SA Media Facts 8 4 2 3 4 0 8 9 6 2003
SA Media Facts In partnership with OMD, Tony Koenderman s AdReview provides expert and accurate media information, ensuring the primacy of our brand in media and marketing communications. Project editor: Tony Koenderman Tony Koenderman s AdReview in association with Finance Week 1st Floor, Media24, 5 Protea Place (off Fredman Drive) Sandown 2196 PO Box 786466, Sandton 2146 Tel: (011) 263-4700 email: tonyk@media24.com Disclaimer Whilst every effort has been made in the preparation of this book to ensure accuracy of the statistical and other contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow, and is subject to change during the natural course of events. For more information and a free assessment of your current media plans, contact us at: Johannesburg: CEO Josh Dovey (011) 884-1484 josh.dovey@omdmedia.co.za MD Gordon Muller (011) 884-1484 gordon.muller@omdmedia.co.za Cape Town: Lynda Rubin (021) 424-2223 lynda.rubin@omdmedia.co.za Durban: Nicole McGee (031) 303-4365 nicole.mcgeee@omdmedia.co.za Web site: www.omdmedia.co.za
OMD is South Africa s premier independent media specialist agency, servicing our clients through local offices in Johannesburg, Cape Town and Durban and, as members of the OMD worldwide group of media agencies, through direct interface with 65 offices in 42 countries around the world. OMD provides a wide range of services from strategic media planning and consultancy to media buying, co-ordination and negotiation. With annual billings in excess of R1 billion, OMD works both directly with clients and through advertising agencies. OMD operates in every media sector and our status as the largest buyer of media time and space in South Africa ensures our clients access to the From left: Gary Westwater (Fin Director), Gordon Muller (MD) and Josh Dovey (CEO) best possible rates increasing media efficiencies and maximising the impact of media budgets on advertising campaigns. Increasingly, though, and in keeping with the broader demands being placed on advertising to be more accountable, the focus in media has moved beyond the relative advantage of price and cost efficiency, to the absolute contribution of media investment to the realisation of business objectives. In keeping with this philosophy, as a service to advertisers and the broader advertising industry, OMD produces the definitive annual guides to South African and African media SA Media Facts and Media Facts Africa. Producing and collating information is only the first step! It is the manner in which you manage and apply that information that creates sustainable competitive advantage. In order to ensure that our media inputs are succinct, relevant, well reasoned, practicable and, above all, increasingly clear in terms of their ROI contribution, OMD has developed a unique approach to media planning, called Normative Planning Normative Planning recognises the reality that, in developing media strategy, we need to move beyond the head-counting paradigm of the past 20 years and acknowledge that it is the accurate transfer of information which determines the success of any advertising campaign not the number of people you want to reach. Welcome to Team OMD! 1
contents conomic Indicators 3 Provinces & Capitals 3 South Africa in the World 4 GDP & CPI 1992 to 2002 (proj) 4 GDP by Economic Activity 5 Pesronal Disposable Income by Province 5 Personal Disposable Income by Race 5 Demographics 6 Population Profile Adult 16+ 6 Population Distribution by Age Group 7 Population Profile by Home Language 7 The Media Markets 8 Access to Media 8 Above the line Adspend in R millions 9 Growth of Media Opportunities 9 Adspend & Consumer Price Index 10 Above the line Adspend by Category 10 Television 11 Radio 13 Newspapers: Dailies 15 Newspapers: Major Weeklies 16 Newspapers: Community 17 Consumer Magazines 18 Business To Business 20 Cinema 22 Outdoor And Transportation 24 Online Media 25 Useful Contacts 26 2
economic indicators SOUTH AFRICA Provinces and capitals Provinces & Capitals Province Capital Area Population* GDP+ Squ. Km % 000 % % Eastern Cape Bisho 169580 13.9 7132 15.8 7.6 Free State Bloemfontein 129480 10.6 2859 6.3 6.2 Gauteng Johannesburg 17010 1.4 8106 17.9 37.7 KwaZulu-Natal Pietermaritzburg/Ulundi 92100 7.6 9212 20.4 14.9 Mpumalanga Nelspruit 79490 6.5 3156 7.0 8.2 Northern Cape Kimberley 361830 29.7 880 2.0 2.1 Limpopo Polokwane 123910 10.2 5844 12.9 3.7 North West Mmabatho 116320 9.5 3660 8.1 5.6 Western Cape Cape Town 129370 10.6 4314 9.6 14.1 Total 1219090 100 45172 100 100 This table reads: Eastern Cape has 13.9% of the area of South Africa, 15.8% of its population and 7.6% of its GDP. * Mid year 2002 estimates allowing for additional deaths due to AIDS. + The last regional analysis of GDP conducted in 1994. Source: Statistics SA 3
economic indicators South Africa in the World 2002 Country GN Income Rank GDP Pop GN Income Rank US$ billion growth millions US$ per capita 2000 99/00 2000 2000 World United States 9601.5 1 4.2 282 34100 7 Japan 4519.1 2 2.4 127 35620 5 Germany 2063.7 3 3.0 82 25120 17 United Kingdom 1459.5 4 3.1 60 24430 21 France 1438.3 5 3.1 59 24090 23 China 1062.9 7 7.9 1262 840 141 Canada 649.8 8 4.5 31 21130 26 India 454.8 12 3.9 1016 450 159 Australia 388.3 15 1.9 19 20240 27 Finland 130.1 28 5.7 5 25130 16 Malaysia 78.7 42 8.3 23 3380 84 New Zealand 49.8 48 2.5 4 12990 45 Africa South Africa 129.2 29 3.1 43 3020 91 Egypt 95.4 38 5.1 64 1490 120 Algeria 47.9 49 2.4 30 1580 117 Nigeria 32.7 56 3.8 127 260 186 Kenya 10.6 82-0.2 30 350 172 Tanzania 9.0 88 5.1 34 270 184 Ghana 6.6 102 3.7 19 340 173 Zimbabwe 5.9 106-4.9 13 460 158 Botswana 5.3 109 3.4 2 3300 85 Gabon 3.9 122 2.0 1 3190 88 Mozambique 3.7 127 1.6 18 210 193 Namibia 3.6 130 3.9 2 2030 101 World low income 997 4.2 2460 410 World middle income 5319 5.6 2695 1970 World high income 24994 3.5 903 27680 This table reads: according to the World Bank s World Development Indicator s 2000, SA's Gross National Income in 2000 was US$129.2 billion (rank 29), its population 43 million and the average Gross National Income per capita was $3020 (rank 91). Source: World Bank s World Development Indicators 2002 Year CPI % incr. GDP % incr. 1994 9.0 3.2 1995 8.6 3.1 1996 7.4 4.3 1997 8.6 2.6 1998 6.9 0.8 1999 5.2 2.0 CPI & GDP 1994 to 2005 Year CPI % incr. GDP % incr. 2000 5.4 3.5 2001 5.7 2.8 2002 10.1 3.0 2003 (proj) 8.6 2.6 2004 (proj) 4.1 3.4 2005 (proj) 5.5 3.1 This table reads: in 1994 the Consumer Price Index (CPI) rose by 9.0% over 1993. The Gross Domestic Product (GDP) rose by 3.2%. Source: Nedbank Economic Unit 4
economic indicators GDP by Economic activity 1995 vs 2002. R millions at constant 1995 prices Activity 1995 2002 R millions % R millions % % inc Primary sector Agriculture, forestry, fishing 19317 3.9 26022 4.3 34.7 Mining, quarrying 34830 7.0 32982 5.4-5.3 Secondary sector Manufacturing 106180 21.2 122352 20.2 15.2 Electricity, water 17408 3.5 21474 3.5 23.4 Construction 15774 3.2 18428 3.0 16.8 Tertiary sector Wholesale, retail trade, hotels, restaurants 71768 14.3 82071 13.5 14.4 Transport, communication 44538 8.9 70590 11.7 58.5 Finance, real estate, bus. services 82162 16.4 118425 19.6 44.1 Community, social & pers. services 13690 2.7 16071 2.7 17.4 General Government services 80831 16.2 81736 13.5 1.1 Other producers 13855 2.8 15683 2.6 13.2 Total 500352 100 605834 100 21.1 This table reads: Agriculture, forestry & fishing accounted for R19317m (3.9%) of GDP in 1995. In 2002 it accounted for R26022m (4.3%) - a rise of 34.7% at constant 1995 prices. Source: Statistics South Africa as at Q4 2002 estimates Personal Disposable Income by Province 2000 Province % Eastern Cape 8.9 Free State 5.9 Gauteng 35.4 KwaZulu-Natal 16.4 Mpumalanga 5.7 North West 5.9 Northern Cape 1.8 Limpopo 5.4 Western Cape 14.5 This table reads: according to the Bureau of Market Research, UNISA, Eastern Cape accounted for 8.9% of Personal Disposable Income in 2000. Source: Bureau of Market Research, UNISA Personal Disposable Income 1960 1970 1980 1990 2000 Black Coloured Indian White Per Capita per annum Black R84 R146 R578 R2667 R7567 Coloured R152 R292 R1097 R4867 R12690 Indian R176 R378 R1619 R8191 R25541 White R981 R1767 R5249 R22548 R50804 This table reads: according to the Bureau of Market Research, UNISA, Whites accounted for 69.4% of Personal Disposable Income in 1960 with a per capita of R981.00 per annum. By year 2000 White proportion of the total had fallen to 44% with a per capita of R50804.00 per annum. Source: Bureau of Market Research, UNISA 5
demographics Demographic 000 % Total 29582 100% Race Black 22157 74.9 Coloured 2505 8.5 Indian 766 2.6 White 4154 14.0 Sex Male 14312 48.4 Female 15271 51.6 Age 16-24 7895 26.7 25-34 7402 25.0 35-49 7843 26.5 50+ 6442 21.8 Household income pm R1-499 2698 9.1 R500-899 6336 21.4 R900-1399 4543 15.4 R1400-2499 4375 14.8 R2500-3999 3567 12.0 R4000-6999 3636 12.3 R7000-11999 2649 9.0 R12000+ 1777 6.0 Community 250000+ 9965 33.7 40000-249999 4022 13.6 500-39999 3651 12.3 Less than 500 11944 40.4 Province Western Cape 2896 9.8 Northern Cape 600 2.0 Free State 1994 6.7 Eastern Cape 4300 14.5 kwazulu/natal 6059 20.5 Mpumalanga 1989 6.7 Northern Province 3245 11.0 Gauteng 6090 20.6 North-West Province 2411 8.2 Metro area Durban 1704 5.8 Pietermaritzburg 296 1.0 Greater JHB/Soweto 1834 6.2 Population Profile Adults 16+ Demographic 000 % Reef 2478 8.4 Pretoria 1211 4.1 Vaal 648 2.2 Cape Town 1857 6.3 Cape fringe 278 0.9 Port Elizabeth/Uiten. 768 2.6 East London 389 1.3 Kimberley 132 0.4 Bloemfontein 287 1.0 Read/Understand Yes 27349 92.4 No 2233 7.6 Education No school 2412 8.2 Some primary 3645 12.3 Primary completed 2075 7.0 Some high 11551 39.0 Matric 7394 25.0 Technikon degree 967 3.3 University degree 623 2.1 Other post matric 914 3.1 Living Standards Measure (LSM) Group 1 3006 10.2 Group 2 4114 13.9 Group 3 4160 14.1 Group 4 4135 14.0 Group 5 3660 12.4 Group 6 3709 12.5 Group 7 1865 6.3 Group 8 1729 5.8 Group 9 1759 5.9 Group 10 1445 4.9 Employment Work full time 7124 24.1 Work part time 2982 10.1 Do not work 18347 65.8 This table reads: Eastern Cape has 13.9% of the area of South Africa, 15.8% of its population and 7.6% of its GDP. * Mid year 2002 estimates allowing for additional deaths due to AIDS. + The last regional analysis of GDP conducted in 1994. Source: AMPS 2002B 6
demographics 2.1% 0.8% 1.2% 5.8% 4.1% 9.4% 14.1% 18.4% 22.4% 21.7% Population distribution by age Age % 0-9 22.4 10-19 21.7 20-29 18.3 30-39 14.1 40-49 9.4 50-59 5.8 60-69 4.1 70-79 2.1 80+ 0.8 Unspecified 1.2 * This table reads: the 0 to 9 age group accounts for 22.4% of the SA population. Source: Statistics South Africa based on Census 1996 Population by Home language Language % Zulu 22.9 Xhosa 17.9 Afrikaans 14.4 Pedi 9.2 English 8.6 Tswana 8.2 Sotho 7.7 Tsonga 4.4 Swazi 2.5 Venda 2.2 Ndebele 1.5 Other 0.6 * This table reads: 22.9% of the SA population speak Zulu as their home language. Source: Statistics SA based on 1996 Census Swazi Ndebele Sotho Tsonga Venda Other Tswana English Pedi Afrikaans Zulu Xhosa 7
the media markets Access to Media All Races Black Coloured Indian White Population '000 29582 22157 2505 766 4154 % % % % % Any of AMPS newspapers Dailies (16) 17.1 12.4 25.2 34.6 33.6 Weeklies (23) 30.8 23.7 41.6 72.5 54.2 Freesheet/community 21.9 11.8 45.3 61.1 54.3 Any AMPS newspaper 45.0 34.6 67.0 86.9 79.8 Any of AMPS magazines Weeklies (10) 19.2 10.5 36.2 26.9 53.9 Fortnightlies (3) 10.7 9.2 12.5 12.7 17.6 Monthlies (55) 30.6 24.0 36.1 44.9 59.9 Any AMPS magazine 40.1 30.9 53.5 54.6 78.1 Any AMPS newspaper/magazine 57.3 47.2 77.2 90.9 92.7 Cinema/Drive-in Past 3 months 8.6 3.5 11.3 33.8 29.9 Radio Last 7 days 90.6 91.3 85.9 94.3 88.9 TV Last 7 days 79.0 74.1 90.6 95.2 95.2 Internet Accessed last 4 weeks 4.6 1.3 5.3 8.8 20.7 Outdoor last 4 weeks Billboards 87.6 88.2 80.1 92.1 88.3 In-store 92.0 93.1 87.0 93.7 89.0 Bus shelters 47.9 42.1 57.9 75.9 67.7 Taxis/minibuses 80.3 80.4 77.6 91.8 79.3 This table reads: according to AMPS 2002B, 17.1% of all adults were reached by the average issue of all 16 daily newspapers monitored by the survey. Penetration was highest amongst Indians (34.6%) and lowest amongst Blacks (12.4%). Source: AMPS 2002B 8
the media markets Above the line Adspend in R'millions Category Year 1991 R' m % 2001 R m % 2002 R m % Daily newspapers 410.1 16.8% 1437.7 16.7% 1694.7 16.8 Weekend newspapers 155.0 6.4% 659.5 7.6% 795.2 7.9 Black/Coloured/Asian n'papers 1.8 2.1%inc. in other cat. Community n'papers 133.9 5.5% 423.0 4.9% 531.0 5.3 Consumer magazines 292.8 12.0% 944.8 10.9% 1033.7 10.3 Trade, technical, financial 81.4 7.4% 334.5 3.9% 372.6 3.7 Total print 1225.0 50.2% 3799.4 44.0% 4427.2 43.9 TV 857.6 35.1% 3053.8 35.4% 3591.2 35.6 Radio 262.4 10.8% 1205.8 14.0% 1415.9 14.0 Cinema 29.1 1.2% 62.3 0.7% 78.1 0.8 Outdoor 66.3 2.7% 381.9 4.4% 427.6 4.2 Knock & drop 73.8 0.9% 92.4 0.9 Internet 52.7 0.6% 45.7 0.5 Total 2440.3 100% 8629.7 100% 10078.1 100% Rounding off occurs. Important note: excludes self promotion by TV stations on TV in 2001 and 2002 This table reads: according to AdEx, TV accounted for R857.6 million (35.1%) of the R2440.3 million spend on media in 1991. This rose to R3591.2 million (35.6%) in 2001. Source: AC Nielsen s AdEx Growth of Media Opportunities Medium Dec Dec Dec Dec Dec 1975 1991 1998 1999 2000 2001 2002 TV stations nil 7 37 48 56 65 60 Radio stations (separate buys) 7 34 120 110 105 100 106 Daily newspapers 22 18 17 18 17 17 18 Major weeklies 19 19 20 21 21 22 22 Consumer magazines 180 250 450 475 480 500 515 Business to business 219 300 550 575 580 560 580 Community newspapers N/a 255 255 260 265 272 DStv audio services 58 48 50 40 Web pages 1 Bn 1.4 Bn 2.0 Bn +3 Bn This table reads: there were no TV channels in 1975. In December 2002 there were 60. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: dailies and weekends recounted to exclude regional/business editions. Internet: 1999 data from Inktomi, 2001/2 accessed by Google search engine. Source: Media Manager 9
the media markets Provinces & Capitals Year Adspend CPI % Base % Base 1993 13.1 13.1 100 9.7 100 1994 20.3 20.3 120 9.0 109 1995 14.8 14.8 138 8.6 118 1996 12.9 12.9 156 7.4 127 1997 20.0 20.0 187 8.6 138 1998 17.8 17.8 220 6.9 148 1999 11.5 11.5 246 5.2 155 2000 12.5 12.5 276 5.4 164 2001 8.3 8.3 299 5.7 173 2002 16.8 16.8 350 10.1 190 This table reads: in 1993 adspend as monitored by AdEx was 13.1% up on the previous year. The consumer Price Index (CPI) was 9.7% up. On a base of 100 in 1993, by 2002 AdEx is 493 and the CPI is 190. Note: % increases 2002 excludes self promotion of media. Source: AC Nielsen s AdEx, Nedcor Above the line Adspend by Category 2002 R'm % Food 428 4.2 Beverages 703 7.0 Health & Beauty 950 9.4 Household 487 4.8 Banking/Insurance 1038 10.3 Travel, Transport & Leisure 1423 14.1 Retail 2631 26.1 Business to Business 1389 13.8 Education/misc 799 7.9 Media promotion 225 2.2 Total 10078 100 * This table reads: according to AC Nielsen s AdEx, above the line expenditure on Food was R427 million in 2002 (4.2% of the total). Source: AC Nielsen s AdEx Business to Business Retail Tobacco & Related Education/misc Food Travel & Transport Beverages Health & Beauty Banking/ Insurance Home 10
television The market: the continued growth of etv (launched October 1998) and satellite DStv is pressurising the TV mix. Viewership trend: remains in flux, as stations jostle for audience. Station Ownership/ Comment Last 7 days viewership Language 000 AMPS 2002 B Black Coloured Indian White 1 Free-to-air. 15746 1906 640 1947 All official languages 2 Free-to-air 8915 1765 343 2620 All official languages 3 Free-to-air 4685 1069 496 2458 All official languages etv etv Free-to-air. Launched Oct 98 8601 1738 581 2357 Mainly English M-Net M-Net Analogue pay TV station, 374 571 156 2069 predominantly upper income Mainly English audience. Subscriber base under 366,000 and shrinking in favour of DStv. (NB: audience inc. open time and digital) DStv Multichoice Digital satellite pay station, 388 119 66 932 Mainly English over 55 channels, 23 major opportunities carry advertising, including digital M-Net. Subscriber base plus 678,000 (SA only) and growing. (NB: audience non-m-net) Bop Free-to-air and satellite. 689 14 2 22 Mainly English This table reads: 1 is owned by the and broadcasts free-to-air in all official languages. Its last 7 days black viewership ex AMPS 2002B is 15.7 million adults. 11
television Top 5 programmes Station Programme Day TVR Time 1 Generations Mon 18.5 20h00-20h30 Generations Thu 18.0 20h00-20h30 Generations Tue 17.8 20h00-20h30 Generations Wed 17.7 20h00-20h30 Bold & Beautiful Wed 17.5 18h00-18h30 2 News (Afrikaans) Wed 10.3 19h00-19h30 News (Afrikaans) Thu 9.5 19h00-19h30 7de Laan Wed 9.4 18h30-19h00 News (Afrikaans) Tue 9.3 19h00-19h30 News (Afrikaans) Mon 9.3 19h00-19h30 3 WCC Final Sun 8.6 09h00-18h30 Oh Shucks its Schuster Sun 7.8 18h30-20h00 Charmed Mon 7.1 19h00-20h00 Isidingo: The Need Tue 7.1 18h30-19h00 Isidingo: The Need Wed 7.0 18h30-19h00 e-tv Chill Factor Sun 14.7 20h00-22h00 International Smackdown Wed 13.3 20h30-21h30 WWE Velocity Sat 10.1 17h00-18h00 Walker Texas Ranger Sun 9.0 22h00-23h00 International Raw Sun 8.8 17h00-18h00 M-Net Egoli-Place of Gold Wed 4.3 18h00-18h30 Egoli-Place of Gold Fri 3.8 18h00-18h30 Swordfish (movie) Sun 3.7 20h00-21h36 Egoli-Place of Gold Tue 3.7 18h00-18h30 Egoli-Place of Gold Mon 3.6 18h00-18h30 This table reads: 1 s leading programme w/c 17th March 2003 was Monday s Generations broadcast between 20h00 and 20h30. It achieved 18.5 TVR against all adults. W/c 17th March 2003. Base: all adults TV Performance Station 1 2 3 etv M-Net DStv Cost 20x30 spots R504,500 R356,000 R288,500 R339,500 R303,970 Neg. Performance in TVR All adults 145.9 79.0 61.3 105.1 29.1 35.0 English/other 88.5 67.8 105.5 120.0 53.3 83.7 Afrikaans/both 76.7 130.4 61.5 122.4 60.1 52.8 Nguni 209.7 35.1 34.4 89.0 1.7 * Sotho 193.5 69.3 47.0 96.5 1.6 * Income high 74.6 84.4 64.3 82.4 77.9 105.5 Income medium 148.8 77.5 62.8 115.4 18.1 17.4 Income low 204.3 60.4 42.5 103.0 4.3 * Spots spread 15h00-23h00 Mon-Sun week commencing 24th March 2003. Channels per Media Inflation Watch package. Rates per rate card. Significant discounts may be negotiated. * Sample size too small for analysis. This table reads: 20 spots on 1 spread 15h00 to 23h00 Mon-Sun cost R504,500 without negotiation. The schedule yielded 145.9 TV Ratings (TVR) against all adults. 12
radio The market: the medium is in a state of flux as stations vie for audience and revenue. The large number of community stations which started broadcasting in 1996 are yet to make a significant impact in listenership research or revenue. Listenership trend: audience fragmentation and fluctuation is the new order. Category/Station Language/ Format/Target Past 7 days Language Owner or control All Races Aud. AMPS 2002 B '000 % National stations 5fm English Popular music format to all major metropolitan areas countrywide. 1224 4.1 Metro English Contemporary black orientated 5661 19.1 music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas. SAfm English Full service content. for the well informed. New format 2003. 714 2.4 Radio Sonder Grense Afrikaans Full service national community/ cultural station. 1439 4.9 Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with 220 0.7 events covered. Shares signal with Radio Pulpit. Radio Pulpit Eng/Afr Religious. Shares signal with Radio 2000. 620 2.1 English/Afrikaans regional/inter-regional stations 702 English Primedia Mainly talk format to greater Gauteng and beyond. Medium wave. 280 0.9 94.7 (Highveld) English Adult contemporary music format 1107 3.7 Primedia with humour, news & sports bulletins to Gauteng. Classic FM English Classic FM Classic, good music and news. Gauteng based. Includes netcast. 142 0.5 Kaya FM English Thebe (+NAIL) Adult contemporary music for urban blacks in greater Johannesburg. 782 2.6 Radio Bop English Contemporary black orientated 531 1.8 talk & music to Gauteng, North West and parts of Free State. YFM English Union Housing Trust Youth station (mainly black) to greater Johannesburg. 1622 5.5 Jacaranda Eng/Afr Contemporary music format 2093 7.1 NAIL (+Kagiso) with news, sports bulletins & morning talk to Gauteng and beyond. Good Hope FM Eng/Afr Adult contemporary music format with news & sports bulletins to Western Cape. 695 2.3 Kfm Eng/Afr Adult contemporary music with news, 1011 3.4 NAIL sports and entertainment info to Western Cape metropolitan areas. 567 Capetalk Eng Primedia Talk for Cape metropolitan areas. 106 0.4 13
radio Category/Station Language/ Format/Target Past 7 days Language Owner or control All Races Aud. AMPS 2002 B '000 % P4 Radio English Regional station broadcasting 416 (KZN) 1.4 Makana Trust/P4 Western Cape & kwazulu-natal metropolitan 331 (Cape) 1.1 areas. East Coast Radio Eng/Afr Kagiso Adult contemporary music with news sports & talk shows to kwazulu-natal. 1609 5.4 Algoa Eng/Afr AME Adult contemporary music with news and talk to Eastern Cape. 461 1.6 Ofm (Oranje) Eng/Afr Adult contemporary music with news 419 1.4 AME (+Kagiso) sports & talk shows to Free State, N. Cape & NW Province. Lotus fm Eng/Indian Community/cultural station for 431 1.5 Indian communities in kwazulu-natal, Gauteng & other areas. African language stations Ukhozi FM Zulu Full service station for Zulu speakers 6586 22.3 in kwazulu-natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility. Umhlobo Wenene Xhosa Full service station for Xhosa 4537 15.3 speakers in Eastern Cape, Gauteng, S. Free State and other areas. Motsweding FM Setswana Full service station for Setswana 3212 10.9 speakers in NW Province, N. Cape, NE Free State & Mpumalanga. Lesedi Sesotho Full service station for Sesotho 3885 13.1 speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga. Thobela FM N. Sotho Full service station for N. Sotho 2712 9.2 speakers in from the Free State, through Gauteng to Limpopo. Munghana-Lonene Tsonga Full service station for Tsonga speakers in Limpopo, NW Province & Gauteng. 1524 5.2 Phalaphala FM Venda Full service station for Venda speakers in far N. Limpopo & Gauteng. 764 2.6 CKI FM Eng/Xhosa Music station for Xhosa speakers in East London/former Ciskei. 615 2.1 Ikwekwezi FM Ndebele Full service station for Ndebele speakers in Mpumalanga, Gauteng & Limpopo. 1250 4.2 LiGwalagwala FM Swazi Full service station for Swazi speakers in Mpumalanga & Gauteng. 1383 4.7 Community stations Various Various Community appeal, from niche 3730 12.6 Independent to religious interest. 84 stations monitored in AMPS 2002B. This table reads: Eastern Cape has 13.9% of the area of South Africa, 15.8% of its population and 7.6% of its GDP. * Mid year 2002 estimates allowing for additional deaths due to AIDS. + The last regional analysis of GDP conducted in 1994. 14
newspapers dailies The Market: traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The 1980's saw a contraction of the number of titles and the 1990's a shift in ownership. Circulation trend: long-term, most of the larger English dailies are experiencing softening circulation whilst most smaller niche titles are holding or increasing circulation. Readership trend: the larger English dailies are showing a Black readership in excess of 50%, blurring the traditional lines between Black and White categories. Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCM Jul-Dec 02 AMPS 02B B/W F/C 000 000 Exc VAT Exc VAT Bloemfontein Volksblad Naspers Afr AM 28.2 103 R37.96 R55.38 Cape Town Cape Times INC Eng AM 48.8 304 R56.60 R90.56 Cape Argus INC Eng PM 73.2 410 R66.50 R106.40 Burger Naspers Afr AM 106.5 503 R80.10 R112.90 Durban The Mercury INC Eng AM 39.1 219 R48.75 R78.00 Daily News INC Eng PM 51.1 309 R57.79 R92.46 Isolezwe INC Zulu AM 34.1 NA Per FC R41.00 East London Daily Dispatch Dispatch Eng AM 32.8 203 R34.33 R62.58 Johannesburg Business Day BDFM Eng AM 41.7 104 R85.50 R121.50 Citizen Caxton Eng AM 100.1 579 R76.80 R115.50 Daily Sun Naspers Eng AM 71.7 NA R58.59 R80.29 Sowetan NAP Eng AM 154.7 1927 R112.00 R183.00 Star INC Eng AM/PM 164.4 627 R116.00 R185.60 Beeld Naspers Afr AM 101.2 338 R92.03 R129.00 Kimberley Diamond Fields Adv. INC Eng AM 8.4 51 R16.00 R25.60 Pietermaritzburg Natal Witness Naspers Eng AM 23.5 141 R27.40 R54.80 Port Elizabeth The Herald Johnnic Eng AM 31.7 167 R38.71 R70.45 Pretoria Pretoria News INC Eng PM 26.0 105 R34.90 R55.84 This table reads: Volksblad is published by Naspers in Afrikaans and is a morning. Its ABC circulation Jul-Dec 2002 was 28,200 (rounded) and its AMPS 2002B readership was 103,000 adults all races. A single column centimetre (2003 exc VAT) BW is R37.96 and FC is R55.38. 15
newspapers: major weeklies The Market: most large urban centre had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Availability has been more dynamic than dailies, with name changes, and various launches over the past few years. Circulation trend: long-term, static to softening for most titles. Readership trend: per dailies. Area/Title Group Lang. Appears ABC Circ. Readers PSCCM PSCCM Jul-Dec 02 AMPS '02B B/W F/C 000 000 Exc VAT Exc VAT National City Press Media24 Eng Sun 188.5 2463 R146.00 R208.00 Mail & Guardian M&G Media Eng Fri 37.1 271 R80.00 R123.00 Soccer Laduma Media24 Eng Wed 200.6 1803 R75.00 R100.00 Sunday Independent INC Eng Sun 40.2 234 R68.00 R108.80 Sunday Sun Media24 Eng Sun 137.5 1250 R56.00 R81.00 Sunday Times Johnnic Eng Sun 504.3 3528 R306.00 R488.00 Sowetan Sunday World NAP Eng Sun 130.6 1123 R79.00 R109.00 Rapport Media24 Afr Sun 338.7 1508 R254.00 R388.00 Bloemfontein Naweek Volksblad Media24 Afr Sat 24.5 112 R25.32 R42.72 Cape Town Weekend Cape Argus INC Eng Sat/Sun 103.9 Sat: 399 R71.00 R113.60 Sun: 297 Burger Media24 Afr Sat 116.4 589 R80.10 R112.90 Durban Ilanga Mandla-Matla Zulu Mon/Thu 92.1 637 R50.25 R85.93 Post INC Eng Wed/Fri 37.6 340 R33.05 R66.10 Independent on Saturday INC Eng Sat 61.3 309 R57.96 R92.74 Sunday Tribune INC Eng Sun 109.5 686 R85.95 R137.52 Johannesburg Citizen Caxton Eng Sat 80.9 774 R56.40 R84.00 Saturday Star INC Eng Sat 136.2 540 R77.00 R123.20 Naweek Beeld Media24 Afr Sat 85.0 211 R79.31 R110.44 Port Elizabeth Weekend Post Johnnic Eng Sat 32.4 140 R39.66 R72.18 This table reads: Volksblad is published by Media24 in Afrikaans and is a morning daily. Its ABC circulation Jul-Dec 2002 was 28,200 (rounded) and its AMPS 2002B readership was 103,000 adults all races. A single column centimetre (2003 exc VAT) BW is R37.96 and FC is R55.38. 16
newspapers: community The Market: SA has over 300 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: those in many urban areas have put on circulation in line with the increase in urbanisation. Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Latest BW FC 000 Exc VAT Exc VAT Gauteng: Greater Johannesburg Alberton Record Caxton Eng Weekly 28.6 free R31.53 +50% Boksburg Advertiser Caxton Eng(+Afr) Weekly 35.0 free R32.95 +50% Germiston City News Caxton Eng(+Afr) Weekly 29.1 free R27.00 +50% Krugersdorp News Caxton Eng/Afr Weekly 24.8 free R29.24 +50% Randburg Sun Caxton Eng Weekly 52.7 free R37.50 +50% Roodepoort Record Caxton Eng/Afr Weekly 67.6 free R42.24 +50% Sandton Chronicle Caxton Eng Weekly 64.5 free R43.25 +50% Southern Courier Caxton Eng(+Afr) Weekly 50.5 free R34.33 +50% Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 34.5 free R34.65 +50% Gauteng: Vaal Vaal Ster Media24 Eng/Afr Weekly 63.3 free R46.07 +50% North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 6.3 sold R20.41 R30.61 Rustenburg Herald Caxton Eng/Afr Weekly 16.3 sold R19.55 +50% Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 12.5 sold (Fri) R19.05 +50% Free State Ons Stad Media24 Afr/Eng Weekly 37.1 free R20.14 R36.98 Vista Media24 Afr(+Eng) Weekly 37.7 free R22.20 R39.04 kwazulu-natal: Durban Highway Mail Caxton Eng Weekly 40.1 free R33.62 +50% Northglen News Caxton Eng Weekly 27.4 free R24.47 +50% kwazulu-natal: North/South Coast South Coast Herald Caxton Eng Weekly 14.3 sold R21.80 +50% Zululand Observer Caxton Eng(+Afr) Tue & Fri 12.1 sold (Fri) R23.65 +50% Eastern Cape: Port Elizabeth P. E. Express Media24 Eng(+Afr) Weekly 89.9 free R29.86 R50.89 Western Cape: Cape Town Constantiaberg Bulletin INC Eng Weekly 28.8 free R24.85 R39.76 Southern Suburbs Tatler INC Eng Weekly 37.7 free R28.00 R44.80 Tygerburger (6 editions) Media24 Afr(+Eng) Weekly 131.5 free R77.80 R112.04 Western Cape: Boland District Mail Media24 Eng/Afr Weekly 12.7 sold R21.56 R33.42 Eikestadnuus Media24 Afr(+Eng) Weekly 9.2 sold R18.75 +R1840 Circulation verification: Free: Verified Free Distribution; Sold: ABC This table reads: Alberton Record is published by Caxton in English. Its latest circulation (Verified Free Distribution) is 28,600 (rounded). A column centimetre (2003 exc VAT) BW is R31.53. Source: Statistics SA 17
consumer magazines The Market: SA has over 350 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers dominate circulation and adspend. Circulation trend: depends on the category. The important Women's sector is under pressure due to increasing number of competing titles allied to consumers reducing range of titles purchased. Subject/Title Group Lang. Appears ABC Circ. Readers FP FP Latest AMPS 02B BW FC 000 000 Exc VAT Exc VAT Black Interest Bona Caxton Eng+3 Monthly 100.0 3065 R18008 R25725 Drum Media24 Eng Weekly 90.0 1878 R14020 R23360 Pace Caxton Eng Monthly 42.3 1169 R13300 R19000 Tribute Nothemba Eng Monthly 14.4 171 R11490 R13350 True Love Media24 Eng Monthly 134.1 2101 R18306 R30510 Consumer Computing Computer Mag., SA SACB Eng Monthly 17.3 238 Per FC R15000 Current Affairs Insig New Media* Afr Monthly 15.2 81 R10000 R13950 Time Magazine Time Warner Eng Weekly 87.0 312 R17500 R25000 General Interest/TV Huisgenoot Media24 Afr Weekly 347.5 2013 R27380 R45630 People Caxton Eng Fortnightly 113.3 622 R8085 R11550 Reader's Digest Readers Digest SA Eng Monthly 119.4 964 R16400 R21000 Dish/Skottel M-Net TV Guide Multichoice Eng/Afr Monthly 860.2 422 Per FC R49000 TV Plus Media24 Eng/Afr Monthly 118.0 1101 R12120 R20200 You Media24 Eng Weekly 231.6 2127 R18130 R30210 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly 33.6 145 R9100 R13000 Longevity Johnnic Eng Monthly 24.3 154 R13468 R16033 SL Intelligence Eng Monthly 17.5 182 Per FC R15500 Style Caxton Eng Monthly 24.3 273 R9100 R13000 Wine Ramsays Eng Monthly 11.0 92 R9630 R14300 Men's Interest FHM Media24 Eng Monthly 82.4 438 Per FC R30385 GQ Conde Naste Eng 6xpa 39.4 258 R19125 R25500 Mens Health Touchline* Eng Monthly 83.4 643 R24000 R30750 Motoring Bike SA Bike SA Eng Monthly 377.2 276 Per FC R11842 Car Ramsays Eng Monthly 101.4 824 R20350 R29700 Drive Johnnic Eng Monthly 13.8 305 R10396 R13000 Topcar Kemsley Eng Monthly 35.5 489 Per FC R22553 Music/Youth Wicked SkyLab Eng 10xpa 9.0 NA Per FC R11000 Y Mag Yired Pub. Eng 6xpa 13.0 317 Per FC R14500 18
consumer magazines Newspaper Supplements Rapport Tydskrif Media24 Afr Weeklysee Rapport 1104 R22500 R33000 S. Times Magazine Johnnic Eng Weeklysee S. Times 2114 R33231 R44855 Travel/Adventure Getaway Ramsays Eng Monthly 88.3 559 R17550 R24950 Religion Joy Caxton Eng Monthly 16.5 194 R3500 R5000 Retailer s titles Edgars Imagine Publishing Part. Eng/Afr Monthly 750.0+ 2531 Per FC R35650 Sport Compleat Golfer Ramsays Eng Monthly 24.9 118 R13000 R16450 Kickoff Touchline* Eng Fortnightly 57.8 1823 R15400 R21800 Man/Magnum Man, SA Eng/Afr Monthly 26.7 130 R6320 R10175 Sport's Illustrated, Touchline* Eng Monthly 38.3 590 R20680 R23500 SA Stywe Lyne/ Stywe Lyne Afr(+Eng) Monthly 36.6 193 R4800 R7500 Tight Lines Women's/Home Interest Cosmopolitan Associated Eng Monthly 103.0 874 R23520 R34500 Elle Johnnic Eng Monthly 37.4 333 R22184 R27349 Essentials Caxton Eng Monthly 76.3 360 R14350 R20500 Fair Lady Media24 Eng Monthly 79.1 767 R18114 R30190 Femina Associated Eng Monthly 58.6 443 R18075 R27380 Finesse Carpe Diem Afr Monthly 71.5 299 Per FC R14995 Food & Home Caxton Eng Monthly 23.6 389 R8904 R12720 Entertaining Garden & Home, Caxton Eng Monthly 93.7 638 R16800 R24000 SA Gardening, SA Primedia Eng Monthly 46.1 297 Per FC R17500 House & Garden Conde Naste Eng Monthly 47.0 398 R19500 R26000 House & Leisure Associated Eng Monthly 41.3 320 R15615 R21995 Living & Loving Caxton Eng Monthly 38.5 635 R10150 R14500 Marie Claire Associated Eng Monthly 57.9 376 R17500 R25000 Rooi Rose Caxton Afr Monthly 141.2 749 R15610 R22300 Sarie Media24 Afr Monthly 162.6 716 R14784 R24640 Shape Touchline* Eng Monthly 54.5 176 R17536 R21920 Vrouekeur Caxton Afr Weekly 63.7 330 R6300 R9000 Woman's Value Media24 Eng Monthly 87.3 545 R16770 R27950 Your Baby Alchemy* Eng Monthly 24.1 287 Per FC R12900 Your Family Caxton Eng Monthly 80.2 584 R13300 R19000 The Market: SA has over 350 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers dominate circulation and adspend. Circulation trend: depends on the category. The important Women's sector is under pressure due to increasing number of competing titles allied to consumers reducing range of titles purchased. Source: Statistics SA 19
business to business The Market: SA has over 500 Business to Business journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The financial weeklies, particularly Financial Mail, dominate the whole category. Circulation trend: pressure on printing and distribution (ie, postage) costs is forcing professional publishers to continually weed out non-core market circulation. This is partially responsible for falling circulations. Subject/Title Group Lang. Appears ABC Circ. Readers FP/FC FP/FC Latest AMPS 02B A4/FC A4/FC 000 000 Exc VAT Exc VAT Agriculture Farmers Weekly Caxton Eng Weekly 13.0 125 R4043 R5775 Landbouweekblad Media24 Afr Weekly 43.9 260 R9570 R16450 Architecture/Building Leading Arch. & Design Primedia Eng 6xpa 3.5 Per FC R8250 SA Builder/Bouer Malnor/ Eng/Afr Monthly 4.0 Per FC R6905 BIFSA Building Johnnic Eng 5xpa 4.6 Per FC R7200 Automotive/Transport Auto. Eng. & Spares Swift Eng 6xpa 15.5 R9780 R12550 Automobile M&M Eng(+Afr) Monthly 8.7 R8950 R10350 Fleet Watch Fleet- Eng Monthly 5.9 R7450 R8950 watch Business/Management Enterprise Mafube Eng Monthly 18.5 73 R13786 R17600 Finance Week Media24 Eng Weekly 13.9 91 Per FC R14200 Finansies & Tegniek Media24 Afr Weekly 13.4 71 Per FC R16900 Financial Mail Johnnic Eng Weekly 27.3 185 R21620 R29832 Business Startup/Emerging BigNews Mehlo Eng Monthly 188.2 R15177 R18213 Succeed Succeed Eng 6xpa 29.6 Per FC R17600 Catering/Hotels Hospitality Johnnic Eng Monthly 6.4 Per FC R9680 Hotel & Restaurant Ramsays Eng Monthly 8.0 R7450 R12300 Computers/IT Intelligence Total Bus. Intelli- Eng Monthly 9.6 Per FC R21500 gence Computerweek Systems Eng Monthly 4.8 Per FC R13200 Strategist Computing SA Johnnic Eng Weekly 11.2 Per FC R16800 Conservation Urban Green File Brooke Eng 6xpa 5.4 Per FC R6950 Pattrick Electrical/Electronics Electricity + Control Crown Eng Monthly 4.9 R7240 R8940 Vector EE Pub. Eng Monthly 5.5 R7231 R9180 Fashion & clothing Pursuit Johnnic Eng 6xpa 4.4 Per FC R8920 20
business to business Subject/Title Group Lang. Appears ABC Circ. Readers FP/FC FP/FC Latest AMPS 02B A4/FC A4/FC 000 000 Exc VAT Exc VAT Human Resources HR Future Osgard Eng Monthly 10.0 R5869 R7422 Media Industry Civil Eng. Contractor Brooke Eng Monthly 3.5 Per FC R7950 Pattrick Construction World Crown Eng Monthly 4.8 R6765 R7535 Engineering News Martin Eng Weekly 15.0 Per FC R12100 Creamer Marketing AdVantage Primedia Eng Monthly 4.1 Per FC R11500 Marketing Mix Systems Eng Monthly 2.9 Per FC R11400 Medical CME SA Medi- Eng/Afr Monthly 10.2 R6682 R10420 cal Assoc. Modern Medicine IHS Eng Monthly 6.4 R6730 R10730 Mining Mining Mirror Brooke Eng Monthly 3.3 Per FC R7950 Pattrick Mining Weekly Martin Eng Weekly 14.9 Per FC R10900 Creamer Municipal/Government Government Digest Malnor Eng Monthly 2.7 Per FC R8340 IMIESA Shorten Eng/Afr Monthly 3.8 R5100 R7050 Pharmacy Modern Pharmacy IHS Eng Monthly 3.5 R5370 R8085 SA Pharmaceutical Jnl Med- Eng/Afr Monthly 4.8 R5500 R8500 pharm Printing Graphix IHS Eng Monthly 2.2 Per FC R7900 Retail Progressive Retailing Primedia Eng Monthly 6.4 Per FC R12350 Supermarket & Super- Eng Monthly 7.5 Per FC R15557 Retailer market & R. Travel & Tourism SA s Travel News Now Eng Weekly 7.0 R15600 R20280 Weekly Media Monthly includes 11xpa. This table reads: Farmers Weekly is published by Caxton weekly in English. Its ABC circulation Jul-Dec 2002 is 13,000 (rounded) and its AMPS 2002 (B) readership is 125,000 adults all races. A full page black & white (2003, exc. VAT) is R4043 and a full page full colour is R5775. Source: Statistics SA 21
cinema The Market: cinema chains are continually building, upgrading and revitalising cinema houses. Attendances, which in recent years have been under pressure, appear to be firming. Cinema has provided one of the lower media inflation rates over the long term. Area/Centre Screens Group Capacity Ave. Weekly Rate Attendance 30" 2001/2002 Non-peak Gauteng Sandton Cine 11 Ster-Kinekor 1745 15668 R5890 Hyde Park Metro 10 Nu Metro 1497 6161 1980 Rosebank Nouveau 10 Ster-Kinekor 1137 6546 R2140 Randburg Cresta Cine 10 Ster Kinekor 1521 11929 R4090 Montecasino Metro 15 Nu-Metro 3385 10993 R3610 Southgate Cine 7 Ster-Kinekor 957 4888 R1710 JHB CBD Carlton Cine 5 Ster-Moribo 754 2238 R810 Roodepoort Westgate 10 Ster Kinekor 1411 8366 R3030 Benoni Cine Centre 6 Avalon 700 3134 R1260 Boksburg East Rand Mall 9 Ster Kinekor 1427 10632 R4040 Pretoria CBD Arcadia Sterland 13 Ster-Kinekor 2704 8042 R2660 Hatfield Metro 8 Nu Metro 1119 3509 R1160 Brooklyn Mall Cine 9 Ster Kinekor 1566 13071 R4770 Mpumalanga Nelspruit Riverside Mall 8 Nu-Metro 1382 6243 R2210 Witbank Saveway Metro 5 Nu-Metro 840 3266 R1090 North West Rustenburg Cine 5 Ster-Kinekor 952 4983 R1780 Potchefstroom Kine 5 Ster-Kinekor 638 3328 R1250 Limpopo Polokwane Cine 6 Ster-Kinekor 1062 3930 R1340 Western Cape V&A Waterfront Metro 11 Nu-Metro 1542 14205 R5110 22
cinema Area/Centre Screens Group Capacity Ave. Weekly Rate Attendance 30" 2001/2002 Non-peak Cavendish Cineplex 8 Ster Kinekor 1496 15459 R5180 Tokai Blue Route 6 Ster Kinekor 806 4289 R1620 Goodwood N1 City 7 Nu Metro 1073 5013 R1630 Bellville Tygervalley 10 Ster-Kinekor 1474 15710 R5470 Somerset West Mall Cine 6 Ster-Kinekor 913 7963 R2880 Stellenbosch Eikestad Cine 6 Ster-Kinekor 894 4710 R1620 Eastern Cape Port Elizabeth Greenacres Bridge 8 Ster-Kinekor 1095 7117 R2490 Walmer Park Metro 8 Nu-Metro 1277 4902 R1520 East London Vincent Park 5 Ster Kinekor 710 4290 R1450 Free State Bloemfontein CBD Mimosa Mall 7 Ster-Kinekor 914 8338 R2850 Loch Logan Metro 6 Nu Metro 1022 3581 R1260 kwazulu-natal Durban CBD The Wheel 7 Ster-Kinekor 1118 4905 R1840 Chatsworth Sanlam Cine 5 Ster-Kinekor 974 6341 R1980 Westville Pavillion Metro 12 Nu-Metro 1808 15858 R5480 Musgrave Musgrave Cine 7 Ster Kinekor 1046 9577 R3250 Umhlanga Gateway Cine 18 Ster-Kinekor 4054 21608 R7680 Pietermaritzburg Scottsville Cine 7 Ster-Kinekor 960 4250 R1350 Richards Bay Boardwalk Metro 5 Nu-Metro 829 3745 R1250 This table reads: Sandton's Cine complex consists of 11 individual movie screens and is owned by Ster-Kinekor. Its capacity is 1745 seats and in an average week in 2001/2002 15,668 tickets were sold. A 30 second spot (2003, exc VAT) on all 11 screens costs R5890 per week. Source: Statistics SA 23
out of home The Market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public toilets. The following variants are strategically important. Variant/format Comment Base Rate per unit per month exc. production Spectaculars/Supersigns Any size, landscape or portrait, Placed in strategic positions. On quotation mainly illuminated 96 sheet billboard @ R7990 illuminated 3m deep x 12m wide 96 & 48 sheet billboards are the dominant @ R3600 non-illuminated outdoor variant in terms of size and number of 48 sheet billboard sites. Available nationally. @ R1700 3m deep x 6m wide non-illuminated 16 sheet billboard @ R935 2m x 3m Increasing numbers of smaller and portrait non-illuminated 12 sheet billboard units are being erected in strategic high @ R687 1,5m x 3m traffic urban locations. non-illuminated Portrait units 9m x 6m @R6800 illuminated 6m x 4m @R5000 illuminated Electronic bulletin boards Many different formats Located in strategic positions, garage On quotation forecourts etc. Provides colour and movement. Some variants updated by telephonic link. Bus shelters Various formats depending on Located along many urban bus routes. @ R2000 illuminated contractor & municipality @ 980 non-illuminated Trains/Buses/Taxis Opportunities range from posters Availability subject to transport companies R1895 overall painted pasted on vehicles to painted carrying advertising. Most units in Megatrain all-over trains. Plus interiors. metropolitan areas. R3175 overall painted Number of different opportunities at Megabus railway stations and taxi ranks for R1026 overall painted kiosks and promotional units Megataxi Trailer Ads Normally adaptations of 48 sheets Major metropolitan areas. From R1100 per day for 5 days to fit on trailer towed by car inc some allow. for mileage 24
online media A medium of hype and speculation now heading toward maturity. SA has some 50 major and numerous smaller internet sites that accept or would like to accept commercial advertising. Bigger sites have sub-communities to attract specialist targets. A selection of more interesting sites follows: Category/ Address/ Comment Performance Base rates site owner CPM Business & finance Business Day www.businessday.co.za Online edition of daily 1740.0 R350 Online Bdfm and more. Q3 02* Financial Mail www.financialmail.co.za Online edition of 289.2 R350 Interactive Bdfm weekly. Largely subscription. Q3 02* Moneymax www.moneymax.co.za Investment site. 2192.7 R250 Mweb Q2 02* Summit www.summit.co.za SA s business TV N/A R350 Bdfm channel online. Motoring Cartoday www.cartoday.com Car magazine online. 588.5 R250 Ramsay Son & Parker Q3 02* News/current affairs dm&g www.mg.co.za Mail & Guardian online. N/A R150 Mail & Guardian Sunday Times www.sundaytimes.co.za Community zones: 1731.5 R250 Johnnic e-ventures business, sport, lifestyle, Q2 02* health, education, jobs. Portal iafrica.com www.iafrica.com Information destination. over 2000 R200 Primedia Includes number of pm+ communities. Independent Online www.iol.co.za Information portal feeding 15000 R200 Independent News & from group s daily & pm+ Media weekend newspapers. M-Web Network www.mweb.co.za From major service provider. 13000 R150 Mweb Includes number of pm+ communities, eg. IT Web. News24 www.news24.com Information portal feeding 14698.9 R200 Media24 from Media24 newspapers Q2 02* & magazines. Recruitment Career Junction www.careerjunction.co.za Registers CV s, respond 10000 R250 JEV, Adcorp others to jobs. pm+ Search engines Ananzi www.ananzi.co.za SA s premier search engine. 8183.0 R250 Braby s Q2 02* Sport Supersport www.supersport.co.za Community of sites for 14,000 R250 Supersport Holdings various sporting codes. Q1 03+ Travel/adventure GetawaytoAfrica www.getawaytoafrica.co.za Getaway magazine online. 165.5 R200 Ramsay Son & Parker Q3 02* * 000 page impressions ABC-e.+ page impressions other audit. Rates are base rate for standard 60x468 pixel/max 12k banner run-of-site. Excludes volume discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities available. 25
useful contacts A useful source for updated contact and other information on most of the following organisations, and others is SA Advertising, Marketing & Media On-line (hosted by Brewers at www.brewers.co.za) INDUSTRY INTEREST BODIES Advertising Media Forum (AMF) Previously Media Directors Circle (MDC) JHB: PO Box 411188, CRAIGHALL, 2024 Tel: 083-444-8475 E-mail: brenda@amf.org.za Web: www.amf.org.za Contact: Ms Brenda Wortley (Chairperson) Association for Communication & Advertising (ACA) Previously Association of Advertising Agencies (AAA) 444 Jan Smuts Avenue, BORDEAUX, 2194 PO Box 2302, PARKLANDS, 2121 Tel: (011) 781-2772 Fax: (011) 781-2797 E-mail: lia@aaaltd.co.za Web: www.acasa.co.za Contact: Dr Nina de Klerk (Executive Director) Association of Marketers (ASOM) Merged into Marketing Federation of Southern Africa. Creative Directors Forum (CDF) Tel: (011) 447-7111 Fax: (011) 880-9541 E-mail: arlene.d@networkbbdo.co.za Web: ad of the month via: www.voicebank.co.za Contact: Mrs Arlene Donnenberg (Administrator) The Direct Marketing Association of Southern Africa (DMASA) Merged into Marketing Federation of Southern Africa. The Institute of Marketing Management (IMM) Merged into Marketing Federation of Southern Africa. Marketing Federation of Southern Africa Incorporates Assoc. of Marketers (ASOM), Direct Marketing Assoc. of Southern Africa (DMASA) and Inst. of Marketing Management (IMM). Marketing House, 2 Hermitage Terrace, RICH- MOND, 2092 PO Box 91820, AUCKLAND PARK, 2006 Tel: (011) 482-1419 Fax: (011) 726-3639 E-mail: imm@imm.co.za Web: www.mfsa.co.za Contact: Mr. Davy Ivins (Caretaker CEO) Public Relations Institute of SA (PRISA) The Atrium, Cnr 7th Avenue & Rustenburg Road, MELVILLE, 2092 PO Box 31749, BRAAMFONTEIN, 2017 Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail: info@prisa.co.za Web: www.prisa.co.za Contact: Ms Margaret Moscardi (Director) Public Relations Consultants Chapter C/o PRISA, The Atrium, Cnr 7th Avenue & Rustenburg Road, MELVILLE 2092 C/o PRISA, PO Box 31749, BRAAMFONTEIN, 2017 Tel: (011) 726-7356 Fax: (011) 726-7082 E-mail: morne@veracityincorporated.com Contact: Mr Morne Ebersohn (Chairperson), Ms Susan Richardson (Administrator) Southern African Marketing Research Association (SAMRA) Marketing House, 2 Hermitage Terrace, RICH- MOND, 2092 PO Box 91879, AUCKLAND PARK, 2006 Tel: (011) 482-1419 Fax: (011) 726-4505 E-mail: samra@mfsa.co.za Web: www.samra.co.za Contact: Mr Sifiso Falala (Chairman) MEDIA OWNER BODIES National Association of Broadcasters (NAB) Building 2 Albury Office Park, Cnr Jan Smuts Avenue & Albury Road, HYDE PARK PO Box 412363, CRAIGHALL, 2024 Tel: (011) 325-5741 Fax: (011) 325-5743 E-mail: lois@nabsa.co.za Web: www.nab.org.za Contact: Mr Johann Koster (Executive Director) Out of Home Media SA (OHMSA) 226 Blairgowrie Plaza, 70 Conrad Drive, BLAIR- GOWRIE PO Box 1894, PARKLANDS, 2121 Tel: (011) 781-9367 Fax: (011) 781-8963 E-mail: ohmsa@icon.co.za Web: NA 26
useful contacts Contact: Mr Les Holley (General Manager) Print Media Southern Africa (PMSA) 5th Floor Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47180, PARKLANDS, 2121 Tel: (011) 447-1264 Fax: (011) 447-1289 E-mail: printmedia@printmedia.org.za Web: NA Contact: Ms Natasha Stretton (General Manager) Community Press Association of Southern Africa (CPA) Per PMSA Newspaper Association of Southern Africa (NA) Per PMSA Magazine Publishers Association of Southern Africa (MPA) Address per PMSA Contact: Ms Nikki Ruttimann (Manager) MEDIA INDUSTRY BODIES Advertising Benevolent Fund of Southern Africa (ABF) C/o Ogilvy & Mather, Block 4 The Brand Building, 15 Sloane Street, BRYANSTON 2021 PO Box 652302, BENMORE, 2010 Tel: (011) 709-6851 Fax: (011) 700-3004 E-mail: abfjhb@ogilvy.co.za Web: www.abf.co.za Contact: Mr Andre Cronje (General Manager) Advertising Media Association of SA (AMASA) JHB: PO Box 71025, BRYANSTON, 2021 Tel: (011) 886-4150 Fax: (011) 886-4151 E-mail: info@amasa.org.za Web: www.amasa.org.za Contact: Ms Karen Bailey (Chairperson) CT: Ms Elsa Vorster (Chairperson) Tel: (021) 480-0496 E-mail: elsa@berrybushbbdo.co.za DBN: Mr Charles Hale (Chairperson) Tel: (031) 566-2008 E-mail: charles@mediashop.co.za Audit Bureau of Circulations (ABC) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47189, PARKLANDS, 2121 Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail: abc@abc.org.za Web: NA Contact: Ms Sharon Grundy (Admin. Manager) Audit Bureau of Circulations, electronic (ABCe) Previously Audit Bureau of Internet Standards (ABIS) 5th Floor, Nedbank Gardens, 33 Bath Avenue, ROSEBANK, 2196 PO Box 47189, PARKLANDS, 2121 Tel: (011) 880-4268 Fax: (011) 880-1582 E-mail: muzin@printmedia.org.za Web: www.abc-e.org.za Contact: Mr Muzi Nzimande (Asst. Administrator) SA Advertising Research Foundation (SAARF) 54 Queens Road, BRYANSTON 2152 PO Box 98874, SLOANE PARK, 2152 Tel: (011) 463-5340 Fax: (011) 463-5010 E-mail: saarf@saarf.co.za Web: www.saarf.co.za Contact: Dr Paul Haupt (Managing Director) INDUSTRY CONTROL BODIES Advertising Standards Authority (ASA) Willowview, Burnside Island Office Park, 410 Jan Smuts Avenue, CRAIGHALL PARK PO Box 41555, CRAIGHALL, 2042 Tel: (011) 781-2006 Fax: (011) 781-1616 E-mail: executive@asasa.org.za Web: www.asasa.org.za Contact: Ms Deline Beukes (Executive Director) Independent Communications Authority of SA (ICASA) Blocks A&B (Telecommunications), Blocks C&D (Broadcasting), Pinmill Farm, 164 Katherine Street, SANDOWN Private Bag X10002, SANDTON 2146 Tel: (011) 321-8200 Fax: (011) 321-8547 E-mail: cwhite@icasa.org.za Web: www.icasa.org.za Contact: Mr Mandla Langa (Chairperson), Ms Charmaine White (Secretary) 27
notes