<Insert Picture Here> 오라클 BI 솔루션소개허준영 ( junyoung.heo@oracle.com ) Business Intelligence/ Data Warehouse Business Development Manager
목차 Business Intelligence Trend Business Intelligence 소개 - 데모 Q&A
Insight Across the Organization CFO LOB Executives Supply Chain Manager 재무정보와기업측정지표. 모든조직에걸친 Scorecard 우리부서의업무에대한 Scorecard Inventory 와 Supply Chain 분석 Customer Service Manager IT Operations 시스템 Performance 와 availability 리포트 Query, OLAP, Data Mining tools Information Analysts BI는여러어프리케이션과많은조직의 BI 사용자들에게서비스로서인식되고운영되어야한다 Competency. Centre 전조직에걸친 Consolidated BI Framework Marketing Managers 마케팅과캠페인분석 고객분석. 현재각지점의서비스현황이슈분석 HR Manager 직원들의성과와태도에대한분석
오늘날의 BI Challenges 정보가엘리트에의해지배 (Information Elitism ) - Analytics typically driven to Analysts and Senior executives - Void in the middle particularly middle management and front line users Apps 과여러부서에개별적인 BI 개발및적용 - Fragmented view of information - Different version of the truth Business metrics 에대한일관적이지못한정의 - Are metrics such as product profitability, customer lifetime value, and marketing campaign ROI calculated consistently? - Each analyst with a BI tool may have their own answer 실행과분리된분석 - Few users have timely and actionable information needed to optimize actions and decisions - No ability to act on insight
BI 의중요성증대 #1 priority with CIOs Gartner 2006 CIO Survey Merrill Lynch CIO Survey 2006 CIO Technology Priorities Table 3: What areas are your top Spending Priorities To what extent will your Investment in each of the following technologies change in 2006 Ranking 2006 2005 Spending Increase Aug Oct 2004 2004 Feb Sep 2005 2005 Jan 2006 Business Intelligence (BI) 1 2 +4.8% Business Intelligence / Data Warehousing 42% 48% 28% 53% 41% Security Enhancement Tools 2 1 +4.5% Security 42% 42% 31% 27% 36% Mobile Workforce Applications 3 3 +3.9% ERP 12% 26% 32% 17% 28% Source: Gartner EXP 2006 CIO Survey Source: Merrill Lynch Survey of 100 CIOs in North America
BI 에서의패러다임변화방향 From: 분석가만사용이력데이터부분적인뷰리포팅결과 To: 현업사용자의일반적인사용 실시간, 예측데이터 통합된전사뷰 심층분석에기초한비즈니스프로세스최적화 분석도구 통합인프라및패키지형분석솔루션
Business Intelligence 전략 BI Applications 전사관점의산업에특화된분석어프리케이션 BI Tools Best-of-Breed, 차세대 BI 플랫폼 Data Warehousing 완벽한데이타웨어하우징솔루션
Business Intelligence 솔루션 BI Applications Siebel Business Analytics Applications DBI CPM BI Tools BI EE BI SE Data Warehousing OLAP Mining Warehouse Builder / Sunopsis
BI Tool 정보분석및전사적정보공유및활용 BI Applications Business Intelligence Standard Edition BI Tools Data Warehousing Discoverer Plus (incl. OLAP) Discoverer Viewer (incl. OLAP) Reports (incl. OLAP) BI Beans MSFT Office Add-In Business Intelligence Enterprise Edition Business Intelligence EE BI Server Answers Dashboards Reporting & Publishing Sense & Respond Offline Analytics MSFT Office Add-In
BI Tool BI EE 단일화된 BI 인프라제공 Siebel Analytics 제품을기반으로 BI 솔루션으로새롭게 Launch Siebel 뿐만아니라, People Soft 등의 Analytics Application 의기반환경을제공 대화형대시보드 Reporting & Publishing 비정형질의분석 선행감지와경고 모바일분석환경 MS Office Plug-in BI Server 단순한비즈니스모델과추상화계층 Intelligent 캐시서비스다차원계산과통합엔진 Intelligent 요청생성과최적화된데이터접근서비스 Advantages: 통합되고표준화된 BI tools 전사에단일화된메타데이타와공용서비스제공 여러솔루션에서모든사용자에게동일한정보제공 데이터웨어하우스데이터마트 SAP, PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process
BI Tool BI EE Hot Pluggable - 최종기존 IT 환경에오픈 / 통합 Portals Analytic Tools Reporting Desktop Tools Any JSR 168 Portal BOBJ, COGN MSTR Actuate, Apache FOS Excel, Outlook, Lotus Notes BI Server Common Enterprise Information Model Security Kerberos Custom MSFT AD iplanet Novell Others.. Data Access RDBMS OLAP Option IBM DB2 Microsoft SQL Server & Analysis Services Teradata SAP BW XML, Excel, Text Others.. ETL Informatica Ascential Sunopsis Others..
BI Application Multi-Source Analytics with Single Architecture Auto Comms & Media Complex Mfg Consumer Sector Multi-Source Analytics with Single Architecture Energy Financial Services High Tech Insurance & Health Life Sciences Public Sector Travel & Trans Sales Service & Contact Center Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Pipeline Analysis Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Analysis Employee Productivity Triangulated Forecasting Sales Team Effectiveness Customer Satisfaction Resolution Rates Response Rates Product Propensity Orders vs. Available Inventory Cycle Time Analysis Spend Analysis Procurement Cycle Times GL / Balance Sheet Analysis Customer & Product Profitability Compensation Analysis HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Analysis Inventory Availability P&L Analysis Workforce Profile Cycle Time Analysis Service Cost Analysis Market Basket Analysis Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Analysis Cash Flow Analysis Return on Human Capital Prebuilt adapters: Other Operational & Analytic Sources BI Suite Enterprise Edition
Data Source 들에걸친 Powerful Insight 분산된 Data 에대한단일한관점의편리한분석 Ad-hoc분석, 대쉬보드등모든분석에대한단일화된 Metadata Model 여러물리적소스에퍼져있는정보접근 BI Server 사용자는간단한비즈니스모델사용 Real-time and Historical data DW/ Mart Historical Sales (through yesterday) ODS / Operational Today s Sales Inventory System Current Inventory
BI Server Next-generation BI and Analytics Server 비즈니스사용자관점의분석 View 제공 Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access 확장성과속도 (Cluster)
주요최종사용자모듈 Complete Range of Insight Delivery Capabilities Interactive Dashboards 직관적인대쉬보드 / 스코어카드 Insight 에서 Action 까지 Guided 분석 사용자의 role 과정의에따른개인화 Answers Delivers Reporting & Publishing Ad-hoc 데이터분석 비즈니스사용자편리성 분석리포트 / 챠트생성, 수정및대쉬보드에반영 문제 / 기회를발견하여통보 자동화된워크프로및프로세스 At Right Time,With Right Information, To Right user,through right Channel 전사레벨의리포트를스케쥴링및배포 정교한 pixel-perfect 리포트레이아웃조절
BI Tool BI EE Dashboard 회사의주요 KPI 와사전정의한리포트들을여러가지형태로업무사용자에게제공 사용자의 Role 에따라회사와해당부서에서필요한전반적인현황을쉽게파악
BI Tool BI EE Answer 비정형질의 / 리포트생성 사용자가직접레포트를구성 데이터를조회하고분석하기위한요청을생성, 필터를통해조건을부여하거나수식및포맷의변경 다양한분석주제의구현 사용자의요청레이아웃구성
BI Tool BI EE Disconnected Analytics 서버에연결이되지않는 Laptop 환경에서데이터를분석할수있는환경을제공 온라인환경과대비한오프라인환경에서사용 Business Model Disconnected BI Server Server Cache Calculations Disconnected Metadata & Report Definitions Web Catalog Presentation Metadata Disconnected Operational Data
BI Tool BI EE Reporting and Publishing - XML Publisher Financial Reports? Business Reports? Invoices? Purchase & Sales Orders? Contracts? Govt. Forms? Tax Forms? Marketing Material? F F
데모
BI EE 의주요특징 SINGLE SOURCE OF TRUTH Unified Enterprise View of Information Unified Semantic View of Information Portals Analytic Tools Reporting Desktop Tools Any JSR 168 Portal BOBJ, COGN MSTR BI Server Actuate, Apache FOS Common Enterprise Information Model Excel, Outlook, Lotus Notes Security Kerberos Custom MSFT AD iplanet Novell Others.. Data Access RDBMS OLAP Option IBM DB2 Microsoft SQL Server & Analysis Services Teradata SAP BW XML, Excel, Text Others.. ETL Informatica Ascential Sunopsis Others..
BI EE 의주요특징 INSIGHT TO ACTION Pervasive Access to Information Real-Time and Predictive Analytics Analytics Embedded in Business Process Insight to Action 예 ) BPEL 과의 Integration BI invoking BPEL - Alerts initiate BPEL Process from within Delivers - Users initiate BPEL process via Action Links BI directing BPEL process - Decision points driven by analytics - Conditional business process steps BPEL invoking BI - Analytic workflows - BPEL invokes BI via Web services API Benefits - From Insight to Action - Analytic-driven workflows
BI EE 의주요특징 LOWER COST OF OWNERSHIP Unified Infrastructure Pre-packaged Analytics Applications by Industry Open and Hot-Pluggable but Integrated Built for Scale & Performance Petabyte Warehouses, Large User Communities 예 )Out of the box integration with technologies lowers cost and complexity: Programmatic BPEL Integration BI Publisher Integration Secure Search Integration DBMS VPD Integration EBS Security Model Integration Portal Integration Internet Directory Integration SSO Server Integration 10gR2 OLAP Integration Enterprise Manager Integration
the newly branded Business Intelligence Suite Enterprise Edition from the Siebel acquisition has given a new opportunity to create a compelling BI platform strategy and become a significant BI platform and applications vendor in 2007 and beyond ~~~ s Business Intelligence Suite Enterprise Edition and Analytic Applications will be adopted much more broadly, given the product s comprehensive capabilities, pricing, and integration into the collection of business applications
Business Intelligence Customers Business Analytic Tools and Applications Communications Automotive Finance / Banking Consumer Goods High Tech Media / Energy Aero / Industrial Insurance / Health Life Sciences Other