OCTOBER 23/25 2013 HILTON SAN FRANCISCO UNION SQUARE SAN FRANCISCO
TABLE OF CONTENTS 3 4 Specific placement in the Partner Expo will be determined by sponsor level, then on a first-come, first-served basis. Earlier commitments will have a wider selection. LETTER FROM ANDREA WARD, VICE PRESIDENT, ORACLE ELOQUA MARKETING 5 WHY PARTICPATE? CONFERENCE OVERVIEW: REACHING MODERN MARKETING DECISION MAKERS 6 PACKAGES 6 Modern Marketer 7 Eloquan 10 Agency Consulting Partner 11 AppCloud Partner 12 Media 13 Upgrades 2
LETTER FROM ANDREA WARD, VICE PRESIDENT, ORACLE ELOQUA MARKETING Dear Valued Eloqua Partner, This year Eloqua Experience is expected to become the largest event for modern marketers drawing on industry thought leaders, Eloqua customers, and marketing visionaries. We would like to offer you an opportunity to become a sponsor of this event on October 23-25 at the Hilton Union Square in San Francisco. As a sponsor of the 6th annual Eloqua Experience, you ll help us celebrate and educate the Eloqua community and reinforce our joint commitment to innovation and success. Eloqua customers, no matter their size, industry or location, share similar goals: to increase their impact on revenue; to deliver innovative content with the right message at the right time; and to deliver the right balance between science and art to help them become leaders in their industries. Eloqua Experience will become Oracle s flagship conference for global marketers packed with education, inspiration and tools for success. Eloqua Experience 2013 offers you a unique opportunity to showcase your expertise to a global marketing community. We expect our largest turnout ever and we re including expanded track sessions on the industry s hottest topics, visionary keynotes and additional networking opportunities. The conference will close with a very special annual Markies awards ceremony that you won t want to miss, featuring surprises that will knock you off your feet! I look forward to welcoming you at this year s event. Thank you for being part of the Eloqua community. Andrea Ward Vice President Oracle Eloqua Marketing 3
CONFERENCE OVERVIEW ELOQUA CUSTOMERS COME TOGETHER AT ELOQUA EXPERIENCE TO LEARN, NETWORK AND EXPLORE. BE PART OF THEIR CONVERSATION BY SPONSORING ELOQUA EXPERIENCE 2013. WHAT TO EXPECT IN 2013: The MODERN MARKETING CONFERENCE of the year, Eloqua Experience 2013 will feature six track sessions covering the 5 Tenants of Modern Marketing (Targeting, Engagement, Conversion, Analytics and Marketing Technology) as well as Social Exciting keynotes from inside and outside of Eloqua Combined networking and entertainment at a welcome reception, Markies awards ceremony and smaller events throughout the three days A range of sponsorships and add-ons for a wide variety of objectives and budgets The opportunity to flex creative muscle in the floor space at the Hilton Union Square, the largest exhibition space at Eloqua Experience to date TO S P O N S O R, O R FO R M O R E I N FO R M AT I O N : 4
WHY PARTICIPATE? ELOQUA EXPERIENCE BRINGS TOGETHER THE MOST INNOVATIVE MARKETERS, EXECUTIVES AND SALES PROFESSIONALS FROM AROUND THE WORLD. WE WILL INVITE OUR CUSTOMERS FROM MORE THAN 1,000 COMPANIES, INCLUDING MID-, SENIOR-, AND C-LEVEL MARKETERS AND EXECUTIVE LEADERSHIP ACROSS MANY INDUSTRIES. ELOQUA EXPERIENCE 2012 BY THE NUMBERS: 2% 5% 2% 5% 7% 19% 9% 36% 40% 40% 42% 18% 16% 21% 17% 3% 9% 7% INDUSTRY Software Manufacturing Professional Services Finance and Insurance Business Services Education Marketing Agency Other TITLE Manager VP or Director C-level Other ANNUAL REVENUE $2B and above $500M to $2B $300M to $500M $100M to $300M Up to $100M Unreported 5
MODERN MARKETER ($50k Six Available) 10x10 exhibit space, including one (1) 6-ft table, 2 chairs and one wastebasket Electrical / wireless internet Sponsor logo on meter board in Sponsor Showcase 60 minute speaking opportunity during an afternoon track session, ability to scan leads for all participants who attend session Two (2) lead retrieval devices Eight (8) full conference passes ($8K value) Ability to purchase unlimited additional tickets at the discounted rate of $999 Branded signage in prominent common and breakout locations Sponsor logo and profile on Eloqua Experience 2013 Website Sponsor logo and 150-word profile in the event mobile app 6
ELOQUAN ($35k Four Available) One 10x10 booth space, including 6-ft. table, 2 chairs and a wastebasket Electrical / wireless internet Lead retrieval system Ability to purchase unlimited additional tickets at the discounted rate of $999 Sponsor logo on meter board in Sponsor Showcase Sponsor logo and profile on Eloqua Experience 2013 Website Sponsor logo and 100-word profile in the event mobile app One of four Eloquan Sponsorship opportunities, each with their own benefits (see next page for details): Markie Awards Social Connectivity Welcome Reception Revenue Engine 7
MARKIE AWARDS ($35k Eloquan Sponsorship) Sponsor company announcement during the opening of the Awards Photo opportunity with selected Markie winners Reserved and priority seating for 25 guests at Markie Awards Exclusive logo sponsorship of Markie Awards Reserved and priority seating (size TBD) for Markie Awards After Party Eight (8) full conference passes ($8K value) SOCIAL CONNECTIVITY ($35k Eloquan Sponsorship) Exclusive sponsorship of the Tweet Boards (4) throughout the conference Logo on Social Media cards Eight (8) full conference passes ($8K value) Logo on Twitter screens during General Session and Super Session Exclusive sponsorship of the Event Mobile App which includes logo placement and ability to create banner ads within the application 8
WELCOME RECEPTION ($35k Eloquan Sponsorship) Exclusive sponsorship of the Welcome Reception, Wednesday, October 23, 2013 Announcement of sponsor during the opening of the event Ability to scan all attendees who enter event Ten (10) Welcome Reception passes Eight (8) full conference passes ($8K value) REVENUE ENGINE ($35k Eloquan Sponsorship) Branding / promotional opportunities at the Revenue Engine power stations (4) Ability to scan all attendees who utilize charging stations Opportunity to create branded content for use at Charging Stations Eight (8) full conference passes ($8K value) 9
AGENCY CONSULTING PARTNER ($20k 15 Available) One 10x10 booth space, including 6-ft. table, 2 chairs and a wastebasket Electrical / wireless internet Lead retrieval system Sponsor logo on meter board in Sponsor Showcase Five (5) full conference passes ($5K value) Ability to purchase unlimited additional tickets at the discounted rate of $999 Branded signage in prominent common and breakout locations Sponsor logo and profile on Eloqua Experience 2013 Website Sponsor logo and 50-word profile in the event mobile app 10
APPCLOUD PARTNER ($15k 15 Available) One 10x10 booth space in the AppCloud Pavilion, including 6-ft. table, 2 chairs and a wastebasket Electrical / wireless internet Lead retrieval system Sponsor logo on meter board in Sponsor Showcase Three (3) full conference passes ($3K value) Ability to purchase unlimited additional tickets at the discounted rate of $999 Branded signage in prominent common and breakout locations Sponsor logo and profile on Eloqua Experience 2013 Website Sponsor logo and 50-word profile in the event mobile app Note that the AppCloud Partner sponsorship is available to Eloqua Technology Partners only. 11
MEDIA ($8k One Available) One 10x10 booth space, including 6-ft. table, 2 chairs and a wastebasket Electrical / wireless internet Lead retrieval system Sponsor logo on meter board in Sponsor Showcase Two (2) full conference passes ($2K value) Ability to purchase unlimited additional tickets at the discounted rate of $999 Branded signage in prominent common and breakout locations Sponsor logo and profile on Eloqua Experience 2013 Website Sponsor logo and 50-word profile in the event mobile app 12
UPGRADES Note that these opportunities are available as upgrades only; a standard sponsorship level must be purchased in order to take advantage of these upgrades BOOTH UPGRADE {$8k Four Available) Want to see your logo in an 10x20 exhibit space? Choose to upgrade your sponsorship and take advantage of a 10x20 space to bring a full pop-up booth, an ice cream machine or a Harley Davidson, the sky s the limit. The space upgrade is available for four spots only! ROOM KEY BRANDING {$8k One Available) This add-on sponsorship enables you to have your logo in the hands of every Eloqua Experience attendee with a hotel room. We are talking a lot of room keys here! ROOM DROP {$8k Two Available) This add-on sponsorship enables you to have one item of your choice placed in each guest room for Eloqua Experience attendees. Image how cool it will be to have Eloqua Experience guests have your branded item waiting for them when they enter their room! Sponsor must provide the item for placement to Eloqua 5 days prior to event start. Room drop available Tuesday or Wednesday nights only. PARTNER SHOWCASE THEATER {$10k Five Available) It s time to show the Modern Marketer what you can do! With this add-on sponsorship, you ll have the opportunity to present a 20-minute session within our Partner Showcase Theater, built within the exhibition hall. You can utilize this 20 minutes to demonstrate your visionary product, showcase a customer case study or present insightful modern marketing content. These sessions will run during the networking breaks and lunch and will sell out quickly so grab them while you can! 13