If you will be shipping display equipment to the conference site, please use the following address to prevent lost displays:

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Dear IFDA Annual Convention Exhibitor: Thank you for planning to exhibit at the Iowa Funeral Directors Association Annual Convention on May 17-18 th, 2011 in Hilton Coliseum. The Iowa Funeral Directors Association has asked Hilton Coliseum to coordinate all receiving and handling of employers display materials, as well as decoration needs for your booth. Enclosed you will find information about our exhibit material handling service. Please read through the packet to become familiar with our display handling procedures. If you are planning to ship display materials to or from the Annual Convention, the Exhibit Handling Service & Rates form must be returned by mail or fax to Hilton Coliseum with full payment by Monday, May 9 th, 2011. If you will not be sending your display materials in advance, you do not need to return the form or payment. Hand-carried display materials may be brought to Hilton Coliseum during the set-up time on Tuesday or Wednesday, May 17-18 th, 2011. Hilton Coliseum staff will be on hand to help exhibitors who require assistance with moving displays to their booths. Hilton Coliseum s event schedule requires that we ask employers to ship display materials to arrive no earlier than one week before the Iowa Funeral Directors Association Annual Convention. All shipments received before Monday, May 9 th, 2011, will be assessed a $15.00 per day per shipment charge. If you will be shipping display equipment to the conference site, please use the following address to prevent lost displays: IFDA CONVENTION HOLD FOR: (NAME OF COMPANY) C/O: HILTON COLISEUM IOWA STATE UNIVERSITY AMES, IA 50011-1111 Also contained in this information packet is an order form for additional equipment or services for your exhibit booth. Each exhibit booth will include on 30 x 72 skirted table, 2 chairs, wastebasket, and exhibitor identification sign. If you would like to request additional equipment for your booth, including extra tables, chairs, electricity, TV/VCR/DVD, telephone or internet line, or other equipment, please complete the Booth Equipment Order Form and return with payment to Brooke Croshier- Sidebotham at Hilton Coliseum. All questions regarding display material receiving and handling should be directed to the Hilton Coliseum event staff. Please contact the event staff by phone at 515-294-5822, by fax at 515-294-2789, or by email to athevent@iastate.edu The Hilton Coliseum staff is looking forward to working with you and your organization to make the Iowa Funeral Directors Association Annual Convention 2011 a success for everyone. Sincerely, Brooke Croshier-Sidebotham Events Manager Hilton Coliseum 1

Iowa Funeral Directors Association Annual Convention Exhibit Handling Information SHIPPING TO SHOW SITE Hilton Coliseum will receive crated, boxed or skidded display materials at Hilton Coliseum from May 9 th, 2011, until show move-in on May 17 th, 2011. Shipments must be sent with freight charges PREPAID. WE WILL NOT ACCEPT COLLECTION SHIPMENTS. Label each piece, and address all shipping documents and bills of lading, as follows: IFDA CONVENTION HILTON COLISEUM IOWA STATE UNIVERSITY AMES, IA 50011-1111 ATTN.: {NAME OF EXHIBITING COMPANY} HOLD FOR: {EMPLOYEE OF EXHIBITING COMPANY ATTENDING}** Hilton Coliseum will receive shipments Monday through Friday during the hours of 8:30 a.m. to 4:30 p.m., beginning on Monday, May 9 th, 2011. To check on the arrival of freight, please call 515-294-5822. RECEIVING AND HANDLING INBOUND SHIPMENTS (IMPORTANT) Bill of Lading: All shipments must have a bill of lading or delivery slip showing the number of pieces, type of merchandise, and weight. If possible, a copy should be mailed or faxed with the enclosed EXHIBIT HANDLING SERVICE AND RATES form. Shipments received without freight bills of lading, or specified unit counts on receipts, will be delivered to exhibitor s booth without guarantee of piece count or condition. Exhibitors are responsible for arranging inbound and outbound shipping, and for payment of all shipping charges due to outside freight carriers. EMPTY CONTAINER HANDLING AND STORAGE DURING SHOW Empty containers will be removed from booth after show move-in, and returned to booth at close of show. Empty container labels will be available at the Hilton Coliseum service desk. Affixing the labels is the sole responsibility of the exhibitor or their representative. Hilton Coliseum event staff assumes no responsibility for removal of containers with old empty labels, improper information on empty labels, or valuables stored in containers removed for storage. INSURANCE Be sure your display materials are insured from the time they leave your firm until they are returned after the show. It is suggested that exhibitors arrange all-risk coverage. This can be done by riders to existing policies. All display materials handled by Hilton Coliseum are subject to our Limits of Liability set forth below. EXHIBIT HANDLING CHARGES Please refer to our enclosed EXHIBIT HANDLING SERVICE AND RATES form. Rates are based on incoming weight only, whether the services are used completely or in part. The weight is rounded up to the next hundred pounds and is taken from the inbound bill of lading. Freight handling charges are the responsibility of the exhibiting company for whom display materials have been received and handled. The exhibiting company may not assign this responsibility to suppliers or customers. ALL SHIPPING CHARGES OWED TO FREIGHT CARRIERS ARE THE SOLE RESPONSIBILITY OF THE EXHIBITOR. 2

OUTBOUND SHIPPING AND HANDLING Outbound materials will be moved from booth to dock and reloaded on designated vehicles. To assist you with arrangements for outbound shipments, Hilton Coliseum will have a service desk where labels, bills of lading, and shipping information will be available. When displays are packed, labeled, and ready to be shipped, completed bills of lading should be submitted to the service desk. Exhibitors are responsible for outbound shipping arrangements, and for payment of any and all shipping charges due to outside freight carriers. In order to expedite removal of display materials, Hilton Coliseum reserves the right to change designated carriers, if such carriers fail to pickup or refuse to accept shipments. Where no disposition is made, materials will be returned to the warehouse awaiting shipping instructions from exhibiting company and will be charged accordingly. PAYMENT TERMS AND CONDITIONS PAYMENTS Full payment is due in advance. Purchase orders are not considered payment. CANCELLATIONS A) If services have already been provided at the time of cancellation, original charges will be applied. B) A one-hour per person, per hour charge will be applied for all labor orders that are not canceled in writing at least 24 hours before the close of the exhibit. INTERNATIONAL EXHIBITORS We require 100% pre-payment of advance orders. Any orders or services placed at show site must be paid at the show. Payment may be made by check in U.S. funds drawn on a U.S. bank. LIMITATION OF LIABILITY AND RESPONSIBILITY FOR EXHIBIT HANDLING SERVICES 1. Iowa State University shall not be responsible for damage to uncrated materials, improperly packed materials, or concealed damage. 2. Iowa State University shall not be responsible for loss, theft, or disappearance of exhibitor s materials after it has been delivered to exhibitor s booth. 3. Iowa State University shall not be responsible for loss, theft, or disappearance of materials before they are picked up from exhibitor s booth for reloading after the show. Bills-of-lading covering outgoing shipments will be checked at time of actual pickup from the booth and corrections made where discrepancies occur. 4. Iowa State University shall not be responsible for any loss, damage, or delay due to fire, acts of God, strikes, lockouts, or work stoppages of any kind or to any cause beyond its control. 5. Iowa State University shall not be liable to any extent whatsoever for any actual, potential, or assumed loss of profits or revenues, or for any collateral costs, which may result from any loss or damage to an exhibitor s materials which may make it impossible or impractical to exhibit same. 6. Claims for loss or damage must be submitted to Hilton Coliseum before the close of the event. 7. INSURANCE - It is understood that Hilton Coliseum is not an insurer, and that insurance, if any, should be obtained by the exhibitor. It is suggested that exhibitors arrange all-risk coverage. This can be done by endorsements to existing policies. Exhibitor s materials should be insured from the time they leave their firm until they are returned after the close of the event. 8. The consignment or delivery of a shipment to Hilton Coliseum by an exhibitor, or by any shipper to or on behalf of the exhibitor, shall be construed as acceptance by such exhibitor (and/or other shipper) of the terms and conditions set forth. 9. Empty container labels will be available at the Hilton Coliseum s service desk. Affixing the labels is the sole responsibility of the exhibitor or his representative. All previous labels should be removed or obliterated. Hilton Coliseum assumes no responsibility for: - Error to above procedures. - Removal of containers with old empty labels and without Hilton Coliseum labels. - Improper information on empty labels. - Materials stored in containers with empty labels. 3

Exhibit Handling Service & Rates Please return form to: Iowa State Athletics 219 Hilton Coliseum Ames, IA 50011-1111 athevent@iastate.edu Attn.: Event Staff IFDA Convention Phone: (515) 294-1770 Fax: (515) 294-2789 IOWA FUNERAL DIRECTORS ASSOCIATION May 17-18 th, 2011 PLEASE RETURN ORDER BY: May 9 th, 2011 EXHIBIT HANDLING SERVICE DESCRIPTION Rates include all labor and equipment required for: unloading shipment; storage at the Hilton Coliseum from May 9 th, until show date; delivering shipment to booth; moving empty containers to and from storage; and removal of shipment from booth for reloading on outbound carriers. Shipments received before May 9 th, 2011, will be assessed a $15.00 PER DAY PER SHIPMENT fee, in addition to the basic storage and handling fee. Shipments must be sent with freight charges PREPAID. HILTON COLISEUM WILL NOT ACCEPT COLLECT SHIPMENTS. ALL SHIPPING CHARGES OWED TO INBOUND OR OUTBOUND FREIGHT CARRIERS ARE NOT INCLUDED IN THIS SERVICE, AND ARE THE SOLE RESPONSIBILITY OF THE EXHIBITOR. EXHIBIT MATERIAL HANDLING FEES RATE PER CWT. (100 LBS.) $35.00 per CWT. Rate for handling of all shipments of inbound or outbound display materials, whether crated, skidded, or individually wrapped and shipped to or from the facility. Also includes shipments received without documentation, such as Federal Express and UPS. Rate applies for handling of materials for both round-trip (inbound and outbound), and one-way (inbound or outbound). Rate does NOT include shipping charges owed to freight carriers. ESTIMATED COST CALCULATION SHIPMENT WEIGHT (Round up to next 100 lbs.): lbs. / 100 = Total CWT. x $35.00 per CWT.= $ NOTE: For shipment greater than 1,000 pounds, the maximum charge due is $350.00 METHOD OF PAYMENT Please indicate which form of payment is enclosed: (NOTE: Iowa State University does not accept American Express) Visa MasterCard Company Check (Make check payable to: Iowa State Athletics/Hilton Coliseum) Account No: Expiration Date: Cardholder s Name: Signature: Cardholder s Address: City: State: Zip Code: EXHIBITING COMPANY NAME ADDRESS CITY STATE ZIP ORDERED BY (Print Name) SIGNATURE DATE PHONE # ( ) EXT. FAX # ( ) I have read, understand, and agree to all terms in the exhibitor packet and have advised our show representatives accordingly. Exhibitor Signature: IF YOU ARE UTILIZING THE SERVICES OF HILTON COLISEUM, THIS FORM MUST BE COMPLETED AND RETURNED WITH FULL PAYMENT BY MAY 9 th, 2011. WE MUST RECEIVE THIS FORM BEFORE ARRIVAL OF SHIPMENT. 4

IOWA FUNERAL DIRECTORS ASSOCIATION ANNUAL CONVENTION May 17-18 th, 2011 BOOTH EQUIPMENT ORDER FORM Each 10 X 10 exhibit booth includes carpet, 1 table (30 x 72 ), 2 chairs, wastebasket, and exhibitor identification sign. Additional Exhibit Booth Equipment: (all prices are per show, not daily charges) Services & Equipment: Advance Order Day of Event* (if available) Electricity (110 volt, 15 amp service) $15.00 $ 30.00 Telephone $ 75.00 $100.00 Ethernet Line (High-speed Internet) $100.00 $125.00 Tables (additional): - 30 x 6 Table No charge No charge - 30 x 8 Table $10.00 $15.00-18 x 5 Table $5.00 $ 8.00 - Tall High-boy Bar Table $10.00 $15.00 Chairs (additional) No charge No charge Bar Stool $10.00 $15.00 (if available) Easel $ 5.00 $ 8.00 (if available) TV & VCR or DVD w/ Media Cart (please specify) $75.00 $100.00 Media Cart $5.00 $ 8.00 For changes or additional equipment not listed, please contact Brooke Croshier-Sidebotham at 515-294-1770. * Payment for equipment added the day of the event must be made at time of delivery* Equipment Needs (Please attach extra page or use back of this form if additional space is needed): Quantity Item Name Unit Price Total Price Order Total For advance orders, please send Form and Payment to: Iowa State University, Attn: Brooke Croshier-Sidebotham, 219 Hilton Coliseum, Ames, IA 50011-1113 Or Fax to 515-294-2789, Attn: Brooke Croshier-Sidebotham Method of Payment: (Payment by Check or Credit Card Only, Send NO CASH) Please indicate which form of payment is enclosed: Visa MasterCard Company Check (Make all checks payable to: Iowa State Athletics/Hilton Coliseum) Account No: Expiration Date: Cardholder s Name: Signature: Cardholder s Address: City: State: Zip Code: Booth # Exhibitors/Company Name Address: Phone ( ) - Ordered By: Date / / Exhibitors Signature: For equipment ordered day of event, please remit payment to the Hilton Coliseum Service Desk (Located in East Ramp). Equipment will be delivered to booth after payment is received and if equipment is available. 5