2018-2019 MEDIA KIT & DEADLINES
NZ House & Garden is New Zealand's most-loved home magazine. Every month it takes readers inside a handpicked selection of very beautiful, very different homes from all over the country, and inspires them with the latest and loveliest home furnishings, outdoor spaces and food and entertaining ideas. NZ House & Garden is for all home-loving New Zealanders, not only those with smart design credentials and bottomless budgets. We embrace all aesthetics - from tiny rustic cribs to country mansions and sleek city apartments - and aim to inspire our readers with the very best of everything home related. Sally Duggan Editor, NZ House and Garden To have an informal chat about how we can assist your business, contact: Elaine Millar, Advertising Manager NZ House & Garden: elaine.millar@stuff.co.nz M (027) 4983280 Cover Image: Tessa Crisp
DEMOGRAPHICS Readership Audience 477,000 Consumer Action Gender People read New Zealand House & Garden Magazine Frequency Monthly 59% 74% 38% Are main household shoppers Own their own home Homeowners Mortgage Free 70% Female 30% 45% 49% Actually buy something seen in magazine Visit a website to find out more about advertised products / services Male 46% plan to do home renovations in the next 12 months 34% drink wine Average household income $112,262 Source: Nielsen CMI Fused Q2 17-Q1 18 54% Planning holiday overseas within next year
* FEATURES SUBJECT TO CHANGE
DISPLAY ADVERTISING RATES* SIZE CASUAL 6X 12X PRODUCTION CHARGE** DOUBLE PAGE SPREAD (DPS) $15,555 $14,000 $13,222 $1,250 HALF (DPS) $11,700 $10,530 $9,945 - INSERTS, GATEFOLD AND SAMPLING Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. We can provide media insertion cost quotes to target our full print run, subscribers only or by region. Inserts can be bound or loose. Specific quantities change by issue, depending upon events, subscription drives and retail promotions. A quote will be provided based on insert type, page count, weight and quantity ask your Stuff sales rep for a quote. FULL PAGE $8,900 $8,010 $7,565 $825 HALF PAGE $5,100 $4,590 $4,335 $540 THIRD PAGE $3,555 $3,200 $3,022 $350 INSIDE FRONT COVER (DPS) $17,900 For specific insert specifications please contact: Ian Walker, Webstar 021 735 734 ian.walker@webstar.co.nz Inserts supplied to: Webstar, 114 Swanson Road, Henderson. OUTSIDE BACK COVER $10,250 CONTACTS SPECIAL POSITIONS +15% For advertising enquiries contact your Stuff account manager or contact Elaine Millar, Advertising Manager, 027 498 3280 elaine.millar@stuff.co.nz Advertising Material and support to: magsupport@stuff.co.nz * All costs exclude gst and are in $NZ. Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/ ** Advertorial production charges quoted on request
DISPLAY ADVERTISING DATES 2018-2019 * Deadlines subject to change ISSUE ON SALE DATE (note subscribers get copies 4-5 days prior to on sale date) CANCELLATION BOOKING DEADLINE MATERIAL DEADLINE INSERT DELIVERY DEADLINE OCTOBER 18 17 SEPT 18 9 AUG 18 16 AUG 18 20 AUG 18 31 AUG 18 NOVEMBER 18 18 OCT 18 9 SEPT 18 16 SEPT 18 20 SEPT 18 1 OCT 18 DECEMBER 18 19 NOV 18 8 OCT 18 15 OCT 18 19 OCT 18 2 NOV 18 JANUARY 19 20 DEC 18 12 NOV 18 18 NOV 18 22 NOV 18 3 DEC 18 FEBRUARY 19 21 JAN 19 10 DEC 18 10 DEC 18 13 DEC 18 20 DEC 18 MARCH 19 18 FEB 19 10 JAN 19 17 JAN 19 21 JAN 19 1 FEB 19 APRIL 19 18 MAR 19 7 FEB 19 14 FEB 19 18 FEB 19 1 MAR 19 MAY 19 18 APR 19 11 MAR 19 17 MAR 19 21 MAR 19 1 APR 19 JUNE 19 20 MAY 19 11 APR 19 18 APR 19 23 APR 19 3 MAY 19 JULY 19 24 JUNE 19 16 MAY 19 23 MAY 19 27 MAY 19 7 JUNE 19 AUGUST 19 22 JULY 19 13 JUNE 19 20 JUNE 19 24 JUNE 19 5 JULY 19 SEPTEMBER 19 19 AUG 19 11 JUL 19 18 JUL 19 22 JULY 19 2 AUG 19 OCTOBER 19 23 SEPT 19 15 AUG 19 22 AUG 19 26 AUG 19 6 SEPT 19 NOVEMBER 19 21 OCT 19 12 SEPT 19 19 SEPT 19 23 SEPT 19 4 OCT 19 DECEMBER 19 18 NOV 19 10 OCT 19 17 OCT 19 21 OCT 19 1 NOV 19 JANUARY 20 23 DEC 19 14 NOV 19 21 NOV 19 25 NOV 19 6 DEC 19
TECHNICAL SPECIFICATIONS - PRINT AD UNIT *DPS (SUPPLY AS TWO SINGLE PAGE PDFS) IMAGE AREA (HXW) 244mm x 180mm TRIM SIZE (HXW) 275mm x 210mm BLEED SIZE (HXW) 285mm x 220mm *Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. FULL PAGE 244mm x 180mm 275mm x 210mm 285mm x 220mm HALF DPS 119mm x 390mm 135mm x 420mm 145mm x 430mm HALF PAGE VERTICAL 244mm x 85mm 275mm x 102mm 285mm x 112mm HALF PAGE HORIZONTAL 119mm x 180mm 135mm x 210mm 145mm x 220mm ONE THIRD VERTICAL 244mm x 55mm 275mm x 70mm 285mm x 80mm ONE THIRD HORIZONTAL 80mm x 180mm 93mm x 210mm 103mm x 220mm *All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first six pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4mm 6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. *Please refer to Acceptable Material regarding the supply of PDFs and proofs. Technical Specifications subject to change. PRINT PROCESS Web Offset BINDING METHOD Perfect Bound MATERIAL DELIVERY Files may be sent to Stuff Magazines via FTP transfer, on CD, via Quickcut (Pagestore), via adsend.org.nz or emailed to hgads@stuff.co.nz and contract proof sent to NZ House & Garden Advertising Coordinator, Stuff, Cider Building, 4 Williamson Avenue, Ponsonby, Auckland 1021, New Zealand. Details for FTP transfer can be obtained from the Advertising Coordinator. INSERT DELIVERY Inserts should be delivered to Webstar, 114 Swanson Road, Henderson.
NZ HOUSE & GARDEN E-NEWSLETTER EMAIL NEWSLETTERS ONLINE ADVERTISING NZ House & Garden's stunning features and New Zealand's top house and garden content are showcased extensively on stuff, particularly within the Life & Style section and Homed, the new home inspiration destination. This digital environment is home to a growing and engaged audience: The Life & Style section is the top leisure news site in New Zealand, reaching a unique audience of 832,000 people each month, and Homed alone attracts 348,000. Take your advertisement from the glossy page of NZ House & Garden to an interactive online environment and target the Stuff audience with increased frequency of message. SUBSCRIBERS 28,000 FREQUENCY FORTNIGHTLY NZ House & Garden has a fortnightly e-newsletter, the first goes out around the magazine's on-sale date written by editor Sally Duggan, the second is Style & Entertaining written by food editor, Sally Butters. ADVERTISING RATES AND SPECS AD UNIT AD SIZE (pixels WxH) 34% AD SPECS RATE CARD CPM ADVERTORIAL 2 available. File size: 72dpi. Static jpg or gif. 60 words max, plus URL link LEADERBOARD 728x90 $30 TOP MEDIUM RECTANGLE 300x250 $30 LOWER MEDIUM RECTANGLE 300x250 $24 HALF PAGE 300x600 $45 IMAGE SIZE (Pixels WxH) RATE 300x300 $950 HORIZONTAL BANNER ADVERTISING TERMS & CONDITIONS Advertising terms and conditions are available here: advertise.stuff.co.nz/advertising-terms-and-conditions. 1 available. File size: between 148kb and 200kb and image set to 72dpi. Static jpg or gif. 600x160 $700 FOOD AND STYLE E-NEWSLETTER 28,028 FREQUENCY FORTNIGHTLY 300x250 $700 Source: Ibm Marketing Cloud 2015 Email Marketing Metrics Benchmark Study. Adobe Campaign Manager June 18. Source: Nielsen CMI Fused Q2 17-Q1 18 INDUSTRY STANDARD MEAN 16.1% SUBSCRIBERS MREC 2 available. File size: between 148kb and 200kb and image set to 72dpi or animated GIF OPEN RATE OPEN RATE 35% INDUSTRY STANDARD MEAN 16.1%
DIRECTORY ADVERTISING RATES* DIRECTORY SIZE (WXH) CASUAL 3X 6X 12X DIRECTORY SQUARE 140mm x 124mm $2,520 $2,394 $2,268 $2,142 ¼ STANDARD 92mm x 124mm $1,680 $1,596 $1,512 $1,428 ¼ HORIZONTAL 188mm x 59mm $1,680 $1,596 $1,512 $1,428 ¼ VERTICAL 44mm x 254mm $1,680 $1,596 $1,512 $1,428 3/16 HORIZONTAL 140mm x 59mm $1,250 $1,187 $1,125 $1,062 * Rates are effective 1 July 2016. Cancellation after the booking deadline will result in a cancellation fee of 25% of the booking cost. * Deadlines subject to change MATERIAL SPECIFICATIONS READY-MADE DIGITAL FILES 3/16 VERTICAL 44mm x 188mm $1,250 $1,187 $1,125 $1,062 ⅛ HORIZONTAL 92mm x 59mm $836 $795 $752 $710 ⅛ VERTICAL 44mm x 124mm $836 $795 $752 $710 1/16 44mm x 59mm $420 $399 $378 $357 *All costs exclude gst and are in $NZ. Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/ To be supplied as high resolution PDF (no less than 300dpi). No bleed needed please create to fit the selected ad size. All fonts need to be embedded. Files created in Freehand or Adobe Illustrator must have any type converted to paths/outlines to avoid font issues. Picture elements within your ad must be CMYK and a minimum resolution of 300dpi. Bitmap line art images should be 1200dpi to ensure sharpness. All finished ads must be accompanied with a contract colour proof. If no proof is supplied, we do not accept responsibility for reproduction. The artistic copyright of all advertisements designed by Stuff is the property of Stuff and reproduction in other publications without permission from Stuff is not permitted.
DIRECTORY ADVERTISING DATES * Deadlines subject to change ISSUE ON SALE DATE CANCELLATION DEADLINE BOOKING DEADLINE AD2PRO DEADLINE FINAL MATERIAL DEADLINE OCTOBER 18 17 SEPT 18 3 AUG 18 9 AUG 18 10 AUG 14 AUG NOVEMBER 18 18 OCT 18 3 SEPT 18 10 SEPT 18 11 SEPT 14 SEPT DECEMBER 18 19 NOV 18 1 OCT 18 8 OCT 18 9 OCT 12 OCT JANUARY 19 20 DEC 18 5 NOV 18 12 NOV 18 13 NOV 19 NOV FEBRUARY 19 21 JAN 19 3 DEC 18 4 DEC 18 5 DEC 10 DEC MARCH 19 18 FEB 19 3 JAN 19 10 JAN 19 11 JAN 14 JAN APRIL 19 18 MAR 19 31 JAN 19 7 FEB 19 8 FEB 12 FEB MAY 19 18 APR 19 4 MARCH 19 11 MAR 19 12 MAR 15 MAR JUNE 19 20 MAY 19 4 APRIL 19 11 APR 19 12 APR 17 APR JULY 19 24 JUNE 19 9 MAY 19 16 MAY 19 17 MAY 22 MAY AUGUST 19 22 JULY 19 6 JUNE 19 13 JUNE 19 14 JUNE 19 JUNE SEPTEMBER 19 19 AUG 19 4 JULY 19 11 JULY 19 12 JULY 17 JULY OCTOBER 19 23 SEPT 19 8 AUG 19 15 AUG 19 16 AUG 21 AUG NOVEMBER 19 21 OCT 19 5 SEPT 19 12 SEPT 19 13 SEPT 18 SEPT DECEMBER 19 18 NOV 19 3 OCT 19 10 OCT 19 11 OCT 16 OCT JANUARY 20 23 DEC 19 7 NOV 19 14 NOV 19 15 NOV 20 NOV FOR ADS TO BE MADE UP Please ensure all supplied digital files (photographs/scans/logos) are saved as high resolution (300dpi) at 100% size. High quality jpeg images are accepted. Rule of thumb: if in doubt about the quality of the image, supply the biggest file you have got. Website images are generally too small for print and turn out blurry, we prefer not to use these. If possible, logos should be supplied as vector graphics (files with the ending.ai or.eps ) with all type converted to paths/outlines. We accept photographs for scanning. Please ensure they are in focus and of good quality. Please remember to supply a detailed design brief including any layout, font and colour preferences you may have. CONTACT Magazine Directory Consultant Maree Cooper 027 247 7519 m.cooper@stuff.co.nz
Get in touch advertise.stuff.co.nz AGENCIES BUSINESSES akl - 09 909 6800 Elaine Millar Advertising Manager elaine.millar@stuff.co.nz wgtn - 04 474 0487 chch - 04 474 0456 Maree Cooper Directory Manager m.cooper@stuff.co.nz AUSTRALIAN CUSTOMERS Australian Sales Director Chris Williams (+61) 040 791 3324 chriswilliams@fairfaxmedia.com.au