Investor Presentation 11 December 2014
Q3 Overview & Highlights Operations McDonalds Sweden App Launches Esso Norway Mobile App Launches McDonalds NL continies to grow Upgrades to Heart of the City App for Auckland Multiple client projects underway with Loyalty NZ Commercial McDonalds Japan Services Scope increases McDonalds Sweden Beacon Project VMob secures Fly Buys + mobile app build Growth Offices established in Oak Brook Chicago & Soho New York Final candidate selection for Global Sales Director to be based in USA First event in New York with Microsoft First Microsoft EBC tour with IHG top 100 global executives
Pipeline Growth Total Number of Opt Ins on Nurture List Total Number of Opportunities
Revenue & Metrics Annualised Contracted Monthly Revenue Key Metrics 3,000,000 2,500,000 2,000,000 ACMR at 31 March 2,100,000 2,423,000 ACMR as at 31 March 2015 $2.43m ($2.1m as at Sept 2014 + 15%) 43 FTE + circa 10 contractors 1,500,000 Burn rate $650-$700k / month 1,000,000 500,000 200,000 Cash on hand $1.9m 0 FY14 FY15 (as at 9/14) FY15 (as at 11/12)
Microsoft s Cloud First, Mobile First Strategy
Massive Growth in Azure Revenue The new Microsoft Cloud First, Mobile First strategy has turn Microsoft around driving significant revenue and shareholder value
What this means for VMob VMob one of 200 global partners on dual crediting program Go to market support from Microsoft to accelerate growth globally - Azure, CMO & Retail Team Microsoft Solutions Catalogue 20,000 Microsoft sellers globally from 1 Jan 2015 VMob being deployed in Technovation Center in Las Vegas and Retail Excellence Center Redmond
The world s 500 largest retailers are existing Microsoft Customers
Examples of Microsoft retailer customers
VMob Value Proposition VMob has built a SaaS platform for multisite bricks and mortar retailers that delivers an end to end mobile solution. This removes the complexity for a CMO to piece together a solution to meet their needs.
The Changing Face of Mobile Engagement Mobile is at the leading edge of changing the ways businesses interact with their clients. Not only is it presenting opportunities to do old things in innovative ways, such as re-inventing customer relationship management (CRM) for retail clienteling, but it's also e n a b l i n g n e w a n d c o m p l e t e l y revolutionary experiences, such as contextual offers delivered via beacons. Looking across the customer journey, from acquiring and serving users to nurturing and growing the client base, we can see that mobile has many different use cases and business benefits 451 Yankee Group Report May 2014 Grow Mobile analytics grew 38% more downloads and 63% revenue increase after one cross promotional campaign Better user experience and improved shopping cart retention led to 40-50% more in revenue Nurture Mobile loyalty program signup runs a 6X the rate of old card based programs Incremental sales in the first two weeks of one deployment paid for the entire pilot program with 3X the rate of traditional campaigns Mobile gift cards allow for improved self service but also insight into user and device GROW NURTURE ACQUIRE SERVE Acquire 40-80% higher success rate with mobile contextual offers and coupons Mobile advertising drive higher return: 3.5 increase in click through and 60% higher in effective cost per thousand impressions Serve Mobile self-service has shown to deflect 5-25% of calls Voice of customer programs and integrated mobile chat have improved NPS scores by 10-20%
VMob Offering Acquire & Serve We use intelligent real time personalised mobile engagement to drive customers to store. Apps powered by the VMob platform see customer visits increase 2X Nurture By integrating to beacons, Wi-Fi and other digital touch points like digital signage VMob is able to increase the average basket value by 40-50% Grow The VMob loyalty module allows retailers can get the right customer back to store using traditional loyalty mechanics but also deliver experiences money cant buy through live customer profiling
VMob Live Marketing Unlike traditional CRM or marketing automation systems, VMob captures live data from the mobile device and other digital touch points like beacons, POS and Wi-Fi to personalize the engagement using real time context, interest and data. HISTORIC DATA LIVE DATA Transaction CRM Loyalty Point of sale ecommerce mcommerce + + + + Profile data: Name Any other basic profile info currently collected in-app Social profile: Marital status Likes Gender Age In-app usage Viewed items Favorites Voucher usage Favorite shops Deals/Vouchers shared Loyalty Points Location Data Current GPS location Speed Location history Beacon proximity In store dwell time External Variables Local weather Public transport Local events
Market Opportunity In an August 2013 report Wanted: Mobile Engagement Providers. Forrester divided the market into those who provide mobile coupons, those who provide mobile advertising for brands and the VMob sub-set - those who provide mobile advertising for transactional advertising. Forrester estimated that the total market for mobile advertising excluding coupons would grow to US $32.4b by 2018. US$ millions 35 30 25 20 15 10 5 0 2012 2013 2014 2015 2016 2017 2018 Mobile App development Mobile device/app management Mobile engagement services A new report from Juniper Research 1 has found that annual spend by retailers on mobile marketing will reach $55bn by 2015, almost double the $28bn level expected this year. VMob operates in key markets such as Western Europe, Far East has recently entered the North American Market. These regions account for 90%+ of global revenues. The Mobile Retail Marketing Opportunity Split by 8 Key Regions, 2015 ($55bn) 1. Mobile Marketing ~ Retailer Therapy Extract from Retail mcommerce Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017
VMob Competitive Positioning Customer Solution Description Marketing Analytics Digital Marketing Customer Experience Marketing Operations Single View of Customer Providing a comprehensive, integrated view of each of your customers across all sources, internal and external including social channels + Marketing Insights offer an understanding of the effectiveness and return on marketing investment across your chosen channels and campaigns + Predictive Analytics providing actionable predictions on your customers, trending and forecasting Digital Marketing Platform Is an integrated, agile and cost effective platform to help you build and deliver your digital campaigns cross channel. Digital Advertising solutions help you deliver relevant, effective campaigns that target your particular audience and achieve your unique goals. See how our creativity and technology can help you reach your customers. Immersive Customer Experience unique and exciting personalized customer experiences in both physical and digital worlds Brand & loyalty management of your brand and drive loyalty through great experiences and rich social interactions Connected Marketing any screen anywhere, integrated customer sales and marketing Marketing Production Collaboration increasing marketing creativity and efficiency by use of integrated & collaborative productivity tools Marketing Resource Management to reduce the complexity of campaigns enabling marketing to focus on delivering amazing customer experiences at scale. + + VMOB RESPONSYS ELOQUA SALES FORCE MARKETO DYNAMICS Full native coverage Partial coverage + Coverage with native partner integration
VMob Commercial Model Large Enterprise (SaaS) Large Enterprise (Transaction) SME (SaaS) SME (Transaction) Platform Fees Platform Fees Platform Fees Platform Fees Set up fee $50-$250,000 License fee per store $25 - $50 / month / store Set up fee $50-$250,000 Fee per redemption USD$0.10 No set up fee with OOTB License fee per store $50 / month / store No set up fee with OOTB Fee per redemption USD$0.10 Push Message Fee $16 / 1000 Minimum 12 month commitment but target 3yr+ Push message fee $16 / 1000 Minimum 12 month commitment but target 3yr+ Minimum $10,000 USD/ month 12 month contract (Entry level product being introduced on multi tenancy) Minimum $10,000 USD/ month 12 month contract (Entry level product being introduced on multi tenancy) Services Fees Additional services such as strategy, build, data, analytics priced as additional items to core contract) Services Fees Additional services such as strategy, build, data, analytics priced as additional items to core contract) Services Fees Remote bureau service available at set service offerings Services Fees Remote bureau service available at set service offerings
Market Size Store Numbers by Market 50+ 0-50 US 7,233 59,220 UK 931 9,257 AU 101 2745 NZ 14 811 Singapore 38 108
Technovation Center Las Vegas
Channel Partners Agencies VMob currently works with a number of channel partners around the world to deploy its solution into client environments. Using the VMob SDK and API s local developers are able to integrated the VMob platform into local mobile apps which are tailored to local market requirements. VMob is currently working with the largest groups around the world and their respective agencies.
Channel Partners Coalition Loyalty VMob is licensed to Loyalty NZ to run the FlyBuys mobile platform. This will launch in Q1 2015 Loyalty NZ is also selling FlyBuys + which is a combined VMob and FlyBuys mobile loyalty proposition to the other Loyalty NZ members VMob is in discussions with LNZ and other Loyalty program providers to deliver a similar model offshore
Investment Offer Private placement to Australian and NZ investors that qualify under the sophisticated and eligible persons regimes Raising NZ$2m with the ability to take NZ$1m at the discretion of the company s directors Price: AU$0.01 / share Use of funds Support US growth strategy Enable current and planned deployments Working capital Raise to close NZT5.00pm, Friday 19 th December 2014
Other considerations Edison report now available https://www.nzx.com/files/attachments/205034.pdf Share consolidation Possible dual listing onto ASX in 2015
Important Notice