2019 MEDIA KIT A Voice for Principals Across Canada The Canadian Association of Principals (CAP) has represented the views and opinions of Principals and Vice-Principals across Canada since 1977. Their mission is to represent the professional perspectives of Principals and Vice Principals at a national level and to provide the leadership necessary to ensure quality educational opportunities for Canadian students.
Canadian Association of Principals association canadienne des directeurs d'école 300 Earl Grey Drive, Suite 220 Kanata, ON K2T 1C1 Ph: 613-622-0346 Fax: 613-622-0258 Email: cap@bellnet.ca www.cdnprincipals.com November 1, 2017 ANNOUNCEMENT The Canadian Association of Principals (CAP) is pleased to announce that it has renewed its partnership with Market Zone Productions; a Winnipeg based publishing company. Under this renewed agreement Market Zone Productions will continue on with the responsibility of publishing and distributing The CAP Journal; the official publication of the Canadian Association of Principals. Market Zone Productions has done an excellent job since 2012 of handling this responsibility on behalf of CAP and going forward we are confident that they will continue to produce a first-rate resource for Canadian school leaders. We are excited about our continued working relationship with Market Zone Productions and look forward to many more great reads in The CAP Journal. Sincerely Kyran Dwyer, President 2017-19 Canadian Association of Principals
National distribution: 6,700 copies The CAP Journal The Canadian Resource for School Based Leadership is the only national magazine created specifically for school Principals and Vice-Principals in Canada. The CAP Journal is published and distributed nationally at key times during the school year; January, May and September. The magazine is also produced in a fully interactive digital format and is available for online viewing by all CAP members and affiliates. Newsstand quality design & must-read content Published tri-annually and distributed nationally to all CAP members, this magazine is designed to inform and engage Principals and Vice-Principals, by keeping them up to date on the latest developments in elementary and secondary education in Canada. Between the covers of the magazine are pages of high-quality editorial content tailored to their professional needs this topical information keeps CAP members abreast of what is current within their profession on the national level. Maximum value exposure CAP members are instrumental in the purchasing decisions made for their respective schools the CAP Journal reaches key decision makers in Canada s multi-billion dollar education industry and this is a great way to showcase your company s products and services to this vital and stable market. Environmentally conscious The CAP Journal is published using state of the art environmentally sound printing processes and prints on Forestry Stewardship Council recycled certified paper. Contact: Donna Billey, Account Executive Market Zone Productions Ltd. Email: dbilley@marketzone.ca 177 McDermot Avenue, Suite 200 Tel: 1-888-634-5556 x103 Winnipeg, Manitoba R3B 0S1 Fax: 204-515-1185 www.marketzone.ca
Rate card tri-annual magazine Net Full-Colour Rates Per Issue 1X 2X 3X Double Page Spread $4,500.00 $4,200.00 $3,900.00 Outside Back Cover $3,600.00 $3,350.00 $3,100.00 Inside Front Cover $3,250.00 $3,000.00 $2,750.00 Opposite Inside Front Cover (page 3) $3,250.00 $3,000.00 $2,750.00 Opposite Table of Contents $3,250.00 $3,000.00 $2,750.00 Inside Back Cover $3,150.00 $2,900.00 $2,650.00 Prime positions allotted on a first-come first-served basis Full Page $2,950.00 $2,700.00 $2,450.00 2/3 Page $2,300.00 $2,100.00 $1,900.00 1/2 Page Island $2,150.00 $1,975.00 $1,800.00 1/2 Page $1,850.00 $1,700.00 $1,550.00 1/3 Page $1,350.00 $1,250.00 $1,150.00 1/4 Page $975.00 $900.00 $825.00 1/6 Page $675.00 $625.00 $575.00 Special request ad placements allotted on a first-come first-served basis Enhance your organization s presence in the digital format of the CAP Journal with highly visible banner ads or videos! View issue archives here: www.marketzone.ca/cap-archives/ Direct mail / outsert opportunities Showcase your organization by including a unique direct mail or promotional piece within the protective poly bag that the CAP Journal is mailed in. Distribute multi-page promotional materials or DVD s that contain in-depth information about your organization and what it has to offer to Canada s school administrators. This flexible option enables the advertiser to communicate larger amounts of information and geo-target it to the specific regions of the country that they want to reach! Production Schedule Issue Distribution Date Materials Deadline Winter 2019 February 8, 2019 January 7, 2019 Spring 2019 Conference Issue, Bonus Circulation May 10, 2019 April 4, 2019 Fall 2019 October 25, 2019 September 26, 2019 The digital edition of CAP Journal This high-end interactive version of the print magazine is available for online viewing by all CAP members and affiliates. This eco-friendly publication offers an online, digital option for readers who prefer this format. Placing your advertisement in the print version of CAP Journal will automatically include you in our e-mag circulation. Plus your ad will be hyperlinked directly to your website. Digital advertising options/rates Per issue Integration of video clips, exclusive $200 per minute minimum charge of $600 (320 pixels w X 120 pixels h, FLV format) Sponsorship positions, vertical banner, rotating $400 per spot (120 pixels w X 600 pixels h) Sponsorship positions, horizontal banner, rotating $400 per spot (468 pixels w X 60 pixels h) Integration of flash elements $100 per element Donna Billey Phone:1.888.634.5556 x 103 dbilley@marketzone.ca www.marketzone.ca 100% Canadian
NEW in 2019 CAP s new website provides you with added opportunities to promote yourself as an association supporter through a variety of advertising options. HOME PAGE Top Leaderboard Banner* (Rotating, ROS) 728 px x 90 px 12 months: $3500.00 SECONDARY PAGES Block* (Static, ROS) 300 px x 250 px 1 Month: $675.00 3 Months: $1500.00 6+ Months: $2275.00 Home Page, Banner* (Static) 1170 px x 158 px 1 Month: $500.00 3 Months: $1250.00 12 Months: $2500.00 Top Leaderboard Banner* (Rotating, ROS) Block* (Static, ROS) *all online advertising will be invoiced at the onset of each campaign Donna Billey Phone:1.888.634.5556 x 103 dbilley@marketzone.ca www.marketzone.ca 100% Canadian
The analytics for CAP's website are evidence enough as to why this is a wise investment for your marketing dollars! Summary by Month Daily Average 2018 Month Hits Files Pages Visits October 231 222 162 49 September 141 129 74 39 August 2545 123 2485 42 July 984 102 940 41 June 426 141 371 32 May 158 154 85 29 April 342 337 285 137 March 497 485 353 159 February 1103 1032 704 108 Monthly Totals 2018 Month Sites KBytes Visits Pages Files Hits October 457 79764 989 3259 4448 4628 September 503 105285 1193 2239 3872 4249 August 607 118773 1309 77035 3836 78906 July 691 81509 1295 29163 3192 30525 June 525 81802 969 11141 4258 12794 May 433 101546 926 2656 4782 4906 April 1859 88848 4115 8555 10124 10260 March 1831 235061 4948 10970 15056 15437 February 297 100208 540 3522 5161 5515 Totals 992796 16284 148540 54729 167220 Usage Summary for cdnprincipals.com 78906 Hits Files Pages Visits 4948 Visits Sites Sites 235061 kbytes Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Donna Billey Phone:1.888.634.5556 x 103 dbilley@marketzone.ca www.marketzone.ca 100% Canadian
Are you looking to share your customized piece with a targeted audience? Let us address your direct-mail piece! Showcase your organization or product by outserting your brochure, poster, DVD or other unique promotional piece within the protective polybag that CAP Journal is mailed in; either nationally, or more specifically to a defined, geographic region that you are targeting. Distribute multi-page promotional pieces and cost-effectively communicate a greater amount of information to your customers that typically could be done with a conventional magazine display ad. Also, by taking advantage of this service, you will reduce internal mail preparation time and expenses plus the associated postage costs of a direct mailing. Our distribution lists are current and regularly maintained so that you are guaranteed delivery to the individuals you wish to reach. You invest a lot of time and money tailoring your products to meet the needs of your clients ~ Market Zone Productions realizes the importance of ensuring your marketing piece reaches its intended recipient. Ask your account executive for a quote on your customized mailing! Canadian Distribution by Province: 41 71 75 Yukon Northwest Territories Nunavut 803 553 2128 917 Alberta British Columbia 66 Manitoba NL 367 1009 Quebec Saskatchewan Ontario 6364 90 142 PE NB 102 NS TOTAL Contact: Donna Billey, Account Executive Market Zone Productions Ltd. Email: dbilley@marketzone.ca 177 McDermot Avenue, Suite 200 Tel: 1-888-634-5556 x103 Winnipeg, Manitoba R3B 0S1 Fax: 204-515-1185 www.marketzone.ca
Technical specifications Magazine specifications CAP Journal is printed to superior offset printing standards on quality certified recycled stock, saddle stitched and trimmed to 8.5 x 11 dimensions. Artwork requirements For optimum reproduction all digital colour files should be supplied in CMYK mode at 300 dpi resolution. Grayscale artwork should be provided at 300 dpi, and line art should be at 600 dpi. Accepted file formats are high-resolution PDF, EPS, TIFF or JPEG. All fonts should be embedded in the file. Upload instructions Upload your press-ready material or your high-resolution images and logos as well as desired text to: https://dropbox.hightail.com/file-and-document-upload Design & print services The publisher offers professional ad design and printing services for magazine and direct mail advertisers. Magazine Dimensions: Trim size: 8.5 x 11 Live area: 8 x 10.5 Size Width Height Double Page Spread Bleed 17.25" 11.25" Full Page No Bleed 7" 9.5" Full Page Bleed 8.75" 11.25" 2/3 Page 7" 6.333" 2/3 Page 4.639" 9.5" 1/2 Page 7" 4.556" 1/2 Page 3.416" 9.5" 1/2 Page Island 4.583" 7" 1/3 Page Square 4.583" 4.583" Size Width Height 1/3 Page 7" 3" 1/3 Page 2.21" 9.5" 1/4 Page 4.556" 3.416" 1/4 Page 3.416" 4.556" 1/6 Page 4.556" 2.21" 1/6 Page 2.21" 4.556" 1/8 Page 3.416" 2.21" 1/8 Page 2.21" 3.416" Double Page Spread Bleed Full Page No Bleed Full Page Bleed 2/3 Page 2/3 Page 1/2 Page 1/2 Page 1/2 Page / Island 1/3 Page Square 1/3 Page 1/3 Page 1/4 Page 1/4 Page 1/6 Page 1/6 Page 1/8 Page 1/8 Page Contact: Donna Billey, Account Executive Market Zone Productions Ltd. Email: dbilley@marketzone.ca 177 McDermot Avenue, Suite 200 Tel: 1-888-634-5556 x103 Winnipeg, Manitoba R3B 0S1 Fax: 204-515-1185 www.marketzone.ca