Dynamic Parking Pricing: supporting policy outcomes Richard Harris, Solution Director, Xerox 2012 Annual POLIS Conference, Perugia
Xerox: A Leader in Transportation 15 4 1100 Million violations roadway processed Billion toll collected dollars in annually for our clients Enforcement cameras installed 35 #1 Countries use Xerox solutions in transportation Worldwide rank in transportation services to governments 40 Percent of the busiest airports in the USA rely on Xerox parking technology 37 50 100 Billion public transport dollars fare transactions processed annually Percent of all US electronic toll collection processed Million plus public transport tickets processed daily
On-street Parking Overview Delivering intelligent parking and collection solutions for local authorities that optimize compliance, revenue and the customer experience. End-to-end Service Capabilities West Los Angeles, CA San Francisco, CA 9 others Midwest Cleveland, OH Indianapolis, IN 2 others Northeast Boston, MA Philadelphia, PA 4 others South Washington, D.C. Dallas, TX 6 others Systems Integration Field Technology Violations Processing Innovation Infrastructure Investment Scotland NSL - City of Edinburgh Council Hardware neutral integration Enterprise level back-end system Mission-critical implementation On-going project management Client dashboards Meters Handhelds Sensors Pay-by-cell Photo enforcement Boot & Tow etc. Issuance training Handheld software Pay by web, IVR Adjudication support Customer service center Delinquent collections 3 research centers Dynamic pricing Real-time info systems Account-based systems Over 15 patents pending Technology financing Build operate transfer (BOT) Revenue sharing contracts Long-term concessions Internal financing England Brighton & Hove City Council 78 others N. Ireland Northern Ireland (DRDNI) Wales Denbighshire County Council 6 others Netherlands The Hague 3
Transport Policy and Business drivers Authorities Safety Quality of life Efficiency Health Mobility Inclusion Environment Economy Accessibility Business Stakeholders Compliance Competitiveness Service levels Scalability Security/Safety Loyalty
Intelligent Transport Systems Safer Surer Smoother Smarter Simpler Support Policy Enabled by technology Capture benefits Work differently
Information technology
Capture once use many
Sensors, FCD, Loops, Video, CCTV, Social Media Journey time Public transport arrival times Bus timetables and routes Incidents Congestion Monitor Air Quality Parking spaces Reduce delays and congestion Reduce pollution Low emission zones Congestion Access control Delays Incidents Inform Authorities Manage VMS and diversions Network management Road works Events Financial transactions Demand management Variable toll charges Air quality Parking spaces Public transport payments Parking Off/on street payments Toll/RUC payments Freight management Photo detection Business case Enforcement Policy processing Benefits Governance Integrated services the the ITS ITS model model
Challenges Transportation Challenges Break (-) link transport and economic activity Address growing congestion on the roadways Improve safety Minimize vehicle emissions Identify new funding sources Maximize current infrastructure/technology Improve customer experience Secure existing and enable new revenue streams Public Sector Challenges Enable joined up government working Drive efficiency Exploit current assets Enable flexible working Reduce cost of services Enable reliable and consistent services 9
Key objectives parking services The Customer Experience Reduce the time a customer spends on parking. More convenient payment options Parking guidance systems Exceptional customer support via phone, web, etc. Total Parking Management Parking is only the start of your journey Street Operations System Support and Analytics Optimize space utilization and revenue. Appropriate meter technology by area Device management (meters, sensors, etc.) Stakeholder integration (residents, merchants, etc.) Reduce costs by boosting productivity. Dashboard views and reports Periodic consulting studies Dynamic pricing system Compliance Create deterrence by maximizing collections. Enforcement officer training Productivity studies Noticing and collections 10
Dynamic parking pricing Short VIDEO 11
Dynamic parking pricing Intelligence based Locally calibration Influence demand Adapt to situations Optimise parking capacity Determine revenue Maximise policy outcomes Improve services 12
Thank you for your interest Richard Harris Solution Director Xerox richard.harris@xerox.com