Expanding Your Reach THE CCRA TRAVEL COMMERCE NETWORK
About the CCRA Travel Commerce Network WHO WE ARE Based in Fort Worth, Texas the CCRA Travel Commerce Network connects travel professionals and suppliers with everything they need to run a profitable travel business. CCRA CCRA provides travel agents and agencies with 24/7 call center solutions, negotiated rates at more than 37,000 hotel properties and 30 airline partners around the globe via their GDS, or through standalone booking engines like CCRATravel.com sm and AirSelect Central sm. Global Hotel Partner Network We have been attracting leisure and corporate agencies in over 70 countries since this initiative began in late 2010. Our global agency partners have been able to benefit by using our hotel booking engine as well as the use of the CCRA rate code when using any GDS at over 37,000 directly contracted hotel rates. Since we began to expand globally, CCRA has had an average growth rate of just over 30% each year. 24/7 Call Center Solutions CCRA developed the first after-hours call center 40 years ago and today number s 60 of Travel Weekly s Top 100 travel agencies as clients, with a total of over 400 agencies under contract all of them linked to the CCRA hotel program. In turn, these agencies represent over 30,000 corporations and more than 100,000 travelers. Air Partner Network In 2013, to support the growth and profitability of our agency members, CCRA created the Air Partner Network division and introduced its top-tier GDS airline commission program, CCRA AirSelect Direct sm. In June of 2014 CCRA Air Partner Network rolled out its new, online air ticketing system, AirSelect Central sm. Both programs offer travel agents to earn commissions on bookings made with CCRA s airline partners. These programs further solidify our agent relationships and reinforces their use of the CCRA preferred hotel program. Global Partner Network In 2011, CCRA launched an initiative aimed at developing a global network of travel agencies and travel associations designed to help these network partners realize more income and more profit from a strategic marketing and distribution relationship. Today, CCRA s global development team seeks out new business opportunities while continuing to maintain and engage the agencies and agents currently in our network. airlines, hoteliers and other industry suppliers use to power their businesses. From booking platforms to innovative marketing programs, we are the global commerce network the travel industry relies on every day. WHO WE REACH 2
About the CCRA Travel Commerce Network OSSN Established in 1990. the OSSN Independent Travel Professional Network is the premier travel industry association comprised of over 8,200 agent members and 30,000 marketing contacts. This group drives large booking volumes through our Allied Suppliers while supporting and educating each other on best practices, supplier products and services and travel agency operations. With group health insurance benefits, commissionable travel insurance and a wealth of other revenue generating opportunities, OSSN is the network of choice for both suppliers and travel sellers. TRUE As the only travel industry accreditation and identification option developed by travel agents for travel agents, TRUE stands alone when it comes to industry recognition and supplier access. Whether agents are looking for a way to independently identify with suppliers or suppliers are looking to distribute their product through an elite class of professional travel professional, everyone will want to connect with TRUE accredited agencies. WHAT WE DO At CCRA, we develop the products, solutions and expertise that travel agents, airlines, hoteliers and other industry suppliers use to power their businesses. From booking platforms to innovative marketing programs, we are the global commerce network the travel industry relies on every day. WHO WE REACH Our travel agency customers run the gamut of sizes, shapes and specialties. We ve got over 550 large corporate agencies that utilize our call center services, 8,200 members of our Independent Travel Professional Network OSSN, and thousands of registered agencies who use our hotel booking engine. So no matter what your target market looks like, we can help get your message in front of them! 3
Defining Your Reach OUR AGENTS CCRA CORPORATE AGENCIES CCRA s corporate agency customers interact with us across a variety of media every day. From strategic email communications to our 24/7 call center reporting and statistics pages online, we have many opportunities to get in front of them! TRUE ACCREDITED AGENCIES Our travel agency customers who are accredited through TRUE (www.true.travel) have been vetted and verified through our extensive screening process and are dedicated to preserving the value of the travel agency sales channel. They ve chosen to be identified with their suppliers directly, rather than through a host or other proxy. They interact with us daily across all of our TRUE and OSSN web sites, emails, printed collateral, events and more. OSSN MEMBER AGENTS As the premier network for Independent Travel Agent Professionals, OSSN is comprised of over 8200 travel agency members who look to their membership for community support, meaningful training and education opportuities, localized supplier connections and so much more. Our members experience a high-touch relationship with us, and are very responsive to our supplier communications and training opportunities. CCRA OPTED-IN AGENCIES 450 1,800 8,200 7,500 CCRA maintains a large list of travel agency customers who have actively opted-in to both CCRA and supplier marketing communications, but don t necessarily subscribe to one of our products. This is an active list that is highly responsive and looking for supplier communications and offers to help them grow their travel business. CCRA HOTEL BOOKING ENGINE AGENTS 32,000 These agents are users of CCRAtravel.com, our hotel booking engine, and have also opted in to our CCRA and supplier communication offerings. 4
For Partners Enterprise Membership Exclusively offered to our partners, the Enterprise Membership was built with the ways to expand your reach in mind. As the premier network for Independent Travel Agent Professionals, OSSN is comprised of over 8,200 travel agency members who look to their membership for community support, meaningful training and education opportunities, localized supplier connections and so much more. Our members experience a high-touch relationship with us, and are very responsive to our supplier communications and training opportunities. Enterprise members are able to reach these agents through a variety of marketing vehicles. This package will help you get your brand out in front of the OSSN audience with a strong market push. We ll provide you with a great mix of items to help you get your new hotel on the menu! Membership includes: (4) HTML email Blasts to OSSN audience (1) Listing on OSSN.com (4) Webinars (4) OSSN Newsletter Inserts - promoting newsworthy content about your brand. This is not an ad. Discount on OSSN trade shows Unlmited access to chapter meetings Ability to promote, market, and educate the OSSN audience on all North American properties Enterprise Membership Cost: $4000 5
Email Marketing Private Label Emails This is the best way to get exclusive communications to key decision makers. Why share the spotlight? Be the only supplier featured in an OSSN Private Label Email. The number of Private Label Emails is strictly limited, so OSSN open rates exceed the average. Schedule a Private Label email to coincide with a special event, a limited time offer or a travel agent promotion. Audience 40,000 Opted In Travel Pros Inclusive of 8,200 OSSN Member Specs and Guidelines: Recommended size for ad is 600 pixels wide x 800 pixels tall (72dpi). Format PDF, HTML, JPG, PNG or GIF. We also accept links to readymade HTML files. Please don t forget to include a subject line with your file. All files must include an OSSN logo in the footer. 6
Educational Opportunities Members Only Webinars Deliver your presentation right to agents with our members-only webinars! This is a great place to show off your brand with videos, training documents, booking demonstrations, you name it. No special software required. We handle the marketing to our agents, all you need to do is show up and start your presentation. We provide you with all the information you need about the members who registered for your webinar so you can follow up as needed. 7
Web Marketing OSSN Newsletter - Multibriefs Get your message out to our large audience through OSSN Multibriefs. These newsletters are sent to OSSN Agents, who read for the latest industry happenings. Keep them informed on your brand through an informative article. Website Listing Stay in front of the agents eyes with a listing on OSSN.com. Listing s include logo and link to a more information page. 8
Meet OSSN Agents Up Close and Personal Chapter Meetings These regional meetings are held exclusively for OSSN Members, and happen throughout the year. Chapter meetings provide topical content and are supported by OSSN Allied Suppliers. As an Enterprise Member you have unlimted to access host these events. 9
Event Sponsorships The Home Based Travel Agent Forums As the presenting sponsor of these highly reknowned events, CCRA assembles a large pavilion on the tradeshow floor for our select partners. We then host you as part of our pavilion, and help you communicate your brand to the show s travel agent attendees! Platinum Partner Package: $ 2750 Logo representation and offer on one pre-show email to the entire attendee database promoting your presence in the Platinum Partner Pavilion. Logo representation in the show guide promoting your presence in the Platinum Partner Pavilion. A Listing in the HBTA Forum directory allowing all to find your space within the pavilion. Logo and offer representation in one mid-show email to all registered attendees promoting your presence and your offer to all agents. Logo and summary statement in one post-show e-blast occurring 3 days post-event to remind agents of your offer. Logo representation on two show-floor banners promoting your presence as a Platinum Partner. One table for your organization s use, including drape, 2 chairs, wastebasket and power supply. Invitation for 2 guests to our VIP cocktail event to meet with other suppliers as well as CCRA and OSSN leadership. 10
Contact Us! Once you ve selected your package, we re here to ensure you re able to make the most of your partnership with us! Questions about your package? Brian Albano Director, Supplier Relations brian.albano@ccra.com Questions about how to submit your files? CCRA Marketing Department marketing@ccra.com Kellie Philpot Marketing Coordinator kellie.philpot@ccra.com 11