MOBILE @PLAN QUICK START GUIDE APRIL 2015
MOBILE @PLAN A Media Buying and planning tool that allows you to view Mobile audience, demographic and psychographic information. HOW DOES IT COMPARE TO OTHER PRODUCTS? KEY KEY DATA PRODUCT DESCRIPTION METHODOLOGY APPLICATIONS METRICS RELEASES Mobile @Plan Mobile audience demographics and psychographic information Panel + Survey Profiling and planning tool Projections Crosstabs Variables 1st Quarter 3rd Quarter Mobile NetView 3.0 Smartphone media consumption, audience, web and app usage Panel Audience Growth Top Websites Top Apps Trending Audience Profile Unique Audience Active Reach % Sessions Time Spent Page Views Demographics Monthly Mobile Media Marketplace Mobile media usage and device penetration Panel + Survey Audience Profile Mobile Growth Top Websites Top Apps Trending Projections Crosstabs Variables Quarterly 2 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511
METHODOLOGY RECRUITING RESPONDENTS Respondents who took the Mobile Insights Panel survey are surveyed. There are 90K respondents per quarter. If respondents answer Yes that they have used mobile devices to access the internet, they are separately re-contacted and invited to be in the Mobile @Plan panel. DATA RELEASE Mobile @Plan data is released on a bi-annual schedule, end of 1st Quarter and end of 3rd Quarter. Each release has 8k respondents that are 18+ based. Copyright 2015 The Nielsen Company 3
CROSSTABS CREATE CUSTOM CROSSTAB REPORTS TO IDENTIFY YOUR TARGET AUDIENCE THROUGH IN-DEPTH PROFILING 4 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511
VARIABLES VARIABLES Choose from many insightful variables Build customize variables and store in the New Crosstab selection list CUSTOM REPORTING Understand the mobile consumer Find out what drives purchasing behavior Understand and target consumers based on profiles important to your business Optimize mobile advertising and audience targeting Identify your target audience through in-depth profiling Copyright 2015 The Nielsen Company 5
CROSSTAB REPORT What are the top mobile websites visited among beer drinkers? 6 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511
SHARE KEY FINDINGS Share Reports with your team. Each person can access/edit reports and create charts. Copyright 2015 The Nielsen Company 7
HOW TO READ CROSSTAB REPORT 1 READING TABLE 1 Row: No Pandora / Column: All Respondents 71,166,590 respondents did not visit Pandora (over the past 30 days in Q3 2011) which is 88% of the mobile internet 18+ audience Row: Yes Pandora / Column: All Respondents 9,889,462 respondents did visit Pandora (over the past 30 days in Q3 2011) which is 12% of the mobile internet 18+ audience 8 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511
HOW TO READ CROSSTAB REPORT 1 READING TABLE 2 2 Row: No Pandora / Column: Basketball (Participation) Total 4,159,539 respondents who participate in basketball did not visit Pandora (over the past 30 days in Q3 2011) which is 83% of basketball participants 6% of those who did not visit Pandora participate in Basketball Basketball participants are 5% less likely not to visit Pandora than the average mobile 18+ audience Row: Yes Pandora / Column: Basketball (Participation) Total 842,163 respondents who participate in basketball did visit Pandora (over the past 30 days in Q3 2011) which is 17% of basketball participants 9% of those who did visit Pandora participate in Basketball Basketball participants are 38% more likely to visit Pandora than the average mobile 18+ audience Row: No Pandora / Column: Basketball (Participation) Female 1,034,767 female basketball participants did not visit Pandora (over the past 30 days in Q3 2011) which is 94% of all female basketball participants 1% of those who did not visit Pandora are female participants of Basketball Female basketball participants are 7% more likely not to visit Pandora than the average mobile 18+ audience Row: Yes Pandora / Column: Basketball (Participation) Female 69,624 female basketball participants did visit Pandora (over the past 30 days in Q3 2011) which is 6% of all female basketball participants 1% of those who did visit Pandora are female participants of Basketball Female basketball participants are 48% less likely to visit Pandora than the average mobile 18+ audience Copyright 2015 The Nielsen Company 9
CHARTS Create, export and share your data in a custom chart. 10 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511
PRODUCT LOGIN 1.) Visit https://answers.nielsen.com/ 2.) Enter your email address and password If you do not know your password click Forgotten Password? Type in your email address and follow the instructions in the email you receive 3.) Select MOBILE @PLAN from the My Tools menu Copyright 2015 The Nielsen Company 11
ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. Copyright 2015 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 12 VISIT http://en-us.nielsen.com/sitelets/cls/digital/mobile-atplan.html OR CALL 1-800-423-4511