Street of Dreams...The nation s premier luxury home tours Coming this Fall An Exciting Showcase of Five Spectacular Custom Luxury Homes October 19 through December 1, 2013 MEDIA PARTNERS
Come join us for the Street of Dreams The popular Street of Dreams luxury housing show is returning to the Phoenix area this October. It s the strongest sign yet that the housing market is on the rise and you don t want to miss out! The six-week long lifestyle event - which runs October 19 - December 1, 2013 - is located at Whitewing at Germann Estates in the heart of Gilbert, AZ., often called the most livable city in America. The Street of Dreams features five fantastic luxury homes specifically built for this promotion. They are created by teams of local builders and top interior design firms. Visitors pay admission for the opportunity to take a self-guided tour through these unique masterpieces, seeing all the latest trends in luxury living. Over 40,000 visitors are expected to attend this unusual luxury showcase. The Street of Dreams homes range in size from 4,800 to 9,000 square feet, and are priced between $1.2 million and $2 million. The Builder Teams for the 2013 event are headed by these fine builders: E&A Custom Homes Love Development and Construction, Inc. Mark of Excellence Builders LLC Rainey Homes of AZ, Inc. Sharp Western Development Street of Dreams, Inc is proud to be working with Republic Media s experienced team to create an exciting show guide for the visiting public and an effective marketing tool for our home s suppliers and advertisers. For any company interested in presenting their product or services to this very qualified group of prospective customers, there is no better marketing opportunity than advertising in the Street of Dreams Magazine. Let us put your company s marketing message in the hands of our show visitors. Sincerely, CJ Scott Publisher Street of Dreams Magazine
Improve your sales effectiveness with the Street of Dreams: Street of Dreams is expected to attract over 40,000 visitors to its Whitewing at Germann Estates event. They are drawn to the show by Street of Dream s extensive advertising and promotional budget of over $175,000 to include newspaper, broadcast, magazine and public relations, that creates a Top of the Mind marketing campaign. Visitors are interested buyers: Over 60% of attendees are considering redecorating and/or upgrading their homes 50% are looking for home decorating ideas and new lifestyle products 15% are looking to buy or build a newly constructed home in the next 2 years Visitors are qualified customers, post-marketing statistics show that: 30% of the attendees are between 35-44 years of age 27% are 45-54 21% are 25-34 Over half (53%) of our show goers have household incomes over $100,000 24% over $150,000 10% over $200,000 Street of Dreams Magazine: The Street of Dreams magazine is the exclusive publication for the Street of Dreams home tour, and is the only publication in which product information can be distributed at the Street of Dreams. Product brochures may not be distributed at the show unless the supplier is an Official Sponsor of the Street of Dreams. We ll hand carry your message to prequalified buyers of housing and related products. The Street of Dreams Magazine is personally handed to show visitors as they enter the event, and is included in the price of their admission. This assures you that your message is being delivered when your prospects are most actively looking for your goods and services. Also since the attendees use the magazine to jot down their favorite items and ideas from the show, your ad is reviewed over and over again as they refer to their personal journal. No other medium offers you this immediate surge of interest backed up by extended reader usage. Magazine Circulation & Distribution: 60,000: 40,000 distributed to attendees 20,000 inserted into East Valley affluent zip codes of The Arizona Republic on Wednesday, Oct. 23 SIZES: FULL PAGE Bleed: 8.5 x 11.125 Trim: 8 x 10.625 Live area: 7.25 x 9.875 HALF PAGE HorizontAL 7.25 x 4.8125 HALF PAGE VErtiCAL 4.75 x 7.2185 third PAGE SqUArE 4.75 x 4.8125 RATES: Back Cover: $4,600 Full Page $3,400 Inside Front $4,200 Half Page H $2,100 Inside Back $4,200 Half Page V $2,450 Left Page Center Spread $4,400 Third Page S $1,650 Right Page Center Spread $4,500 Third Page V $1,450 Page 3 $4,200 One Sixth H $1,150 One Sixth V $1,050 We request a 50% payment deposit upon space reservation and balance due upon ad material date. Submitting Artwork: Magazine:.pdf (300 dpi, cmyk) Submitting PDFs: Go to http://addrop.azcentral.com and click on the Street of Dreams link. Please use team code 101, indicate Street of Dreams in the catchline. Publication date: 10/15/2013. Macintosh-based digital formats: (no PC files accepted) We also accept: InDesign CS3; and/or Photoshop CS3 with all graphics and fonts included and/or embedded. Graphics must be CMYK and saved in.tif,.eps or.pdf format at 300 dpi. Contact your sales representative regarding any production questions. third PAGE VErtiCAL 2.25 x 9.875 SiXtH PAGE HorizontAL 4.75 x 2.156 Deadlines: Space: Fri., Aug. 16, 2013 Digital Ready Art: Mon., Sept. 16, 2013 SiXtH PAGE VErtiCAL 2.25 x 4.8125 Contact: Kelli Fawcett at (602) 444-6889 kfawcett@republicmedia.com Regina Key at (602)444-6865 RKey@republicmedia.com All ads include complimentary full design
Street of Dreams Sponsorship Opportunities Participating in a Street of Dreams sponsorship is a very effective investment of your company s marketing dollars. With a 27-year history of satisfied sponsors, Street of Dreams, Inc. offers several packages that provide additional exposure to the large pool of upper-income visitors seeing your products or craftsmanship. Supplier Sponsors - $5,000 In-Home product representative in one show home featuring Sponsor s products Product information signs allowed next to products in one home One-Third page, 4-color ad in Street of Dreams Magazine and 50 copies for own distribution Sponsors may upgrade their ad to a larger size Acknowledgement on Sponsor page in Street of Dreams Magazine Wall-Mounted display space in one garage marketing center of show home featuring Sponsor s products 2 x 2 exterior sign in front of one show home containing your products Logo, name and link to sponsor s website, included on Street of Dreams website 2 VIP Opening Night invitations 10 Daily General Admission Passes Premier Sponsors - $15,000 In-Home product representative in all show homes featuring Sponsor s products Product information signs allowed in all homes featuring Sponsors products Company logo included in at least $40,000 worth of print advertising One full-page, 4-color ad in the Street of Dreams Magazine and 200 copies for own distribution Acknowledgement on Sponsor page in Street of Dreams Magazine Publicity - Information sheet about company products and services included in the publicity press kits 10 X 10 exhibit space in the garage marketing center of one show home featuring your company s products. 2 x 2 exterior sign acknowledging participation installed near entry to one show home featuring company s products Logo, name and link to sponsor s website, included on Street of Dreams website 6 VIP Opening Night invitations 30 Daily General Admission Passes For information about these sponsorship programs, call: Street of Dreams, Inc. (425) 483-0253
Features of the Sponsorship Program IN-HOME PRODUCT REPRESENTATION The ability to have a sales representative explain one s products within a Street of Dreams home is a valuable feature of the sponsorship program, since only builders, architects, interior designers, furniture stores and Sponsors are provided access to the Street for purposes of marketing their products and services. One-on-one contact with event attendees can enhance product awareness more effectively than any other marketing method. ADVERTISEMENT IN THE STREET OF DREAMS MAGAZINE Every visitor to the Street of Dreams receives the high quality Street of Dreams Magazine. It combines floor plans; renderings of the homes and interiors; full-color and black-and-white advertisements from local and national suppliers, plus other event-related information. Experience has proven that the shelf life of this quality publication is extremely long. The majority of participating suppliers purchase advertisements in the magazine to extend the marketing opportunity long after the event has closed. MEDIA ADVERTISING A minimum of $175,000.00 worth of advertising and publicity expenditures are utilized to promote each Street of Dreams event. Through cross-promotions and media cooperation, this budget is effectively doubled, resulting in an average reach of 45% of each metro area s audience approximately 18 times during the event. Premier Sponsors will be included in a portion of the local advertising buy. Past experience has shown this to be an extremely effective means of expanding public awareness of a supplier s name, product and participation in the Street of Dreams. EXHIBITOR MARKETING AREA Official Sponsors will have the opportunity to utilize a marketing area to showcase the particular features and benefits of the supplier s product or service. Strict guidelines for displays have been established to guarantee a quality environment for both suppliers and event attendees. Only Sponsors are allowed signage and on-site representation. The exhibitor area is an excellent opportunity to expand one s customer base, promote a manufacturer or local distributor, and distribute brochures. PRODUCT INFORMATION SIGNS Signs identifying the Sponsor may be placed next to Sponsors product(s) in show home using Street of Dreams provided format. ON-SITE SIGNAGE All receive a 2 x2 sign placed prominently on-site acknowledging the sponsor s participation at one of the homes in which your product is featured. SPONSOR ACKNOWLEDGEMENT PAGE Street of Dreams, Inc. will formally acknowledge supplier on a special Sponsorship Acknowledgement page within the magazine. This special thank you is provided by Street of Dreams Magazine and consequently the exact layout of this page is controlled exclusively by the Magazine Editor. TICKETS TO SHOW/SPECIAL EVENTS All Sponsors will be given Daily and Master Passes. Sponsors also receive invitations to the V.I.P. Opening Night party.
ADVERTISING CONTRACT 8800 E. Raintree, Suite 250 Scottsdale, AZ 85260 602-444-6865 Fax: 602-444-6803 Mesa Chamber - Compass Street of Dreams Resource Guide to Doing Business and Living in Mesa Advertiser: Payment Type: Credit Application Credit Card Authorization Pre-Pay by Space Deadline of August 18, 21, 2013 2012 Advertising Agency Contact Information: Address: Address City, State Zip: City, State Zip Phone Fax Phone Fax Contact Name: Contact Name: Email Address: Email Address: Sales Representative: Publish Date: Size: Other Info: H/V: Gross Cost: Net Cost: October 15, 2013 Material Status/Special Instructions/Placement: TOTAL: Payment will be required with each insertion by space deadline unless there is prior credit approval. This Contract is entered into between Republic Media Custom Publishing (a division of Republic Media) and the ADVERTISER or ADVERTISERS AGENCY effective upon written acceptance by Publisher. If the contract is executed on behalf or the ADVERTISER by AGENCY, AGENCY represents that it has the authority to execute this contract on behalf of ADVERTISER. ADVERTISER shall at all times be responsible for all payments due under this contract. -Additional terms and conditions of this contract are contained on the reverse side of this contract. ADVERTISER or AGENCY by executing this contract, represents that they have read and agree to the terms. Client Signature/Agency Signature Date Manager Authorization Date Title Title (Internal Use Only)