AOP Digital Publishing Summit 2018 Providing you with the essential perspectives to plan the future for your digital publishing business ETC.VENUES, LONDON SE1 7PB 31ST OCTOBER 2018 Hear our keynote Future Perspectives speakers share their vision for the future of the media ecosystem. What will be the most profitable opportunities for digital publishers? Thibaut Portal Global Media Hub Leader Pernod Ricard Helen McRae UK CEO & Western Europe Chair Mindshare Ronan Harris VP & MD UK & Ireland Google Marco Bertozzi VP Head of Sales Europe & Multi-Market Sales Spotify Ian Whittaker Head of European Media Research Liberum Capital Learn from the experience and analysis of digital publishing leaders: what is the secret of their success? Join break-out discussions on data collaboration, managing the real impact of GDPR, driving reader revenues and product innovation: understand how to refine your own strategy to deliver results Find out more about next-tech-solutions from a selection of new industry solutions providers Network with publishing leaders, advertiser and agency delegates to build connections essential to your business development ukaop.org/summit
The AOP Digital Publishing Summit 2018 aims to provide leadership teams working in digital publishing the perspective needed to inform future business decisions. The compact, one-day agenda will bring together industry leaders from platforms, advertisers and agencies, investors and innovators around three key questions 1. What are the global challenges that they expect to face over the next three years? 2. How are they preparing to meet those challenges? 3. What role do they see for digital publishers, and how would that create a better future for all? PLUS: an expert panel of publishing leader speakers will provide analysis around the most topical challenges and opportunities for digital publishers. OUR HOST Matthew Garrahan Global Media Editor FT BOOK YOUR PLACE TO JOIN THE SUMMIT To gain insights to inform the future mapping of your business To be an integral part in driving the conversations To network with your industry leaders and peers
08.15am 09.00am 09.15am 09.20am REGISTRATION WELCOME & INTRODUCTION TO YOUR CONFERENCE CHAIR Richard Reeves, Managing Director, AOP CHAIRMAN S INTRODUCTION Matthew Garrahan Global Media Editor, FT FUTURE PERSPECTIVES: PART ONE Understand how those who are driving the future of media advertising are preparing for the next big challenges and opportunities What role do they see for online publishers of quality content? Followed by joint Q&A Thibaut Portal Global Media Hub Leader Pernod Ricard Helen McRae UK CEO & Western Europe Chair Mindshare Simon Davies Managing Director EMEA Quartz Ronan Harris VP & MD UK & Ireland Google 10.35am THE FUTURE FOR MEDIA BUYING What strategies can publishers pursue to win back agency revenues that had been lost to programmatic? How is media tech developing to support a contextual sell? What s the future for Programmatic Guaranteed and how should publishers be responding? Will there be a growth of private marketplaces? Ian Armstrong Global Head of Advertising Jaguar Land Rover David Billings Head of Programmatic Accenture Interactive Jessica Burley Global CEO m/six Mary Keane Dawson Co-Founder & CEO TRUTH Data Cloud & TRUTH Agency 11.15am REFRESHMENTS
11.50pm TIME TO FOCUS Delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role. 11.50pm 12.25pm BREAKOUT 1: How can technology drive subscriptions? Learn what works from trials carried out with 60 news organisations across 18 countries Find out about the nextstage tech solutions that will help publishers build direct consumer revenue streams Christian Heise, Google News Product Partnerships Manager, Google BREAKOUT 2 Marketplaces and Fair Trade for Digital Advertising Understanding the state of the programmatic supply chain in the UK and the need for greater marketplace transparency and accountability. Exploring the concept of a Fairtrade stamp for digital advertising. Nigel Gilbert, Chief Market Strategist at AppNexus BREAKOUT 3: Creativity in a Regulatory World The challenges that are causing us to rethink the way we work How to stay creative, engaging and relevant in a world. Lolly Mason, VP Media Partnerships, EMEA 12.30pm 13.00pm BREAKOUT 4: DATA COLLABORATION: Understand why Publisher alliances are growing in scale and success. Get the inside view on the Ozone Project, Pangaea, Gravity Allianz and the European Broadcasting s Union s data collaboration See the different approaches that alliances are taking and the benefits they are creating. What s the developing opportunity for newspapers and the wider premium publishing world Sam Tomlinson, Partner, PWC Fiona McKinnon, General Manager of Pangaea Alliance Jonathan Lewis, Head of Digital and Partner Innovation Channel Four Ben Walmsley, News UK Fabien Magalan, Managing Director, Alliance Gravity Data Media BREAKOUT 5: INNOVATION SESSION: Focusing on innovative business models for digital publishing Ideas are easy: understanding the challenges to innovation within a digital publishing organisation and finding ways to work through them Identifying the new ideas that are out there where is the potential for innovation? Platform-agnostic innovation and future-proofed business models BREAKOUT 6: DRIVING READER REVENUES THROUGH SUBSCRIPTION AND MEMBERSHIP MODELS Exploring the range of approaches that publishers are employing to persuade readers to pay for content How are tech solutions developing to support more sophisticated paid content models? Paul Lee, Global Head of TMT Research, Deloitte Panellists will include: David Walmsley, Chief Marketing Officer, Future Sarah Thorpe, Managing Director, Europe, New York Times Kjersti Thornéus, Director of Product Management Schibsted Media Group 13.00pm LUNCH
14.00pm TIME TO FOCUS PART II... Time to focus... delegates have the opportunity to choose between breakout sessions to drill deeper in to some of the challenges, opportunities and strategies most relevant to their business and their role. 14.00pm 14.30pm BREAKOUT 7: GDPR SO WHAT? Tracking the impact on consent, ad blocking and the contextual buy. Where are the ongoing pain-points? What can the industry do together to fix them? Simon Morrissey, Partner, Eversheds Sutherland Maria Reyes, Marketing Director, Bauer Xcel Media Nick Flood, Deputy MD Digital, Dennis Antony Hitchings, Digital Advertising Operations Director, FT BREAKOUT 8: INNOVATION SESSION: The future for voice interaction with your content is now Norm Johnston, Global CEO, Unruly BREAKOUT 9: DRIVING PUBLISHER REVENUES THROUGH EVENTS How are publishers innovating around the integration of events in to business models to grow revenues? Identifying the success factors for publisher-led events Is there still room for growth in events? John Barnes, Interim Chief Digital Officer, Infopro Digital Steve Newbold, Divisional Managing Director, Media & Events, Centaur Media Orson Francescone, Director of Events, Haymarket Media Group Susie Boone, Editorial Director, Immediate Media Co 14.35pm 15.05pm BREAKOUT 10: EMPOWERING PUBLISHERS IN THE DIGITAL TRANSPARENCY ERA How to improve relationships and work more efficiently with the buy side? Understanding media quality to drive greater transparency in combination with maximising revenue Lee Moulding, Head of Platform Solutions EMEA, Integral Ad Science. BREAKOUT 11: TURNING AUDIENCE INSIGHT INTO VALUE Learn about the world s most successful media monetisation strategies from the man who led The Times transition to a digital subscription model How to move from asking what can we sell? to focus on existing customers, their behaviour, needs and desires Tom Whitwell, Senior Consultant, Fluxx Ian Dowds, CEO, UKOM BREAKOUT 12: Session details to be confirmed
15.05pm 15.25pm REFRESHMENTS THE ATTENTION ECONOMY: AN EDITORIAL PERSPECTIVE Hear from editors leading the way in their understanding of audience engagement What new strategies are editors activating to grab attention Gillian Orr Content Director Refinery29 Chris Moran Editor, Strategic Projects Guardian News & Media Jess Brammar, Head of News, Huffpost UK 16.00pm FUTURE PERSPECTIVES PART II Understand how those who are investing in media are preparing for the next big challenges and opportunities What are they forecasting as the next big thing for digital publishing? Hear a media disrupter, investor and tech platform perspective Marco Bertozzi VP Head of Sales Europe & Multi-Market Sales Spotify Ian Whittaker Head of European Media Research Liberum Capital 16.40pm WHAT WILL WE DO DIFFERENTLY? HOW CAN PUBLISHERS TAKE CONTROL? Three publishers respond to the learnings from the day: what are their key takeaways and how will it change their approach to business? Piers North Group Digital Director Trinity Mirror Gavin Johnson Managing Director UK JOE MEDIA Ruth Mortimer Managing Partner econsultancy 17.00pm 17.10pm CHAIRMAN S SUMMING UP DRINKS
EVENT INFORMATION Wednesday 31 October 2018 Registration starts at 8:15am, with the first session starting at 9:00am VENUE etc Venues County Hall, Riverside Building, Belvedere Rd, Lambeth, London SE1 7PB HOW TO BOOK If you are booking 3 or more tickets, you can benefit from group discounts of 10% or more. Please email summit@ukaop.org to make a group booking. Book a group of 3-5 delegates to receive an additional 10% discount Book a group of 6-8 delegates to receive an additional 15% discount Book a group of 9+ delegates to receive an additional 20% discount AOP MEMBERS NON MEMBERS NON MEMBERS Publisher / Associate Publisher / Advertisers / Agencies Media Tech Vendors / Suppliers 450 599 699 STANDARD STANDARD STANDARD PREMIUM PARTNERS PARTNERS If you need assistance with your booking, would like to organise a group package or have a general inquiry please contact us directly. summit@ukaop.org +44 (0)1732 424 076 ukaop.org/summit