Media Kit
What do we do? 1. Radio 2. Digital 3. Mobile 4. Events & activations 5. TV 6. Gamification 7. Branded Content 8. Retargeting 9. Podcasting
1 032000 people are listening to East Coast Radio Station Listenership past 7 days: 1 032 000 Ave Day Mon - Fri: 853 000 Ave Day Sat: 559 000 Ave Day Sun: 535 000 Web statistics over 4 week period (August 2018) East Coast Radio is the leading English commercial radio station in KwaZulu-Natal in LSM 6-10 It is the third largest regional radio station in South Africa Energetic, coastal and lifestyle orientated Fun-loving, rather daring, fiercely innovative leader in KZN Unrivalled when it comes to interactive radio promotions and multi-media solutions 498 418 Unique visitors People view on average 2 pages per visit People stay on average for 1:30 minutes 65% Female and 35% Male People view on average 2 million pages per month 6864 Subscribers 291 840 Fans Race breakdown 469 000 Followers 15% 21% White Coloured Black 36% Indian 11% Coloured Indian 4% 209 000 14% 33% 34% Black 347 000 24% 19% White 15-24 33 600 Followers Age breakdown 26% 26% 21% 27% 31% LSM breakdown SEM Profile 3% 6% 7% 6% 4% 9% 11% 13% 22% 20% Gender breakdown Male Female SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Average Household Income: R22 675 43% 57% 13% 18% 29% 24% 16%
Website Audience Demographics Gender Breakdown Age Breakdown 35% 30% Male Female 15% 15% 10% 5% 18-24 25-44 45-54 55-64 65+ 65% White Coloured 36% Indian 11% Coloured Indian 4% 209 000 14% 34% Black 347 000 24% Black 19% White 34% LSM Profile LSM breakdown
Our Broadcasting Area East Coast Radio Broadcasting Region Our Product Range Airtime We know what our listeners want to hear. We have researched exactly who is listening at any given time; we can accurately determine gender, race, age and LSM group of our audience. East Coast Radio makes it our objective to ensure that your campaign will reach your target market. Airtime rates are available below. Feature Sponsorships Sponsorship is an opportunity to be associated with an on-air feature of your choice, such as Newswatch, Sportswave, or music features. Give your business an identity your customer will remember.
How do Sponsorships work? Feature Sponsorships are outside of normal ad breaks and free of the clutter of other advertisers. It provides a great opportunity to stand out from the crowd and offers clients a captive audience. Feature Sponsorships also come with a 30% loading as these are premium products and include opening Billboard and an advertisement. Example The opening billboard is 10 words after the sponsor name. e.g. This feature is brought to you by Absa, followed by 10 words about the sponsor. Your commercial is flighted after the billboard. The FEATURE is then flighted. Live Reads Live reads are great for clients who would like a quick turn around and to get people excited about their products/service. Live reads have strong call-to-action value and give our listeners the perception of an endorsement from the presenter. This could further encourage purchase or usage. Live reads carry a 60% loading. Events East Coast Radio has an established eventing department, geared to handle major international events like: Gibs Business Breakfast, The Discovery East Coast Radio Big Walk, Connecting Africa, The East Coast Radio House and Garden show, Womens Business Breakfast, Durban Day and Toy Story. Activations Outside broadcasts Hot Squad
Other Opportunities to get your message out to the masses: Apart from world class radio and the number one radio station website in South Africa, there are a range of other ways to get in touch with the 1 101 000 people who are loyal to KZN s Top Brand. We host some of Durban s biggest events every year. Family-events such as East Coast Radio's Concert, Comedy and Craft Festival (5 000 concert-goers), and the Discovery East Coast Radio Big Walk (31 000 participants) provide you with an incredible platform to showcase your product. If you want to get your message across to KZN s business elite, consider the two executive breakfasts that we host. The GIBS East Coast Radio Business Breakfast and the FNB East Coast Radio Womens Business Breakfast together attract more than 1 000 of the province s business executives. We have an actively engaged audience on our multiple social media platforms Facebook, Twitter, Instagram and YouTube. This tech-savvy audience do not simply observe; they engage with us on these platforms, providing you with a lucrative opportunity to showcase the benefits of your service/product. Our weekly Promo and Newsletter reaches 59 000 mailboxes across KZN. So, get in touch with your media consultant or call 031 570 9403, to find out how we can tailor-make a package that allows you to capitalise on these fantastic opportunities.
Podcast A podcast is a digital audio file made available on the internet for downloading to a PC or mobile device. The iono.fm platform gives you access to short audio adverts embedded in content delivered to our listeners, similar to traditional radio. Benefits (as per iono.fm): Cost per audio advert R1.75 R1.35 R1.00 80c Number of audio adverts STANDARD CPM: R600 Between 5 000 and 15 000 Between 70 000 and 150 000 Between 200 000 and 500 000 Estimated total (excl. Vat) R8 750 R26 250 DISCOUNT SLIDING SCALE BASED ON 1 MONTH BOOKING, LONG TERM Between 20 000 and 50 000 R 27 000 R 67 500 BOOKING COMMITMENTS TO BE NEGOTIATED ON A CASE BY CASE BASIS SPEND BRACKET R 70 000 R 150 000 CPM > R10,000 R600 R10,000 R20,000 R550 R20,000 R40,000 R500 R40,000 R80,000 R450 R80,000 - R100,000 R400 R100 000 + R350 R 160 000 R 400 000 Example 1: 15 000 Downloads @ R600/CPM = R9 000 Example 2: 25 000 Downloads @ R550/CPM = R13 750 Example 3: 55 000 Downloads @ R500/CPM = R27 500 Rates exclude VAT and production costs Top & tail advert offered as a bundle All costs exclude VAT & agency commission
Production Costs Podcast East Coast Radio Podcast Production Rates (15 sec top & 30 sec tail): A podcast is a digital audio file made available on the internet for downloading to a PC or mobile device. The East UP iono.fm Coast TO 6 MONTHS platform Radio Podcast gives Production you access UPGRADE to Rates short TO (15 ON audio sec AIR top adverts & 30 MIGRATE sec embedded tail): TO PODCAST in content delivered to our listeners, (15 sec + similar 30 sec) to traditional FROM radio. PODCAST FROM ON AIR R3000/R2600 R1250 R2600 Benefits (as per iono.fm): Large listener base (Rapidly growing) RENEWAL FEE (6 RENEWAL FEE RENEWAL FEE (6 Captive audience UP TO (Ads 6 MONTHS can t be skipped) MONTHS USE) N/A UPGRADE TO ON MONTHS AIR USE) MIGRATE TO PODCAST No ad blocking (15(Embedded sec + 30 sec) audio ads) R920 FROM PODCATSR920 FROM ON AIR Rich reporting R3000/R2600 and analytics (Detailed reports R1250 of downloads and listens) R2600 Reach a global audience Cost per audio RENEWAL advert FEE (6 R1.75 R1.35 R1.00 80c MONTHS USE) Number RENEWAL of audio FEE adverts STANDARD CPM: R600 Between N/A 5 000 and 15 000 Between 70 000 and 150 000 Between 200 000 and 500 000 RENEWAL Estimated FEE (6 total (excl. Vat) MONTHS R8 USE) 750 R26 250 R920 R 27 000 R 67 500 DISCOUNT SLIDING SCALE BASED ON 1 MONTH BOOKING, LONG TERM R920 Between 20 000 and 50 000 BOOKING COMM ITMENTS TO BE NEGOTIATED ON A CASE BY CASE BASIS SPEND BRACKET R 70 000 R 150 000 CPM > R10,000 R600 R10,000 R20,000 R550 R20,000 R40,000 R500 R40,000 R80,000 R450 R80,000 - R100,000 R400 R100 000 + R350 Example 1: 15 000 Downloads @ R600/CPM = R9 000 Example 2: 25 000 Downloads @ R550/CPM = R13 750 Example 3: 55 000 Downloads @ R500/CPM = R27 500 R 160 000 R 400 000
Advertising Rates R270 R1 170 R14 760 R5 370 R5 280 R7 650 R1 560 R270 15000 57000 163000 112000 80000 96000 65000 29000 R270 R4 560 R4 650 R1 560 R1 560 R540 18000 R270 9000 137000 R1 785 124000 137000 R1 920 147000 124000 R1 050 121000 84000 R1 050 83000 65000 R330 61000 Rates exclude VAT and agency commission. Standard terms and conditions apply. 40%
DJ/Presenters Line-up WEEKDAY LINE-UP MONDAY to FRIDAY 00:00 Sirshin Moodliar 04:00 Sbu 06:00 East Coast Breakfast with Darren Maule 09:00 Workzone 1 with Damon Beard 12:00 Workzone 2 with Jane Linley-Thomas 15:00 East Coast Drive with Bongani and Mags 18:00 East Coast Urban with Thandolwethu (Monday - Thursday) 21:00 East Coast Love Songs with Ricky (Monday - Thursday) WEEKEND LINE-UP FRIDAY 18:00 East Coast Party People with Deon Govender 21:00 Danny Guselli SATURDAY 00:00 Warrick and Jaysheree 03:00 Neil Green 06:00 Weekend Breakfast with Stacey Norman 10:00 Top40 with Carol Ofori and Ricky 14:00 Lubz & Erin 18:00 East Coast Party People with Deon Govender 21:00 Danny Guselli SUNDAY 00:00 Warrick & Jayshree 03:00 Neil Green 06:00 Weekend Breakfast with Stacey Norman 10:00 Gordon Graham 14:00 Lubz& Erin 18:00 #PlayLocal with Deon Govender 21:00 Danny Guselli
ADFAC Rate Card From concept to creation, the ADFAC team will produce an effective radio commercial that works. ADFAC uses world-class audio processing software and has one of the largest databases of versatile voice-over artists to lend a professional sound to your product. For a further breakdown or a tour of this production facility call 031 570 9403 and speak to Shamla. ADFAC Rates - Effective 1st June 2017 All rates are excluding VAT and are based on 30 second spots All voices are charged at R2600.00 per voice plus the cost of production below* Pac ka ge A No music or SFX (recorded read) Per Advert R 600.00 Package B With music and/or SFX Per Advert R 1650.00 Package C Full SFX and music Per Advert R 2200.00 Rerecord Reflight Voice Fees plus Production E.G Change date after 6 months Per Advert R 2500.00 Per Advert R 2500.00 Pick Up Change in script One Line Change Per Performance ce R 1000.00 *Please Note: Additional voices for any advert will be charged for at the full rate. * All prices are subject to change without notice. * Final production costs will be signed off on the final script by client. Web Advertising * Ask your Media Consultant for a web rate card. East Coast TV Rate Card *Speak to your media consultant for competitive rates for video, TV or other visual elements to add to your on-air campaign. Our visual experts will help you to craft the perfect multi-media campaign.
Terms & Conditions All rates are based on 30-second commercials. Please note all production costs require upfront payment to ADFAC. ADFAC can produce ads from script to completion. Please budget approximately R5, 000 excluding VAT per production. All billboards will be read live, and all airtime is subject to availability. Rates are based on the July 2018 Rate Card. The Programming Manager reserves the right to change programming. Cancellation is subject to written notice being received by East Coast Radio within 28 days prior to broadcast. Thereafter a 100% cancellation penalty will be applicable. East Coast Radio prides itself on world class customer service, if you believe we have not exceeded your expectations in this regard please call Hazel Pillay, our Customer Care Officer on 031 570 9420. Added Value is subject to availability at time of booking and broadcast. All sponsorship rates are by negotiation, and are subject to change with the issuing of revised rate cards. Preferred spots requested by advertising break or hour, carry a 40% surcharge, and will be adjusted with revised rate cards. Live reads carry a 60% surcharge.