Strengthening the Regional Workforce Workforce Analysis and Strategy Project Kickoff Presented by CAEL and Avalanche Monday, February 24 th, 2014
Today s Presenters Joel Simon, Vice President Council for Adult & Experiential Learning Sarah Miller, Associate Director Council for Adult & Experiential Learning Tony DeLisi, Project Director Avalanche Consulting
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Our Project Team CAEL: Joel Simon, Vice President Project Leader Sarah Miller, Associate Director Jura Daubenspeck, Project Associate Avalanche: Tony DeLisi, Project Director Project Leader Chris Engle, Vice President Amy Holloway, President
About CAEL CAEL s Vision: Meaningful learning, credentials and work within reach for every person 501c3 international non-profit formed in 1974 Since 2008, major projects in 43 states Work to impact policy and practice at institutions, systems, regions, states and nationally
About Avalanche National economic development strategists and marketing experts 40+ years of combined experience 100+ communities Tulsa Marketing Review, 2008 w/ Market Street
Thank You, Funders and Supporters
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Project Objective Identify sectors with best opportunity for ALL residents Enhance education and training alignment to support these sectors Remove barriers to skill development opportunities
Critical Importance What We All Want Skilled Workers Stronger Pipelines Increased Productivity
Critical Importance Talent Alignment Pipeline Supporting Business Needs Talent Management and Growth Strategy Investment in Human Capital
Our Process Phase 1 (April) Phase 2 (May) Phase 3 (June) Strategy Workshops (June) Regional Talent Supply Target Industry Prioritization Asset Inventory Education Support and Resources Regional Workforce Strategy and Recommendations Advisory Input for Strategy Implementation
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Tulsa Metro In Recovery Creating jobs since 2010 Initially slower recovery than US and OK Faster than average growth in 2012 4% 2% 0% -2% -4% -6% EMPLOYMENT GROWTH 2003-2013 US Oklahoma Tulsa 2003 2005 2007 2009 2011 2013
Uneven Growth Within Tulsa Metro Faster growth in West Tulsa Driven by Manufacturing East Tulsa North Tulsa EMPLOYMENT GROWTH 2010-2013 0.4% 3.3% North Tulsa slightly slower than average West Tulsa Tulsa Metro 4.2% 9.9% Stagnant job growth in East Tulsa Oklahoma US 4.7% 4.6% 0% 4% 8% 12%
Low Unemployment in Tulsa Metro Unemployment steadily lower than national averages Falling since 2010 Coming closer to OK Fell to 5.4% in Dec. 2013 OK was 5.2% US was 6.5% 10% 8% 6% 4% 2% UNEMPLOYMENT RATE 2007-2012 US Oklahoma Tulsa 2007 2008 2009 2010 2011 2012
Higher Unemployment in Neighborhoods North Tulsa has significantly high unemployment CENSUS UNEMPLOYMENT RATE 2012 East Tulsa 7.5% East Tulsa, despite slow job growth remains lower unemployment North Tulsa West Tulsa Tulsa Metro 6.9% 9.4% 12.2% Oklahoma 6.8% US 9.3% 0% 4% 8% 12% 16%
Mixed Educational Attainment Tulsa Metro better educated than state average, less than US EDUCATIONAL ATTAINMENT 2012 East Tulsa Associate 8% Bachelor's & Higher 15% East and North Tulsa significantly lower college degrees North Tulsa West Tulsa Tulsa Metro 6% 8% 8% 16% 21% 26% Oklahoma 7% 23% US 8% 29% 0% 20% 40%
Relative Youth Tulsa slightly older than Oklahoma but younger than US East Tulsa MEDIAN AGE 2012 33.2 Much younger in East and North Tulsa North Tulsa West Tulsa 35.0 36.9 Tulsa Metro 36.7 Oklahoma 36.3 US 37.2 30 32 34 36 38
High Racial Diversity Tulsa Metro follows Oklahoma demographic patterns Each neighborhood has unique racial and ethnic characteristics Native American RACIAL DIVERSITY 2012 East Tulsa North Tulsa West Tulsa Tulsa Metro Oklahoma US Black Asian Other 0% 10% 20% 30%
Varied Ethnic Composition Tulsa and Oklahoma less Hispanic than the US East Tulsa % HISPANIC 2012 27.1% East and North Tulsa much more Hispanic than averages North Tulsa West Tulsa Tulsa Metro 6.8% 8.3% 16.0% Oklahoma 8.8% US 16.4% 0% 10% 20% 30%
Tulsa Metro - Industry Cluster Bubbles Location Quotient, 2013 2.0 1.8 1.6 1.4 1.0 0.8 Automotive 0.6 Strong, Declining Transport 1.2 Back Office Consumer Prod Media Industry Clusters: Tulsa Metro, Oklahoma Size of bubble indicates relative employment base. Building & Construction Electronics Industrial Machinery [1%, 2.1 LQ] Finance Agribusiness Retail Education Pro Svcs Metalworking [1%, 2.7 LQ] Government Culture & Entertainment Energy [2%, 3.1 LQ] Materials Aerospace [27%, 3.3 LQ] Strong, Advancing Healthcare Social Svcs Software/IT Non-Profits 0.4 Weak, Research Weak, Biomed 0.2 Declining Emerging -20% -15% -10% -5% 0% 5% 10% 15% Total Growth, 2008-2013 Source: Avalanche Consulting using data from EMSI
Neighborhoods Are Major Employers 35% of all jobs in the Tulsa Metro are in the East, North, and West Tulsa neighborhoods These neighborhoods have above average job concentrations in many industries, including: Aerospace Back Office Energy Industrial Machinery Design Metalworking Transportation & Logistics
Industry Cluster Jobs, 2013 Location Quotient, 2013 Tulsa Metro Tulsa Metro East North West Aerospace 4,947 3.3 4.3 14.5 0.0 Agribusiness & Food 5,914 0.5 0.6 0.8 1.5 Automotive 2,312 0.6 1.8 0.5 0.6 Back Office 30,172 1.3 2.6 0.5 0.3 Biomedical Supplies & Labs 1,033 0.3 0.2 0.4 0.1 Building & Construction 28,693 1.2 1.9 0.8 2.2 Consumer Product Mftg 4,015 0.9 0.8 2.0 0.7 Culture & Entertainment 39,083 0.9 0.4 0.7 0.7 Education 30,723 0.8 0.5 0.4 0.4 Electronics 4,575 0.6 1.3 0.3 0.6 Energy 14,970 3.1 2.7 2.9 4.5 Finance 19,509 0.9 0.9 0.8 0.2 Government 26,741 0.8 0.1 1.9 0.3 Healthcare 48,822 1.0 0.5 1.3 0.4 Industrial Machinery 19,970 2.1 2.1 1.0 9.1 Logging & Mining 211 0.3 0.0 0.0 0.2 Materials 4,482 0.7 1.0 0.6 1.7 Media & Design 5,112 0.8 1.2 1.1 0.7 Metalworking 15,298 2.7 2.5 3.6 5.0 Non-Profits 2,204 0.5 0.5 0.4 0.2 Professional Services 20,917 1.1 0.9 1.4 0.7 Research 2,348 0.4 0.3 0.7 0.2 Retail 51,752 1.0 0.6 0.6 0.8 Shipbuilding 5 0.0 0.0 0.0 0.0 Social Services (Private) 6,968 0.9 0.8 0.7 0.5 Software / Info. Tech. 6,332 0.6 1.0 1.1 0.9 Transportation & Logistics 13,820 1.1 4.2 1.3 1.7 Total 410,914 - - - -
Target Industries Significant employment concentration in all Tulsa target industries within Metro and neighborhoods Only Healthcare is less concentrated in East and West Tulsa Industry Cluster Jobs, 2013 Location Quotient, 2013 Tulsa Metro Tulsa Metro East North West Aerospace 12,799 3.6 13.5 8.5 3.1 Advanced Manufacturing 37,420 2.1 2.1 2.9 6.0 Energy Related 20,312 3.1 2.0 2.4 6.0 Healthcare 55,066 1.0 0.0 1.2 0.5 Oil & Gas Related 15,425 4.9 3.1 2.7 16.8 Select Advanced Manufacturing 30,232 2.3 2.5 3.1 7.4 Transportation, Distribution, & Logistics 10,834 1.4 6.1 1.1 1.3
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Key Features of the Learning Ecosystem Engagement Industry Connection Relevance Skilled Regional Workforce Ongoing Learning Learner Support Funding
Skills Development Asset Inventory
Workforce & Education Alignment Workforce & Education Asset Inventory Inventory all colleges, universities, and high school academies Examine forecasted demand for occupations, skills, and competencies Alignment (or misalignment) of skill development with target sector needs, flag capacity constraints Geographical representation of industry-focused learning Offer context for discussions around alignment and collaboration
Workforce & Education Alignment Workforce & Education Asset Inventory Talent Alignment Strategy Adjust, align, create programs for target industries and competencies Improve collaboration across region between education, workforce development & industry Improve communication to students and workforce of high-growth career opportunities Reduce barriers to lifelong learning and skill development
Strategy Recommendation Outcomes Correct over/under supply of talent investment Reduce unnecessary and unhelpful duplication Rebalance learning and credentialing efforts that may be geographically mismatched Increase coherence among providers in how the region validates skills and knowledge Address all target sector competencies and learners
Strategy Architecture East Neighborhood Specific Recommendations West Neighborhood Specific Recommendations North Neighborhood Specific Recommendations
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Discussion Do you promote continuous skill development at the workplace, online and via partnerships? Lifelong Learning Employer Engagement Strengths, Challenges, Opportunities How do Employers and Educators work together to develop a trained pipeline? Career Awareness Are the training programs meeting the skill needs of local industry? Training Relevance Do people in the community know about the job opportunities in the region?
Agenda About our team About the project Overview of Economic Trends Developing the Talent Strategy Strengths, Challenges and Opportunities Discussion and Moving Forward from Today
Next Steps Individual Meetings this Week Neighborhood Driven In-depth Economic Data Analysis Quantitative and Qualitative Review of Education Eco- System Periodic Validation Sessions with Leadership Open Invitation for Participation in Process. Are there others we should engage with? Collaborations we should know about? FEEL FREE TO CONTACT US!
Thank You!!! Joel Simon, CAEL jsimon@cael.org (312) 499-2678 Sarah Miller, CAEL smiller@cael.org (312) 499-2672 Tony DeLisi, Avalanche tony@avalancheconsulting.com (512) 480-9801