IBM Watson and the Cognitive Computing Era 5/30/

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https://youtu.be/gf7oqzghk90 IBM Watson and the Cognitive Computing Era Peter Harrison Watson Industry Solutions Europe Peter.Harrison@pl.ibm.com 1

Digital businesses are disrupting industries at an unprecedented rate. 54% of CxOs expect more competitors from outside their industry How are cognitive systems different? Reason Understand Learn UNSTRUCTURED Data Copyright IBM Corporation 2017 4 2

Exponential knowledge Physician 80,000,000 CT scans taken every year, up from 3,000,000 in 1980 +230,000 active clinical trials Nearly 230,000 people have had their genomes sequenced since the first in 2003 102,000,000 wearables shipped in 2016, growing to 237,000,000 by 2021 30 new drugs approved by the FDA every year 160,000 cancer studies published every year Exponential knowledge Cybersecurity Manager 200,000 security events reviewed on an average day by an enterprise security operations center 400,000 forms of malware released every day 10,000 security research papers published annually 720,000 security blog entries annually 3

Oil & Gas 80,000 sensors in a facility produce 15 petabytes of data Public Safety 520 terabytes of data are produced daily by New York City's surveillance cameras Energy & Utilities 680m+ smart meters will produce 280 petabytes of data by 2017 Healthcare The equivalent of 300 million books of health related data is produced per human in a lifetime a new partnership between humans and technology Humans excel at COMMON SENSE MORALS IMAGINATION COMPASSION DILEMMAS ABSTRACTION DREAMING Cognitive Systems excel at LOCATING KNOWLEDGE ELIMINATING BIASES PATTERN IDENTIFICATION MACHINE LEARNING PROCESSING AT SCALE AVAILABILITY & CAPACITY GENERALIZATION Copyright IBM Corporation 2017 8 4

Imagine if your best Customer Service Sales Agent Product Specialist could engage digitally with all your customers Copyright IBM Corporation 2017 9 INSURANCE IBM and DATERA have opened up a whole new world of insight to us, which our management can use to inform smarter decisions Miroslav Sovják, Head of the contact center Česká pojišťovna a.s. https://youtu.be/ur6gsir6uom 22% faster 2% 100% Increases claims processing conversations analyzed sales effectiveness resulting in boosted revealing more insight into agent by finding customer details to customer satisfaction and retention performance and unmet needs for support and new products help the company refine or personalize promotions Copyright IBM Corporation 2017 5

Svet Zdravia (Penta group) Watson for Oncology https://www-03.ibm.com/press/pl/pl/pressrelease/51722.wss 1500 new patients / year New hospital Michalovce Why Watson? Evidence based treatment support Personalised treatment options Standardised approach Copyright IBM Corporation 2017 11 Watson Visual Recognition Find items by visual search Quality and Inventory management Social Media monitoring and demographic insights Exploration analysis of terrain features, soils, Maintenance inspections of equipment and vehicles Inventory cataloging and management of vast parts collections Underwriting and applications assessment Claims processing and Cost estimations 6

We see cognitive computing technology as one of the pillars of our business model. - CEO, Erwan de Kerautem - Fouder & CEO, MediaWeb VIDEO: https://youtu.be/jdzxn8oiojq Enhancing the creative process Enriching engagement and personalization Transforming industries 7

Getting Started with Cognitive follow an agile road map that nurtures optimism and overcomes complacency 2 Experiment Prototype use cases Test and validate with users 3 Develop & Train Develop & train the system Build & improve required corpus Train & educate solution end users & the organization 4 Deploy, Explore & Evolve Deploy baseline solution Continuous learning Further use case exploration 1 Chart the course Identify candidate opportunities across mission & functional areas Define business benefits case Develop organization s cognitive computing journey/road map Copyright IBM Corporation 2017 Source: IBM Institute for Business Value Your Cognitive Future 15 What will you do with Watson? Start Your Journey https://www.ibm.com/watson/ 8

Thank You Peter Harrison Watson Industry Solutions Europe +48 693 935 007 Peter.Harrison@pl.ibm.com https://pl.linkedin.com/in/peteharrison 17 9