BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2017 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Jobson Medical Information LLC 440 9th Ave, 14th Floor New York, NY 10001-1607 Tel. No.: 212-274-2000 Fax No.: 212-274-0260 www.uspharmacist.com U.S. PHARMACIST is a B2B brand intended for individuals with broad-based interests in pharmaceutical industries. The brand content and editorial scope of the publication includes news and industry comment, in-depth technical articles, industry round-up and special features. The content of every issue is also available to subscribers globally via the online digital version. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS U.S. PHARMACIST MAGAZINE U.S. PHARMACIST E-NEWSLETTER U.S. PHARMACIST WEBSITE 6 Issues in the period 169,599 average circulation 25 issued in the period 329,895 average per occurrence 154,802 average users EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average U.S. PHARMACIST MAGAZINE (6 issues in the period) 169,599-169,599 a. Print 150,049-150,049 b. Digital 19,550-19,550 1. Requested 18,687-18,687 2. Non-Requested 863-863 U.S. PHARMACIST E-NEWSLETTER a. USP Weekly Newsletter (25 issued in the period) 329,895-329,895 U.S. PHARMACIST WEBSITE (Monthly Users with 265,157 average Pageviews) 154,802-154,802 www.bpaww.com No attempt has been made to identify or eliminate duplication that may exist across media channels.
MAGAZINE CHANNEL Official Publication of: None/Established: 1976/Issues Per Year: 12 FIELD SERVED U.S. PHARMACIST serves: Independent retail and chain store pharmacies operating prescription departments Specialty pharmacies Department, Discount stores and Supermarkets operating prescription departments Drug purchasing headquarters, including discount chain stores and supermarkets, drug chain stores, department or variety chain stores Hospital, hospital related clinic, nursing home or other long term care facility, hospice, free-standing clinic, and alternate site/home health care pharmacies, H.M.O.'s and Institutions Drug wholesalers/distributors Consultant pharmacy offices Pharmacy faculty/students, pharmaceutical manufacturer and other pharmacists not elsewhere classified DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are pharmacists, staff pharmacists, pharmacy owner, pharmacy manager/director/supervisor, consultant pharmacist, buyer of Rx products, buyer of OTC products, buyer of home health care products, and other related titled and non-titled personnel within the field served. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 403 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD QUALIFIED CIRCULATION Qualified Qualified Non-Paid Qualified Paid Copies Percent Copies Percent Copies Percent Individual 157,596 92.9 157,596 92.9 - - Advertiser and Agency 1,116 Sponsored Individually Addressed - - - - - - Allocated for Trade Shows and Conventions 142 All Other 222 Membership Benefit - - - - - - Multi Copy Same Addressee 12,003 7.1 12,003 7.1 - - Single Copy Sales - - - - - - TOTAL 1,883 TOTAL QUALIFIED CIRCULATION 169,599 100.0 169,599 100.0 - - 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2017 Issue Number Removed Number Added Print Digital Qualified July 504 717 150,012 20,112 170,124 August 2,270 1,269 150,134 18,989 169,123 September 722 1,154 150,068 19,487 169,555 October 1,516 1,585 150,025 19,599 169,624 November 7,997 8,947 150,043 20,531 170,574 December 2,024 40 150,010 18,580 168,590 TOTAL 15,033 13,712 www.bpaww.com U.S. PHARMACIST / December 2017 2
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 This issue is 0.7% or 1,171 copies above the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY TOTAL QUALIFIED PERCENT OF TOTAL Print Digital 1. PHARMACIES 1a. Single Outlet Stores 29,294 17.2 26,123 3,171 1a. 2 & 3 Stores 4,950 2.9 4,154 796 1b. Chain Stores of 4 or more Stores 87,726 51.4 82,378 5,348 2. Rx Departments in Supermarkets and Discount/Deparment Stores 5,808 3.4 4,718 1,090 3. Drug Purchasing Headquarters for: Drug Chain Stores, Discount/Department/Variety Chain Stores, Supermarkets 2,581 1.5 1,945 636 5. Wholesalers/Distributors 78 0.1 57 21 6. Health Maintenance Organizations (H.M.O. s) 886 0.5 641 245 Sub- Retail 131,323 77.0 120,016 11,307 7. Specialty Pharmacy 1,944 1.1 1,505 439 8. Hospitals, Hospital Related Clinics, Nursing Homes or other Long Term Care Facilities, Hospices, Free-standing Clinics, and Alternate Site/Home Health Care 35,411 20.8 27,342 8,069 operating an Rx Department/Service, and Institutions 9. Consultant Pharmacy Office 1,680 1.0 1,132 548 Sub- Heath Systems 39,035 22.9 29,979 9,056 10. Others Allied to the Field (Note 1) 13-4 9 Deans & Faculty in schools of pharmacy & pharmacy students 203 0.1 44 159 TOTAL QUALIFIED CIRCULATION 170,574 100.0 150,043 20,531 PERCENT 100.0 88.0 12.0 Note 1: Including Departments, Hospital Government Supply offices, Hospital and College Libraries, State Boards of Pharmacy, National & Local Pharmaceutical Associations, Pharmaceutical Manufacturers, and Other Pharmacists not elsewhere classified Qualified recipients are pharmacists, staff pharmacists, pharmacy owner, pharmacy manager/director/supervisor, consultant pharmacist, buyer of Rx products, buyer of OTC products, buyer of home health care products, and other related titled and non-titled personnel within the field served. www.bpaww.com U.S. PHARMACIST / December 2017 3
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified Percent I. Direct Request: 76,570 54,829 14,685 126,405 19,679 146,084 85.6 II. Request from recipient s company: - - - - - - - III. Membership Benefit: - - - - - - - IV. Communication from recipient or recipient s company (other than request): 1 4-5 - 5 - V. TOTAL Sources other than above (listed alphabetically): 24,485 - - 23,633 852 24,485 14.4 Association rosters and directories - - - - - - - Business directories - - - - - - - Manufacturer s, distributor s, and wholesaler s lists - - - - - - - *Other sources 24,485 - - 23,633 852 24,485 14.4 VI. Single Copy Sales: - - - - - - - *See Additional Data TOTAL QUALIFIED CIRCULATION 101,056 54,833 14,685 150,043 20,531 170,574 100.0 PERCENT 59.3 32.1 8.6 88.0 12.0 100.0 3b. Qualification by Source 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 Direct Request Request from recipients company Association or society membership Communication from recipient or recipient's company Source other than above 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 MAILING ADDRESS Print Digital Qualified Percent Individuals by name and title and/or function 137,999 20,525 158,524 93.0 Individuals by name only 11 3 14 - Titles or functions only 12 2 14 - Company names only 18 1 19 - Multi-Copy Same Addressee copies 12,003-12,003 7.0 Single Copy Sales - - - - TOTAL QUALIFIED CIRCULATION 150,043 20,531 170,574 100.0 AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim January June 2015 July December 2015 January June 2016 July December 2016 January June 2017 July December 2017* 6-Month Period Ended: Unique Audit Average Qualified: 158,165 159,108 161,742 162,282 164,764 169,599 Unique Qualified Non-Paid: 157,971 159,002 161,742 162,282 164,764 169,599 Print: 147,622 147,726 147,337 146,687 145,485 150,049 Digital: 10,349 11,276 14,405 15,595 19,279 19,550 Unique Qualified Paid: 194 106 - - - - Print: 194 106 - - - - Digital: - - - - - - Post Expire Copies included in **NC **NC **NC **NC **NC **NC Qualified Circulation: Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July - December 2017 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. www.bpaww.com U.S. PHARMACIST / December 2017 4
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017* State Print Digital Qualified Percent Maine 862 79 941 New Hampshire 838 85 923 Vermont 348 47 395 Massachusetts 3,654 501 4,155 Rhode Island 618 78 696 Connecticut 1,915 205 2,120 NEW ENGLAND 8,235 995 9,230 5.4 New York 10,494 1,274 11,768 New Jersey 4,708 673 5,381 Pennsylvania 7,928 886 8,814 MIDDLE ATLANTIC 23,130 2,833 25,963 15.2 Ohio 6,365 778 7,143 Indiana 3,388 454 3,842 Illinois 5,738 838 6,576 Michigan 4,860 718 5,578 Wisconsin 2,798 380 3,178 EAST NO. CENTRAL 23,149 3,168 26,317 15.4 Minnesota 2,506 369 2,875 Iowa 1,768 263 2,031 Missouri 3,303 411 3,714 North Dakota 423 78 501 South Dakota 551 92 643 Nebraska 1,136 160 1,296 Kansas 1,452 223 1,675 WEST NO. CENTRAL 11,139 1,596 12,735 7.5 Delaware 486 59 545 Maryland 2,729 389 3,118 Washington, DC 316 45 361 Virginia 3,910 481 4,391 West Virginia 1,304 156 1,460 North Carolina 5,231 622 5,853 South Carolina 2,750 302 3,052 Georgia 5,044 645 5,689 Florida 9,468 1,166 10,634 SOUTH ATLANTIC 31,238 3,865 35,103 20.6 *See Additional Data State Print Digital Qualified Percent Kentucky 2,737 343 3,080 Tennessee 3,814 484 4,298 Alabama 2,938 313 3,251 Mississippi 1,727 196 1,923 EAST SO. CENTRAL 11,216 1,336 12,552 7.3 Arkansas 1,676 218 1,894 Louisiana 3,022 350 3,372 Oklahoma 2,090 291 2,381 Texas 10,284 1,607 11,891 WEST SO. CENTRAL 17,072 2,466 19,538 11.5 Montana 555 69 624 Idaho 708 104 812 Wyoming 241 44 285 Colorado 1,651 298 1,949 New Mexico 743 129 872 Arizona 2,525 368 2,893 Utah 1,014 190 1,204 Nevada 1,009 153 1,162 MOUNTAIN 8,446 1,355 9,801 5.7 Alaska 121 33 154 Washington 2,573 426 2,999 Oregon 1,357 260 1,617 California 11,735 1,975 13,710 Hawaii 336 80 416 PACIFIC 16,122 2,774 18,896 11.1 UNITED STATES 149,747 20,388 170,135 99.7 U.S. Territories 289 138 427 Canada - - - Mexico - - - Other International - - - APO/FPO 7 5 12 TOTAL QUALIFIED CIRCULATION 150,043 20,531 170,574 100.0 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION New England 9,230 Middle Atlantic East No. Central 25,963 26,317 West No. Central 12,735 South Atlantic 35,103 East So. Central 12,552 West So. Central 19,538 Mountain 9,801 Pacific 18,896 US Territories APO/FPO 427 12 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 22,000 24,000 26,000 28,000 30,000 32,000 34,000 36,000 38,000 www.bpaww.com U.S. PHARMACIST / December 2017 5
E-NEWSLETTER CHANNEL 2017 USP Weekly Newsletter 2017 USP Weekly Newsletter JULY OCTOBER July 5 324,868 October 4 335,621 July 12 326,009 October 11 336,684 July 19 326,530 October 18 265,094 July 26 327,942 October 25 266,108 AUGUST NOVEMBER August 2 328,375 November 1 340,824 August 9 328,445 November 8 341,388 August 16 329,471 November 15 342,334 August 23 330,662 November 22 343,286 August 30 331,433 November 29 347,641 SEPTEMBER DECEMBER September 6 332,880 December 6 345,676 September 13 333,540 December 13 346,508 September 20 334,517 December 20 346,953 September 27 334,580 AVERAGE: 329,895 USP Weekly Newsletter (25 issued in the period) WEBSITE CHANNEL WWW.USPHARMACIST.COM 2017 PAGEVIEWS SESSIONS USERS AVERAGE SESSION DURATION July 238,316 168,759 142,384 0:59 August 252,839 174,503 147,061 1:02 September 234,776 162,083 136,591 1:03 October 293,613 207,190 175,729 0:59 November 296,129 210,421 176,760 0:59 December 275,271 180,937 150,290 1:08 AVERAGE: 265,157 183,982 154,802 1:01 July December 2017 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit www.adicompli.com ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital versions are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition existed first, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Other sources include 1 source of circulation for a quantity of 24,485 copies or 14.4%, including SK&A Healthcare Database. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletter and Website are not reported at the media owner s option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Addie Blackburn, Publisher Emelda Barea, VP, Corporate Circulation & Distribution (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date Signed January 17, 2018 State New York County New York Received by BPA Worldwide January 17, 2018 Type BJ ID Number U006B0D7 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news. www.bpaww.com Recycled Paper Copyright 2017 BPA Worldwide. All rights reserved. U.S. PHARMACIST / December 2017