2018 Media Kit GadsdenTimes.com Contact us today 256-549-2000 SP82342
Welcome to The Gadsden Times In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Gadsden Times was established in 1867 and stands as Etowah County s oldest business and news source. It is nestled in the foothills of the Appalachian Mountains, an outdoor lover s paradise. Gadsden is located just an hour from Birmingham, Alabama, the state s largest city while Atlanta is just a little over two hours away. The Gadsden Times received numerous awards in 2014 from organizations such as the Alabama Associated Press, the Alabama Press Association and the Alabama Sports Writers Association.
GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES 1350+ I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.
Market Profile Etowah County, AL Attalla Reece City Gadsden Gender Men 38,153 48% Women 42,122 52% Age Median Age: 49 18-34 21,087 26% 35-44 12,264 15% 45-54 13,616 17% 55+ 33,308 41% Base: Total Adults - 80,275 Rainbow Ciy Southside Glencoe Total Population 102,016 Total Households 41,061 Average Household Income $58,265 Education (adults age 25+) College Graduate 18,179 25% Some College, no degree 18,811 26% High School Graduate 22,676 32% Other 11,695 16% Employment (population age 16+) Executive/Professional/Mgr. 7% Office/Administrative Support 5% Sales 5% Healthcare 5% Services 17% Own a Home 29,769 73% Household Income Under $35,000 16,271 40% $35,000-$49,999 5,822 14% $50,000-$74,999 7,883 19% $75,000+ 11,085 27% Children at Home 13,000 32% Base: Total Households - 41,061 2018 Claritas, Etowah County, AL
Consumer Spending Total Annual Consumer Spending $1.9 Billion Key Consumer categories Expenditure (in millions) Apparel $60 Computers, Software & Accessories $14 Education $29 Household Furnishing and Appliances $63 Health Care $185 Groceries $163 Automotive - All $396 Pet Related $24 Sports & Recreation $21 Travel $59 Dining Out $91 2018 Environics Analytics, Etowah County, AL We will help you increase your sales.
Reach Print & digital newspaper delivers 10 6out of shoppers. gadsdentimes.com Average Monthly Traffic Page Views 2.6 million Unique Visitors 225,500 Google Analytics July 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age 18-54 69% of Adults Age 55+ 69% of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50,000+ 65% of Homeowners 58% of Families with Children in the Home Scarborough USA+ 2017 R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.
Multi-Media Solutions We are the one source for your customized solution. PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags We deliver shoppers to your business. DIGITAL SOLUTIONS GadsdenTimes.com ThriveHive
Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS E-MAIL DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.
Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!
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Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to www.thetraditiongrads.com Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.
The Gadsden Times and GadsdenTimes.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us GadsdenTimes.com 401 Locust St Gadsden, AL 35901 (256) 549-2000 Advertising: (256) 549-2084 Digital Advertising: (256) 549-2080 Circulation: (800) 950-2022 Newsroom: (256) 549-2049