YOUR FUTURE WORKFORCE Attracting the next generation of talent Neil Millett Marketing Manager
19,395,000 16-24 year olds in the UK
559,030 UCAS applications in 2018
265,302 Apprenticeship starts for 16-24 year olds
> What about the other 18.2m 16-24s? > How do recruiters prioritise? > What does your future workforce want?
OUR RESEARCH N= 2,000 16-24 year olds > Approach & entry to work > Attitudes & aspirations > Attraction & retention
54% of young adults say their career path will be a university degree > Qualification for chosen career path > Pursue a personal interest > Choose from a wider range of professions
10% of young adults will enter an apprenticeship > Earn without incurring student debt > Expertise in a chosen industry they enjoy > Gain first-hand experience in their chosen industry
16% of young adults will go straight to work > Earn without incurring student debt > Gain experience to progress career > Greater financial independence at an earlier age
FINDING WORK
WHERE DO YOU START YOUR SEACH? 52% go to a job board first
12% 10% company website 7% professional network recruitment consultancy 4%
OVER THE COURSE OF YOUR SEARCH 61% Job board 34% Company website 52% Search engine 33% Careers fair
CAREER INFLUENCERS 45% parents 26% close friends 23% teachers 20% peers 13% siblings
75% Apply for jobs on mobile rather than laptop/desktop
63% Would prefer no CV External application / Social
61% do not use Social to apply for jobs
Jobseekers use Social to: Follow dream employers & Improve their profile
63% Will choose based on social presence Regular activity / diverse content
THE INTERVIEW Face-to-face
THE INTERVIEW If candidates enjoy their experience: 49% apply again 44% share with family & friends 35% recommend to peers 26% follow organisation on social
WHAT REALLY MATTERS?
MOST IMPORTANT FACTOR IN CHOOSING WHERE TO APPLY? 1. Work life balance 2. Location / Convenience 3. Career progression 4. Training & development 5. Perks & benefits
TOP TURN OFFS: WHAT WOULD STOP YOU APPLYING? 1. Negative company reviews 2. Confusing job descriptions 3. Lack of clarity on salary 4. Disorganised interview process 5. Lack of benefits
> EMPLOYER BRAND What s important in an employer brand to you? 1. Clear organisational values 2. Ethical principles 3. Employee rewards & benefits 4. Established reputation 5. Commitment to career progression
> EMPLOYER BRAND > Track record for training & upskilling
> EMPLOYER BRAND > Always delivering great customer service
> EMPLOYER BRAND > Helping in the local community
BIGGEST FEARS WHEN ENTERING WORK FOR THE FIRST TIME 1. Feeling under-qualified inexperienced 2. Stress & impact on mental health 3. Not being taken seriously
97% Of 16-24 year olds believe job satisfaction is closely linked with their happiness
WHICH ORGANISATION WOULD YOU MOST LIKE TO WORK FOR?
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SUMMARY > Work-life balance, career support and wellbeing really matter > Keep the recruitment process simple, clear and mobile enabled > Tell your story of doing good - CSR matters to Gen Z > Apprenticeships can complement your grad programme and help tackle skills shortages > Parent power still matters even to digital natives
THANK YOU Neil Millett Marketing Manager
Roundtable Discussion (30 mins) Discuss the different methods you use to attract younger generations, particularly the Gen Z audience. How does this differ to the rest of your attraction strategy? What could be introduced that would assist you in attracting a younger audience?
Morning Coffee Break 10:50 11:10