Gwen Cunningham, Lead Circle Textiles Programme
OUR MEMBERS KNOWLEDGE PARTNERS
PRACTICAL, SCALABLE Our Mission: To create a zero waste texties industry, and close the loop for fashion
CIRCLE FINANCE
CIRCLE CITIES Accelerating the transition towards liveable and waste free cities
CIRCLE TEXTILES Towards a zero waste Industry
A LINEAR ECONOMIC SYSTEM
TAKE MAKE DISPOSE
WASTE IS NOTHING MORE THEN A FAILED RELATIONSHIP Jonathan Chapman
PERCEIVED OBSOLESCENCE & PLANNED OBSOLESCENCE 1955, Throwaway Living
Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction, our ego satisfaction, in consumption... we need things consumed, burned up, replaced and discarded at an ever-accelerating rate." Victor Lebow, 1955
HYPER-CONSUMPTION 2000-2014 Garment production doubled The annual number of garments purchased increased by 60% Consumers keep clothing items ½ as long as they did 15 years ago. McKinsey/BOF 2016
POST-INDUSTRIAL PRE-CONSUMER POST-CONSUMER 10-15% UP TO 30% 20M EU & US
UNSUSTAINABLE FUTURE GROWTH Population CO2 Concentration Ozone depletion Water use Species extinction Northern Hemisphere average surface temperature Foreign investment Loss of tropical rainforest & woodland Fisheries exploited GDP Paper Use Motor vehicles Source: Adapted from: The New Scientist. WRI, WHO, World Bank, OECD Factbook 2013 1750 1800 1850 1900 1950 2000 2050
VOLATILE RESOURCE PRICES The value of the circular economy INCREASING CONSUMER DEMAND 2016: 7.3 Billion 2030: 8.5 Billion 2050: 9.7 Billion BALLOONING POPULATION
UNPREDICTABLE CLIMATE CLIMATE CHANGE
GEO-POLITICAL INSTABILITY
Source: Aaron Tiley
A LINEAR ECONOMIC SYSTEM
A CIRCULAR ECONOMIC SYSTEM
1. 1. Transitioning to a Circular Textiles Industry will allow us to: Capture the inherent value of textiles 2. Our Mission: 2. Displace the virgin fibre industry upstream To create 3. a zero 3. Reduce waste texties the volume industry, of textile and close waste the downstream loop for fashion
REPAIR AND WARRANTY Source : Nudie Jeans
REUSE Source :Filippa K
ACCESS OVER OWNERSHIP Source : Pimkie
CLOSED LOOP Source : Recover
REVERSE LOGISTICS & TAKE -BACK Source: Repack
THE SYSTEM BARRIERS Our Mission: To create a zero waste texties industry, and close the loop for fashion
SORTING TECHNOLOGIES Our Mission: To create a zero waste texties industry, and close the loop for fashion
THE FIBERSORT An automated NIRpowered technology that sorts garments based on fibre composition.
THE RECOVERY TECHNOLOGY Our Mission: To create a zero waste texties industry, and close the loop for fashion
CHEMICAL RECYCLING Feedstock: Chief value cotton/ cellulosics Chief value polyester Polycotton blends Pros: Virgin quality output Separates contaminants Cons: Needs further investment / R&D Source : Levi and EvRnu
MECHANICAL RECYCLING Source : Recover Feedstock Chief value cotton 100% polyester Blends into lower quality yarn Pros: Available now Maintains cotton properties Cons: Colour/origin of feedstock Fibre degradation
THE ENVIRONMENTAL & BUSINESS CASE Our Mission: To create a zero waste texties industry, and close the loop for fashion
HIGH VALUE RECYCLING
CIRCLE FASHION TOOL
REGULATIONS & INCENTIVES Our Mission: To create a zero waste texties industry, and close the loop for fashion
MITIGATING CLIMATE CHANGE WITH CIRCULAR STRATEGIES
EXTENDED PRODUCER RESPONSIBILITY Mandatory EPR Voluntary collective EPR Business model support Source: Filippa K
THE PARTNERSHIPS Our Mission: To create a zero waste texties industry, and close the loop for fashion
CIRCLE market A global, online marketplace for the recovery, reuse and resale of materials. Brands, retailers and manufacturers post their waste. Collectors, sorters and recyclers buy it.
4-STEP JOURNEY TO CIRCULARITY LINEAR TAKE MAKE DISPOSE CIRCULAR 1. SOURCE Be the demand! 2. DESIGN Design out waste! 3. TAKE-BACK Be the supply! Analyse collections to identify key product groups (bestsellers / neverout-of-stock) that are suitable to convert to recycled content. Integrate methods of design for longlife and/or design for cyclability, to ensure the optimum cycling of your products. Take responsibility for the afterlife of your product and give back to the system via open or closed loop takeback schemes. 4. INVEST & COLLABORATE Build the infrastructure! Work with innovation partners to optimise circular infrastructures, develop critical technologies and jointly overcome systems barriers.
THANK YOU responsibility@europeanoutdoorgroup.com 49