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BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Diversified Business Communications 121 Free Street Portland, ME 04101 Tel.: (207) 842-5600 Fax: (207) 842-5603 www.workboat.com WORKBOAT B2B brand has been connecting qualified buyers with leading suppliers for more than 45 years. In print through WorkBoat magazine, online at WorkBoat.com, and face to face at the WorkBoat Show, Professional Series and Executive Summit, WorkBoat delivers high quality information to all segments of the marine industry in North America. FIELD SERVED WORKBOAT serves the commercial and government marine markets. DEFINITION OF RECIPIENT QUALIFICATION recipients are titled and non-titled individuals within the field served including owners, operators, managers, captains and chief engineers of commercial vessels. Owners and managers of yards for vessel construction, conversion and/or repair. Independent professionals: naval architects, marine engineers, surveyors, consultants, divers, admiralty lawyers, insurance or bank professionals, agents, brokers, or professional associations. Municipal, state, federal and university officials; independent port and waterway authority managers; personnel of US Coast Guard, US Army Corps of Engineers or US Navy associated with workboats. Offshore drilling/mining contractors, management at oil, gas, mineral, geophysical engineering or exploration companies, production and drilling superintendents. Pollution control/oil spill recovery. Others, allied to commercial vessel field. CHANNELS WORKBOAT MAGAZINE 6 Issues in the period 27,100 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average WORKBOAT MAGAZINE (6 issues in the period) 27,100-27,100
MAGAZINE CHANNEL Official Publication of: None/Established: 1943/Issues Per Year: 12 AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 164 Advertiser and Agency 1,648 Allocated for Trade Shows and Conventions 303 All Other 353 TOTAL 2,468 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 27,100 100.0 27,100 100.0 - - Sponsored Individually Addressed - - - - - - Membership Benefit - - - - - - Multi Copy Same Addressee - - - - - - Single Copy Sales - - - - - - TOTAL QUALIFIED 27,100 100.0 27,100 100.0 - - CIRCULATION 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2014 Issue Number Removed Number Added January 72 72 25,100 February 268 2,668 27,500 March 261 261 27,500 April 214 214 27,500 May 172 172 27,500 June 289 289 27,500 TOTAL 1,276 3,676 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014 This issue is 1.8% or 480 copies above the average of the other 5 issues reported in Paragraph 2. TITLE TOTAL QUALIFIED PERCENT OF TOTAL Owners, operators, managers, captains and chief engineers of commercial vessels 15,182 55.2 Owners and managers of yards for vessel construction, conversion and/or repair 2,066 7.5 Independent professionals: Naval architects, marine engineers, surveyors, consultants, divers, admiralty lawyers (Note 1) Municipal, state, federal and university officials independent port and waterway authority managers (Note 2) 6,467 23.5 2,863 10.4 Offshore drilling/mining contractors, management at oil, gas, mineral geophysical engineering or exploration companies (Note 3) 922 3.4 Others, allied to commercial vessel field - - PERCENT 100.0 Note 1: Also including insurance or bank professionals, agents, brokers, or professional associations Note 2: Also including personnel of US Coast Guard; US Army Corps of Engineers or US Navy associated with workboats principally under 400 feet Note 3: Also including production and drilling superintendents; pollution control/oil spill recovery 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Percent I. Direct Request: 20,075 5,583 1,842 27,500 100.0 II. Request from recipient s company: - - - - - III. Membership Benefit: - - - - - IV. Communication from recipient or recipient s company (other than request): - - - - - V. TOTAL Sources other than above (listed alphabetically): - - - - - Association rosters and directories - - - - - Business directories - - - - - Manufacturer s, distributor s, and wholesaler s lists - - - - - Other sources - - - - - VI. Single Copy Sales: - - - - - TOTAL QUALIFIED CIRCULATION 20,075 5,583 1,842 27,500 100.0 PERCENT 73.0 20.3 6.7 100.0 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014 MAILING ADDRESS Percent Individuals by name and title and/or function 27,500 100.0 Individuals by name only - - Titles or functions only - - Company names only - - Multi-Copy Same Addressee copies - - Single Copy Sales - - WORKBOAT / June 2014 2
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: July December 2011 January June 2012 July December 2012 January June 2013 July December 2013 January June 2014* Audit Average : 25,100 25,100 25,100 25,100 25,100 27,100 Non-Paid: 25,100 25,100 25,100 25,100 25,100 27,100 Paid: - - - - - - Post Expire Copies included in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014 State Percent Maine 393 New Hampshire 101 Vermont 38 Massachusetts 863 Rhode Island 297 Connecticut 373 NEW ENGLAND 2,065 7.5 New York 1,019 New Jersey 617 Pennsylvania 379 MIDDLE ATLANTIC 2,015 7.3 Ohio 308 Indiana 163 Illinois 388 Michigan 427 Wisconsin 272 EAST NO. CENTRAL 1,558 5.7 Minnesota 117 Iowa 46 Missouri 210 North Dakota 3 South Dakota 5 Nebraska 9 Kansas 23 WEST NO. CENTRAL 413 1.5 Delaware 78 Maryland 570 Washington, DC 163 Virginia 901 West Virginia 47 North Carolina 381 South Carolina 268 Georgia 270 Florida 2,736 SOUTH ATLANTIC 5,414 19.7 State Percent Kentucky 269 Tennessee 279 Alabama 934 Mississippi 904 EAST SO. CENTRAL 2,386 8.7 Arkansas 92 Louisiana 6,006 Oklahoma 49 Texas 2,167 WEST SO. CENTRAL 8,314 30.2 Montana 20 Idaho 43 Wyoming 4 Colorado 57 New Mexico 12 Arizona 90 Utah 20 Nevada 52 MOUNTAIN 298 1.1 Alaska 576 Washington 2,520 Oregon 394 California 1,283 Hawaii 133 PACIFIC 4,906 17.8 UNITED STATES 27,369 99.5 U.S. Territories 108 Canada 23 Mexico - Other International - APO/FPO - GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England Middle Atlantic 2,065 2,015 East No. Central 1,558 West No. Central 413 SOCIAL South Atlantic MEDIA CHANNEL East So. Central 2,386 5,414 West So. Central 8,314 Mountain 298 Pacific 4,906 US Territories Canada 108 23 0 2,000 4,000 6,000 8,000 10,000 WORKBOAT / June 2014 3
ADDITIONAL DATA PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Jerry Fraser, Group Publisher Carrie Eisenhandler, Audience Development Consultant (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed June 30, 2014 State Maine City Portland Received by BPA Worldwide June 30, 2014 Type BD ID Number W030B0J4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. WORKBOAT / June 2014