FY2011 results presentation (January December) Madrid, February 22 nd 2012 1
GROUP 26.4 Recurring EBITDA margin up to 19.1% thanks to the Group s strong cost control policy RTVE Antena3 Group 17.1 22.3 ( million) FY10 FY10 FY11 Pro-forma* Var % Reported TOTAL NET REVENUES 1,009.3 1,171.9-13.9% 855.1 Total operating costs 816.5 962.6-15.2% 624.4 Recurring EBITDA adj** 192.9 209.3-7.9% 230.7 Recurring EBITDA margin 19.1% 17.9% 27.0% EBIT 164.5 199.9-17.7% 219.4 EBIT margin 16.3% 17.1% 25.7% NET PROFIT 110.5 66.6 65.8% 70.5 EPS 0.272 NET PROFIT ADJ.*** 143.4 160.5-10.6% 164.4 Net cash position 26.5-28.0 FORTA Others Sexta Group RTVE Antena3 Group 10.4 9.2 7.8 16.9 22.1 24.7 FORTA 11.4 * Pro-forma consolidated P&L accounts under IFRS of Telecinco s Group and Sogecuatro s Group Others **Recurring EBITDA Adj, includes TV rights consumption and exclude one-off items *** Adjusted Net profit excludes all impacts from non cash items like PPA amortization (on Cuatro, Digital+ and Endemol) FY11 financial highlights Sexta Group 9.4 9.0 Source: Kantar Media Data: January 1 st December 31 st 2011 2
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BROADCASTING TTV Consumption in Spain January 2012, 264 minutes consumption: a new historic maximum 240 220 200 180 160 140 120 239 Minutes Thousands 235 Años Minutos Miles 227 227 7,200 Years Minutes Thousands 223 211 214 218 1995 211 5,343 209 210 213 210 211 213 217 217 1996 214 5,445 208 6,700 1997 209 5,493 1998 210 5,584 6,200 1999 213 5,678 2000 210 5,639 2001 208 5,660 5,700 2002 211 5,754 2003 213 5,824 2004 218 6,167 5,200 2005 217 6,205 2006 217 6,270 2007 223 6,502 4,700 2008 227 6,688 2009 227 6,848 2010 235 7,149 4,200 2011 239 7,319 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 7,700 2011 a record year in TTV consumption Source: Kantar Media 4
BROADCASTING In 2011 Mediasetespaña has increased the gap with its main commercial competitor 29 +7.9pt 24.9 25.8 25.9 25.0 26.4 27.7 28.7 27.5 25.9 26.6 26.3 +8.1pt 26.3 24 19 17.0 22.9 22.4 16.9 23.0 22.8 22.9 22.6 22.2 16.5 16.3 15.8 16.2 16.6 21.3 18.0 21.6 17.8 21.8 17.7 21.8 18.5 21.6 18.2 14 9 4 10.6 10.7 11.0 11.4 10.7 9.9 10.1 10.2 10.0 9.2 9.4 9.7 8.5 8.8 7.6 7.7 7.9 8.2 7.8 7.4 7.8 7.8 7.5 7.2 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Mediaset españa: the leading group with a wide offer of commercial audience Source: Kantar Media Data: Total individuals 24h audience 5
BROADCASTING Mediaset España has consolidated its leadership within the commercial target and has improved its results by 2.2 points (vs the total individuals share) and reaches 28.6%. Amplifying the distance with A3. 28.6 +10.4pt Year 2011*, total day, commercial target, by TV groups 18.2 19.6 9.3 Commercial target: Audience group comprising of individuals from 16 to 59 living in communities of over 10,000 inhabitants and across middle and upper social classes Group Mediaset España Group Antena3 Group La Sexta RTVE MES the leading group in commercial target Source: Kantar Media *Data: 1/1-31/12/11 average 6
Telecinco is the leading commercial channel in 2011 with 14.2% of audience share, almost 3 points above A3. Cuatro is also outperforming La Sexta. Year 2011*, total day, total individuals 14.2 +2.7pt BROADCASTING 14.5 11.5 10.4 6.1 5.7 Telecinco Antena 3 Cuatro La Sexta FORTA LA 1 Telecinco & Cuatro lead vs its competitors Source: Kantar Media *Data: 1/1-31/12/11 average 7
Telecinco is the leading commercial channel with 14.1% share. Outperforming A3 by 2.3 points, and La1 by 1.5 points. Cuatro increases its advantage over La Sexta by more than half a point. 14.1 +2.3pt BROADCASTING Year 2011*, total day, commercial target 11.8 12.6 7.6 7.0 7.9 Telecinco Antena 3 Cuatro La Sexta FORTA LA 1 Telecinco & Cuatro also lead in commercial target vs its competitors Source: Kantar Media *Data: 1/1-31/12/11 average Commercial target: Audience group comprising of individuals from 16 to 59 living in communities of over 10,000 inhabitants and across middle and upper social classes 8
BROADCASTING The aggregate audience of Mediaset españa s 2G channels reached 6.5% audience share in December 2011 8 7 6 5 5.4-0.9 4.3 5.6 4.4 5.2 5.1 Launch of a new channel: Divinity 5.5 5.8 5.2 5.2 6.3 5.2 6.9 5.9 7.3 6.7 6.5 5.9 6.6 5.6 6.4 5.7 6.5 +0.7 5.8 Average audience 2011* 6.1 5.6 4 Jan-11 Feb- 11 Mar- 11 Apr-11 May- 11 Jun-11 Jul-11 Aug- 11 Sep- 11 Oct-11 Nov- 11 Dec- 11 Mediaset españa s emerging channels, are leading with a clear positive trend in the last year Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 9
BROADCASTING Mediaset España s offer has accumulated a 27% audience share in 2012 (with an increase of almost 2points vs the same period of 2011). The group leads with 6.1points more than RTVE and 9.2 with respect to A3 (the 2 nd place commercial offer). 27.0 +9.2pt Year 2012*, total day, total individuals, by TV groups 17.8 20.9 6.9 +1.8** +1.0** -0.5** -1.8** Group Mediaset España Group Antena3 Group La Sexta RTVE Mediaset españa: the leading TV group Source: Kantar Media *Data: 1/1-19/2/12 average ** Vs same period 2011 10
BROADCASTING Mediaset España s offer has accumulated a 29.4% audience share in 2012 (increasing by 2points vs the same period of 2011). The group leads with almost 11points ahead of A3 and RTVE. 29.4 +10.6pt Year 2012*, total day, commercial target, by TV groups 18.8 18.5 8.1 +2.0** +1.1** -1.0** -1.4** Group Mediaset España Group Antena3 Group La Sexta RTVE MES the leading TV group in commercial target Commercial target: Audience group comprising of individuals from 16 to 59 living in communities of over 10,000 inhabitants and across middle and upper social classes Source: Kantar Media *Data: 1/1-19/2/12 average ** Vs same period 2011 11
Telecinco is the leading commercial channel in 2012 with 13.7% of audience share, more than 1 point above A3. Cuatro is also outperforming La Sexta by more than 1 point. 13.7 +1.4pt 12.3 BROADCASTING Year 2012*, total day, total individuals 14.1 10.2 6.1 +1.2pt 4.9-0.1** +0.9** -0.2** -1.4** -0.8** -1.1** Telecinco Antena 3 Cuatro La Sexta FORTA LA 1 Telecinco & Cuatro prevail vs its competitors Source: Kantar Media *Data: 1/1-19/2/12 average ** Vs same period 2011 12
BROADCASTING Telecinco is the leading commercial channel in 2012 with 13.5% of audience share, almost 1 point above A3. Cuatro is also outperforming La Sexta by close to 2 points. 13.5 +0.9pt 12.6 Year 2012*, total day, commercial target 12.5 7.6 +1.8pt 7.8 5.8-0.2** +1.1** -0.3** -2.1** -0.6** -0.5** Telecinco Antena 3 Cuatro La Sexta FORTA LA 1 Commercial target: Audience group comprising of individuals from 16 to 59 living in communities of over 10,000 inhabitants and across middle and upper social classes Telecinco & Cuatro also prevail in commercial target vs its competitors Source: Kantar Media *Data: 1/1-19/2/12 average ** Vs same period 2011 13
Male audience: 25-44yr 1.5% (+0.8pp**) (the channel was launched in Jan. 12) 2.6%* BROADCASTING Male & female audience: 13-24yr 5.2% (+2.6pp**) 25-35yr 3.8% (+1.2pp**) 35-54yr 3.2% (+0.6pp**) 0.7%* FDF: young adult s channel Energy: men s channel Male & female audience: 13-24yr 2.3% (+0.9pp**) 25-34yr 2.0% (+0.6pp**) 35-54yr 1.6% (+0.2pp**) 1.2%* Divinity: ladies channel Female audience: 16-44yr 2.5% (+1.3pp**) 1.4%* La7: young adult s channel Boing: children s channel MES multichannel strategy s excellent results 1.3%* Male & female audience 4-12yr 9.5% (+8.2pp**) Source: Kantar Media Data: average audience 1/1-19/2/12 * Audience 24h Total Individuals ** Vs 24hTI 14
BROADCASTING 2012 MES channels will broadcast the best contents 15
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ADVERTISING Mediaset españa s market share 56.4% Others TV advertising market -9.5% 43.6% FY11 44.0% FY10 ( million) FY11 43.3% The TV advertising market 1H11 2H11 Source: Publiespaña 17
ADVERTISING Mediaset España multiplexes** advertising revenues 791.8 1,097.1 971.5 ( million) FY10 FY10 FY11 Reported Pro-forma* Commercial Strategy**, FY2011 FY11 Advertising revenues Audience Seconds GRP (20 ) C/GRP s Revenues Telecinco + NSF 19.1% + 6.1% +9.0% +2.7% - - Cuatro 6.1% -13.3% -3.0% -17.6% - - Boing 1.1% +100% +100% +100% - - Group 26.4% +4.2% +10.0% -1.6% -9.7% 971.5m -11.5% Source: Kantar Media and Publiespaña * Pro-forma consolidated P&L accounts under IFRS of Telecinco s Group and Sogecuatro s Group **Data: Telecinco, Cuatro, Boing and NSF (Factoria de Ficcion, La Siete, Divinity and Gran Hermano 24h) 18
ADVERTISING TV advertising market by sectors Sector Breakdown (% on total Adv sales) Sector Growth (FY11 vs. FY10) Automotive 10.4 Finance 8.8 Retail 8.6 10.8 Telecoms -10.2 Finance Telecoms -0.3 Other 9.5-11.3 Food Food 19.7 22.6-13.5-12.1 Health & Beauty Automotive 19.1 Other -14.1 Retail Health & Beauty Sector s evolution in FY11 Source: PUBLIESPAÑA 19
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FINANCIAL RESULTS ( million) FY10 FY10 FY11 VAR % Pro-forma* Reported Total net revenues 1,009.3 1,171.9-13.9% 855.1 Total recurring costs 816.5 962.6-15.2% 624.4 Personnel 103.9 125.6-17.2% 89.9 TV Rights Amortisation 227.7 223.3 2.0% 144.5 Other Operating Costs 484.9 613.8-21.0% 389.9 Recurring EBITDA adj (1) 192.9 209.3-7.9% 230.7 Non recurring costs 12.7 2.6 n.a. 2.6 EBITDA adj (1) 180.2 206.7-12.8% 228.1 PPA Amortisations 8.0 - n.a. - Amortisations & Depreciations 7.7 6.8 12.6% 8.6 EBIT 164.5 199.9-17.7% 219.4 Pre-Tax Profit 151.1 16.4 820.1% 36.5 Net Profit Reported 110.5 66.6 65.8% 70.5 EPS 0.272 Net Profit Adjusted (2) 143.4 160.5-10.6% 164.4 Recurring EBITDA adj/ Total net revenues 19.1% 17.9% 27.0% EBITDA adj/ Total net revenues 17.9% 17.6% 26.7% EBIT/ Total net revenues 16.3% 17.1% 25.7% NET PROFIT Reported/ Total net revenues 10.9% 5.7% 8.3% NET PROFIT Adjusted/ Total net revenues 14.2% 13.7% 19.2% * Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups (1) Post-TV rights amortization (2) Excluding the net impact of non cash items like: the PPA amortization of Cuatro, Digital+ and of Endemol FY11 Consolidated Financial Results 21
FINANCIAL RESULTS The Cuatro integration continues to produce benefits: in 2011 recurrent** costs strong reduction by 15.0% to 824m -2.7-145.3 +12.7-15.0% -22.5 972.1 969.4 824.1 824.1 836.8 836.8 9.4 Pro-forma* FY10 costs One-off FY10 Recurring FY10 costs Operating costs' savings & synergies Recurring FY11 costs One-off FY11 Total costs FY11 ( million) Cost reduction in FY11 *Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Costs not including PPA amortization and other amortization and depreciations 22
FINANCIAL RESULTS ( million) FY11 FY10 Reported Initial Cash Position -28.0-156.0 Free Cash Flow 117.8 201.1 Cash Flow from Operations 377.6 390.6 Net Investments -241.7-155.0 Change in Net Working Capital -18.1-34.5 Change in Equity 46.8 1,075.9 Financial Investments 28.1-1,101.6 Dividends received 1.9 1.0 Dividend payments -140.2-48.4 Total Net Cash Flow 54.5 128.0 Final Cash Position 26.5-28.0 Free Cash Flow/Total Net Revenues 11.7% 23.5% Consolidated cash flow FY11 23
FINANCIAL RESULTS Total net investments FY11 241,7m 10.8 15.6 83.9 131.4 Third parties TV rights Fiction TV rights Co-production distribution Tangible & intangible fixed assets Net investments FY11 ( million) 24
1 2 FINANCIAL RESULTS Recurring EBITDA adj** Recurring EBITDA adj*/net revenues Net cash position: 26.5 54.5m 209.3 192.9 17.9% 19.1% FY10 FY11 FY10 Pro-forma* FY11-28.0 ( million) FY 2011 *Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Recurring EBITDA Adj, includes TV rights consumption and exclude one-off items 25
GROUP From January 1 st 2011 we started the integration of the new group. Since January 3 rd the advertising sale forces were unified At the end of January the Cuatro signal was broadcasted jointly with Telecinco At the end of April Cuatro s News program began broadcasting in Telecinco s studios and the news database was fully integrated and innovated At the end of April we finalized the workforce restructuring Total cost synergies expected in a normalized year 50m News Personnel Service agreement In 2011, cost synergies are not completely achieved considering the acquisition date ( 35m in 2011) Personnel restructuring costs in 2011 are 12.7m. Rest of personnel restructuring costs booked in 2010 Digital+ performance is progressing as planned CUATRO: a successful integration process in just 1Y 26
GROUP Highlights: Mediasetespaña saves 145m in costs (-15% vs FY2010) Mediasetespaña strong cost control policy, confirms the ability to be one of the most profitable companies per margins Mediasetespaña a debt-fee company with a strong balance sheet Mediasetespaña strong audience evolution confirming the group as the leading Spanish player regarding audience (26.4% FY11 share) Mediasetespaña is the leading group in the Spanish advertising market (43.6%* FY11 TV market share) FY2011 *Source Publiespaña 27
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FINANCIAL RESULTS ( million) FY10 FY10 FY11 Pro-forma* Var % Reported Gross Advertising Revenues 1,006.3 1,156.6-13.0% 834.9 - Multiplex Mediaset España 971.5 1,097.1-11.5% 791.8 - Other 34.9 59.4-41.4% 43.1 Discounts -58.9-59.6-1.3% -40.3 Net Advertising revenues 947.5 1,097.0-13.6% 794.6 Other Revenues 61.9 75.0-17.5% 60.5 TOTAL NET REVENUES 1,009.3 1,171.9-13.9% 855.1 Personnel 103.9 125.6-17.2% 89.9 TV Rights Amortisation 227.7 223.3 2.0% 144.5 Other Operating Costs 484.9 613.8-21.0% 389.9 Total costs (1) 816.5 962.6-15.2% 624.4 EBITDA adj Ex non recurring items 192.9 209.3-7.9% 230.7 EBITDA/NET REVENUES 19.1% 17.9% 27.0% Non recurring items (2) 12.7 2.6 n.a. 2.6 EBITDA adj** 180.2 206.7-12.8% 228.1 Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Post-TV rights amortization FY11 Consolidated profit & loss account (I) 29
FINANCIAL RESULTS ( million) FY11 FY10 FY10 Pro-forma* Var % Reported EBITDA adj** 180.2 206.7-12.8% 228.1 PPA amortisation (3) 8.0 0.0 n.a. 0.0 Depreciation tangible assets & provisions (4) 7.7 6.8 12.6% 8.6 Total Costs (1+2+3+4) 844.8 972.1-13.1% 635.6 EBIT 164.5 199.9-17.7% 219.4 EBIT/NET REVENUES 16.3% 17.1% 25.7% Equity Consolidated Results -18.4-186.0 n.a. -186.0 Financial results 5.0 2.6 94.7% 3.1 EBT 151.1 16.4 820.1% 36.5 Income Taxes -38.5 16.2 n.a. 0.0 Minority Interest -2.1 34.0 n.a. 34.0 NET PROFIT 110.5 66.6 65.8% 70.5 NET PROFIT ADJ.*** 143.4 160.5-10.6% 164.4 EPS 0.272 EPS Adjusted*** 0.353 NET PROFIT/NET REVENUES 10.9% 5.7% 8.3% NET PROFIT ADJ/NET REVENUES 14.2% 13.7% 19.2% * Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Post-TV rights amortization *** Excluding the net impact of non cash items like: the PPA amortization of Cuatro, Digital+ and Endemol FY11 Consolidated profit & loss account (II) 30
FINANCIAL RESULTS ( million) FY11 2010 Fixed assets 1,123.1 1,149.8 -Financial 825.9 1,094.9 -Non Financial 297.2 54.9 Audiovisual Rights and Pre-payments 261.0 264.9 -TV, Third Party Rights 186.5 190.4 -TV, Spanish Fiction Rights 29.3 32.1 -Co-production / distribution 45.1 42.4 Pre-paid taxes 158.1 154.1 TOTAL NON-CURRENT ASSETS 1,542.2 1,568.7 Current assets 302.9 295.8 Financial investments and cash 114.4 116.4 TOTAL CURRENT ASSETS 417.3 412.2 TOTAL ASSETS 1,959.4 1,980.9 Shareholders' equity 1,425.8 1,376.1 Non-current provisions 29.3 32.0 Non-current payables 5.5 0.8 Non-current financial liabilities 0.1 73.1 TOTAL NON-CURRENT LIABILITIES 34.9 105.8 Current payables 410.9 427.6 Current financial liabilities 87.8 71.3 TOTAL CURRENT LIABILITIES 498.7 498.9 TOTAL LIABILITIES 1,959.4 1,980.9 Consolidated balance sheet FY11 31
FINANCIAL RESULTS ( million) 4Q11 4Q10 4Q10 Pro-forma* Var % Reported Gross Advertising Revenues 275.9 320.8-14.0% 233.0 - Multiplex Mediaset España 264.8 300.9-12.0% 218.9 - Other 11.1 19.9-44.1% 14.1 Discounts -16.3-17.6-7.4% -12.3 Net Advertising revenues 259.6 303.2-14.4% 220.7 Other Revenues 18.1 17.5 3.5% 12.0 TOTAL NET REVENUES 277.7 320.7-13.4% 232.6 Personnel 27.4 41.9-34.6% 31.1 TV Rights Amortisation 67.7 64.5 4.8% 43.1 Other Operating Costs 134.1 153.7-12.8% 96.8 Total costs (1) 229.1 260.1-11.9% 171.1 EBITDA adj Ex non recurring items 48.6 60.6-19.8% 61.6 EBITDA/NET REVENUES 17.5% 18.9% 26.5% Non recurring items (2) 0.0 7.7 0.0% 7.7 EBITDA adj** 48.6 52.9-8.2% 53.9 Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Post-TV rights amortization 4Q11 Consolidated profit & loss account (I) 32
FINANCIAL RESULTS ( million) 4Q10 4Q10 4Q11 Pro-forma* Var % Reported EBITDA adj** 48.6 52.9-8.2% 53.9 PPA amortisation (3) 2.0 0.0 n.a. 0.0 Depreciation tangible assets & provisions (4) 2.2-1.3 n.a. 1.4 Total Costs (1+2+3+4) 233.3 266.5-12.5% 180.1 EBIT 44.5 54.2-18.0% 52.6 EBIT/NET REVENUES 16.0% 16.9% 22.6% Equity Consolidated Results -24.2-17.2 n.a. -17.2 Financial results 0.5-0.2 n.a. -0.2 EBT 20.7 36.8 n.a. 35.2 Income Taxes -15.7 9.7 n.a. 0.1 Minority Interest -2.2 3.1 n.a. 3.1 NET PROFIT 2.9 49.7 n.a. 38.4 NET PROFIT ADJ.*** 29.8 54.5 n.a. 43.2 EPS 0.007 EPS Adjusted*** 0.073 NET PROFIT/NET REVENUES 1.0% 15.5% 16.5% NET PROFIT ADJ/NET REVENUES 10.7% 17.0% 18.6% * Pro-forma: consolidated P&L accounts, under IFRS, of Telecinco s and Sogecuatro s Groups ** Post-TV rights amortization *** Excluding the net impact of non cash items like: the PPA amortization of Cuatro, Digital+ and Endemol 4Q11 Consolidated profit & loss account (II) 33
ADVERTISING Commercial Strategy*, 4Q2011 Seconds GRP (20 ) C/GRP s Revenues Telecinco + NSF +19.8% +13.6% - - Cuatro +8.0% -21.1% - - Boing +100% +100% - - Group +19.3% +5.1% -14.0% 264.8m -12.0% Source: Publiespaña *Data: Telecinco, Cuatro, Boing and NSF (Factoria de Ficcion, La Siete, Divinity and Gran Hermano 24h) 4Q11 Advertising revenues 34
BROADCASTING 38.0% 62.0% FY10 35.3% FY11 64.7% TELECINCO channel Programming mix in FY11; January 1 st December 31 st In-house production vs. library in terms of broadcasted hours Live Recorded In-house production 88.0% 90.6% 12.0% 9.4% FY10 FY11 Third party rights In House production 33.9% FY10: 34.8% 25.0% FY10: 27.8% 41.1% FY10: 37.4% Productions with Independent Companies Produced by Atlas & Mediaset Esp. Productions with Participating Companies Endemol La fábrica de la Tele Mandarina FY 2011 35
33.2% 66.8% Live Recorded 58.2% 56.3% BROADCASTING Programming mix in FY11; January 1 st December 31 st In-house production vs. library in terms of broadcasted hours 37.5% 46.7% 90.2% 9.8% 41.8% 43.7% 62.5% 53.3% FY10 FY11 FY10 FY11 Third party rights In House production 3.5% 96.5% 100.0 % 86.0% 92.9% 100.0% 14.0% 7.1% FY10 FY11 FY 2011 FY11 36
Year 2011*, total BROADCASTING total day,, total individuals,, by TV groups Mediaset España s offer has accumulated a 26.4% audience share in 2011 (with an increase of 1.7points vs the same period of 2010). The group leads with 4 points more than RTVE and 9.3 with respect to A3 (the 2 nd place commercial offer). 26.4 +9.3pt 22.3 17.1 7.8 Group Mediaset España Group Antena3 Group La Sexta RTVE Source: Kantar Media *Data: 1/1/-31/12/11 average 37
6.1 BROADCASTING In 2011 Mediaset España s second generation channels almost doubled their aggregate audience share 5.6 4.1 3.1 2010 2011 Group Mediaset España Group Antena3 Group Mediaset España Group Antena3 Source: Kantar Media Data: Total individuals 24h audience FY10 and FY11 average 38
BROADCASTING Telecinco is the leading commercial channel among the male and female audiences and in the most appealing age targets. 16 15 14 13 12 11 10 15.2 15.1 13.4 11.6 14.4 11.3 10.6 10.7 14.8 14.7 14.9 14.3 13.1 14.3 11.3 11.0 11.4 11.1 10.7 10.6 15.0 15.7 14.3 14.6 13.6 13.2 11.0 10.7 9.9 11.3 9.2 9.4 13.9 13.7 11.9 9.7 14.6 14.0 12.1 10.1 14.6 14.4 12.8 10.2 14.7 14.1 12.4 10.0 Average audience 2011* 14.5 14.2 11.5 10.4 9 Jan-11 Feb-11 Mar-11 Apr-11 May- 11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 TL5 the leading commercial channel Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 39
BROADCASTING Cuatro one of the leading channels among the male and young adult audiences. In September Sexta leads thanks to the broadcast of many sports events (Eurobasket, Formula1 and Liga) 7 6 5 6.3 6.5 6.5 6.0 6.4 6.3 6.3 6.2 Jan-11 Feb-11 Mar-11 Apr-11 6.3 6.0 May- 11 6.4 5.5 6.1 5.4 5.9 5.1 6.2 5.7 6.0 5.3 5.5 5.2 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 5.7 5.0 Average audience 2011* 6.1 5.7 Cuatro clearly leads over its competitors in young audience (age: 13-34) Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 40
BROADCASTING In less than a year Factoria de Ficción has closed the gap with its main competitor and it s the leading prime time 2G channel (2.8% in December 11) 3.3 Average audience 2011* 3 2 2.6 2.6 2.4 2.3 2.3 2.2 2.3 2.3 Jan-11 Feb-11 Mar-11 Apr-11 2.5 2.4 May- 11 3.0 2.9 2.9 2.8 3.0 2.6 2.8 2.7 2.7 2.9 2.7 2.7 2.4 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 2.7 2.6 FDF FY11 audience has increased by +69% vs the same period of 2010 Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 41
BROADCASTING La7 shows a 10% increase in audience in 2011 vs the previous year 2 1.5 1.4 1.6 1.3 1.6 1.4 1.6 1.5 1.6 1.5 1.8 1.7 1.6 1.5 1.4 1.6 1.5 1.4 1.5 1.4 1.5 1.5 1.3 1.3 Average audience 2011* 1.5 1.5 1 Jan-11 Feb-11 Mar-11 Apr-11 May- 11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 During the last 12 months La7 improved its audience Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 42
BROADCASTING Since launching Boing in Oct. 10, the audience gap versus its main commercial competitor has significantly reduced 4 3 3.3 3.2 3.5 3.4 3.2 3.5 3.4 3.4 3.3 2.9 2.6 2.7 Average audience 2011* 3.2 2 1 1.8 0.7 0.8 Jan-11 1.7 Feb- 11 1.6 0.9 1.0 0.9 Mar- 11 1.6 Apr-11 1.4 May- 11 1.6 1.6 1.2 1.4 Jun-11 Jul-11 1.7 1.5 Aug- 11 1.8 1.4 Sep- 11 1.6 1.6 1.3 Oct-11 1.2 Nov- 11 Dec- 11 1.8 1.4 1.7 1.1 Boing, the children's channel has reduced the audience gap by 2x in 1Y Source: Kantar Media Data: Total individuals 24h audience * Audience 1/1/-31/12/11 average 43
Ranking per media INTERNET Unique users 9.24 2011* Unique Users Page viewed Marca.com 32.50 734.85 Elmundo.es 28.83 356.76 20Minutos.es 13.49 84.55 ABC.es 11.78 87.77 RTVE.es 11.47 202.87 Telecinco.es 9.24 142.95 4.83 7.25 +92% Ranking per broadcaster 2011* Unique Users Page viewed RTVE.es 11.47 202.87 Telecinco.es 9.24 142.95 Antena3TV.com 8.93 182.07 Cuatro.com 2.95 19.65 Lasexta.com 2.70 15.78 FY09 FY10 FY11 Page viewed 90.71 141.64 142.95 +58% Source: Nielsen Online (data obtained with Country Market Intelligence), audited by OJD *FY2011 average; data in million FY 2011 FY09 FY10 FY11 44
Investor Relations Department Phone: +34 91 396 67 83 Fax: + 34 91 396 66 92 Email: inversores@telecinco.es WEB: http://www.telecinco.es/inversores/en Statements contained in this document, particularly the ones regarding any Telecinco possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Telecinco actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors. Any reference to past performance of Telecinco shall not be taken as an indication of future performance. The content of this document is not, and shall not be considered as, an offer document or an offer or solicitation to subscribe for, buy or sell any stock. The shares of Telecinco may not be offered or sold in the United States of America except pursuant to an effective registration statement under the U.S. Securities Act of 1933, as amended, or pursuant to a valid exemption from registration 45
FY2011 results presentation (January December) Madrid, February 22 nd 2012 46