The Ultimate Guide to Converting Likes to Profits Social Media Profit Guide...because you can t take likes to the bank
SECTION 1 Make Money on Social Media You can t take likes to the bank. They might be positive but they re not legal tender. When you get to the bank to make a deposit, you re going to need cash. Many companies spend time and money generating likes and doing whatever they can to build what s called social media engagement. When they get likes and followers, they re satisfied they ve done an excellent job. Until they need to justify costs, and take a hard look at time spent by employees or consultants on social media activity and engagement. The problem is that most companies spend time and money generating likes without ever building profitable business relationships from them. If you re on social media for business reasons, that s important. And it must be profitable so you can keep doing it! In this e-book we show you how to take a systematic approach to social media, put professional creative ads in You can t take likes to the bank, but you can make room for them in your game plan! You know how to make money or you wouldn t still be in business. We believe, however, that most companies haven t taken social media activity far enough to realize its enormous potential to grow their business. To put it simply, they ve never done enough with their likes. place and measure your results with the goal of improving them. Yes, you can make money on social media. Plenty of money.* *In fact, some companies are cleaning up earning huge profits on social media. To find out how, read on! 2 Social Media Profit Guide
SECTION 1 The Ultimate Guide to Converting Likes to Profits QUESTIONS 1. Are you active on social media? 2. Have you earned social engagement (likes, friends, shares, etc.)? 3. Has your social media engagement generated sales and profits? 3
SECTION 2 Power Profitability With Your Vision Let your unique vision and values shine through to viewers on social media with what s in it for them! Invest in professional creative, directed by you and your imagination. Hold onto new connections with a captivating, instructive stream of content they ll crave. VISION Your vision and values can attract an audience and power your profitability. What is it about your vision and values that you want other people to connect with? Think about how your solutions improve lives. Declare it on social media in an exciting way, making prospects pay attention. Next, identify the specific benefits that make the improvement possible. Communicate them as clearly as possible. Beyond immediate product/service benefits, how is your bigger picture vision relevant to prospects? How does it improve their lives? To make more money and grow your business, get persuasive and instructive on social media with what s in it for them! Our system accomplishes this using a series of conversions shown in the illustration below: CONVERT CONVERT CONVERT REACH TRAFFIC TRAFFIC LEADS LEADS SALES 4
SECTION 2 The Ultimate Guide to Converting Likes to Profits QUESTIONS 1. What are your brand values and who should care about them? 2. What s your vision and does it have captivating prospect appeal? 3. a) How do your solutions improve lives? b) Are the benefits understood? 5
SECTION 3 Reach-to-Traffic What we mean by reach is all those people who see your ads on social media. In our program reach converts to landing page traffic as people click on your ads. How well it converts is going to depend on what s in it for them! Your social media ads need to hook them with your vision and values. It s very important to note that there are big changes happening on social media networks every day. Research predicts a massive shift to paid advertising, supporting more pure, organic social content. There is audience demand for authenticity. It is this demand that is driving the separation of organic social content from paid advertising. To ensure your paid ads are effective, you re going to need to communicate value almost instantly to get clickthroughs to your landing page. What s in it for them has never been more important. The trend is toward interruptive, rather than cleverly disguised messaging. Make sure it s credible and believable. Keep it real. Obvious advertising can work well by serving a great benefits story straight up. Ads drive traffic by exciting people. What s in it for them? Our view is that this will strengthen social media and, along with an overall improvement in terms of user experience, it s going to make paid advertising more powerful. You have a very important role to play in the development of your ad campaigns on social. It s your brand, your offer and your target audience. You need this to be driven by your business plan and your imagination. 6 Social Media Profit Guide
SECTION 3 The Ultimate Guide to Converting Likes to Profits QUESTIONS 1. How do you attract prospect attention on social media? 2. What value and benefits are you communicating in your social media? 3. Do you track results from reach to traffic? 7
SECTION 4 Traffic-to-Leads People are going to click on your ads and land on your page because you ve excited them. They re here to find out more about getting the benefits you ve promised. You need to capitalize on their excitement. Once people have arrived on your landing page, they re going to need immediate reinforcement of what s in it for them or they re gone. Great layouts, images and copy will help hold their attention as long as they re relevant. Yes, you need to deliver an immersive brand experience to succeed, but keep it simple, straightforward and loaded with the core value of your benefits at this stage. Here s why. Our program is going to work its magic by generating long-term customer relationships. Those should begin with something exciting, like a quick payoff for having shown interest! To get the downloadable, you re going to ask visitors for an email address. When someone gives you their email address, they re ready to engage with you in an ongoing, trust-building conversation. Respect and protect that email. People are on your landing page because they re excited! Introducing your free downloadable. This is an empowering downloadable. Examples of a downloadable could be an e-book, coupon, video, special offer, app and so much more. You want to make potential customers believe this download can rock their world. You need to deliver on that promise by giving away some free information that helps your audience appreciate your brand benefits. 8 This is an excellent opportunity for your brand because it generates connections that ultimately lead to loyal customers. Of course you can make sales directly off your landing page as well, but the key task is to capture that email address. That email address is going to help you garner long-term customer relationships going forward. That s the conversion you need to track. Social Media Profit Guide
SECTION 4 The Ultimate Guide to Converting Likes to Profits QUESTIONS 1. Do you direct prospects to additional online content? 2. Does your content hold prospects interest and keep them excited? 3. Do you track results from traffic to leads? 9
SECTION 5 Leads-to-Sales Closing sales is easier when you ve earned someone s trust. People like to know you truly want to help them, give them great experiences and deliver value. Show them. The reach you build on social media will convert to traffic and then leads. This will happen as a result of strong content and calls to action that build trust and prepare people to buy. To close sales from leads who are ready to buy, it is imperative that you help them make the purchase. How you close sales depends on how your business operates. We can help make it happen. Help people buy and you ll increase sales. Trust is built with effective, benefits-driven, experience-building content that will help you close sales in various ways: $ $ Live face-to-face sales Online e-commerce sales Point of purchase sales 10
SECTION 5 The Ultimate Guide to Converting Likes to Profits QUESTIONS 1. How do you make sales? E-Commerce Direct Point-of-Purchase Multi-channel Other (details below) 2. Please describe your sales cycle: 3. Do you track results from leads to sales? Congratulations! You ve completed this workbook and taken a huge step towards learning more about converting social media likes to profits. Share your findings with us and let s work together to put our system in place and convert your social media reach to traffic, leads and ultimately, sales! Email profits@probrandsocial.com to book your FREE consultation! 11
Let s get down to business Our System Converts Likes to Profits: CONVERT CONVERT CONVERT REACH TRAFFIC TRAFFIC LEADS LEADS SALES Email us today at profits@probrandsocial.com to book your FREE consultation! www.probrandsocial.com