txttrans Mobile Donations & Lotteries
Who Are We? MANAGEMENT TEAM Keith Brown Keith s business, KBA Marketing Ltd has been developing affinity marketing schemes for financial services products for some 12 years including clients such as Dixon Stores Group, JD Williams, B&Q and Fulham F.C. Russell Sheffield Russell s previous business fused creative communications with new technologies for clients such as easyjet, Tesco and Lakeland creating some of the most useable and groundbreaking on-line businesses.
txttrans History ORIGINAL BRIEF txttrans was developed out of a need to provide an impulse purchase, mobile payment mechanism for a financial services business and a number of charity clients
Issues? ELECTRONIC MONEY DIRECTIVE Regulated Activity under the Financial Services and Markets Act 2000 Came into force on 27 th April 2002 E-money is defined in the Order as monetary value, as represented by a claim on the issuer, which is stored on an electronic device, issued on receipt of funds and is accepted as means of payment by undertakings other than the issuer. Prepayment for goods or services constitutes E-money To accept E-Money payments there is a requirement to register as an Electronic Money Institution (ELMI) To become an ELMI there is a requirement for a Bond of 1 Million Euro s or 2% of outstanding monies
Solution txttrans Unique, patented technology to allow for donations, payment for goods or services by credit or debit card through your mobile opening up new markets or services 128k Bit secure Fully audited and accredited by RBS, VISA, MasterCard and Amex NOT based on Premium Rate SMS Available to all networks, globally. Supported for Pre-pay and Post-pay customers Simple to use, Handset independent No customer pre-registration required to use txttrans TM txttrans can provide continuous Credit Card charge facilities for regular payments
Solution txttrans Simple SMS, WAP or JAVA Interface No customer bill concerns Transactions cleared in real-time Modular options PAF customer address look-up and age validation in real-time Additional data capture options such as Date Of Birth Opt-in means data can be re-used for other communication such as Merchandising Outbound promotional capability User Accounts and repeat billing White Label product tailored for you
txttrans the USP s Ultimate impulse purchase tool Additional Customer Account facilities txttrans can provide existing customers with a service (via their mobile or online) to enable them to make a repeat purchase, or manage their account, immediately No need to be in front of a PC or use the call centre PAF, Identity and Age Verification As well as real-time PAF verification, txttrans incorporates identity and age verification Merchant Account facilities txttrans can provide a portal for merchants to see all transaction data and manage customer accounts
Merchant Portal
Costs % of transaction value which includes: % based on volumes % covers txttrans Credit card & Direct Debit clearing charges, Zero rated for VAT Initial outbound session costs, infrastructure and dedicated keyword Transactions paid into your Merchant Account in real-time Setup Fee: A one off fee to integrate txttrans into your gateway White labelling of product for you Bespoke development: Each brief is fully specified and costed
Summary txttrans offers a unique payment and verification technology Fully e-money directive compliant Impulsive purchases and play is now a possibility Off the shelf, ready to go solution
txttrans Lottery Example
First Time Play (Home Page) Player sends in standard text message to initiate the service Following receipt of your personalised standard charge text, the Supporter is taken to the txttrans WAP site where they are asked to complete their details
First Time Play (Home Page) Commencing registration of a First Time Player
First Time Play (Home Page) Completing personal details Optional Age Validation
First Time Play (Home Page) Completing address details
First Time Play (Validation Page) Real-time PAF Validation Accurate Data Capture
First Time Play (Play Page) Completing play details
First Time Play (Payment Page) Taking secure Payment Via Credit or Debit Card NOT Premium Rate
First Time Play (Payment Page) Capturing Validation Details
First Time Play (Summary Page) Confirmation of Play and Payment
Returning Players
Returning Player (Home Page) Player sends in a standard text keyword to the shortcode, or Uses the link and login details sent after the first play, then They are taken to the Personalised Welcome Page
Returning Player (Home Page) Asking for PIN & Password
Returning Player (Personalised) Personalised options
Returning Player (Play Page) Re-play details
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