Developing business strategies for Hau Giang Pharmaceutical Joint Stock Company (2012-2015) Content Nguyễn Quý Anh Tuấn Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh và quản lý; Mã số: Người hướng dẫn: TS. Vũ Anh Dũng Năm bảo vệ: 2011 Keywords: Công ty cổ phần; Quản trị kinh doanh; Dược; Chiến lược kinh doanh
TABLE OF CONTENTS ACKNOWLEDGEMENTS...i ABSTRACT...ii TÓM TẮT...v TABLE OF CONTENTS...viii LIST OF TABLES...xi LIST OF FIGURES...xii LIST OF ABBREVIATIONS... xiii CHAPTER 1: INTRODUCTION...1 1.1. Necessity of the thesis...1 1.2. Research aim and objectives...3 1.3. Research questions...4 1.4. Research methodology...4 1.5. Scope of the research...5 1.6. Significance of the research...6 1.7. Suggestions for future research...7 1.8. Thesis structure...7 CHAPTER 2: LITERATURE REVIEW...9 2.1 Strategy overview...9 2.1.1 Strategy definition... 9 2.1.2 Hierarchy and types of strategy... 11 2.2 Strategic management process...16 2.3 External scanning: macro environment and industry environment analysis...17 2.3.1 Macro environmental analysis: P.E.S.T.E.L Model... 17 2.3.2 Industry environment analysis... 18 viii
2.3.3 Synthesis of external factors External Factors Analysis Summary (EFAS)... 23 2.4 Internal scanning: organization analysis...25 2.4.1 Resource-based view of the firm... 25 2.4.2 Value chain of the firm... 26 2.4.3 Synthesis of internal factors Internal Factors Analysis Summary (IFAS)... 28 2.5 Strategy formulation...29 2.6 Strategy implementation...30 2.6.1 Management issues... 30 2.6.2 Tactical issues... 34 2.7 Strategy evaluation and control...35 2.8 Chapter review...37 CHAPTER 3: ANALYSIS ON VIETNAM PHARMACEUTICAL MARKET...39 3.1. Overview of Vietnam pharmaceutical market...39 3.2. Notable characteristics of Vietnam pharmaceutical market...42 3.3. Forecasts on Vietnam pharmaceutical market in 2012 2015...50 3.3.1. Development prospects of Vietnam pharmaceutical market... 50 3.3.2. Prescription drug market forecast... 51 3.3.3. OTC drug market forecast... 51 3.3.4. Patented Drug Market Forecast... 52 3.3.5. Generic drug market forecast... 53 3.3.6. Pharmaceutical Trade forecast... 54 3.4. Synthesis of External Factors EFAS (External Factors Analysis Summary)...55 3.5. Chapter review...58 ix
CHAPTER 4: ANALYSIS ON DHG PHARMACEUTICAL COMPANY62 4.1 Overview of DHG pharmaceutical company...62 4.1.1 Establishment and development of DHG... 62 4.1.2 Scope of business and major products of DHG... 64 4.1.3 Vision, mission and core values of DHG... 65 4.1.4 Organizational structure of DHG... 66 4.1.5 Business performance of DHG... 67 4.3 Internal analysis for DHG...69 4.3.1 Value chain analysis of DHG... 70 4.3.2 Distinctive competencies of DHG... 75 4.4 Competitive position of DHG...77 4.5 Synthesis of internal factors IFAS (Internal Factors Analysis Summary)...87 4.6 Chapter review...91 CHAPTER 5: STRATEGY DEVELOPMENT FOR DHG IN 2012 2015 93 5.1 Orientations and objectives of DHG in 2012-2015...93 5.2 Strategy development for DHG...94 5.2.1 International experience on strategy development... 94 5.2.2 TOWS Matrix of DHG... 95 5.2.3 Strategy development of DHG in 2012-2015... 97 5.3 Recommendations for implementing and controlling DHG s strategies...105 CONCLUSION...107 REFERENCES...109 x
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14. M&A of Sun Pharma. 30/12/2010. Retrieved from http://www.sunpharma.com/acquisition.do Vietnamese: 1. Thị trường dược phẩm tăng trưởng 25% 31/5/2010. Báo điện tử Thời báo Kinh tế Sài Gòn. Vietnam pharmaceutical market increases 25%. 31/5/2010. SaigonTimes Online. Retrieved from http://www.thesaigontimes.vn/home/kinhdoanh/thuongmai/35284/ 2. DHG đạt lợi nhuận gấp đôi cùng kỳ. 1/12/2009. Báo điện tử Thời báo Kinh tế Việt Nam. DHG s profit: twice as high as that of the last year period. 1/12/2009. Vneconomy. Retrieved from http://vneconomy.vn/20091201051952243p19c9915/dhg-dat-loi-nhuangap-doi-cung-ky.htm 3. Thị trường dược và chuyển động từ phía nhà đầu tư ngoại. 30/11/2010. Báo điện tử Thời báo Kinh tế Việt Nam. Pharmaceutical market and moves of foreign investors. 30/11/2010. Vneconomy. Retrieved from http://vneconomy.vn/201011300153616p0c19/thi-truong-duoc-vachuyen-dong-tu-phia-nha-dau-tu-ngoai.htm 4. SaViPharm cung ứng thuốc cho GlaxoSmithKline. 16/12/2010. Báo điện tử Thời báo Kinh tế Sài Gòn. SaViPharm manufactures medicine for GlaxoSmithKline. 16/12/2010. SaigonTimes Online. Retrieved from http://www.thesaigontimes.vn/home/kinhdoanh/thuongmai/45031/saviph arm-cung-ung-thuoc-cho-glaxosmithkline.html 5. Sản xuất thuốc phải nhập khẩu 90% nguyên liệu. 27/7/2010. Báo điện tử Thanh Niên. 110
Manufacturing medicine has to import 90% materials. 27/7/2010. ThanhNien Online. Retrieved from http://www.thanhnien.com.vn/pages/20100727/san-xuat-thuoc-phai-nhapkhau-90-nguyen-lieu.aspx 6. Hướng đi mới cho nguyên liệu dược. 25/10/2010. Báo Điện tử Nhịp Cầu Đầu tư New direction for pharmaceutical materials. 25/10/2010. Nhip Cau Dau Tu Online. Retrieved from http://www.nhipcaudautu.vn/article.aspx?id=6369 7. Sản xuất nguyên liệu thuốc kháng sinh: Phập phù tìm đầu ra. 13/8/2010. Báo điện tử Sài Gòn Giải Phóng. Producing antibiotics materials: Difficult to find buyers. 13/8/2010.SGGP Online. Retrieved from http://www.sggp.org.vn/thuoc/2010/8/234070/ 8. Quy hoạch về phát triển ngành công nghiệp hóa dược đến năm 2015 tầm nhìn 2025. Cổng thông tin điện tử Chính Phủ. Plans for the development of the pharmaceutical chemical industry till 2015 and vision until 2020. Vietnam Government Online Portal. Retrieved from http://www.chinhphu.vn/portal/page?_pageid=578,33345598&_dad=portal &_schema=portal&docid=87182 9. Công nghiệp Dược Việt Nam Bước khởi đầu gian nan. 27/2.2010. Báo Điện tử Tuổi Trẻ. Vietnam pharmaceutical industry Difficult start. 27/2.2010. Tuoi tre Online. Retrieved from http://tuoitre.vn/tuoi-tre-cuoi-tuan/365682/cong-nghiephoa-duoc-viet-nam-buoc-khoi-dau-gian-nan.html 10. Bảng cáo bạch công bố thông tin (nếu có) của các công ty dược DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. 111
Prospectuses (if any) of pharmaceutical companies DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. 11. Báo cáo thường niên 2006-2009 (nếu có) của các công ty dược DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. Annual Reports 2006 2009 (if any) of pharmaceutical companies DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. 12. Báo cáo tài chính 2006-2009 (nếu có) của các công ty dược DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. Financial Reports 2006-2009 (if any) of pharmaceutical companies DHG, DVD, IMP, DMC, DBT, DCL, DHT, OPC, TRA. Website 1. Ho Chi Minh Securities Exchange website, www.hose.vn 2. Hanoi Securities Exchange website, www.hnx.vn 3. DHG website, www.dhgpharma.com.vn 4. DVD website, www.viendongpharma.com.vn 5. IMP website, www.imexpharm.com.vn 6. DMC website, www.domesco.com.vn 7. DBT website, www.bentrepharma.com.vn 8. DCL website, www.cuulongpharma.com.vn 9. DHT website, www.hataypharma.com.vn 10. OPC website, www.opc.com.vn 11. TRA website, www.traphaco.com.vn 12. Sanofi-Aventis Vietnam website, www.sanofi-aventis.com.vn 13. Pfizer website, www.pfizer.com 14. Novatis website, www.novatis.com 15. MSD Vietnam website, www.msd-vietnam.com 16. GSK Vietnam Website, www.gsk.com/worldwide/vn.htm 112