Chemicals & Metals INVESTMENT OPPORTUNITY: Cleaners and Detergents
Executive summary Cleaners and detergents consist of laundry detergents and various cleaning supplies Market growth rate of cleaners and detergents lags the global rate, but spreads across 3 segments Production requires mid-high technology and workforce skills and has a moderate impact on environment 2018 Market size ranges between QAR 580-660 million and is set to grow at 4-6% 2
Opportunity summary Cleaners and detergents consist of laundry detergents and various cleaning supplies Description Cleaner and detergents consist of three categories, each with a different function: Laundry detergents: soil/stain removal, bleaching, fabric softening and conditioning Industrial & Institutional cleaners: health care and surface disinfection, vehicle and metal cleaning Household cleaning supplies: allpurpose cleaners, abrasive cleaners, specialty cleaners Opportunity details Industry Product Family Chemicals 1. Soaps 2. Surface-active Agents Product Family Import Size QAR 250 M QAR 270 M Key Raw Material Key Raw Material Suppliers Economic Value Add 1. Caustic (Soda) / NaOH 2. Caustic (Flakes) 3. Linear Alkylbenzene (LAB) 1. KLJ 2. Gulf Chlorine 3. Seef Low High Utility Consumption Power req.: up to 4 GWh/ year Plant capacity: up to 2MW Water consumption: 100-200K m 3 /year 3
Product Manufacturing Characteristics Opportunity requirements Production requires mid-high technology and workforce skills and has a moderate impact on environment Production Requirements and Impact on Environment Technology Requirement Requires rapid automated prototyping machines and refilling technology in certain applications Standardized processes (e.g., spraying under high pressure, mechanical mixing, ph adjusting, agglomeration) Commoditized Moderate Advanced Technology Workforce Skills Blue collar workers (machinery) Skilled chemists Production managers Blue Collar Moderate White Collar Sales and marketing team Impact on Environment Potentially contaminates water and may lead to formation of foams Releases synthetic chemicals into the air Friendly Moderate Harmful Capital intensity Low (QAR 0-10M) Medium (QAR 10-50M) High (QAR 50M+) 4
Market Market size Market growth rate of cleaners and detergents lags the global rate, but spreads across 3 segments Market Assessment and Success Enablers Trends, Size, and Growth Global detergent/ cleaner market growing at 8%, outpacing Qatar s growth of 4%-6% Household segment expected to grow at a mild 2%-3%, dropping overall growth Growth in industrial cleaners driven mainly by industrial and healthcare segments Market Size (2018) Growth Rate QAR 580 M QAR 660 M 4% - 6% Customers Consumers: households Businesses: restaurants, nursing homes, medical Industries: manufacturing, healthcare Marketing Requirements Low Moderate High Success Enablers Aggressive marketing in order to draw market share away from existing players Partnering with local FMCG bottle manufacturers and establishing discounted rates Exploring partnership models with international brands to localize production 5
Disclaimer The material, data, charts and pieces of information contained in this document ( Information ) is for general information purposes only and should not be construed as an investment or commercial advice or as a recommendation whatsoever. The user of the Information ( User ) is responsible for independently verifying the Information and shall make his own determination as to how suitable the Information is for his own usage and intent. User should not rely upon the Information as a basis for making any business or investment decisions. Whilst Qatar Petroleum endeavours to provide and keep the Information up to date and correct, Qatar Petroleum makes no representations or warranty of any kind, express or implied about the content, completeness, accuracy, quality, reliability or suitability with respect to the Information for any purpose. Qatar Petroleum expressly disclaims liability for errors and/or omissions in the Information contained in this document and shall in no event be liable for damages resulting from the use or reliance of User upon the Information. Any reliance the User of the Information places on such Information is strictly at User s own risk. 6
Email: tawteen@qp.com.qa Website: https://tawteen.com.qa