Media Offer 2011 Macau International Airport PICTURE HERE Updated Version: March 2011
Index JCDecaux Group Macau International Airport (MIA) Advertising MIA Background Passenger Throughput Passenger Profile Benefits of MIA Advertising Media Offer 2011 Impact Dominate Target Innovate Promote Sponsor Contacts Index Media Offer 2011 2
JCDecaux Group JCDecaux No.1 Outdoor Advertising Company in the World reaches an estimated 308 million people worldwide every day. The Group has operations in 56 countries with a presence in 3,500 cities. Paris JCDecaux No.1 Worldwide in Outdoor Advertising Worldwide in street furniture advertising European billboard advertising London Worldwide in airport advertising: 184 concessions in 18 countries Worldwide in transport advertising: more than 400 advertising concessions in 23 countries Outdoor advertising in Asia Pacific Self-service bicycles Shanghai Media Offer 2011 3
No. 1 in Asia Pacific JCDecaux Airport, World leader in airport advertising We are the largest airport advertising company in the world, with 10 key worldwide airports and operate airport advertising businesses in 18 countries e.g. London Heathrow, Paris Charles de Gaulle, Frankfurt, New York JFK, Los Angeles, Beijing, Shanghai, Singapore and Hong Kong Hong Kong Hong Kong Beijing Macau Media Offer 2011 4
JCDecaux Airport China Network Hong Kong International Airport Macau International Airport Beijing Capital Intl. Airport Terminal 3 Beijing Shanghai Pudong Intl. Airport Shanghai Hongqiao Airport Qingdao Liuting Intl. Airport Qingdao Shanghai Macau Hong Kong Media Offer 2011 5
Macau City of Entertainment 90 hotels and resorts* providing world-class entertainment and performance which makes it becomes the largest gaming city in the world State-of-the Art shopping arcades attracting top-tier luxury brands More than 40 MICE venues providing facilities from 7000-seat auditorium to rooms for a gathering of for business travellers** Visitor Arrivals at Macau +15% YOY from January to December 2010* Source: *Statistics and Census Service of Macau, updated in Feb 2011 ** Macau Government Tourist Office, updated in Nov 2010 Media Offer 2011 6
Macau International Airport (MIA) 4.1M PAX from January to December 2010* 70% Greater China passengers** Visitor Arrival YOY at MIA from January to December 2010:** Overall Visitors: +1.7% Mainland China Visitors: +25.9% Largest destinations include major cities in Taiwan, mainland China and Southeast Asia*** The Best Emerging Airport - Asia - Asian Freight & Supply Chain Award in 2004, 2007, 2008 & 2010 Source: * MIA Traffic Statistics Report by Administration of Airports Ltd., Dec 2010 **Statistics and Census Service of Macau, updated in Feb 2011 ***MIA Traffic Statistics Annual Report by Administration of Airports Ltd. Macau, Aug 2010 Media Offer 2011 7
MIA Passenger Profile 56% Male, 44% Female 49% Age between 28 45 45% PMEB (Professionals, Managers, Executives, Businessmen) 52% with Annual Household Income US$30,000 or above One-third (32%) frequent travelers, making over 4 trips a year Most frequent activities in Macau: Shopping 51.3% Visiting tourist attraction 45% Gambling 38.2% Source: Passenger Profile Survey by Administration of Airports Ltd. Macau, Sep 2010 Media Offer 2011 8
MIA Passengers by Destination 70% of passengers are from Greater China Region* Major Destinations** Major Airlines** Shanghai Beijing Hangzhou Nanjing Xiamen Wuxi Taipei Seoul Kaohsiung Manila Ho Chi Minh Singapore Osaka Kuala Lumpur Air China Air Macau China Eastern Airlines Shanghai Airlines Xiamen Airlines Eva Air Source: *Statistics and Census Service of Macau, updated in Feb 2011 **MIA Traffic Statistics Annual Report by Administration of Airports Ltd. Macau, Aug 2010 Media Offer 2011 9
Benefits of Airport Advertising Fundamental beliefs that convey the essence of an airport: The airport is: A place of discovery and pleasure A promise of travel A cosmopolitan location A prestigious environment A gateway to the world A worldwide status benchmark Almost 100% of the frequent flyers consider that airport advertising gives brands an international status with a cosmopolitan dimension, and these brands are considered Top-of-the-range. Source: JCDecaux Airport Stories by Opinionway, 2010 Media Offer 2011 10
Benefits of MIA Advertising Prestige Stand out with the most luxurious sites Premium Target highly sought-after travelers Tactical Differentiate through alternative displays Media Offer 2011 11
Media Offer 2011 Reach 100% of the airport audience in one hit with premium locations & outstanding formats. Surround 100% of the audience with static or digital networks to achieve repetition and recall. Communicate with your desired target: right audience, right time, right location. Innovate through new forms and ways of advertising whatever your media category is. Compel consumers to action at point-ofsale to increase footfall. Associate your brand to a genuine airport service. IMPACT DOMINATE TARGET INNOVATE PROMOTE SPONSOR Media Offer 2011 12
Impact PICTURE HERE Stand out in a cluttered environment with our range of impactful media solutions Gain a competitive advantage with extensive area coverage and airport architectural integration Display your brand message in a highly visible and well-traveled area IMPACT Media Offer 2011 13
Impact Media Offer L1 L1 Departure Level Departure Pre-Immigration Lightbox Exterior Exterior Billboard L0 IMPACT Media Offer 2011 14
Exterior Billboard Key Benefits: These three billboards are located along the main traffic route between the Airport and entertainment hub of Macau, reaching out to all the Macau tourists with stunning impact (Along the road to / from airport terminal, ferry terminal and Cotai area) Media Offer 2011 15
Dominate PICTURE HERE Maximize impact and spread your message to a vast airport audience Maximize your reach and brand exposure with our dominant media offerings and surround 100% of your audience to achieve repetition and recall DOMINATE Media Offer 2011 16
Dominate Media Offer L1 L0 Arrival Level Airbridge Welcome Network Lightbox on Wall Airbridge Advertising Exterior Airbridge Advertising - Interior L0 Ligthbox on Carousel Carousel Wrap Airport Bus Airport Bus Advertising Exterior Airport Bus Advertising - Interior DOMINATE Media Offer 2011 17
Welcome Network Key Benefits: Situated right after the Customs, this format captures attention of all arriving passengers with the motion of scrolling posters (Arrival Greeting Hall, Arrival Level) Media Offer 2011 18
Lightbox on Wall Key Benefits: During the waiting time for luggage, these huge lightboxes can deliver your message clearly in front of passengers (Baggage Reclaim Area, Arrival Level) Media Offer 2011 19
Lightbox on Carousel Key Benefits: During the waiting time for luggage, these huge lightboxes can deliver your message clearly in front of passengers (Baggage Reclaim Area, Arrival Level) Media Offer 2011 20
Airbridge Advertising Exterior Key Benefits: The airbridge is a unique form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building. Media Offer 2011 21
Airbridge Advertising Interior Key Benefits: With this unique media, your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is now available at Macau International Airport Media Offer 2011 22
Airport Bus Advertising Exterior Key Benefits: Bus body advertising creates a strong visual impact and enables a wide reach to air-passengers Media Offer 2011 23
Airport Bus Advertising Interior Key Benefits: Advertisers are provided with high creativity and flexibility by Airport Bus interior Media Offer 2011 24
Carousel Wrap Mockup Photo for reference only Key Benefits: An effective format to capture the attention of travelers while waiting for their luggages (Baggage Reclaim Area, Arrival Level) Media Offer 2011 25
Target PICTURE HERE Speak directly to your target audience Media solutions offered in our target range allow advertisers to maximize their reach and branding efforts TARGET Media Offer 2011 26
Target Media Offer L1 L1 L0 Arrival Level Departure Level Exhibition Site Take-One Rack Exhibition Site Take-One Rack L0 TARGET Media Offer 2011 27
Exhibition Site Key Benefits: Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products (Boarding Area, Departure Level) Media Offer 2011 28
Take-one Rack Key Benefits: This take-one leaflets site is situated at highly visible area to increase awareness and advance product knowledge. (Baggage Reclaim Area, Arrival Level) Media Offer 2011 29
Innovate PICTURE HERE Mockup Photo for reference only Provide advertisers with differentiation through new and innovative ways of advertising. Enhance brand recall and efficiency to a cluttered market place. INNOVATE Media Offer 2011 30
Innovate Media Offer L1 L0 Arrival Level EL Panel L0 INNOVATE Media Offer 2011 31
Electro Luminescent (EL) Panel Mockup Photo for reference only Key Benefits: Arouse your target audience by animated lighting effect of EL panels! This format offers creativity and flexibility to your advertising campaign. (Baggage Reclaim Area, Arrival Level) Click here to view demo video Media Offer 2011 32
Promote PICTURE HERE Incite buyer impulse with our range of PROMOTE media offerings. Deliver point-of-sale recall to effectively communication in direct proximity to passengers at the airport. PROMOTE Media Offer 2011 33
Promote Media Offer L1 L1 Departure Level Free Standing Lightbox Giant Ceiling Banner L0 PROMOTE Media Offer 2011 34
Free Standing Lightbox Key Benefits: Key location to get the best Return on Investment of your campaign (Duty Free Area, Departure Level) Media Offer 2011 35
Giant Ceiling Banner Key Benefits: Ideal to promote your brand and products in a very dynamic way to captivate passenger s attention (Check-in Area and Boarding Area, Departure Level) Media Offer 2011 36
Sponsor PICTURE HERE Cleverly associate your brand with cordial passenger services already available in the airport or newly created ones. Provide extensive area coverage and an original way to communicate to the mass audience SPONSOR Media Offer 2011 37
Sponsor Media Offer L1 L1 L0 Arrival Level Departure Level Clock Sponsorship TV Stand Clock Sponsorship Trolley Trolley L0 SPONSOR Media Offer 2011 38
Clock Sponsorship Key Benefits: Your brand is easily recognized as travelers are time-conscious Media Offer 2011 39
TV Stand Key Benefits: A forceful brand building tool to capture the attention of the passengers waiting aboard (Boarding Area, Departure Level) Media Offer 2011 40
Trolley Key Benefits: Mobile format that circulate throughout all areas at the airport, deliver high reach and viewing frequency. Media Offer 2011 41
Contacts Contact Us for More Details JCDecaux Macau Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7234 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk Website: www.jcdecaux-transport.com.hk/macauairport.html Contacts Media Offer 2011 42