PUBLISHED BY THE GARDEN CLUB OF AMERICA SINCE 1913 WINTER 2017 The Garden Club of America Bulletin 2016-17 Media Kit
The Garden Club of America is a national leader in the fields of horticulture, conservation, and civic improvement. Founded in 1913, The Garden Club of America is a volunteer non-profit organization of almost 18,000 people belonging to its 200 clubs. GCA members passionately devote their energies and expertise to a wide array of projects in their communities and across the nation. Why advertise in the Bulletin? n 18,000 readers predominantly female members n Highly-anticipated quarterly issues n Committed readership of serious consumers n 48% of readers are 36 50; 42% are 51 65 n Excellent for advertising trunk shows and other consumer-related gatherings n Reasonable rates/key target audience n High degree of white space make ads pop What is the Garden Club of America Bulletin? The Bulletin is a full-color national magazine which has been published continuously for over 100 years. Redesigned in 2015 with a fresh, modern look, the Bulletin continues to be published quarterly. The newly-designed magazine has been enthusiastically received and is the organization s only print publication, mailed to a nationwide audience. Garden Club of America club members are a savvy, well-educated, and welltraveled group of consumers predominantly women of varying ages. They are connected with their communities and are actively involved in important civic projects, contributing their knowledge, funding, and organizational abilities. According to a recent all member survey, almost 95% of the membership reads the Bulletin. The magazine includes regular columns along with feature stories and photography that focus on: n Gardens and landscapes n Conservation issues The Bulletin welcomes your display ad. Please ask about premium placements and frequency discounts. Business owners who are members of GCA clubs receive 10% discount. New! GCA Clubs advertising their fund-raisers receive 30% discount. To link to our Insertion Order click below: http://form.jotformpro.com/form/51585694088975 WINTER 2017 SPRING 2017 SUMMER 2017 FALL 2017 West of the Rockies: 11% n Garden-related travel n Horticulture Reserve ad placement by October 15, 2016. Artwork and payment due by November 1, 2016. Delivery mid-january Reserve ad placement by January 15, 2017. Artwork and payment due by February 1, 2017. Delivery mid-april Reserve ad placement by April 15, 2017. Artwork and payment due by May 1, 2017. Delivery mid-july Reserve ad placement by July 15, 2017. Artwork and payment due by August 1, 2017. Delivery mid-october GCA Membership by Region Midwest: 17% The South: 22% n Floral Design n Photography New England: 27% Mid-Atlantic: 23%
General Information Publication trim size: 9" x 10.875" Please keep all live material 1/4" from the trim on all sides. Be generous with the bleed. Binding method: Perfect bound Image resolution: 300 dpi Line Screen: 150 dpi Color space: CMYK only, no spot color or RGB Artwork: Acceptable File Formats Acrobat PDF (Press optimized), JPG, PSD, and TIFF files accepted. All images must be 300 dpi or higher. 100% in size. Please put your business name, intended issue, and ad size in the file name, e.g. joeslawncare_spring2016_1/4.pdf Email: bulletin@gcamerica.org Size Price-1x Price-4x Dimensions (10% discount) Full page $1600/ $1440 8" x 9.375" $2000* 9.175 x 11.25 w/bleed Half page $950/ $855 8" x 4.5" horizontal $1200* 9.35 x 5.4075" w/bleed Half page $1200/ $1080 3.875" x 9.375" vertical $1500* 4.55 x 11.25" w/bleed Quarter page $750 $675 3.875" x 4.5" Eighth page $500 $450 3.875" x 2.25" Sixteenth page $300 $270 1.18125" x 2.25" *Premium placements = inside front cover, inside back cover, back cover 1/8 page = 3.875" x 2.25" 1/4 page = 3.875" x 4.5" $500 $750 1/16 page = 1.18125" x 2.25" $300 Reminder: Publication trim size: 9"x 10.875"
Half page vertical = 3.875" x 9.375" Half page vertical with bleed = 4.55" x 11.25" $1200/$1500 Full Page = 8" x 9.375" Full Page with bleed = 9.175" x 11.25" $1600/$2000 (premium placement) Reminder: Publication trim size: 9" x 10.875" Half page horizontal = 8" x 4.5" Half page horizontal with bleed = 9.35" x 5.4075" $950/$1200
14 East 60th Street Third Floor New York, NY 10022 GCA BULLETIN Advertising Contract 2017 Publication Issues: Winter 2017 Summer 2017 Spring 2017 Fall 2017 Discounts are available for mutiple insertions. See below. Date Company Name Contact Name Billing Address City State Zip Email Address Phone Signature (required to contract space) Payment Information: I will send my check, made out to the Garden Club of America, and mail to: Garden Club of America c/o The Bulletin 14 East 60th Street, 3rd floor New York, NY 10022-7147 Please charge my credit card: Amex Visa Mastercard Card # Exp. Code Signature When Submitting Your Artwork: Please include your business name, intended issue and ad size in the filename, e.g. joeslawncare_fall2016_1/4.pdf RESERVATION BY: PAYMENT & ART BY: Questions? WINTER 2017 October 15, 2016 November 1, 2016 Email: bulletinsads@gcamerica.org SPRING 2017 January 15, 2017 February 1, 2017 SUMMER 2017 April 15, 2017 May 1, 2017 or call: Kathryne Singleton @732.842.8108 The FALL Garden 2017 Club of July America 15, 2017 Bulletin Questions? August Email: 1, bulletinads@gcamerica.org 2017 or call or Pamela Kathryne Hirsch Singleton @908.256.2330 (732) 842-8108