSIC TV CHANNELS TARGET GROUP ALL 16-49 SOURCE: NIELSEN AUDIENCE MEASURMENT
4FUN IN MUSIC TV SEGMENT MARKET ENVIRONMENT MUSIC TV CHANNELS SEGMENT SHR
4FUN IN MUSIC TV SEGMENT
4FUN MEDIA SEGMENT SHR: 2015 VS. 2016
BRAND
BEST 2016 MUSIC TV IN EUROPE (25.11.2016) AWARDED TV CONCEPT
BRAND AWARNESS 4FUN.TV ONE OF FOUR MOST RECOGNIZABLE BRANDS IN MUSIC TV CATEGORY IN POLAND > MUSIC CHANNELS CATEGORY AVERAGE MUSIC TV CHANNELS AVERAGE SOURCE: BRAND DYNAMICS 07/2015
SOURCE: BRAND DYNAMICS 07/2015 BRAND AWARENESS
THREE MUSIC TV STATIONS UNDER ONE BRAND
TV OUR FANS
SOURCE: SOTRENDER SOCIAL MEDIA ENGAGEMENT
SOCIAL MEDIA ENGAGEMENT HIGHEST FANBASE ENGAGEMENT IN YOUTH ADRESSED TV STATIONS 30% SOURCE: SOTRENDER
59% OF POLES USE THEIR SMARTPHONES WHILE WATCHING TV * TV SET IS PRESENT IN MORE THAN 96% OF HOUSEHOLDS *
4FUN APP is a best way to get fresh, real content and get social intention of viewers, ready to support your WoM marketing. SOCIAL TV - OUR SOLUTION This solution is ready for implement to your channel and people are ready to join your show.
4FUN APP gives extended information about schedule, shows and materials in real time. Viewers can follow their favourite content like programmes / subjects / stars / hosts receiving push messages before the show.
SOCIAL TV
153 000+ FACEBOOK USERS 16 000 + MOVIES 290 000 + INSTALLS 83 000 + PHOTOS 90% RETURNING USERS
+83 000 PHOTOS SENT
CROSS MEDIA ENGAGEMENT
B2B SERVICES
SPECIAL PROJECTS AIRED
T-MOBILE ELECTRONIC BEATS / SPECIAL PROJECT T-MOBILE ELECRONIC BEATS IS A INTERNATIONAL LIFESTYLE PLATFORM OFFERING MUSIC/LIFESTYLE CONTENT GLOBAL VALUE OF EDM (ELECTRONIC DANCE MUSIC) MARKET IS ESTIMATED ON 7 BILL $ AND GROWS 12% A YEAR (SOURCE: FORBES) COVERAGE OF THE BIGGEST ELECTRONIC MUSIC FESTIVALS ELECTRONIC BEATS IS AIRED IN 4FUN.TV AND 4FUN DANCE WITH ADDITION OF 4FUN APP SOCIAL MEDIA PROMOTION
T-MOBILE / 4FUN ELECTRONIC BEATS STUDIO
OUR B2B SERVICE MARKETING AND SALES SERVICES FOR THEMATIC CHANNELS DISTRIBUTION AND SALES SUPPORT Leveraging relationships with CATVs and digital platforms. Strategy planning and negotiations. Managing license agreements and processing data and reports. MARKETING / CONSULTING Preparing marketing strategies. Design and order of marketing materials. Managing advertising campaigns and co-operation with partners. PROGRAM SPECIALIZES IN SERVICES DEDICATED TO SALES AND DISTRIBUTION OF TELEVISION CHANNELS THROUGH CATV S DIGITAL PLATFORMS AND INTERNET. THE PORTFOLIO NOW INCLUDES:
BRAND NEW ADVERTISING AGENCY
SHOW BUSINESS ENDORSEMENT FILM
CHANGE OF T-MOBILE S COMMUNICATION PLATFORM SCOPE OF RESPONSIBILITIES ATL BTL EVENT MANAGEMENT PROGRAMMING CONTENT CREATION
SMARTFONERIA CONCEPT
ELECTRONIC BEATS CONCEPT
DOOH AFTER THE INTERNET FASTEST GROWING MEDIUM IN THE WORLD* * PQ Media Digital Out-of-home media Worldwide 2014 Survey
DIGITAL OOH / OOH TV OUTDOOR LED INDOOR
OUTDOOR LED INDOOR
Source: Global digital OOH hand book update 2014, www.kinectww.com GLOBAL OOH MARKET
DIGITAL OOH IN POLAND MARKET CHARACTERISTICS: FAST GROWING MARKET SMALL RANGE - HUGE GROWTH POTENTIAL HIGHLY FRAGMENTED DOMINATED BY SMALL OPERATORS LACK OF INTEGRATION - A VARIETY OF HARDWARE, SOFTWARE, SERVICES WITHIN FEW YEARS OHH DIGITAL WILL BE NECESSARY TOOL FOR POLISH RETAIL NETWORK ESTIMATED NUMBER OF ALL OVER SCREENS- 100 000 ESTIMATED NUMBER OF ALL NETWORKS - OVER 200
SCREEN NETWORK MARKET SHARE Screen Network S.A. - it s a rapidly growing company in the industry Digital Out of Home in Poland. The company has existed since 2005. It specializes in building brand presence strategy in DOOH channel, planning and comprehensive implementation of the campaigns.
140+ LOCATIONS LED CITY NETWORK INFORMATION 140+ LOCATIONS DAILY VIEWERSHIP 9 000 000
53 LOCATIONS 22 LOCATIONS 10 600 SCREENS 6 600 SCREENS NO. OF TRANSACTIONS 9 000 000 ATTENDANCE 74 545 PER LOCATION
115 LOCATIONS PRESS BOOTHS RELAY 141 SCREENS INMEDIO 1MINUTE HUBIZ NO. OF TRANSACTIONS 14 382 PER LOCATION PER 1 SQ.M. DEMOGRAPHICS 49,9% MEN 51,1% WOMEN
30 LOCATIONS 34 SCREENS AIRPORTS NO. OF TRANSACTIONS 17 263 PER LOCATION DEMOGRAPHICS 55,8% MEN 45,2% WOMEN
41 LOCATIONS 141 SCREENS TRAIN STATIONS NO. OF TRANSACTIONS 16 158 PER LOCATION DEMOGRAPHICS 50,6% MEN 49,4% WOMEN
84 LOCATIONS TUI 84 SCREENS NO. OF TRANSACTIONS 2 477 PER LOCATION DEMOGRAPHICS 55,4% MEN 44,6% WOMEN
KEY ADVERTISERS
FINANCIALS
FINANCIAL RESULTS Q3 2016 vs. Q3 2015
FINANCIAL RESULTS Q3 2016 vs. Q3 2015 MAIN SOURCES OF REVENUE
SALES REVENUE:2013-2016 Q3 EBITDA SALES REVENUE EBITDA
REVENUE STRUCTURE EBIDTA 2017