BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2018 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. AC Business Media (See Additional Data) 201 N. Main Street, 5 th Floor Fort Atkinson, WI 53538 Tel. No.: (920) 542-1131 Fax No.: (920) 542-1133 www.forconstructionpros.com EQUIPMENT TODAY is the commercial contractor s equipment and technology information resource. It provides insights contractors need on the latest equipment and technology, and how to efficiently apply and manage these assets and interpret the data generated, in order to be more productive, competitive and profitable in all aspects of their construction operations. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS EQUIPMENT TODAY MAGAZINE EQUIPMENT TODAY WEBSITE 6 issues in the period 77,005 average circulation 246,891 average users Shared Media Channel, See Note 1 EXECUTIVE SUMMARY Below are the average contacts per occurrence, including frequency per period reported. Non-Paid Paid Average EQUIPMENT TODAY MAGAZINE (6 issues in the period) 77,005-77,005 THE CRITERION SOCIAL MEDIA EQUIPMENT TODAY WEBSITE (Monthly Users with 637,223 average Pageviews) 246,891-246,891 Note 1: Shared media channel - www.forconstructionpros.com - serving Asphalt Contractor, Concrete Contractor, Equipment Today, Pavement Maintenance & Reconstruction, and Rental. www.bpaww.com No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL Official Publication of: None/Established: 1966/Issues Per Year: 12 FIELD SERVED EQUIPMENT TODAY serves contractors who are engaged in highway and heavy construction of highways & streets, grading & excavating and utility, water, sewer and pipeline projects; general building construction of commercial & non-residential, residential & tract, concrete and foundation; contractors engaged in both Highway and Heavy Construction and General Building Construction; electrical, demolition, mechanical and masonry/stonework contractors; utility/power co-op; construction material producers (including sand, gravel, stone, lime, cement, ready mix and asphalt) and distributors/dealers of construction equipment, materials and supplies. DEFINITION OF RECIPIENT QUALIFICATION recipients are corporate management, operations management, project management, equipment maintenance management, foreman, safety management, equipment operator/staff, and related personnel. AVERAGE NON-QUALIFIED CIRCULATION Non- Not Included Elsewhere Copies Other Paid Circulation 20 Advertiser and Agency 626 Allocated for Trade Shows and Conventions All Other 353 4 TOTAL 1,003 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid Circulation Copies Copies Copies Individual 77,005 100.0 77,005 100.0 - - Sponsored Individually - - - - - - Addressed Membership Benefit - - - - - - Multi Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL QUALIFIED 77,005 100.0 77,005 100.0 - - CIRCULATION 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2018 Issue July 77,010 August 77,008 September 77,004 October 77,005 November 77,000 December 77,005 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018 This issue is -% or 6 copies below the average of the other 5 issues reported in Paragraph 2. Business and Industry 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: of Corporate (A) Operations (B) Project (C) Classification by Title Equipment Maintenance (D) Foreman (E) Safety (F) Equipment Operator/ Staff (G) Grading & Excavating 20,811 27.0 16,448 1,833 912 493 460 224 441 Highways & Streets 9,708 12.6 4,958 2,161 1,021 606 516 179 267 Utility, Water, Sewer, Pipeline 6,326 8.2 4,045 1,093 481 208 221 106 172 B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11,806 15.3 8,085 1,626 1,223 237 228 197 210 Residential & Tract 6,291 8.2 4,558 776 496 72 186 62 141 Concrete 3,197 4.1 2,219 450 264 60 100 45 59 Foundation 597 0.8 427 88 41 11 9 8 13 C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 6,745 8.8 3,883 1,309 700 284 206 131 232 D. OTHER CONTRACTORS: Electrical, demolition, mechanical and masonry/stonework 3,373 4.4 2,248 422 287 114 142 70 90 Sub- Contractors 68,854 89.4 46,871 9,758 5,425 2,085 2,068 1,022 1,625 2. NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT AND PRODUCTS: Construction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,664 2.2 906 338 175 71 78 31 65 Utility/Power Co-op 672 0.9 224 214 84 57 45 13 35 Sub- Non-contractors, users of construction equipment & products 2,336 3.1 1,130 552 259 128 123 44 100 TOTAL USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS 71,190 92.5 48,001 10,310 5,684 2,213 2,191 1,066 1,725 3. DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 5,810 7.5 3,084 1,579 356 348 113 101 229 TOTAL QUALIFIED CIRCULATION 77,000 100.0 51,085 11,889 6,040 2,561 2,304 1,167 1,954 PERCENT 100.0 66.4 15.5 7.8 3.3 3.0 1.5 2.5 (A) Corporate titles include Owner, President, CEO, and related personnel. (B) Operations titles include Operations Manager, Scheduler, and related personnel. (C) Project titles include Site Supervisor/Manager, Project Supervisor/Manager and related personnel. (D) Equipment Maintenance titles include Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic, and related personnel. (E) Foreman titles include Field Supervisor, Construction Field Engineers, and related personnel. (F) Safety titles include Safety Manager and related personnel. (G) Equipment Operator/Staff and related personnel. www.bpaww.com EQUIPMENT TODAY / December 2018 2
ADDITIONAL DATA: CLASSIFICATION BY ANNUAL CONTRACT SALES VOLUME FOR ISSUE OF NOVEMBER 2018 Classification by Annual Contract Sales Volume Sales Volume Business and Industry LESS THAN of $500,000 $500,000- $1,000,000 - $999,999 $2,499,999 $2,500,000- $4,999,999 $10,000,000 $5,000,000- Not or More Available 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: Grading & Excavating 20,811 27.0 8,555 3,933 3,491 1,782 1,146 1,299 605 Highways & Streets 9,708 12.6 1,838 1,184 1,796 1,237 1,031 1,568 1,054 Utility, Water, Sewer, Pipeline 6,326 8.2 1,715 1,136 1,245 731 517 569 413 B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11,806 15.3 2,092 1,976 2,708 1,642 1,207 1,393 788 Residential & Tract 6,291 8.2 2,502 1,267 1,236 516 314 184 272 Concrete 3,197 4.1 771 601 644 495 265 223 198 Foundation 597 0.8 202 114 117 57 40 42 25 C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 6,745 8.8 1,443 1,144 1,328 813 638 973 406 D. OTHER CONTRACTORS: Electrical, demolition, mechanical and masonry/stonework 3,373 4.4 1,069 625 649 336 242 263 189 Sub- Contractors 68,854 89.4 20,187 11,980 13,214 7,609 5,400 6,514 3,950 2. NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS: Construction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,664 2.2 439 237 299 196 154 209 130 Utility/Power Co-op 672 0.9 184 87 95 69 57 92 88 Sub- Non-contractors, users of construction equipment & products 2,336 3.1 623 324 394 265 211 301 218 TOTAL USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS 71,190 92.5 20,810 12,304 13,608 7,874 5,611 6,815 4,168 3. DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 5,810 7.5 1,122 813 1,025 668 577 1,205 400 TOTAL QUALIFIED CIRCULATION 77,000 100.0 21,932 13,117 14,633 8,542 6,188 8,020 4,568 PERCENT 100.0 28.5 17.1 19.0 11.1 8.0 10.4 5.9 ADDITIONAL DATA: CLASSIFICATION BY FIRM S FLEET REPLACEMENT VALUE OF CONSTRUCTION EQUIPMENT AND TRUCKS OWNED AND/OR LEASED FOR COMPANY S USE FOR ISSUE OF NOVEMBER 2018 Replacement Business and Industry of $500,000 or Less $500,001- $1,000,000 $1,000,001- $5,000,000 $5,000,001- or More Value Not Available 1. CONTRACTORS A. HIGHWAY AND HEAVY CONSTRUCTION: Grading & Excavating 20,811 27.0 6,120 3,572 3,641 1,886 5,592 Highways & Streets 9,708 12.6 1,885 1,508 2,074 1,550 2,691 Utility, Water, Sewer, Pipeline 6,326 8.2 2,220 1,213 1,293 646 954 B. GENERAL BUILDING CONSTRUCTION: Commercial & Non-Residential 11,806 15.3 5,021 2,038 1,655 874 2,218 Residential & Tract 6,291 8.2 3,938 936 511 230 676 Concrete 3,197 4.1 1,369 627 511 255 435 Foundation 597 0.8 277 102 88 41 89 C. ENGAGED IN BOTH: Contractors engaged in both categories A. & B. described above 6,745 8.8 2,164 1,341 1,516 1,052 672 D. OTHER CONTRACTORS: Electrical, demolition, mechanical and masonry/stonework 3,373 4.4 1,548 589 508 268 460 Sub- Contractors 68,854 89.4 24,542 11,926 11,797 6,802 13,787 2. NON-CONTRACTORS, USERS OF CONSTRUCTION EQUIPMENT & PRODUCTS: Construction Materials Producer (including sand, gravel, stone, lime, cement, ready mix, asphalt) 1,664 2.2 560 255 369 262 218 Utility/Power Co-op 672 0.9 189 126 120 128 109 Sub- Non-contractors, users of construction equipment & products 2,336 3.1 749 381 489 390 327 3. DISTRIBUTOR/DEALER of Construction Equipment, Materials and Supplies 5,810 7.5 2,071 917 937 1,138 747 TOTAL QUALIFIED CIRCULATION 77,000 100.0 27,362 13,224 13,223 8,330 14,861 PERCENT 100.0 35.5 17.2 17.2 10.8 19.3 www.bpaww.com EQUIPMENT TODAY / December 2018 3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018 Within Qualification Source 1 Year 2 Years 3 Years I. Direct Request: 50,527 19,262-69,789 90.7 II. Request from recipient s company: 25 - - 25 - III. Membership Benefit: - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - V. TOTAL Sources other than above (listed alphabetically): 7,186 - - 7,186 9.3 Association rosters and directories - - - - - *Business directories 7,186 - - 7,186 9.3 Manufacturer s, distributor s, and wholesaler s lists - - - - - Other sources - - - - - VI. Single Copy Sales: - - - - - TOTAL QUALIFIED CIRCULATION 57,738 19,262-77,000 100.0 PERCENT 75.0 25.0-100.0 *See Additional Data 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018 Mailing Address Individuals by name and title and/or function 77,000 100.0 Individuals by name only - - Titles or functions only - - Company names only - - Multi-Copy Same Addressee copies - - Single Copy Sales - - TOTAL QUALIFIED CIRCULATION 77,000 100.0 AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED BRAND REPORTS 6-Month Period Ended: Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim January June 2016 July December 2016 January June 2017 July December 2017 January June 2018 July December 2018* Audit Average : 77,002 77,002 77,001 77,001 77,002 77,005 Non-Paid: 77,002 77,002 77,001 77,001 77,002 77,005 Paid: - - - - - - Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July December 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com EQUIPMENT TODAY / December 2018 4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2018* State Maine 713 New Hampshire 652 Vermont 439 Massachusetts 1,898 Rhode Island 268 Connecticut 1,358 NEW ENGLAND 5,328 6.9 New York 4,302 New Jersey 1,843 Pennsylvania 4,342 MIDDLE ATLANTIC 10,487 13.6 Ohio 3,834 Indiana 1,910 Illinois 3,213 Michigan 2,834 Wisconsin 2,693 EAST NO. CENTRAL 14,484 18.8 Minnesota 2,253 Iowa 1,534 Missouri 1,997 North Dakota 465 South Dakota 504 Nebraska 804 Kansas 1,028 WEST NO. CENTRAL 8,585 11.2 Delaware 184 Maryland 1,238 Washington, DC 37 Virginia 1,871 West Virginia 609 North Carolina 2,793 South Carolina 1,148 Georgia 1,948 Florida 3,833 SOUTH ATLANTIC 13,661 17.8 *See Additional Data State Kentucky 1,357 Tennessee 1,620 Alabama 1,060 Mississippi 696 EAST SO. CENTRAL 4,733 6.1 Arkansas 720 Louisiana 990 Oklahoma 863 Texas 3,960 WEST SO. CENTRAL 6,533 8.5 Montana 596 Idaho 666 Wyoming 279 Colorado 1,505 New Mexico 425 Arizona 788 Utah 561 Nevada 425 MOUNTAIN 5,245 6.8 Alaska 154 Washington 1,322 Oregon 927 California 5,223 Hawaii 71 PACIFIC 7,697 10.0 UNITED STATES 76,753 99.7 U.S. Territories 47 Canada 200 Mexico - Other International - APO/FPO - TOTAL QUALIFIED CIRCULATION 77,000 100.0 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION Circulation 77,000 New England 5,328 Middle Atlantic 10,487 East No. Central 14,484 West No. Central 8,585 South Atlantic 13,661 East So. Central 4,733 West So. Central 6,533 Mountain 5,245 Pacific 7,697 US Territories Canada 47 200 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 www.bpaww.com EQUIPMENT TODAY / December 2018 5
WEBSITE CHANNEL HTTPS://WWW.FORCONSTRUCTIONPROS.COM/ 2018 Pageviews Sessions Users Average Session Duration July 567,250 276,523 225,407 2:28 August 663,013 315,541 260,497 2:26 September 600,095 286,000 236,070 2:29 October 711,042 336,377 272,698 2:30 November 675,594 316,383 260,531 2:31 December 606,346 280,759 226,144 2:30 AVERAGE: 637,223 301,930 246,891 2:29 July December 2018 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. Shared media channel - www.forconstructionpros.com - serving Asphalt Contractor, Concrete Contractor, Equipment Today, Pavement Maintenance & Reconstruction, and Rental. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. ADDITIONAL DATA MAGAZINE: CHANGE IN OWNERSHIP: Effective August 23, 2018 with the September 2018 issue, AC Business Media, Inc. was purchased by ACBM, LLC d/b/a AC Business Media. PARAGRAPH 3b: Business directories include 1 source of circulation for a quantity of 7,186 copies or 9.3%. GEOGRAPHIC DISTRIBUTION: Geographic data for Website is not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Sean Dunphy, Group Publisher Wendy Chady, Audience Development Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed January 15, 2019 State Wisconsin County Jefferson Received by BPA Worldwide January 15, 2019 Type BJ ID Number E054BOD8 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com Copyright 2018 BPA Worldwide. All rights reserved. EQUIPMENT TODAY / December 2018