he Curse of Minimum Viable Product Long Live Minimum Lovable Product Nabayan Roy
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The next 45 minutes MVP and the Disconnect The Shift: MVP to MLP Characteristics and Elements of MLP? Defining Lovable The Next Frontier: Total Product Experience
The Devil is in the Detail MVP is NOT like this
The Disconnect Product or Process
The Iron Triangle and MVP
Data as per Skytrax Rating Cheap and Fast, But Not Good?
Fast and Good, But Not Cheap!
Cheap and Good, But Not Fast?
The Curse
Flip the Thinking
From Good Experiences To Remarkable Experiences
Opposite of Remarkable? Purple Cow by Seth Godin
The Genesis MLP
From MVP To MLP Delightful Delightful Valuable Valuable Usable Usable Feasible Feasible The Big Difference
Paths to Emotion A Model @nabayanroy #LavaCon @nabayanroy
Why Being Lovable Matters
And Customers Who Love Your Products The Curse Buy/Subscribe/Renew of MVP: Long Live MLP Brand Ambassadors Refer to Their @nabayanroy Network #agilia17
Key Elements of a Lovable Feature/Product Usable Remarkable Delightful Community
Defining What is Lovable?
Step 1 define
Your problem statement must be: contextual, to the point, and outcome-driven.
Techniques to Help You Define
Looking Methods for Observing Human Experience Understanding Methods for Analyzing Challenges & Opportunities Making Methods for Environing Future Possibilities
Problem Framing Technique Statement Starters Challenges your assumptions Helps you see different perspectives Provides a direction for problem solving
Step 2 prioritize
Focusing on Customer s Needs
External & Quantitative Technique Kano Model Help us determine our customers satisfaction/delight with product features Defines four categories of features: must-be, performance, delighters, and indifferent Helps to determine customers perception towards a feature using a Kano questionnaire
Participatory Research Technique Buy a Feature Reveals what people value Shows how people deliberate Uncovers latent and unmet needs
Step 3 design for emotion
Anthropomorphism and Product Design
Emotional design makes customers feel awesome
How to measure love?
Total Product Experience (TPX) onboarding forums social survey loyalty
Parting Thoughts.
References and Credits Don t Make Me Think by Steve Krug Purple Cow by Seth Godin Built To Love Creating Products That Captivate Customers by P. Boatwright and J. Cagan Hooked How to Built Habit-Forming Products by Nir Eyal Inspired How to Create Products Customers Love by Marty Cagan LUMA Institute
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